Form 990 for tax year 2023

Filed by AMERICAN RENTAL ASSOCIATION.

Totals

Total revenue: $18,101,004
Total expenses: $21,367,384
Contributions and grants received: $0
Grants paid: $0
Program service revenue: $19,046,383
Investment income: $987,582
Other revenue: -$1,932,961
Total assets, end of year: $57,796,897
Total liabilities, end of year: $12,833,798
Net assets or fund balances, end of year: $44,963,099
Program services expenses (Part IX): $18,456,131
Management and general expenses: $2,911,253
Fundraising expenses: $0
Program service expenses (Part III): $18,456,131

Program services were 86.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

2a · Program service revenue: CONVENTION/TRADE

total $10,403,752 · related or exempt $10,403,752
2b · Program service revenue: MEMBERSHIP DUES

total $4,257,623 · related or exempt $4,257,623
2c · Program service revenue: RENTAL MGMT MAGAZINE

total $1,976,634 · unrelated business $1,976,634
2d · Program service revenue: EDUCATION AND BUSINESS RESOURCES

total $1,905,386 · related or exempt $1,905,386
2e · Program service revenue: GOVERNANCE

total $199,815 · related or exempt $199,815
2f · All other program service revenue

total $303,173 · related or exempt $303,173
3 · Investment income

total $689,039 · excluded $689,039
7a · Gross sales of assets other than inventory

securities $300,638
7b · Less cost or other basis and sales expenses

securities $0 · other assets $2,095
7c · Gain or loss

securities $300,638 · other assets -$2,095
7d · Net gain or loss

total $298,543 · excluded $298,543
11a · Other revenue: MISC.

total $85,568 · related or exempt $85,568
11b · Other revenue: UNRELATED BUSINESS INCOME TAX

total -$500 · related or exempt -$500
11c · Other revenue: CURRENCY EXCHANGE LOSS

total -$7,448 · related or exempt -$7,448
11d · All other revenue

total -$2,010,581 · related or exempt -$2,010,581
11e · Other revenue, total

-$1,932,961

Functional expenses

Part IX, the statement of functional expenses.

5 · Compensation of officers, directors and key employees

total $810,332 · program services $637,009 · management and general $173,323
7 · Other salaries and wages

total $6,072,739 · program services $4,773,835 · management and general $1,298,904
8 · Pension plan contributions

total $242,988 · program services $191,015 · management and general $51,973
9 · Other employee benefits

total $707,099 · program services $555,857 · management and general $151,242
10 · Payroll taxes

total $472,382 · program services $371,344 · management and general $101,038
11b · Fees: legal

total $41,444 · program services $14,677 · management and general $26,767
11c · Fees: accounting

total $37,247 · program services $6,847 · management and general $30,400
11d · Fees: lobbying

total $504,287 · program services $504,287
11f · Fees: investment management

total $45,316 · management and general $45,316
11g · Fees: other

total $1,271,176 · program services $1,210,420 · management and general $60,756
13 · Office expenses

total $214,326 · program services $196,651 · management and general $17,675
14 · Information technology

total $252,812 · management and general $252,812
16 · Occupancy

total $187,377 · program services $18,400 · management and general $168,977
17 · Travel

total $1,638,771 · program services $1,638,771
19 · Conferences, conventions and meetings

total $3,207,863 · program services $3,207,863
22 · Depreciation, depletion and amortization

total $170,682 · management and general $170,682
23 · Insurance

total $137,074 · program services $67,469 · management and general $69,605
24a · Other expenses: MARKETING

total $1,912,907 · program services $1,912,907
24b · Other expenses: ARA INSURANCE

total $575,517 · program services $575,517
24c · Other expenses: DEVELOPMENT

total $449,427 · program services $449,427
24d · Other expenses: CREDIT CARD CHARGES

total $389,106 · program services $389,106
24e · All other expenses

total $2,026,512 · program services $1,734,729 · management and general $291,783

Balance sheet

Part X, book values.

