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EAT REAL CERTIFIED INC

EIN 45-4482654 SAN FRANCISCO, CA

Browse the largest nonprofits in California

Revenue 2025
$3,663,845
Expenses 2025
$3,888,491

Program services were 69.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
W99
Classification
1000
Street
548 MARKET ST PMB 74932

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

Mission

We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food.

Activities or mission (Part I)

Transform the food industry and the food systems to reduce diet related diseases and planetary impact by performing REAL certifications of food service providers, including K-12 school programs and providing educational activities.

  • In 2025, Eat Real well exceeded all identified goals for the organization. We achieved our Mission to 1 Million, expanding our K12 certification program to reach 1 million children across 21 states, effectively doubling our lifetime impact in a single school year. We released Version 4.0 of our nutrition Standards, reflecting the latest research and evidence, and built a proprietary assessment data system to enable nationwide expansion, increasing certification capacity by over 500% and reducing assessment costs by 15%. On the marketing side, we doubled our brand impressions to over 3 million in 2025, sharpening awareness in key states to lay the groundwork for program expansion. A 25% jump in subscriber audience further strengthened the base we draw on for fundraising and advocacy. And we collaborated with ecosystem partners to successfully support Californias AB 1264, the first bill in the nation to create a legal definition of ultra-processed foods and ban the most harmful of them from the states public schools.

    Expenses $2,717,204 · Revenue $12,333

As filed on the 2025 return.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Nora LaTorre

    CEO

    Total calculated
    $382,637
    From this org
    $357,201
    From related orgs
    $0
    Other
    $25,436
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $357,201
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $25,436
    Filer's total
    $382,637

  • Natalie Linden

    Chief of Staff

    Total calculated
    $250,264
    From this org
    $224,901
    From related orgs
    $0
    Other
    $25,363
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $224,901
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $25,363
    Filer's total
    $250,264

  • Mattea Kelly

    Dir. of Marketing

    Total calculated
    $149,016
    From this org
    $122,459
    From related orgs
    $0
    Other
    $26,557
    Hours/week
    40

  • Kristin Zellhart

    Senior Manager

    Total calculated
    $135,069
    From this org
    $112,042
    From related orgs
    $0
    Other
    $23,027
    Hours/week
    40

  • Jiwon Jun

    Director, K-12 Pr.

    Total calculated
    $131,608
    From this org
    $131,608
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Lea-Sophie Boehm

    Manager, K-12 pr.

    Total calculated
    $111,359
    From this org
    $104,399
    From related orgs
    $0
    Other
    $6,960
    Hours/week
    40

  • Michael Barr

    Fractional CFO

    Total calculated
    $40,950
    From this org
    $40,950
    From related orgs
    $0
    Other
    $0
    Hours/week
    5

  • Jordan Shlain

    Chairman

    Total calculated
    $0
    Hours/week
    2

  • Andrew Dietz

    Vice President

    Total calculated
    $0
    Hours/week
    2

  • Alan Glazer

    Secretary

    Total calculated
    $0
    Hours/week
    2

  • Dorothy Kilroy

    Treasurer

    Total calculated
    $0
    Hours/week
    2

  • Robert Lustig

    CSO

    Total calculated
    $0
    Hours/week
    2

  • Meija Jacobs

    Board Member

    Total calculated
    $0
    Hours/week
    2

  • Sharad Khare

    Board Member

    Total calculated
    $0
    Hours/week
    2

  • Helene Kocher

    Board Member

    Total calculated
    $0
    Hours/week
    2

  • Raina Kumra

    Board Member

    Total calculated
    $0
    Hours/week
    2

  • Tesha McCord Poe

    Board Member

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $3,663,845
    Expenses
    $3,888,491
    Contributions
    $3,597,360
    Grants paid
    $0
  • 2024
    Revenue
    $5,815,369
    Expenses
    $4,220,299
    Contributions
    $5,808,284
    Grants paid
    $1,500,000
  • 2023
    Revenue
    $2,630,999
    Expenses
    $1,716,550
    Contributions
    $2,630,970
    Grants paid
    $0
  • 2022
    Revenue
    $980,324
    Expenses
    $1,068,340
    Contributions
    $980,217
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $1,054,101
    Expenses
    $700,718
    Assets (EOY)
    $629,787

  • 2020 · 990

    Revenue
    $885,392
    Expenses
    $767,289
    Assets (EOY)
    $374,416

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Form 990-N e-Postcard, tax year 2013

Tax period
1 January 2013 to 31 December 2013
Principal officer
Lawrence Williams
Mailing address
1200 18th Street NW Suite 700Washington DC 20036
Website
http://ushfc.org/

As filed, from the IRS e-Postcard file of 2 November 2026. The IRS publishes only each organization's most recent postcard, so earlier years are not shown. A 990-N carries no financial detail. The postcard also gives the principal officer's address, which is not shown here.

Grants made

  • Cream Co LLC

    $1,500,000

    2024 enhance access to high-quality food

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.