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Nonprofiteer
← AMERICAN PRESS INSTITUTE INC

Form 990 for tax year 2024

Filed by AMERICAN PRESS INSTITUTE INC.

Totals

Total revenue
$10,235,473
Total expenses
$5,142,031
Contributions and grants received
$1,350,237
Grants paid
$468,123
Program service revenue
$754,844
Investment income
$8,130,392
Other revenue
$0
Total assets, end of year
$50,633,721
Total liabilities, end of year
$1,795,417
Net assets or fund balances, end of year
$48,838,304
Program services expenses (Part IX)
$2,728,180
Management and general expenses
$2,413,851
Fundraising expenses
$0
Program service expenses (Part III)
$2,728,180

Program services were 53.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,350,237

  • 2a · Program service revenue: PROGRAM FEES

    total $754,664 · related or exempt $754,664

  • 2b · Program service revenue: ADVISORY SERVICES

    total $180 · related or exempt $180

  • 3 · Investment income

    total $1,213,909 · excluded $1,213,909

  • 7a · Gross sales of assets other than inventory

    securities $6,916,483

  • 7b · Less cost or other basis and sales expenses

    securities $0

  • 7c · Gain or loss

    securities $6,916,483

  • 7d · Net gain or loss

    total $6,916,483 · excluded $6,916,483

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $468,123 · program services $468,123

  • 5 · Compensation of officers, directors and key employees

    total $522,190 · program services $417,752 · management and general $104,438

  • 7 · Other salaries and wages

    total $1,745,081 · program services $821,646 · management and general $923,435

  • 8 · Pension plan contributions

    total $105,632 · program services $50,577 · management and general $55,055

  • 9 · Other employee benefits

    total $196,881 · program services $102,852 · management and general $94,029

  • 10 · Payroll taxes

    total $108,869 · program services $59,007 · management and general $49,862

  • 11b · Fees: legal

    total $82 · program services $82

  • 11c · Fees: accounting

    total $40,198 · management and general $40,198

  • 11f · Fees: investment management

    total $142,504 · management and general $142,504

  • 11g · Fees: other

    total $544,184 · program services $543,278 · management and general $906

  • 12 · Advertising and promotion

    total $6,939 · program services $4,566 · management and general $2,373

  • 13 · Office expenses

    total $52,013 · program services $34,224 · management and general $17,789

  • 14 · Information technology

    total $33,419 · program services $22,000 · management and general $11,419

  • 16 · Occupancy

    total $7,921 · program services $5,212 · management and general $2,709

  • 17 · Travel

    total $163,943 · program services $121,502 · management and general $42,441

  • 19 · Conferences, conventions and meetings

    total $44,267 · program services $38,021 · management and general $6,246

  • 24a · Other expenses: INSTITUTIONAL OVERHEAD

    total $900,000 · management and general $900,000

  • 24b · Other expenses: SUBSCRIPTIONS

    total $53,631 · program services $35,289 · management and general $18,342

  • 24c · Other expenses: GIFTS

    total $3,879 · program services $2,552 · management and general $1,327

  • 24d · Other expenses: ASSOCIATION DUES

    total $1,617 · program services $1,064 · management and general $553

  • 24e · All other expenses

    total $658 · program services $433 · management and general $225

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,253,235 · end of year $1,513,856

  • 2 · Savings and temporary cash investments

    beginning of year $2,994,789 · end of year $885,111

  • 4 · Accounts receivable

    beginning of year $269,896 · end of year $112,287

  • 9 · Prepaid expenses and deferred charges

    beginning of year $75,761 · end of year $41,121

  • 10a · Land, buildings and equipment: cost or other basis

    $2,616

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,616

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $43,776,608 · end of year $47,992,989

  • 15 · Other assets

    beginning of year $0 · end of year $88,357

  • 17 · Accounts payable and accrued expenses

    beginning of year $100,034 · end of year $68,620

  • 19 · Deferred revenue

    beginning of year $811,089 · end of year $162,882

  • 25 · Other liabilities

    beginning of year $1,027,258 · end of year $1,563,915

  • 27 · Net assets without donor restrictions

    beginning of year $46,149,132 · end of year $48,581,950

  • 28 · Net assets with donor restrictions

    beginning of year $282,776 · end of year $256,354

Mission and programs · 2024

Mission

AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE.

Activities or mission (Part I)

TO BE THE TRUSTED SOURCE FOR CAREER & LEADERSHIP DEV. FOR THE NEWSMEDIA INDUSTRY IN N. AMERICA.

  • METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM METRICS AND INNOVATIVE AUDIENCE SURVEYS.

    Expenses $895,215 · Revenue $456,277

  • TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS.

