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Nonprofiteer
← PASO ROBLES DESTINATION

Form 990 for tax year 2023

Filed by PASO ROBLES DESTINATION.

Totals

Total revenue
$1,832,514
Total expenses
$1,986,844
Contributions and grants received
$0
Grants paid
$291,260
Program service revenue
$1,785,931
Investment income
$46,583
Other revenue
$0
Total assets, end of year
$1,457,650
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$1,457,650
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: MARKETING SERVICES FOR GOVERNMENT

    total $1,773,222 · related or exempt $1,773,222

  • 2b · Program service revenue: CO-OP REVENUE

    total $12,709 · related or exempt $12,709

  • 3 · Investment income

    total $40,716 · excluded $40,716

  • 7a · Gross sales of assets other than inventory

    securities $1,079,042

  • 7b · Less cost or other basis and sales expenses

    securities $1,073,175

  • 7c · Gain or loss

    securities $5,867

  • 7d · Net gain or loss

    total $5,867 · excluded $5,867

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $291,260

  • 11a · Fees: management

    total $216,000

  • 11c · Fees: accounting

    total $30,773

  • 11f · Fees: investment management

    total $8,829

  • 12 · Advertising and promotion

    total $1,238,695

  • 13 · Office expenses

    total $4,687

  • 16 · Occupancy

    total $7,318

  • 17 · Travel

    total $35,875

  • 23 · Insurance

    total $3,345

  • 24a · Other expenses: TRADE SHOW EXPENSE

    total $75,624

  • 24b · Other expenses: TRADE AND MEDIA

    total $44,399

  • 24c · Other expenses: WEBSITE SUPPORT

    total $26,322

  • 24d · Other expenses: MEMBERSHIP FEES

    total $2,614

  • 24e · All other expenses

    total $1,103

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $106,158 · end of year $0

  • 2 · Savings and temporary cash investments

    beginning of year $515,055 · end of year $175,119

  • 4 · Accounts receivable

    beginning of year $376,146 · end of year $344,911

  • 9 · Prepaid expenses and deferred charges

    beginning of year $8,400 · end of year $0

  • 10a · Land, buildings and equipment: cost or other basis

    $6,212

  • 10b · Land, buildings and equipment: accumulated depreciation

    $6,212

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $646,865 · end of year $937,620

  • 17 · Accounts payable and accrued expenses

    beginning of year $60,501 · end of year $0

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $1,592,123 · end of year $1,457,650

Mission and programs · 2023

Mission

TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.

  • AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.

As filed on the 2023 return.

Listed in Part VII

  • Alex Villicana

    CHAIR

    Total calculated
    $0
    Hours/week
    2.5

  • Angela McKee

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2.5

  • Victor Popp

    SECRETARY

    Total calculated
    $0
    Hours/week
    2.5

  • Kaitlin Walton

    TREASURER

    Total calculated
    $0
    Hours/week
    2.5

  • Jill Alexander

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2.5

  • John Arnold

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2.5

  • John Lozano

    DIRECTOR - PART YEAR

    Total calculated
    $0
    Hours/week
    2.5

  • Ian Pullan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2.5

  • Rich Verruni

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2.5

  • Stacie Jacob

    EXECUTIVE DIRECTOR

    Total calculated
    $0
    Hours/week
    50

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

  • EARTHQUAKES SOCCER LLC

    $50,000

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • SAN JOSE SHARKS LLC

    $50,000

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • REC FOUNDATION

    $27,625

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • CALIFORNIA MIDSTATE FAIR

    $20,000

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • PASO ROBLES WINE COUNTRY ALLIANCE

    $17,435

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • PARKER SANPEI & ASSOCIATES

    $11,250

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • LOCOMOTIV PERFORMANCE COACHING

    $11,250

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • WORLD OF WINE EVENTS LLC

    $10,000

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • ECOLOGISTICS INC

    $10,000

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

  • PACIFIC COAST CUTTING HORSE ASSOCIATION

    $10,000

    SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2023
Filed
21 February 2025
IRS schema version
2023v6.0
Source object
202500729349301450

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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