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Nonprofiteer
← AMERICAN PRESS INSTITUTE INC

Form 990 for tax year 2023

Filed by AMERICAN PRESS INSTITUTE INC.

Totals

Total revenue
$3,537,218
Total expenses
$5,631,452
Contributions and grants received
$1,541,241
Grants paid
$253,063
Program service revenue
$531,396
Investment income
$1,464,581
Other revenue
$0
Total assets, end of year
$48,370,289
Total liabilities, end of year
$1,938,381
Net assets or fund balances, end of year
$46,431,908
Program services expenses (Part IX)
$3,815,207
Management and general expenses
$1,816,245
Fundraising expenses
$0
Program service expenses (Part III)
$3,815,207

Program services were 67.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,541,241

  • 2a · Program service revenue: PROGRAM FEES

    total $476,896 · related or exempt $476,896

  • 2b · Program service revenue: ADVISORY SERVICES

    total $54,500 · related or exempt $54,500

  • 3 · Investment income

    total $1,135,531 · excluded $1,135,531

  • 7a · Gross sales of assets other than inventory

    securities $4,078,603

  • 7b · Less cost or other basis and sales expenses

    securities $3,749,553

  • 7c · Gain or loss

    securities $329,050

  • 7d · Net gain or loss

    total $329,050 · excluded $329,050

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $253,063 · program services $253,063

  • 5 · Compensation of officers, directors and key employees

    total $500,126 · program services $400,101 · management and general $100,025

  • 7 · Other salaries and wages

    total $1,868,355 · program services $1,408,065 · management and general $460,290

  • 8 · Pension plan contributions

    total $180,020 · program services $136,388 · management and general $43,632

  • 9 · Other employee benefits

    total $97,645 · program services $73,786 · management and general $23,859

  • 10 · Payroll taxes

    total $174,175 · program services $132,851 · management and general $41,324

  • 11c · Fees: accounting

    total $29,373 · program services $28,183 · management and general $1,190

  • 11f · Fees: investment management

    total $128,603 · management and general $128,603

  • 11g · Fees: other

    total $1,072,549 · program services $1,028,265 · management and general $44,284

  • 12 · Advertising and promotion

    total $106 · program services $91 · management and general $15

  • 13 · Office expenses

    total $44,422 · program services $38,344 · management and general $6,078

  • 14 · Information technology

    total $65,671 · program services $56,685 · management and general $8,986

  • 16 · Occupancy

    total $10,068 · program services $8,690 · management and general $1,378

  • 17 · Travel

    total $192,919 · program services $151,804 · management and general $41,115

  • 19 · Conferences, conventions and meetings

    total $59,606 · program services $51,883 · management and general $7,723

  • 22 · Depreciation, depletion and amortization

    total $291 · management and general $291

  • 24a · Other expenses: INSTITUTIONAL OVERHEAD

    total $900,000 · management and general $900,000

  • 24b · Other expenses: SUBSCRIPTIONS

    total $47,205 · program services $40,746 · management and general $6,459

  • 24c · Other expenses: ASSOCIATION DUES

    total $4,174 · program services $3,603 · management and general $571

  • 24d · Other expenses: GIFTS

    total $3,081 · program services $2,659 · management and general $422

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $264,795 · end of year $1,253,235

  • 2 · Savings and temporary cash investments

    beginning of year $161,838 · end of year $2,994,789

  • 4 · Accounts receivable

    beginning of year $162,392 · end of year $269,896

  • 9 · Prepaid expenses and deferred charges

    beginning of year $38,809 · end of year $75,761

  • 10a · Land, buildings and equipment: cost or other basis

    $2,616

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,616

  • 10c · Land, buildings and equipment, net

    beginning of year $291 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $43,575,817 · end of year $43,776,608

  • 17 · Accounts payable and accrued expenses

    beginning of year $77,023 · end of year $100,034

  • 19 · Deferred revenue

    beginning of year $936,049 · end of year $811,089

  • 25 · Other liabilities

    beginning of year $328,365 · end of year $1,027,258

  • 27 · Net assets without donor restrictions

    beginning of year $42,440,526 · end of year $46,149,132

  • 28 · Net assets with donor restrictions

    beginning of year $421,979 · end of year $282,776

Mission and programs · 2023

Mission

AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE.

Activities or mission (Part I)

TO BE THE TRUSTED SOURCE FOR CAREER & LEADERSHIP DEV. FOR THE NEWSMEDIA INDUSTRY IN N. AMERICA.

  • TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS.

    Expenses $957,639 · Grants $47,883

  • METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM METRICS AND INNOVATIVE AUDIENCE SURVEYS.

