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Nonprofiteer
← START SMALL THINK BIG INC

Form 990 for tax year 2024

Filed by START SMALL THINK BIG INC.

Totals

Total revenue
$3,571,237
Total expenses
$3,986,780
Contributions and grants received
$3,501,636
Grants paid
$0
Program service revenue
$0
Investment income
$67,002
Other revenue
$2,599
Total assets, end of year
$3,931,535
Total liabilities, end of year
$105,013
Net assets or fund balances, end of year
$3,826,522
Program services expenses (Part IX)
$3,184,411
Management and general expenses
$375,805
Fundraising expenses
$426,564
Program service expenses (Part III)
$3,184,411

Program services were 79.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $3,501,636

  • 3 · Investment income

    total $67,002 · unrelated business $0 · excluded $67,002

  • 11a · Other revenue: Miscellaneous Income

    total $2,599 · related or exempt $2,599 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $2,599

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $612,135 · program services $358,425 · management and general $68,393 · fundraising $185,317

  • 7 · Other salaries and wages

    total $2,127,657 · program services $1,941,171 · management and general $68,192 · fundraising $118,294

  • 8 · Pension plan contributions

    total $43,967 · program services $36,903 · management and general $2,192 · fundraising $4,872

  • 9 · Other employee benefits

    total $237,209 · program services $204,728 · management and general $12,145 · fundraising $20,336

  • 10 · Payroll taxes

    total $226,358 · program services $189,990 · management and general $11,284 · fundraising $25,084

  • 11b · Fees: legal

    total $9,712 · program services $6,323 · management and general $3,389 · fundraising $0

  • 11c · Fees: accounting

    total $19,242 · program services $10,753 · management and general $8,489 · fundraising $0

  • 11e · Fees: professional fundraising services

    total $53,000 · fundraising $53,000

  • 11g · Fees: other

    total $79,387 · program services $47,780 · management and general $31,607 · fundraising $0

  • 12 · Advertising and promotion

    total $246,978 · program services $246,863 · management and general $7 · fundraising $108

  • 13 · Office expenses

    total $3,882 · program services $2,499 · management and general $680 · fundraising $703

  • 14 · Information technology

    total $72,742 · program services $68,499 · management and general $1,224 · fundraising $3,019

  • 16 · Occupancy

    total $21,228 · program services $18,738 · management and general $726 · fundraising $1,764

  • 17 · Travel

    total $25,613 · program services $21,860 · management and general $238 · fundraising $3,515

  • 19 · Conferences, conventions and meetings

    total $10,301 · program services $1,803 · management and general $1,077 · fundraising $7,421

  • 22 · Depreciation, depletion and amortization

    total $150,457 · program services $0 · management and general $150,457 · fundraising $0

  • 23 · Insurance

    total $28,215 · program services $23,461 · management and general $3,119 · fundraising $1,635

  • 24a · Other expenses: Staff development and training

    total $821 · program services $0 · management and general $821 · fundraising $0

  • 24b · Other expenses: Bad debt

    total $10,205 · program services $0 · management and general $10,205 · fundraising $0

  • 24c · Other expenses: Miscellaneous

    total $2,405 · program services $0 · management and general $1,370 · fundraising $1,035

  • 24d · Other expenses: Telephone

    total $5,266 · program services $4,615 · management and general $190 · fundraising $461

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,011,260 · end of year $2,691,111

  • 3 · Pledges and grants receivable

    beginning of year $766,589 · end of year $715,278

  • 9 · Prepaid expenses and deferred charges

    beginning of year $56,832 · end of year $31,036

  • 10a · Land, buildings and equipment: cost or other basis

    $561,488

  • 10b · Land, buildings and equipment: accumulated depreciation

    $309,709

  • 10c · Land, buildings and equipment, net

    beginning of year $232,086 · end of year $251,779

  • 11 · Investments: publicly traded securities

    beginning of year $292,314 · end of year $242,331

  • 17 · Accounts payable and accrued expenses

    beginning of year $107,841 · end of year $105,013

  • 19 · Deferred revenue

    beginning of year $9,175

  • 27 · Net assets without donor restrictions

    beginning of year $3,382,561 · end of year $3,218,186

  • 28 · Net assets with donor restrictions

    beginning of year $859,504 · end of year $608,336

Mission and programs · 2024

Mission

Start Small advances economic equity by providing an ecosystem of curated resources and support for small businesses, particularly for those entrepreneurs who face systemic barriers that make business success harder to achieve.

