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START SMALL THINK BIG INC

EIN 27-1821066 NEW YORK, NY

Browse the largest nonprofits in New York

Revenue 2024
$3,571,237
Expenses 2024
$3,986,780

Program services were 79.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
P51
Classification
2100
Street
132 W 31ST STREET

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

1 other organization in the IRS Business Master File lists the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

Start Small advances economic equity by providing an ecosystem of curated resources and support for small businesses, particularly for those entrepreneurs who face systemic barriers that make business success harder to achieve.

Activities or mission (Part I)

SEE PART III, LINE 1

  • Legal Program provided entrepreneurs with free legal services including choosing and forming an appropriate legal structure for the business or restructuring it to permit additional equity participation, corporate governance/corporate housekeeping, contract review and drafting, commercial lease review and negotiation, employment advice, sales tax compliance, intellectual property, legal aspects of doing online business, support to access capital, and regulatory, licensing, and permitting needs.

    Expenses $1,389,006

  • Client Relationship Management oversaw client eligibility and applications in addition to conducting business needs assessments (intakes) and directing clients to Start Small Think Big programs as required. The CRM team also offered a series of networking events and workshops for small businesses.

    Expenses $864,086

  • Marketing and Sales Program provided entrepreneurs with free marketing services including branding assessments and support with digital marketing strategies.

    Expenses $471,608

  • Financial Program provided entrepreneurs with free financial services including choosing and setting up business bookkeeping, financial statement preparation and analysis, financial projections, and planning, calculating costs, examining pricing options, setting sales goals and budgets.

    Expenses $459,711

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Francesca Odell

    Chair

    Total calculated
    $0
    Hours/week
    1
  • Navneet Kaur

    Treasurer

    Total calculated
    $0
    Hours/week
    1
  • Mark Kesslen

    Secretary

    Total calculated
    $0
    Hours/week
    1
  • Marci Brenholz

    Director

    Total calculated
    $0
    Hours/week
    1
  • Alison McKinnel King

    Director

    Total calculated
    $0
    Hours/week
    1
  • Steven Slutzky

    Director

    Total calculated
    $0
    Hours/week
    1
  • Carol Villegas

    Director

    Total calculated
    $0
    Hours/week
    1
  • Angela McCray

    Director

    Total calculated
    $0
    Hours/week
    1
  • Chinnu Joseph

    Director

    Total calculated
    $0
    Hours/week
    1
  • Kristen Scheyder

    Director

    Total calculated
    $0
    Hours/week
    1
  • Kristin Johnston

    Director

    Total calculated
    $0
    Hours/week
    1
  • Kevin Boon

    Director

    Total calculated
    $0
    Hours/week
    1
  • Erica Lock Munsky

    Director

    Total calculated
    $0
    Hours/week
    1
  • Michael Pastor

    Director

    Total calculated
    $0
    Hours/week
    1
  • Jason Ewart

    Director

    Total calculated
    $0
    Hours/week
    1
  • Joseph Kaufman

    Director

    Total calculated
    $0
    Hours/week
    1
  • Kenetia Lee

    Director

    Total calculated
    $0
    Hours/week
    1
  • Erik Knutzen

    Director

    Total calculated
    $0
    Hours/week
    1
  • Daniel Oquendo

    Director

    Total calculated
    $0
    Hours/week
    1
  • Tammeca Rochester

    Director

    Total calculated
    $0
    Hours/week
    1
  • Josephine Panzera

    CFO/ Executive Director (Eff. Feb 2024)

    Total calculated
    $229,677
    From this org
    $216,132
    From related orgs
    $0
    Other
    $13,545
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $225,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,545
    Filer's total
    $238,545
  • Shiri Wolf

    VP Programs

    Total calculated
    $132,674
    From this org
    $132,674
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Sara Schlossberg

    Chief Programs Officer

    Total calculated
    $175,189
    From this org
    $162,189
    From related orgs
    $0
    Other
    $13,000
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,000
    Filer's total
    $178,000
  • Niya Branham

    Chief Operating Officer

    Total calculated
    $145,393
    From this org
    $140,302
    From related orgs
    $0
    Other
    $5,091
    Hours/week
    40
  • Ian Brown

    Senior Director

    Total calculated
    $125,082
    From this org
    $125,082
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $3,571,237
    Expenses
    $3,986,780
    Contributions
    $3,501,636
    Grants paid
    $0
  • 2023
    Revenue
    $3,609,944
    Expenses
    $5,196,568
    Contributions
    $3,499,269
    Grants paid
    $425,000
  • 2023
    Revenue
    $3,609,944
    Expenses
    $5,196,568
    Contributions
    $3,499,269
    Grants paid
    $425,000
  • 2022
    Revenue
    $5,165,176
    Expenses
    $4,757,776
    Contributions
    $5,123,876
    Grants paid
    $268,500

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $5,454,234
    Expenses
    $3,165,195
    Assets (EOY)
    $5,478,531
  • 2020 · 990

    Revenue
    $3,996,728
    Expenses
    $2,700,894
    Assets (EOY)
    $3,404,388
  • 2019 · 990

    Revenue
    $2,264,865
    Expenses
    $1,230,853
    Assets (EOY)
    $1,861,675
  • 2017 · 990

    Revenue
    $1,060,050
    Expenses
    $914,658
    Assets (EOY)
    $657,196
  • 2016 · 990

    Revenue
    $6,062,511
    Expenses
    $5,972,622
    Assets (EOY)
    $401,025
  • 2015 · 990

    Revenue
    $527,481
    Expenses
    $534,148
    Assets (EOY)
    $169,944
  • 2014 · 990

    Revenue
    $2,665,388
    Expenses
    $2,598,113
    Assets (EOY)
    $163,036
  • 2014 · 990

    Revenue
    $445,388
    Expenses
    $378,113
    Assets (EOY)
    $163,036
  • 2013 · 990

    Revenue
    $318,364
    Expenses
    $344,383
    Assets (EOY)
    $74,244

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

  • Rhonesha Byng

    $25,000

    2022 HER Agenda

  • Harlem Seafood Soul

    $25,000

    2022 Growth of small business

  • Onyemaechi Aharanwa PinMe 1913

    $25,000

    2023 Seed capital

  • Rapid Rythms Rewards LLC DBA Sofia and Grace Cookie Co LLC

    $25,000

    2023 Seed capital

  • Dawn Demry The Little Hot Dog Wagon LLC

    $25,000

    2023 Seed capital

  • Kids Play Zone LLC

    $25,000

    2023 Seed capital

  • Beija-Flor Naturals LLC

    $25,000

    2023 Seed capital

  • WESTxEAST Co

    $25,000

    2023 Seed capital

  • MJ Chocolatier LLC

    $25,000

    2023 Seed capital

  • Fleabags LLC

    $25,000

    2023 Growth of small business

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.