    Expenses $646,261 · Grants $27,000

  • TRUSTING NEWS PROJECT: THE TRUSTING NEWS PROJECT AIMS TO DEMYSTIFY TRUST IN NEWS AND EMPOWER JOURNALISTS TO DEMONSTRATE CREDIBILITY AND ACTIVELY EARN TRUST. IN A CONTINUAL CYCLE OF RESEARCH, LEARNING AND SHARING WITH THE INDUSTRY, THEY EXPLORE HOW TO INCORPORATE TRUST-BUILDING INTO JOURNALISM'S STANDARDS AND PRACTICES.

    Expenses $361,099 · Grants $191,768 · Revenue $37,426

  • EDUCATION PROGRAM AND SUMMITS

    Expenses $320,540 · Revenue $261,141

  • PITT DEI

    Expenses $227,044

  • TW CHARITY

    Expenses $34,921

  • BEYOND PRINT

    Expenses $25,575

  • DIVERSITY

    Expenses $3,284

  • OTHER PROGRAMS

    Expenses $214,241 · Grants $249,355

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • BARBARA W WALL

    CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • MARK E ALDMAN

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • DAN KROCKMALNIC

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • CHRIS ARGENTIERI

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • PAULETTE BROWN-HINDS

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • MARK G CONTRERAS

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • ALEXANDRIA MACCALLUM

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • DOUG MITCHELL

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • MARK W NEWHOUSE

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • AMANDA ZAMORA

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • GERALDINE MORIBA

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • ROSS MCDUFFIE

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • S MITRA KALITA

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • STEVE GROVE

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • DANIELLE COFFEY

    PRESIDENT & CEO

    Total calculated
    $988,495
    From this org
    $0
    From related orgs
    $959,538
    Other
    $28,957
    Hours/week
    15 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $686,538 related
    Bonus
    $0 + $250,000 related
    Other
    $0 + $23,000 related
    Deferred
    $0 + $25,875 related
    Nontaxable benefits
    $0 + $3,082 related
    Filer's total
    $0 + $988,495 related

  • ROBERT WALDEN

    CFO

    Total calculated
    $537,377
    From this org
    $0
    From related orgs
    $509,037
    Other
    $28,340
    Hours/week
    15 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $411,072 related
    Bonus
    $0 + $74,965 related
    Other
    $0 + $23,000 related
    Deferred
    $0 + $25,565 related
    Nontaxable benefits
    $0 + $2,775 related
    Filer's total
    $0 + $537,377 related

  • MICHAEL BOLDEN

    EXECUTIVE DIRECTOR

    Total calculated
    $522,190
    From this org
    $481,360
    From related orgs
    $0
    Other
    $40,830
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $415,594
    Bonus
    $35,000
    Other
    $30,766
    Deferred
    $25,875
    Nontaxable benefits
    $14,955
    Filer's total
    $522,190

  • SAMANTHA RAGLAND

    VP, JOURNALISM PROGRAMS

    Total calculated
    $226,840
    From this org
    $195,506
    From related orgs
    $0
    Other
    $31,334
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $186,506
    Bonus
    $9,000
    Other
    $0
    Deferred
    $13,988
    Nontaxable benefits
    $17,346
    Filer's total
    $226,840

  • GWENDOLYN VARGO

    DIRECTOR OF READER

    Total calculated
    $210,060
    From this org
    $180,496
    From related orgs
    $0
    Other
    $29,564
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $180,496
    Bonus
    $0
    Other
    $0
    Deferred
    $13,537
    Nontaxable benefits
    $16,027
    Filer's total
    $210,060

  • ELITE TRUONG

    VP, PRODUCT STRATEGY

    Total calculated
    $207,732
    From this org
    $186,506
    From related orgs
    $0
    Other
    $21,226
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $186,506
    Bonus
    $0
    Other
    $0
    Deferred
    $13,697
    Nontaxable benefits
    $7,529
    Filer's total
    $207,732

  • EMILY RISTOW

    SENIOR DIRECTOR

    Total calculated
    $166,426
    From this org
    $146,483
    From related orgs
    $0
    Other
    $19,943
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,483
    Bonus
    $0
    Other
    $0
    Deferred
    $10,757
    Nontaxable benefits
    $9,186
    Filer's total
    $166,426

  • LETRELL CRITTENDEN

    DIR OF INCLUSION & AUD. GROWTH

    Total calculated
    $148,557
    From this org
    $132,927
    From related orgs
    $0
    Other
    $15,630
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
THE FOLLOWING EMPLOYEES REPORTED IN FORM 990, PART VII, SECTION RECEIVED BONUS COMPENSATION: - DANIELLE COFFEY $250,000 - MICHAEL BOLDEN $35,000 - ROBERT WALDEN $74,965 - SAMANTHA RAGLAND $9,000 - LETRELL CRITTENDEN $2,000

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

Provenance

Return type
form_990
Tax year
2024
Filed
14 November 2025
IRS schema version
2024v5.2
Source object
202503189349303855

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