1 · Cash, non-interest-bearing

beginning of year $1,699,740 · end of year $1,967,230
4 · Accounts receivable

beginning of year $1,111,171 · end of year $543,488
8 · Inventories for sale or use

beginning of year $122,361 · end of year $194,418
9 · Prepaid expenses and deferred charges

beginning of year $1,924,066 · end of year $2,224,594
10a · Land, buildings and equipment: cost or other basis

$4,058,265
10b · Land, buildings and equipment: accumulated depreciation

$2,949,823
10c · Land, buildings and equipment, net

beginning of year $1,258,679 · end of year $1,108,442
11 · Investments: publicly traded securities

beginning of year $24,474,891 · end of year $26,948,480
12 · Investments: other securities

beginning of year $26,484,713 · end of year $24,474,132
15 · Other assets

beginning of year $230,703 · end of year $336,113
17 · Accounts payable and accrued expenses

beginning of year $1,022,589 · end of year $1,015,597
19 · Deferred revenue

beginning of year $9,740,025 · end of year $11,491,261
25 · Other liabilities

beginning of year $327,672 · end of year $326,940
29 · Capital stock, trust principal or current funds

beginning of year $0 · end of year $0
30 · Paid-in or capital surplus, or land, building or equipment fund

beginning of year $0 · end of year $0
31 · Retained earnings, endowment or other funds

beginning of year $46,216,038 · end of year $44,963,099

Mission and programs · 2023

Mission

TO SUPPORT THE SUCCESS OF MEMBERS AND ADVANCE THE EQUIPMENT AND EVENT RENTAL INDUSTRY.

Activities or mission (Part I)

TO SUPPORT THE SUCCESS OF MEMBERS AND ADVANCE THE EQUIPMENT AND EVENT RENTAL INDUSTRY. WE HOLD AN ANNUAL CONVENTION, PRODUCE A MAGAZINE, AND PROVIDE VARIOUS OTHER MEMBER SERVICES.

ANNUAL CONVENTION AND CONFERENCES HELD FOR THE BENEFIT OF MEMBERS NATIONWIDE. MAJOR EXPENSES INCLUDE TRAVEL, HOTEL, HALL RENTAL, BUSING, DECORATING, ACTIVITIES, AND SPEAKERS.

Expenses $4,479,281 · Revenue $10,403,752
BENEFIT PROGRAMS FOR A.R.A. MEMBERS - SUCH AS THE MONTHLY PUBLICATION OF "RENTAL MANAGEMENT" MAGAZINE, SEMINARS, PRODUCT SURVEYS, SAFETY GUIDELINES, EMPLOYEE TRAINING MANUALS, CALENDARS, AUDIO/VISUAL AIDS, ETC. THESE PROGRAMS ARE FUNDED THROUGH MEMBERSHIP DUES AND PROGRAM CHARGES. THE "RENTAL MANAGEMENT" MAGAZINE ADVERTISING REVENUE OF $1,976,634 IS UNRELATED BUSINESS REVENUE.

Expenses $13,976,850 · Revenue $6,084,605

As filed on the 2023 return.

