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AMERICAN PRESS INSTITUTE INC

EIN 13-2690182 ARLINGTON, VA

Browse the largest nonprofits in Virginia

Revenue 2024
$10,235,473
Expenses 2024
$5,142,031

Program services were 53.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A03
Classification
1000
Street
4401 FAIRFAX DR STE 300

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

1 other organization in the IRS Business Master File lists the same street address. matched by us

This address is a suite or unit (STE 300). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE.

Activities or mission (Part I)

TO BE THE TRUSTED SOURCE FOR CAREER & LEADERSHIP DEV. FOR THE NEWSMEDIA INDUSTRY IN N. AMERICA.

  • METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM METRICS AND INNOVATIVE AUDIENCE SURVEYS.

    Expenses $895,215 · Revenue $456,277

  • TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS.

    Expenses $646,261 · Grants $27,000

  • TRUSTING NEWS PROJECT: THE TRUSTING NEWS PROJECT AIMS TO DEMYSTIFY TRUST IN NEWS AND EMPOWER JOURNALISTS TO DEMONSTRATE CREDIBILITY AND ACTIVELY EARN TRUST. IN A CONTINUAL CYCLE OF RESEARCH, LEARNING AND SHARING WITH THE INDUSTRY, THEY EXPLORE HOW TO INCORPORATE TRUST-BUILDING INTO JOURNALISM'S STANDARDS AND PRACTICES.

    Expenses $361,099 · Grants $191,768 · Revenue $37,426

  • EDUCATION PROGRAM AND SUMMITS

    Expenses $320,540 · Revenue $261,141

  • PITT DEI

    Expenses $227,044

  • TW CHARITY

    Expenses $34,921

  • BEYOND PRINT

    Expenses $25,575

  • DIVERSITY

    Expenses $3,284

  • OTHER PROGRAMS

    Expenses $214,241 · Grants $249,355

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Barbara W Wall

    CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Mark E Aldman

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Dan Krockmalnic

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Chris Argentieri

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Paulette Brown-Hinds

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mark G Contreras

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Alexandria Maccallum

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Doug Mitchell

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mark W Newhouse

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Amanda Zamora

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Geraldine Moriba

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Ross McDuffie

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • S Mitra Kalita

    MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Steve Grove

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Danielle Coffey

    PRESIDENT & CEO

    Total calculated
    $988,495
    From this org
    $0
    From related orgs
    $959,538
    Other
    $28,957
    Hours/week
    15 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $686,538 related
    Bonus
    $0 + $250,000 related
    Other
    $0 + $23,000 related
    Deferred
    $0 + $25,875 related
    Nontaxable benefits
    $0 + $3,082 related
    Filer's total
    $0 + $988,495 related
  • Robert Walden

    CFO

    Total calculated
    $537,377
    From this org
    $0
    From related orgs
    $509,037
    Other
    $28,340
    Hours/week
    15 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $411,072 related
    Bonus
    $0 + $74,965 related
    Other
    $0 + $23,000 related
    Deferred
    $0 + $25,565 related
    Nontaxable benefits
    $0 + $2,775 related
    Filer's total
    $0 + $537,377 related
  • Michael Bolden

    EXECUTIVE DIRECTOR

    Total calculated
    $522,190
    From this org
    $481,360
    From related orgs
    $0
    Other
    $40,830
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $415,594
    Bonus
    $35,000
    Other
    $30,766
    Deferred
    $25,875
    Nontaxable benefits
    $14,955
    Filer's total
    $522,190
  • Samantha Ragland

    VP, JOURNALISM PROGRAMS

    Total calculated
    $226,840
    From this org
    $195,506
    From related orgs
    $0
    Other
    $31,334
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $186,506
    Bonus
    $9,000
    Other
    $0
    Deferred
    $13,988
    Nontaxable benefits
    $17,346
    Filer's total
    $226,840
  • Gwendolyn Vargo

    DIRECTOR OF READER

    Total calculated
    $210,060
    From this org
    $180,496
    From related orgs
    $0
    Other
    $29,564
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $180,496
    Bonus
    $0
    Other
    $0
    Deferred
    $13,537
    Nontaxable benefits
    $16,027
    Filer's total
    $210,060
  • Elite Truong

