PASO ROBLES DESTINATION

As filed

Subsection

06

NTEE code

Y11

Classification

2000

Street

PO BOX 661

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2023

• AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.

As filed on the 2023 return.

Officers and directors · 2023

As listed in Part VII of the 2023 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

• 2023

  Revenue

  $1,832,514

  Expenses

  $1,986,844

  Contributions

  $0

  Grants paid

  $291,260

• 2022

  Revenue

  $1,892,718

  Expenses

  $1,844,340

  Contributions

  $1,000

  Grants paid

  $268,375

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $1,912,318

  Expenses

  $1,672,875

  Assets (EOY)

  $1,543,123

• 2020 · 990

  Revenue

  $1,122,138

  Expenses

  $862,146

  Assets (EOY)

  $961,894

• 2019 · 990

  Revenue

  $1,327,245

  Expenses

  $968,517

  Assets (EOY)

  $703,439

• 2018 · 990

  Revenue

  $1,180,130

  Expenses

  $1,080,445

  Assets (EOY)

  $367,262

• 2017 · 990

  Revenue

  $1,048,635

  Expenses

  $805,146

  Assets (EOY)

  $243,489

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Form 990-N e-Postcard, tax year 2016

Tax period

1 July 2016 to 30 June 2017

Principal officer

Show names as filed Danna StroudDANNA STROUD

Mailing address

PO BOX 661PASO ROBLES CA 93447

Website

WWW.TRAVELPASO.COM

As filed, from the IRS e-Postcard file of 9 November 2026. The IRS publishes only each organization's most recent postcard, so earlier years are not shown. A 990-N carries no financial detail. The postcard also gives the principal officer's address, which is not shown here.

Grants made

• EARTHQUAKES SOCCER LLC

  $61,000

  2022 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• REC FOUNDATION

  $53,000

  2022 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• EARTHQUAKES SOCCER LLC

  $50,000

  2023 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• SAN JOSE SHARKS LLC

  $50,000

  2023 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• PASO ROBLES WINE COUNTRY ALLIANCE

  $32,000

  2022 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• REC FOUNDATION

  $27,625

  2023 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• CONCORSO ITALIANO FOUNDATION

  $20,000

  2022 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• CALIFORNIA MIDSTATE FAIR

  $20,000

  2023 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• PASO ROBLES WINE COUNTRY ALLIANCE

  $17,435

  2023 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

• WORLD OF WINE EVENTS LLC

  $12,500

  2022 · SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.

Other IRS files