Listed in Part VII

ANDREW HEESACKER

REGION SEVEN DIRECTOR

Total calculated

$0

Hours/week

1
MARY CROSSLIN

ASSOCIATE MEMBER DIRECTOR

Total calculated

$0

Hours/week

1
JOHN SCOTT

REGION THREE DIRECTOR

Total calculated

$0

Hours/week

1
ANGIE VENEKAMP

REGION TEN DIRECTOR

Total calculated

$0

Hours/week

1
BRIAN A RICHARDSON

REGION TWO DIRECTOR

Total calculated

$0

Hours/week

1
STEVE RICCI

REGION EIGHT DIRECTOR

Total calculated

$0

Hours/week

1
JOHN JEANGUENAT

EQUIPMENT RENTAL SIG CO-CH

Total calculated

$0

Hours/week

1
DOUG HAAS

REGION SIX DIRECTOR

Total calculated

$0

Hours/week

1
ROBERT H PEDERSEN

EQUIPMENT RENTAL SIG CO-CH

Total calculated

$0

Hours/week

1
ALBERTO PIANELLI

REGION NINE DIRECTOR

Total calculated

$0

Hours/week

1
LARRY OTT

ASSOCIATE MEMBER DIRECTOR

Total calculated

$0

Hours/week

1
SARAH WILPER CERP

REGION ONE DIRECTOR

Total calculated

$0

Hours/week

1
DAN FARRELL

EVENT RENTAL SIG CHAIR

Total calculated

$0

Hours/week

1
ROBERT COPLEY CERP

REGION FIVE DIRECTOR

Total calculated

$0

Hours/week

1
ANGELA NUSSEL CERP

REGION FOUR DIRECTOR

Total calculated

$0

Hours/week

1
JEFF CROTTO

PRESIDENT-ELECT

Total calculated

$0

Hours/week

2
SCOTT IRWIN

BOARD CHAIR

Total calculated

$0

Hours/week

2
STEVE MAU

PRESIDENT

Total calculated

$0

Hours/week

2
TONY CONANT

CHIEF EXECUTIVE OFFICER

Total calculated

$810,332

From this org

$749,044

From related orgs

$0

Other

$61,288

Hours/week

40

Schedule J breakdown matched by us

Base

$749,044

Bonus

$0

Other

$0

Deferred

$28,020

Nontaxable benefits

$33,268

Filer's total

$810,332
CHRIS HAMMES

VP ASSOCIATION SERVICES

Total calculated

$191,292

From this org

$175,051

From related orgs

$0

Other

$16,241

Hours/week

40

Schedule J breakdown matched by us

Base

$175,051

Bonus

$0

Other

$0

Deferred

$6,041

Nontaxable benefits

$10,200

Filer's total

$191,292
JOHN MCCLELLAND

V.P. GOVERNMENT AFFAIRS

Total calculated

$313,194

From this org

$301,237

From related orgs

$0

Other

$11,957

Hours/week

40

Schedule J breakdown matched by us

Base

$301,237

Bonus

$0

Other

$0

Deferred

$10,771

Nontaxable benefits

$1,186

Filer's total

$313,194
MARCY WRIGHT

C.F.O./C.O.O.

Total calculated

$318,109

From this org

$282,985

From related orgs

$0

Other

$35,124

Hours/week

40

Schedule J breakdown matched by us

Base

$282,985

Bonus

$0

Other

$0

Deferred

$10,052

Nontaxable benefits

$25,072

Filer's total

$318,109
VALERIE HERDMAN

VP PEOPLE & CULTURE

Total calculated

$169,480

From this org

$163,000

From related orgs

$0

Other

$6,480

Hours/week

40

Schedule J breakdown matched by us

Base

$163,000

Bonus

$0

Other

$0

Deferred

$4,620

Nontaxable benefits

$1,860

Filer's total

$169,480
JOSHUA NICKELL

VP MEMBERSHIP

Total calculated

$229,367

From this org

$197,207

From related orgs

$0

Other

$32,160

Hours/week

40

Schedule J breakdown matched by us

Base

$197,207

Bonus

$0

Other

$0

Deferred

$7,088

Nontaxable benefits

$25,072

Filer's total

$229,367
KEVIN GERN

VP EDUCATION AND RISK MANAGEMENT

Total calculated

$157,053

From this org

$150,562

From related orgs

$0

Other

$6,491

Hours/week

40

Schedule J breakdown matched by us

Base

$150,562

Bonus

$0

Other

$0

Deferred

$5,330

Nontaxable benefits

$1,161

Filer's total

$157,053

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

1a · Travel for companions
2 · Substantiation required before reimbursing expenses
3 · Compensation committee
3 · Independent compensation consultant
3 · Form 990 of other organizations
3 · Written employment contract
3 · Compensation survey or study
3 · Approval by the board or compensation committee

Answered no

1b · Written policy on the line-1a expenses
4a · Severance or change-of-control payment
4b · Supplemental nonqualified retirement plan
4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A: THE OFFICERS OF THE BOARD OF DIRECTORS ARE ALLOWED TO BE ACCOMPANIED BY A GUEST ON TWO ADDITIONAL BUSINESS TRIPS EACH YEAR. THE ASSOCIATION ALLOWS THE TRAVEL OF ONE COMPANION FOR THE BOARD OF DIRECTORS TO THE ANNUAL RENTAL SHOW. FORM 1099'S ARE ISSUED FOR COMPANION TRAVEL.
PART I, LINE 1B: TRAVEL COMPANIONS DO NOT REIMBURSE THE ASSOCIATION. AS THE ABOVE DESCRIPTION INDICATES THE TRAVEL COMPANIONS ARE ISSUED 1099'S FOR THIS TRAVEL.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

AMERICAN RENTAL ASSOCIATION FOUNDATION

501(C)(3) · PHILANTHROPIC SUPPORT OF RENTAL INDUSTRY · DC
ARAPAC

527(F)(3) · LOBBYING FOR RENTAL INDUSTRY ISSUES · DC

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

ARA INSURANCE SERVICES INC

C · INSURANCE · MO · 100% owned · share of income $2,337,218 · share of assets $54,220,159 · controlled entity
ARA INSURANCE LTD

C · INSURANCE · CJ · 100% owned · share of income -$4,347,799 · share of assets $85,964,636 · controlled entity

Provenance

Return type: form_990
Tax year: 2023
Filed: 6 November 2024
IRS schema version: 2023v5.1
Source object: 202413139349304026

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