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PROMISING PAGES

EIN 45-2540702 CHARLOTTE, NC

Browse the largest nonprofits in North Carolina

Revenue 2024
$1,199,100
Expenses 2024
$1,077,687

Program services were 89.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
Classification
1000
Street
4020 YANCEY RD

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.

  • During the 20242025 fiscal year, Promising Pages increased access to free, high-quality childrens books for children and families facing barriers to book ownership. The organization shared 265,134 books with 54,009 children and 197 community partners, reaching 27 zip codes across 13 counties and operating 32 Reading Resource Centers in community-based locations. Since its founding in 2012, Promising Pages has shared more than 2 million books, helping children build home libraries and positive attitudes towards books and reading.Promising Pages Book Access System ensures families can find free books where they live, play, and learn through multiple coordinated programs. Books on Break, an evidence-based summer reading program, provided 71,320 books through 23 free school book fairs, enabling 12,705 PreK5th grade students to choose five books each to take home for the summer. School partner surveys reported that 100% of participating schools observed increased excitement around reading, viewed the program as important in preventing summer learning loss, and had no alternative source of summer reading books for students.The Bookseed program partnered with affordable housing communities to help 1,365 children build self-selected home libraries of 25 free books, while expanding to six new communities for a total of 15 Bookseed sites. Promising Pages also strengthened community infrastructure by establishing 16 new Reading Resource Centers, expanding the total to 32, and connecting families to more than 20 literacy-focused organizations through on-site and digital resources. Through the Community Partner Program, Promising Pages provided $672,453 worth of free books, saving partner organizations significant program costs and enabling them to better serve children and families. The Feed the Body, Feed the Mind program reached 5,409 students by distributing 15,458 books alongside food through partnerships with five food pantry locations. Program delivery was supported by 4,862 volunteer hours, amplifying community investment and operational efficiency.

    Expenses $961,497

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Kelly Cates

    Executive Dir.

    Total calculated
    $59,664
    From this org
    $55,374
    From related orgs
    $0
    Other
    $4,290
    Hours/week
    40

  • Nicole Arcodia

    Secretary

    Total calculated
    $0
    Hours/week
    5

  • Isaac Oyer

    Director

    Total calculated
    $0
    Hours/week
    5

  • Amy Murphy Curlis

    Chairman

    Total calculated
    $0
    Hours/week
    5

  • Deanna Fayed

    Treasurer

    Total calculated
    $0
    Hours/week
    5

  • Carol Rego

    Director

    Total calculated
    $0
    Hours/week
    5

  • Nepherterra Estrada Best

    Director

    Total calculated
    $0
    Hours/week
    5

  • Raquel Tillman

    Director

    Total calculated
    $0
    Hours/week
    5

  • Sally Holmes

    Director

    Total calculated
    $0
    Hours/week
    5

  • Matthew Susong

    Past Chair

    Total calculated
    $0
    Hours/week
    5

  • Ashley Durbin

    Director

    Total calculated
    $0
    Hours/week
    5

  • Chris Turner

    Director

    Total calculated
    $0
    Hours/week
    5

  • Marcy Neale

    Past Chair

    Total calculated
    $0
    Hours/week
    5

  • Maren McGrane

    Vice Chair

    Total calculated
    $0
    Hours/week
    5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $1,199,100
    Expenses
    $1,077,687
    Contributions
    $1,203,300
    Grants paid
    $0
  • 2023
    Revenue
    $1,031,933
    Expenses
    $747,449
    Contributions
    $1,036,829
    Grants paid
    $0
  • 2022
    Revenue
    $909,239
    Expenses
    $1,151,756
    Contributions
    $913,522
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $1,031,595
    Expenses
    $954,574
    Assets (EOY)
    $302,065

  • 2020 · 990

    Revenue
    $235,740
    Expenses
    $266,385
    Assets (EOY)
    $128,567

  • 2019 · 990

    Revenue
    $233,208
    Expenses
    $220,082
    Assets (EOY)
    $156,075

  • 2018 · 990

    Revenue
    $219,388
    Expenses
    $204,198
    Assets (EOY)
    $142,176

  • 2017 · 990

    Revenue
    $234,904
    Expenses
    $182,448
    Assets (EOY)
    $126,986

  • 2017 · 990

    Revenue
    $263,166
    Expenses
    $208,101
    Assets (EOY)
    $130,398

  • 2016 · 990

    Revenue
    $325,750
    Expenses
    $308,609
    Assets (EOY)
    $77,527

  • 2015 · 990-EZ

    Revenue
    $108,728
    Expenses
    $75,293
    Assets (EOY)
    $60,059

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Form 990-N e-Postcard, tax year 2014

Tax period
1 January 2014 to 31 December 2014
Principal officer
Kristina Cruise
Mailing address
4164 Buckingham DriveFt Mill SC 29707
Website
www.promisingpages.com

As filed, from the IRS e-Postcard file of 2 November 2026. The IRS publishes only each organization's most recent postcard, so earlier years are not shown. A 990-N carries no financial detail. The postcard also gives the principal officer's address, which is not shown here.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.