Totals
- Total revenue
- $3,663,845
- Total expenses
- $3,888,491
- Contributions and grants received
- $3,597,360
- Grants paid
- $0
- Program service revenue
- $12,333
- Investment income
- $54,152
- Other revenue
- $0
- Total assets, end of year
- $2,997,339
- Total liabilities, end of year
- $173,576
- Net assets or fund balances, end of year
- $2,823,763
- Program services expenses (Part IX)
- $2,717,204
- Management and general expenses
- $533,384
- Fundraising expenses
- $637,903
- Program service expenses (Part III)
- $2,717,204
Program services were 69.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$388,383
-
1f · All other contributions, gifts and grants
$3,208,977
-
2a · Program service revenue: Program services
total $12,333 · related or exempt $12,333
-
3 · Investment income
total $54,152 · excluded $54,152
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7d · Net gain or loss
total $0
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $673,851 · program services $544,894 · management and general $40,950 · fundraising $88,007
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $897,762 · program services $626,235 · management and general $132,284 · fundraising $139,243
-
8 · Pension plan contributions
total $0
-
9 · Other employee benefits
total $83,204 · program services $61,358 · management and general $16,707 · fundraising $5,139
-
10 · Payroll taxes
total $106,177 · program services $78,704 · management and general $12,403 · fundraising $15,070
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $1,720 · management and general $1,720
-
11c · Fees: accounting
total $26,550 · program services $19,913 · management and general $2,655 · fundraising $3,982
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $109,296 · fundraising $109,296
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $1,326,374 · program services $896,021 · management and general $277,974 · fundraising $152,379
-
12 · Advertising and promotion
total $242,114 · program services $180,686 · management and general $3,545 · fundraising $57,883
-
13 · Office expenses
total $58,122 · program services $42,235 · management and general $12,306 · fundraising $3,581
-
14 · Information technology
total $0
-
15 · Royalties
total $0
-
16 · Occupancy
total $409 · program services $409
-
17 · Travel
total $267,148 · program services $201,773 · management and general $14,167 · fundraising $51,208
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $0
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $0
-
23 · Insurance
total $22,957 · program services $17,217 · management and general $2,296 · fundraising $3,444
-
24a · Other expenses: Dues and other charges
total $72,807 · program services $47,759 · management and general $16,377 · fundraising $8,671
-
24e · All other expenses
total $0
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,570,595 · end of year $1,639,534
-
2 · Savings and temporary cash investments
beginning of year $7,649 · end of year $1,420
-
3 · Pledges and grants receivable
beginning of year $425,000 · end of year $107,214
-
4 · Accounts receivable
beginning of year $121,738 · end of year $80,477
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $0
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $13,425 · end of year $27,867
-
10c · Land, buildings and equipment, net
end of year $0
-
11 · Investments: publicly traded securities
beginning of year $1,029,698 · end of year $1,140,827
-
12 · Investments: other securities
end of year $0
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
end of year $0
-
15 · Other assets
end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $126,363 · end of year $173,576
-
27 · Net assets without donor restrictions
beginning of year $2,087,532 · end of year $2,404,253
-
28 · Net assets with donor restrictions
beginning of year $954,210 · end of year $419,510
Mission and programs · 2025
Mission
We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food.
Activities or mission (Part I)
Transform the food industry and the food systems to reduce diet related diseases and planetary impact by performing REAL certifications of food service providers, including K-12 school programs and providing educational activities.
-
In 2025, Eat Real well exceeded all identified goals for the organization. We achieved our Mission to 1 Million, expanding our K12 certification program to reach 1 million children across 21 states, effectively doubling our lifetime impact in a single school year. We released Version 4.0 of our nutrition Standards, reflecting the latest research and evidence, and built a proprietary assessment data system to enable nationwide expansion, increasing certification capacity by over 500% and reducing assessment costs by 15%. On the marketing side, we doubled our brand impressions to over 3 million in 2025, sharpening awareness in key states to lay the groundwork for program expansion. A 25% jump in subscriber audience further strengthened the base we draw on for fundraising and advocacy. And we collaborated with ecosystem partners to successfully support Californias AB 1264, the first bill in the nation to create a legal definition of ultra-processed foods and ban the most harmful of them from the states public schools.
Expenses $2,717,204 · Revenue $12,333
As filed on the 2025 return.
Listed in Part VII
-
Nora LaTorre
CEO
- Total calculated
- $382,637
- From this org
- $357,201
- From related orgs
- $0
- Other
- $25,436
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $357,201
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- $25,436
- Filer's total
- $382,637
-
Natalie Linden
Chief of Staff
- Total calculated
- $250,264
- From this org
- $224,901
- From related orgs
- $0
- Other
- $25,363
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $224,901
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- $25,363
- Filer's total
- $250,264
-
Mattea Kelly
Dir. of Marketing
- Total calculated
- $149,016
- From this org
- $122,459
- From related orgs
- $0
- Other
- $26,557
- Hours/week
- 40
-
Kristin Zellhart
Senior Manager
- Total calculated
- $135,069
- From this org
- $112,042
- From related orgs
- $0
- Other
- $23,027
- Hours/week
- 40
-
Jiwon Jun
Director, K-12 Pr.
- Total calculated
- $131,608
- From this org
- $131,608
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
-
Lea-Sophie Boehm
Manager, K-12 pr.
- Total calculated
- $111,359
- From this org
- $104,399
- From related orgs
- $0
- Other
- $6,960
- Hours/week
- 40
-
Michael Barr
Fractional CFO
- Total calculated
- $40,950
- From this org
- $40,950
- From related orgs
- $0
- Other
- $0
- Hours/week
- 5
-
Jordan Shlain
Chairman
- Total calculated
- $0
- Hours/week
- 2
-
Andrew Dietz
Vice President
- Total calculated
- $0
- Hours/week
- 2
-
Alan Glazer
Secretary
- Total calculated
- $0
- Hours/week
- 2
-
Dorothy Kilroy
Treasurer
- Total calculated
- $0
- Hours/week
- 2
-
Robert Lustig
CSO
- Total calculated
- $0
- Hours/week
- 2
-
Meija Jacobs
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Sharad Khare
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Helene Kocher
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Raina Kumra
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Tesha McCord Poe
Board Member
- Total calculated
- $0
- Hours/week
- 2
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 11 September 2026
- IRS schema version
- 2025v4.1
- Source object
- 202642549349301909
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