    Expenses $935,156 · Revenue $435,011

  • TRUSTING NEWS PROJECT

    Expenses $406,027 · Revenue $72,864

  • READER REVENUE

    Expenses $20,912

  • EDUCATIONAL PROGRAMS & SUMMITS

    Expenses $127,220 · Revenue $23,712

  • TW CHARITY

    Expenses $1,442

  • ELECTION SOS PROJECT

    Expenses $63,828 · Grants $154,900

  • DIVERSITY PROGRAMS

    Expenses $151,869

  • BEYOND PRINT

    Expenses $210,386 · Grants $50,000

  • PITTSBURGH DEIB

    Expenses $106,300

  • ELECTION COVERAGE INSTITUTE

    Expenses $100,000

  • RESEARCH AND OTHER PROGRAMS

    Expenses $734,428 · Grants $280 · Revenue $19,809

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Barbara W Wall

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Mark E Aldman

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • James Mark Brady

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Paulette Brown-Hinds

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Mark G Contreras

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Craig Forman

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Alexandria Maccallum

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Doug Mitchell

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Mark W Newhouse

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Amanda Zamora

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Geraldine Moriba

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Ross McDuffie

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Kevin D Mowbray

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • S Mitra Kalita

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Steve Grove

    MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Danielle Coffey

    PRESIDENT & CEO

    Total calculated
    $854,887
    From this org
    $0
    From related orgs
    $825,412
    Other
    $29,475
    Hours/week
    15 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $552,912 related
    Bonus
    $0 + $250,000 related
    Other
    $0 + $22,500 related
    Deferred
    $0 + $24,750 related
    Nontaxable benefits
    $0 + $4,725 related
    Filer's total
    $0 + $854,887 related

  • Michael Bolden

    EXECUTIVE DIRECTOR

    Total calculated
    $500,126
    From this org
    $456,780
    From related orgs
    $0
    Other
    $43,346
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $399,280
    Bonus
    $35,000
    Other
    $22,500
    Deferred
    $24,750
    Nontaxable benefits
    $18,596
    Filer's total
    $500,126

  • Robert Walden

    CFO

    Total calculated
    $486,428
    From this org
    $0
    From related orgs
    $457,611
    Other
    $28,817
    Hours/week
    15 + 25 related

    Schedule J breakdown matched by us

    Base
    $0 + $395,736 related
    Bonus
    $0 + $39,375 related
    Other
    $0 + $22,500 related
    Deferred
    $0 + $24,750 related
    Nontaxable benefits
    $0 + $4,067 related
    Filer's total
    $0 + $486,428 related

  • Samantha Ragland

    VP, JOURNALISM PROGRAMS

    Total calculated
    $220,683
    From this org
    $181,033
    From related orgs
    $0
    Other
    $39,650
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $171,533
    Bonus
    $9,500
    Other
    $0
    Deferred
    $13,453
    Nontaxable benefits
    $26,197
    Filer's total
    $220,683

  • Elite Truong

    VP, PRODUCT STRATEGY

    Total calculated
    $213,342
    From this org
    $179,981
    From related orgs
    $0
    Other
    $33,361
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $171,981
    Bonus
    $8,000
    Other
    $0
    Deferred
    $13,453
    Nontaxable benefits
    $19,908
    Filer's total
    $213,342

  • Gwendolyn Vargo

    DIRECTOR OF READER

    Total calculated
    $208,063
    From this org
    $180,568
    From related orgs
    $0
    Other
    $27,495
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $172,568
    Bonus
    $8,000
    Other
    $0
    Deferred
    $13,020
    Nontaxable benefits
    $14,475
    Filer's total
    $208,063

  • Emily Ristow

    SENIOR DIRECTOR

    Total calculated
    $164,308
    From this org
    $143,381
    From related orgs
    $0
    Other
    $20,927
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $139,381
    Bonus
    $4,000
    Other
    $0
    Deferred
    $10,513
    Nontaxable benefits
    $10,414
    Filer's total
    $164,308

  • Letrell Crittenden

    DIR OF INCLUSION & AUD. GROWTH

    Total calculated
    $146,431
    From this org
    $129,437
    From related orgs
    $0
    Other
    $16,994
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
THE FOLLOWING EMPLOYEES REPORTED IN FORM 990, PART VII, SECTION A RECEIVED BONUS COMPENSATION: - DANIELLE COFFEY $250,000 - MICHAEL BOLDEN $35,000 - ROBERT WALDEN $39,375 - SAMANTHA RAGLAND $9,500 - ELITE TRUONG $8,000 - GWENDOLYN VARGO $8,000 - EMILY RISTOW $4,000 - LETRELL CRITTENDEN $5,000

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • NMA COMMUNICATIONS BUREAU INC

    C · HOLDING CO · VA · controlled entity

    Directly controlled by NMA

  • CBI MEDIA LLC

    C · INACTIVE · DE · controlled entity

    Directly controlled by NAA CBI

Provenance

Return type
form_990
Tax year
2023
Filed
5 November 2024
IRS schema version
2023v5.1
Source object
202403109349301410

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