- Revenue 2024
- $10,235,473
- Expenses 2024
- $5,142,031
Program services were 53.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- A03
- Classification
- 1000
- Street
- 4401 FAIRFAX DR STE 300
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Other organizations at this address
1 other organization in the IRS Business Master File lists the same street address. matched by us
This address is a suite or unit (STE 300). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.
We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.
-
NEWS MEDIA ALLIANCE
EIN 13-0433220
Mission and programs · 2024
Mission
AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE.
Activities or mission (Part I)
TO BE THE TRUSTED SOURCE FOR CAREER & LEADERSHIP DEV. FOR THE NEWSMEDIA INDUSTRY IN N. AMERICA.
-
METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM METRICS AND INNOVATIVE AUDIENCE SURVEYS.
Expenses $895,215 · Revenue $456,277
-
TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS.
Expenses $646,261 · Grants $27,000
-
TRUSTING NEWS PROJECT: THE TRUSTING NEWS PROJECT AIMS TO DEMYSTIFY TRUST IN NEWS AND EMPOWER JOURNALISTS TO DEMONSTRATE CREDIBILITY AND ACTIVELY EARN TRUST. IN A CONTINUAL CYCLE OF RESEARCH, LEARNING AND SHARING WITH THE INDUSTRY, THEY EXPLORE HOW TO INCORPORATE TRUST-BUILDING INTO JOURNALISM'S STANDARDS AND PRACTICES.
Expenses $361,099 · Grants $191,768 · Revenue $37,426
-
EDUCATION PROGRAM AND SUMMITS
Expenses $320,540 · Revenue $261,141
-
PITT DEI
Expenses $227,044
-
TW CHARITY
Expenses $34,921
-
BEYOND PRINT
Expenses $25,575
-
DIVERSITY
Expenses $3,284
-
OTHER PROGRAMS
Expenses $214,241 · Grants $249,355
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Barbara W WallBARBARA W WALL
CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Mark E AldmanMARK E ALDMAN
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Dan KrockmalnicDAN KROCKMALNIC
MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Chris ArgentieriCHRIS ARGENTIERI
MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Paulette Brown-HindsPAULETTE BROWN-HINDS
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Mark G ContrerasMARK G CONTRERAS
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Alexandria MaccallumALEXANDRIA MACCALLUM
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Doug MitchellDOUG MITCHELL
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Mark W NewhouseMARK W NEWHOUSE
MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Amanda ZamoraAMANDA ZAMORA
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Geraldine MoribaGERALDINE MORIBA
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Ross McDuffieROSS MCDUFFIE
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
S Mitra KalitaS MITRA KALITA
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Steve GroveSTEVE GROVE
MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Danielle CoffeyDANIELLE COFFEY
PRESIDENT & CEO
- Total calculated
- $988,495
- From this org
- $0
- From related orgs
- $959,538
- Other
- $28,957
- Hours/week
- 15 + 25 related
Schedule J breakdown matched by us
- Base
- $0 + $686,538 related
- Bonus
- $0 + $250,000 related
- Other
- $0 + $23,000 related
- Deferred
- $0 + $25,875 related
- Nontaxable benefits
- $0 + $3,082 related
- Filer's total
- $0 + $988,495 related
-
Robert WaldenROBERT WALDEN
CFO
- Total calculated
- $537,377
- From this org
- $0
- From related orgs
- $509,037
- Other
- $28,340
- Hours/week
- 15 + 25 related
Schedule J breakdown matched by us
- Base
- $0 + $411,072 related
- Bonus
- $0 + $74,965 related
- Other
- $0 + $23,000 related
- Deferred
- $0 + $25,565 related
- Nontaxable benefits
- $0 + $2,775 related
- Filer's total
- $0 + $537,377 related
-
Michael BoldenMICHAEL BOLDEN
EXECUTIVE DIRECTOR
- Total calculated
- $522,190
- From this org
- $481,360
- From related orgs
- $0
- Other
- $40,830
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $415,594
- Bonus
- $35,000
- Other
- $30,766
- Deferred
- $25,875
- Nontaxable benefits
- $14,955
- Filer's total
- $522,190
-
Samantha RaglandSAMANTHA RAGLAND
VP, JOURNALISM PROGRAMS
- Total calculated
- $226,840
- From this org
- $195,506
- From related orgs
- $0
- Other
- $31,334