    VP, PRODUCT STRATEGY

    Total calculated
    $207,732
    From this org
    $186,506
    From related orgs
    $0
    Other
    $21,226
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $186,506
    Bonus
    $0
    Other
    $0
    Deferred
    $13,697
    Nontaxable benefits
    $7,529
    Filer's total
    $207,732
  • Emily Ristow

    SENIOR DIRECTOR

    Total calculated
    $166,426
    From this org
    $146,483
    From related orgs
    $0
    Other
    $19,943
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,483
    Bonus
    $0
    Other
    $0
    Deferred
    $10,757
    Nontaxable benefits
    $9,186
    Filer's total
    $166,426
  • Letrell Crittenden

    DIR OF INCLUSION & AUD. GROWTH

    Total calculated
    $148,557
    From this org
    $132,927
    From related orgs
    $0
    Other
    $15,630
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $10,235,473
    Expenses
    $5,142,031
    Contributions
    $1,350,237
    Grants paid
    $468,123
  • 2023
    Revenue
    $3,537,218
    Expenses
    $5,631,452
    Contributions
    $1,541,241
    Grants paid
    $253,063
  • 2022
    Revenue
    $3,990,429
    Expenses
    $5,795,926
    Contributions
    $2,394,941
    Grants paid
    $671,000

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $5,259,956
    Expenses
    $4,881,072
    Assets (EOY)
    $55,812,695
  • 2020 · 990

    Revenue
    $12,911,222
    Expenses
    $6,894,677
    Assets (EOY)
    $53,116,891
  • 2019 · 990

    Revenue
    $3,004,683
    Expenses
    $3,943,982
    Assets (EOY)
    $48,364,361
  • 2018 · 990

    Revenue
    $9,602,595
    Expenses
    $3,132,191
    Assets (EOY)
    $42,377,316
  • 2017 · 990

    Revenue
    $2,423,828
    Expenses
    $3,337,456
    Assets (EOY)
    $47,719,118
  • 2017 · 990

    Revenue
    $2,423,828
    Expenses
    $3,337,456
    Assets (EOY)
    $47,719,118
  • 2016 · 990

    Revenue
    $2,266,309
    Expenses
    $2,325,903
    Assets (EOY)
    $42,723,685
  • 2015 · 990

    Revenue
    $1,778,134
    Expenses
    $2,127,385
    Assets (EOY)
    $40,371,356
  • 2014 · 990

    Revenue
    $1,712,766
    Expenses
    $1,989,434
    Assets (EOY)
    $42,090,391
  • 2013 · 990

    Revenue
    $2,528,361
    Expenses
    $1,990,150
    Assets (EOY)
    $41,178,566

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

  • HEARKEN

    $410,600

    2022 ENGAGED ELECTION

  • 2024 TRUSTING NEWS PARTNERSHIP

  • HEARKEN INC

    $54,900

    2023 ENGAGED ELECTION

  • URL MEDIA HOLDINGS INC

    $36,500

    2022 ELECTION COVERAGE

  • KEENE PUBLISHING CORPORATION

    $30,000

    2023 TABLE STAKES PRODUCT SPRINT/BEYOND PRINT

  • 2023 BEYOND PRINT

  • SEATTLE TIMES COMPANY

    $15,000

    2022 BEYOND PRINT CHALLENGE FUND

  • COX ENTERPRISES INC

    $15,000

    2022 BEYOND PRINT CHALLENGE FUND

  • THE PHILADELPHIA INQUIRER LLC

    $15,000

    2022 BEYOND PRINT CHALLENGE FUND

  • PHOENIX NEWSPAPERS INC

    $15,000

    2022 BEYOND PRINT CHALLENGE FUND

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Related corporations and trusts on its 2024 return

  • NMA COMMUNICATIONS BUREAU INC

    C · HOLDING CO · VA · controlled entity

  • CBI MEDIA LLC

    C · INACTIVE · DE · controlled entity

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 11 November 2026, under deductibility SO.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.