- Revenue 2024
- $2,481,878
- Expenses 2024
- $2,186,653
As filed
- Subsection
- 06
- Classification
- 1000
- Street
- PO BOX 2068
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
THE PRIMARY PURPOSE OF THE PRWCA IS TO IMPROVE THE BUSINESS CONDITIONS OF THE GRAPE GROWING AND WINE PRODUCING INDUSTRY IN THE PASO ROBLES VITICULTURAL AREA LOCATED IN SAN LUIS OBISPO COUNTY, CALIFORNIA.
-
MEMBER EVENTS AND SERVICES INCLUDED AN ANNUAL BANQUET, EDUCATIONAL WINE SEMINARS, AND VARIOUS NETWORKING FUNCTIONS. VARIOUS SEMINARS WERE HELD TO EDUCATE THE GROWERS AND THE TASTING ROOMS. ATTENDENCE FOR THESE SEMINARS WAS ABOUT 2,500 PEOPLE.
-
WEATHER STATIONS WERE MAINTAINED THROUGHOUT THE YEAR. THE WEATHER STATIONS ARE USED BY GROWERS AND WINEMAKERS FOR ASSISTANCE IN PEST CONTROL AND IRRIGATION DECISIONS.
-
PROMOTED LOCAL WINE INDUSTRY TOURISM. PRINTED AND DISTRIBUTED A VISITOR BROCHURE - 90,000 COPIES DISTRIBUTED AS WELL AS MADE AVAILABLE ONLINE. PROMOTIONAL PROJECTS AND PUBLIC RELATIONS DURING THE YEAR INCLUDED MEDIA RELATIONS AND FAMILIARIZATION TOURS, WEBSITE IMPROVEMENT, TRADE TASTINGS AND TRADE SHOW EXHIBITS. GENERIC ADVERTISING WAS PLACED IN SEVERAL TOURISM PUBLICATIONS SUCH AS THE CHAMBER OF COMMERCE AND THE VISITOR AND CONFERENCE BUREAU. IN ROOM ADVERTISING PROMOTING THE PASO ROBLES WINE REGION WAS PROVIDED TO HOTEL GUESTS.
As filed on the 2024 return.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Molly ScottMOLLY SCOTT
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Cris CherryCRIS CHERRY
VICE-CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Carol MacdonalCAROL MACDONAL
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Randy HeinzenRANDY HEINZEN
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Chloe Asseo-FabreCHLOE ASSEO-FABRE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Josh BeckettJOSH BECKETT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Noreen MartinNOREEN MARTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michelle ThacherMICHELLE THACHER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Maggie TillmanMAGGIE TILLMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Joel PetersonJOEL PETERSON
EXECUTIVE DIRECTOR
- Total calculated
- $153,175
- From this org
- $147,677
- From related orgs
- $0
- Other
- $5,498
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $147,677
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $5,498
- Filer's total
- $153,175
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $2,481,878
- Expenses
- $2,186,653
- Contributions
- $1,595,401
- Grants paid
- $33,285
-
2023
- Revenue
- $1,963,857
- Expenses
- $2,003,288
- Contributions
- $1,334,834
- Grants paid
- $25,735
-
2022
- Revenue
- $1,986,737
- Expenses
- $2,080,161
- Contributions
- $1,268,524
- Grants paid
- $52,269
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $1,434,367
- Expenses
- $1,497,783
- Assets (EOY)
- $638,607
-
2020 · 990
- Revenue
- $1,297,869
- Expenses
- $1,215,298
- Assets (EOY)
- $561,701
-
2019 · 990
- Revenue
- $1,541,813
- Expenses
- $1,396,139
- Assets (EOY)
- $491,233
-
2018 · 990
- Revenue
- $1,536,246
- Expenses
- $1,513,802
- Assets (EOY)
- $360,294
-
2017 · 990
- Revenue
- $1,567,903
- Expenses
- $1,636,182
- Assets (EOY)
- $356,499
-
2016 · 990
- Revenue
- $1,525,225
- Expenses
- $1,524,275
- Assets (EOY)
- $364,824
-
2015 · 990
- Revenue
- $1,509,542
- Expenses
- $1,378,516
- Assets (EOY)
- $395,146
-
2014 · 990
- Revenue
- $1,321,472
- Expenses
- $1,346,038
- Assets (EOY)
- $255,485
-
2013 · 990
- Revenue
- $1,338,701
- Expenses
- $1,475,659
- Assets (EOY)
- $254,007
-
2012 · 990
- Revenue
- not reported
- Expenses
- $1,266,974
- Assets (EOY)
- $403,992
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
WINE COMMUNICATIONS GROUP INC
$28,269
2022 SPONSORSHIP
-
$13,000
2022 SPONSORSHIP
-
WORLD OF WINE EVENTS LLC
$12,500
2023 SPONSORSHIP
-
WORLD OF WINE EVENTS LLC
$10,000
2024 SPONSORSHIP
-
FAST FORWARD VENTURES LLC
$10,000
2024 SPONSORSHIP
-
$5,000
2022 SPONSORSHIP
-
$5,000
2022 SPONSORSHIP
-
$5,000
2024 SPONSORSHIP
-
$5,000
2023 SPONSORSHIP
-
$5,000
2023 SPONSORSHIP
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
-
$32,000
2022 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
-
$17,435
2023 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
Related organizations
From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.
Declared on its 2024 return
-
PASO ROBLES WINE COUNTRY ALLIANCE FOUNDATION
501(C)(3) · FINANCIAL AND OTHER COMMUNITY SUPPORT · CA
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.