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $186,506
- Bonus
- $9,000
- Other
- $0
- Deferred
- $13,988
- Nontaxable benefits
- $17,346
- Filer's total
- $226,840
-
Gwendolyn VargoGWENDOLYN VARGO
DIRECTOR OF READER
- Total calculated
- $210,060
- From this org
- $180,496
- From related orgs
- $0
- Other
- $29,564
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $180,496
- Bonus
- $0
- Other
- $0
- Deferred
- $13,537
- Nontaxable benefits
- $16,027
- Filer's total
- $210,060
-
Elite TruongELITE TRUONG
VP, PRODUCT STRATEGY
- Total calculated
- $207,732
- From this org
- $186,506
- From related orgs
- $0
- Other
- $21,226
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $186,506
- Bonus
- $0
- Other
- $0
- Deferred
- $13,697
- Nontaxable benefits
- $7,529
- Filer's total
- $207,732
-
Emily RistowEMILY RISTOW
SENIOR DIRECTOR
- Total calculated
- $166,426
- From this org
- $146,483
- From related orgs
- $0
- Other
- $19,943
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $146,483
- Bonus
- $0
- Other
- $0
- Deferred
- $10,757
- Nontaxable benefits
- $9,186
- Filer's total
- $166,426
-
Letrell CrittendenLETRELL CRITTENDEN
DIR OF INCLUSION & AUD. GROWTH
- Total calculated
- $148,557
- From this org
- $132,927
- From related orgs
- $0
- Other
- $15,630
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $10,235,473
- Expenses
- $5,142,031
- Contributions
- $1,350,237
- Grants paid
- $468,123
-
2023
- Revenue
- $3,537,218
- Expenses
- $5,631,452
- Contributions
- $1,541,241
- Grants paid
- $253,063
-
2022
- Revenue
- $3,990,429
- Expenses
- $5,795,926
- Contributions
- $2,394,941
- Grants paid
- $671,000
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $5,259,956
- Expenses
- $4,881,072
- Assets (EOY)
- $55,812,695
-
2020 · 990
- Revenue
- $12,911,222
- Expenses
- $6,894,677
- Assets (EOY)
- $53,116,891
-
2019 · 990
- Revenue
- $3,004,683
- Expenses
- $3,943,982
- Assets (EOY)
- $48,364,361
-
2018 · 990
- Revenue
- $9,602,595
- Expenses
- $3,132,191
- Assets (EOY)
- $42,377,316
-
2017 · 990
- Revenue
- $2,423,828
- Expenses
- $3,337,456
- Assets (EOY)
- $47,719,118
-
2017 · 990
- Revenue
- $2,423,828
- Expenses
- $3,337,456
- Assets (EOY)
- $47,719,118
-
2016 · 990
- Revenue
- $2,266,309
- Expenses
- $2,325,903
- Assets (EOY)
- $42,723,685
-
2015 · 990
- Revenue
- $1,778,134
- Expenses
- $2,127,385
- Assets (EOY)
- $40,371,356
-
2014 · 990
- Revenue
- $1,712,766
- Expenses
- $1,989,434
- Assets (EOY)
- $42,090,391
-
2013 · 990
- Revenue
- $2,528,361
- Expenses
- $1,990,150
- Assets (EOY)
- $41,178,566
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
HEARKEN
$410,600
2022 ENGAGED ELECTION
-
$191,768
2024 TRUSTING NEWS PARTNERSHIP
-
HEARKEN INC
$54,900
2023 ENGAGED ELECTION
-
URL MEDIA HOLDINGS INC
$36,500
2022 ELECTION COVERAGE
-
KEENE PUBLISHING CORPORATION
$30,000
2023 TABLE STAKES PRODUCT SPRINT/BEYOND PRINT
-
$25,000
2023 BEYOND PRINT
-
SEATTLE TIMES COMPANY
$15,000
2022 BEYOND PRINT CHALLENGE FUND
-
COX ENTERPRISES INC
$15,000
2022 BEYOND PRINT CHALLENGE FUND
-
THE PHILADELPHIA INQUIRER LLC
$15,000
2022 BEYOND PRINT CHALLENGE FUND
-
PHOENIX NEWSPAPERS INC
$15,000
2022 BEYOND PRINT CHALLENGE FUND
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
-
2022 (D) = $1,650,000.00
-
2024 GENERAL SUPPORT
-
$150,000
2022 CIVIL RIGHTS, SOCIAL ACTION, ADVOCACY
-
2024 EDUCATION, SOCIAL SCIENCE
-
2022 For grant recipient's exempt purposes
-
$50,000
2023 PROFESSIONAL SOCIETIES AND ASSOCIATIONS
-
$50,000
2022 PROFESSIONAL SOCIETIES AND ASSNS
-
2023 UNRESTRICTED GRANT TO SUPPORT ORGANIZATION'S EXEMPT PURPOSE
Related organizations
From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.
Declared on its 2024 return
-
501(C)(6) · TRADE ASSOCIATION · VA
Declared as related by
-
On its 2024 return as a controlled entity
Taxable family
From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.
Related corporations and trusts on its 2024 return
-
NMA COMMUNICATIONS BUREAU INC
C · HOLDING CO · VA · controlled entity
-
CBI MEDIA LLC
C · INACTIVE · DE · controlled entity
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 11 November 2026, under deductibility SO.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.