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PASO ROBLES WINE COUNTRY ALLIANCE

EIN 77-0326604 PASO ROBLES, CA

Browse the largest nonprofits in California

Revenue 2024
$2,481,878
Expenses 2024
$2,186,653

As filed

Subsection
06
Classification
1000
Street
PO BOX 2068

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

THE PRIMARY PURPOSE OF THE PRWCA IS TO IMPROVE THE BUSINESS CONDITIONS OF THE GRAPE GROWING AND WINE PRODUCING INDUSTRY IN THE PASO ROBLES VITICULTURAL AREA LOCATED IN SAN LUIS OBISPO COUNTY, CALIFORNIA.

  • MEMBER EVENTS AND SERVICES INCLUDED AN ANNUAL BANQUET, EDUCATIONAL WINE SEMINARS, AND VARIOUS NETWORKING FUNCTIONS. VARIOUS SEMINARS WERE HELD TO EDUCATE THE GROWERS AND THE TASTING ROOMS. ATTENDENCE FOR THESE SEMINARS WAS ABOUT 2,500 PEOPLE.

  • WEATHER STATIONS WERE MAINTAINED THROUGHOUT THE YEAR. THE WEATHER STATIONS ARE USED BY GROWERS AND WINEMAKERS FOR ASSISTANCE IN PEST CONTROL AND IRRIGATION DECISIONS.

  • PROMOTED LOCAL WINE INDUSTRY TOURISM. PRINTED AND DISTRIBUTED A VISITOR BROCHURE - 90,000 COPIES DISTRIBUTED AS WELL AS MADE AVAILABLE ONLINE. PROMOTIONAL PROJECTS AND PUBLIC RELATIONS DURING THE YEAR INCLUDED MEDIA RELATIONS AND FAMILIARIZATION TOURS, WEBSITE IMPROVEMENT, TRADE TASTINGS AND TRADE SHOW EXHIBITS. GENERIC ADVERTISING WAS PLACED IN SEVERAL TOURISM PUBLICATIONS SUCH AS THE CHAMBER OF COMMERCE AND THE VISITOR AND CONFERENCE BUREAU. IN ROOM ADVERTISING PROMOTING THE PASO ROBLES WINE REGION WAS PROVIDED TO HOTEL GUESTS.

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Molly Scott

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Cris Cherry

    VICE-CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Carol Macdonal

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Randy Heinzen

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Chloe Asseo-Fabre

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Josh Beckett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Noreen Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michelle Thacher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Maggie Tillman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joel Peterson

    EXECUTIVE DIRECTOR

    Total calculated
    $153,175
    From this org
    $147,677
    From related orgs
    $0
    Other
    $5,498
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,677
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $5,498
    Filer's total
    $153,175

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $2,481,878
    Expenses
    $2,186,653
    Contributions
    $1,595,401
    Grants paid
    $33,285
  • 2023
    Revenue
    $1,963,857
    Expenses
    $2,003,288
    Contributions
    $1,334,834
    Grants paid
    $25,735
  • 2022
    Revenue
    $1,986,737
    Expenses
    $2,080,161
    Contributions
    $1,268,524
    Grants paid
    $52,269

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $1,434,367
    Expenses
    $1,497,783
    Assets (EOY)
    $638,607
  • 2020 · 990

    Revenue
    $1,297,869
    Expenses
    $1,215,298
    Assets (EOY)
    $561,701
  • 2019 · 990

    Revenue
    $1,541,813
    Expenses
    $1,396,139
    Assets (EOY)
    $491,233
  • 2018 · 990

    Revenue
    $1,536,246
    Expenses
    $1,513,802
    Assets (EOY)
    $360,294
  • 2017 · 990

    Revenue
    $1,567,903
    Expenses
    $1,636,182
    Assets (EOY)
    $356,499
  • 2016 · 990

    Revenue
    $1,525,225
    Expenses
    $1,524,275
    Assets (EOY)
    $364,824
  • 2015 · 990

    Revenue
    $1,509,542
    Expenses
    $1,378,516
    Assets (EOY)
    $395,146
  • 2014 · 990

    Revenue
    $1,321,472
    Expenses
    $1,346,038
    Assets (EOY)
    $255,485
  • 2013 · 990

    Revenue
    $1,338,701
    Expenses
    $1,475,659
    Assets (EOY)
    $254,007
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $1,266,974
    Assets (EOY)
    $403,992

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.