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Nonprofiteer
← PASO ROBLES WINE COUNTRY ALLIANCE

Form 990 for tax year 2024

Filed by PASO ROBLES WINE COUNTRY ALLIANCE.

Totals

Total revenue
$2,481,878
Total expenses
$2,186,653
Contributions and grants received
$1,595,401
Grants paid
$33,285
Program service revenue
$888,553
Investment income
-$2,076
Other revenue
$0
Total assets, end of year
$610,903
Total liabilities, end of year
$29,311
Net assets or fund balances, end of year
$581,592
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $1,347,241

  • 1e · Government grants (contributions)

    $248,160

  • 2a · Program service revenue: SPECIAL EVENTS

    total $846,320 · related or exempt $846,320

  • 2b · Program service revenue: BROCHURES & DIRECTORIE

    total $42,233 · related or exempt $41,233 · unrelated business $1,000

  • 3 · Investment income

    total $5,067 · excluded $5,067

  • 7b · Less cost or other basis and sales expenses

    other assets $7,143

  • 7c · Gain or loss

    other assets -$7,143

  • 7d · Net gain or loss

    total -$7,143 · related or exempt -$7,143

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $33,285

  • 5 · Compensation of officers, directors and key employees

    total $147,677

  • 7 · Other salaries and wages

    total $370,392

  • 8 · Pension plan contributions

    total $19,445

  • 9 · Other employee benefits

    total $34,001

  • 10 · Payroll taxes

    total $40,077

  • 11b · Fees: legal

    total $8,976

  • 11c · Fees: accounting

    total $41,900

  • 11g · Fees: other

    total $241,104

  • 12 · Advertising and promotion

    total $249,173

  • 13 · Office expenses

    total $32,544

  • 14 · Information technology

    total $34,220

  • 16 · Occupancy

    total $131,674

  • 17 · Travel

    total $47,729

  • 19 · Conferences, conventions and meetings

    total $46,302

  • 22 · Depreciation, depletion and amortization

    total $19,152

  • 23 · Insurance

    total $16,821

  • 24a · Other expenses: SPECIAL EVENTS

    total $461,393

  • 24b · Other expenses: PRINTING AND PUBLICATIO

    total $112,518

  • 24c · Other expenses: PROCESSING FEES

    total $61,454

  • 24d · Other expenses: WEATHER STATION

    total $17,618

  • 24e · All other expenses

    total $19,198

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $119,864 · end of year $210,169

  • 2 · Savings and temporary cash investments

    beginning of year $309,697 · end of year $184,843

  • 4 · Accounts receivable

    beginning of year $22,837 · end of year $31,222

  • 10a · Land, buildings and equipment: cost or other basis

    $193,079

  • 10b · Land, buildings and equipment: accumulated depreciation

    $36,410

  • 10c · Land, buildings and equipment, net

    beginning of year $12,963 · end of year $156,669

  • 14 · Intangible assets

    beginning of year $36,000 · end of year $28,000

  • 17 · Accounts payable and accrued expenses

    beginning of year $45,907 · end of year $18,485

  • 19 · Deferred revenue

    beginning of year $169,087 · end of year $10,826

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $286,367 · end of year $581,592

Mission and programs · 2024

Mission

THE PRIMARY PURPOSE OF THE PRWCA IS TO IMPROVE THE BUSINESS CONDITIONS OF THE GRAPE GROWING AND WINE PRODUCING INDUSTRY IN THE PASO ROBLES VITICULTURAL AREA LOCATED IN SAN LUIS OBISPO COUNTY, CALIFORNIA.

  • MEMBER EVENTS AND SERVICES INCLUDED AN ANNUAL BANQUET, EDUCATIONAL WINE SEMINARS, AND VARIOUS NETWORKING FUNCTIONS. VARIOUS SEMINARS WERE HELD TO EDUCATE THE GROWERS AND THE TASTING ROOMS. ATTENDENCE FOR THESE SEMINARS WAS ABOUT 2,500 PEOPLE.

  • WEATHER STATIONS WERE MAINTAINED THROUGHOUT THE YEAR. THE WEATHER STATIONS ARE USED BY GROWERS AND WINEMAKERS FOR ASSISTANCE IN PEST CONTROL AND IRRIGATION DECISIONS.

  • PROMOTED LOCAL WINE INDUSTRY TOURISM. PRINTED AND DISTRIBUTED A VISITOR BROCHURE - 90,000 COPIES DISTRIBUTED AS WELL AS MADE AVAILABLE ONLINE. PROMOTIONAL PROJECTS AND PUBLIC RELATIONS DURING THE YEAR INCLUDED MEDIA RELATIONS AND FAMILIARIZATION TOURS, WEBSITE IMPROVEMENT, TRADE TASTINGS AND TRADE SHOW EXHIBITS. GENERIC ADVERTISING WAS PLACED IN SEVERAL TOURISM PUBLICATIONS SUCH AS THE CHAMBER OF COMMERCE AND THE VISITOR AND CONFERENCE BUREAU. IN ROOM ADVERTISING PROMOTING THE PASO ROBLES WINE REGION WAS PROVIDED TO HOTEL GUESTS.

As filed on the 2024 return.

Listed in Part VII

  • Molly Scott

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1

  • Cris Cherry

    VICE-CHAIRMAN

    Total calculated
    $0
    Hours/week
    1

  • Carol Macdonal

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Randy Heinzen

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Chloe Asseo-Fabre

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Josh Beckett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Noreen Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Michelle Thacher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Maggie Tillman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Joel Peterson

    EXECUTIVE DIRECTOR

    Total calculated
    $153,175
    From this org
    $147,677
    From related orgs
    $0
    Other
    $5,498
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,677
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $5,498
    Filer's total
    $153,175

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
12 November 2025
IRS schema version
2024v5.2
Source object
202513179349310476

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