Activities or mission (Part I)

SEE PART III, LINE 1

  • Legal Program provided entrepreneurs with free legal services including choosing and forming an appropriate legal structure for the business or restructuring it to permit additional equity participation, corporate governance/corporate housekeeping, contract review and drafting, commercial lease review and negotiation, employment advice, sales tax compliance, intellectual property, legal aspects of doing online business, support to access capital, and regulatory, licensing, and permitting needs.

    Expenses $1,389,006

  • Client Relationship Management oversaw client eligibility and applications in addition to conducting business needs assessments (intakes) and directing clients to Start Small Think Big programs as required. The CRM team also offered a series of networking events and workshops for small businesses.

    Expenses $864,086

  • Marketing and Sales Program provided entrepreneurs with free marketing services including branding assessments and support with digital marketing strategies.

    Expenses $471,608

  • Financial Program provided entrepreneurs with free financial services including choosing and setting up business bookkeeping, financial statement preparation and analysis, financial projections, and planning, calculating costs, examining pricing options, setting sales goals and budgets.

    Expenses $459,711

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Francesca Odell

    Chair

    Total calculated
    $0
    Hours/week
    1

  • Navneet Kaur

    Treasurer

    Total calculated
    $0
    Hours/week
    1

  • Mark Kesslen

    Secretary

    Total calculated
    $0
    Hours/week
    1

  • Marci Brenholz

    Director

    Total calculated
    $0
    Hours/week
    1

  • Alison McKinnel King

    Director

    Total calculated
    $0
    Hours/week
    1

  • Steven Slutzky

    Director

    Total calculated
    $0
    Hours/week
    1

  • Carol Villegas

    Director

    Total calculated
    $0
    Hours/week
    1

  • Angela McCray

    Director

    Total calculated
    $0
    Hours/week
    1

  • Chinnu Joseph

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kristen Scheyder

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kristin Johnston

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kevin Boon

    Director

    Total calculated
    $0
    Hours/week
    1

  • Erica Lock Munsky

    Director

    Total calculated
    $0
    Hours/week
    1

  • Michael Pastor

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jason Ewart

    Director

    Total calculated
    $0
    Hours/week
    1

  • Joseph Kaufman

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kenetia Lee

    Director

    Total calculated
    $0
    Hours/week
    1

  • Erik Knutzen

    Director

    Total calculated
    $0
    Hours/week
    1

  • Daniel Oquendo

    Director

    Total calculated
    $0
    Hours/week
    1

  • Tammeca Rochester

    Director

    Total calculated
    $0
    Hours/week
    1

  • Josephine Panzera

    CFO/ Executive Director (Eff. Feb 2024)

    Total calculated
    $229,677
    From this org
    $216,132
    From related orgs
    $0
    Other
    $13,545
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $225,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,545
    Filer's total
    $238,545

  • Shiri Wolf

    VP Programs

    Total calculated
    $132,674
    From this org
    $132,674
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Sara Schlossberg

    Chief Programs Officer

    Total calculated
    $175,189
    From this org
    $162,189
    From related orgs
    $0
    Other
    $13,000
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,000
    Filer's total
    $178,000

  • Niya Branham

    Chief Operating Officer

    Total calculated
    $145,393
    From this org
    $140,302
    From related orgs
    $0
    Other
    $5,091
    Hours/week
    40

  • Ian Brown

    Senior Director

    Total calculated
    $125,082
    From this org
    $125,082
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Satjeet Kaur Nayar

    Executive Director (from July 2023 to January 2024)

    Total calculated
    $15,830
    From this org
    $15,705
    From related orgs
    $0
    Other
    $125
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $15,705
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $125
    Filer's total
    $15,830

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
3 December 2025
IRS schema version
2024v5.2
Source object
202533379349300313

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