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Nonprofiteer
← THE CONVENTION AND VISITORS BUREAU OF GREATER CLEVELAND INC

Form 990 for tax year 2022

Filed by THE CONVENTION AND VISITORS BUREAU OF GREATER CLEVELAND INC.

Totals

Total revenue
$19,527,413
Total expenses
$15,586,168
Contributions and grants received
$60,878
Grants paid
$350,000
Program service revenue
$19,364,265
Investment income
$84,812
Other revenue
$17,458
Total assets, end of year
$30,524,585
Total liabilities, end of year
$2,743,674
Net assets or fund balances, end of year
$27,780,911
Program services expenses (Part IX)
$0
Management and general expenses
$0
Fundraising expenses
$0
Program service expenses (Part III)
$11,410,334

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $0

  • 1b · Membership dues

    $0

  • 1c · Fundraising events

    $0

  • 1d · Related organizations

    $0

  • 1e · Government grants (contributions)

    $0

  • 1f · All other contributions, gifts and grants

    $60,878

  • 1g · Noncash contributions included above

    $6,372

  • 2a · Program service revenue: Transient Occupancy Tax

    total $18,615,526 · related or exempt $18,615,526 · unrelated business $0 · excluded $0

  • 2b · Program service revenue: Partnership Dues

    total $398,959 · related or exempt $398,959 · unrelated business $0 · excluded $0

  • 2c · Program service revenue: Advertising

    total $269,679 · related or exempt $269,679 · unrelated business $0 · excluded $0

  • 2d · Program service revenue: Sponsorship

    total $80,101 · related or exempt $80,101 · unrelated business $0 · excluded $0

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $79,379 · related or exempt $0 · unrelated business $0 · excluded $79,379

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 5 · Royalties

    total $1,937 · related or exempt $0 · unrelated business $0 · excluded $1,937

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $755,433 · other assets $0

  • 7b · Less cost or other basis and sales expenses

    securities $750,000 · other assets $0

  • 7c · Gain or loss

    securities $5,433 · other assets $0

  • 7d · Net gain or loss

    total $5,433 · related or exempt $0 · unrelated business $0 · excluded $5,433

  • 8a · Fundraising events: contributions included on line 1c

    $0

  • 11a · Other revenue: Miscellaneous

    total $15,521 · related or exempt $15,521 · unrelated business $0 · excluded $0

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $15,521

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $350,000

  • 5 · Compensation of officers, directors and key employees

    total $901,133

  • 7 · Other salaries and wages

    total $4,197,186

  • 8 · Pension plan contributions

    total $108,242

  • 9 · Other employee benefits

    total $380,318

  • 10 · Payroll taxes

    total $407,328

  • 11b · Fees: legal

    total $29,711

  • 11c · Fees: accounting

    total $28,474

  • 11d · Fees: lobbying

    total $45,000

  • 11g · Fees: other

    total $1,982,212

  • 12 · Advertising and promotion

    total $2,750,353

  • 13 · Office expenses

    total $126,392

  • 14 · Information technology

    total $643,801

  • 16 · Occupancy

    total $510,918

  • 17 · Travel

    total $518,022

  • 19 · Conferences, conventions and meetings

    total $539,714

  • 22 · Depreciation, depletion and amortization

    total $629,106

  • 23 · Insurance

    total $37,358

  • 24a · Other expenses: Employee Leasing Agreement

    total $499,058

  • 24b · Other expenses: Research

    total $194,029

  • 24c · Other expenses: Destination Development

    total $191,291

  • 24d · Other expenses: Convention Subsidies

    total $214,070

  • 24e · All other expenses

    total $302,452

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $14,485,253 · end of year $19,523,355

  • 3 · Pledges and grants receivable

    beginning of year $2,629,519 · end of year $3,047,396

  • 4 · Accounts receivable

    beginning of year $81,350 · end of year $3,317

  • 9 · Prepaid expenses and deferred charges

    beginning of year $704,722 · end of year $355,228

  • 10a · Land, buildings and equipment: cost or other basis

    $8,702,500

  • 10b · Land, buildings and equipment: accumulated depreciation

    $7,161,116

  • 10c · Land, buildings and equipment, net

    beginning of year $1,615,209 · end of year $1,541,384

  • 11 · Investments: publicly traded securities

    beginning of year $4,753,457 · end of year $4,282,080

  • 13 · Investments: program-related

    beginning of year $101,004 · end of year $32,680

  • 15 · Other assets

    beginning of year $926,404 · end of year $1,739,145

  • 17 · Accounts payable and accrued expenses

    beginning of year $736,558 · end of year $1,262,977

  • 19 · Deferred revenue

    beginning of year $173,826 · end of year $145,028

  • 25 · Other liabilities

    beginning of year $352,140 · end of year $1,335,669

  • 27 · Net assets without donor restrictions

    beginning of year $13,887,335 · end of year $18,959,583

  • 28 · Net assets with donor restrictions

    beginning of year $10,147,059 · end of year $8,821,328

Mission and programs · 2022

Mission

We are unapologetic promoters of Cleveland. By attracting people and connecting them to experiences that illustrate Cleveland's diversity, creativity, and contagious passion, we stimulate economic growth. Destination Cleveland exists to drive economic impact and stimulate community vitality for Greater Cleveland through memorable leisure, convention and business travel experiences. The organization markets the destination to individuals, meeting planners and tour operators to change perceptions and improve the narrative of Cleveland; pursues, books and services meetings, conventions and events; and manages the destination experience by connecting visitors to Cleveland, the industry that serves them and the environment they experience during their visit.

Activities or mission (Part I)

We are unapologetic promoters of Cleveland. By attracting people and connecting them to experiences that illustrate Cleveland's diversity, creativity and contagious passion, we stimulate economic growth.

  • Allocation of funds to change perceptions of Cleveland as a destination city, increase demand for Cleveland as a leisure destination and as the host of meetings, conventions and events, and encourage area residents to recommend Cleveland as a visitor destination to family and friends.

    Expenses $6,466,814

  • Expenses related to pursuing and booking meetings, conventions and events to be hosted in Cleveland. Also includes expenses related to servicing secured events to create memorable and personal experiences that are authentic to Cleveland, which contribute to increasing positive perceptions of Cleveland.

    Expenses $2,872,089

  • Expenses incurred to update and maintain visitor experience assets, including wayfinding system and brand signage; design and implementation of industry-focused partnership and training programs; and support of community organizations and collaborative initiatives that contribute to Destination Cleveland's work in the areas of attracting people to and changing perceptions of Cleveland.

    Expenses $2,071,431

As filed on the 2022 return.

Listed in Part VII

  • Gordon Taylor III

    VP Convention Sales and Services

    Total calculated
    $246,702
    From this org
    $222,448
    From related orgs
    $0
    Other
    $24,254
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $198,763
    Bonus
    $23,685
    Other
    $0
    Deferred
    $6,443
    Nontaxable benefits
    $17,811
    Filer's total
    $246,702
  • Hannah Belsito

    Chief Experience Officer

    Total calculated
    $244,510
    From this org
    $217,029
    From related orgs
    $0
    Other
    $27,481
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $191,789
    Bonus
    $25,240
    Other
    $0
    Deferred
    $6,589
    Nontaxable benefits
    $20,892
    Filer's total
    $244,510
  • Marie Scalia

    Chief Marketing Officer (promoted to July '22)

    Total calculated
    $214,841
    From this org
    $202,562
    From related orgs
    $0
    Other
    $12,279
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $151,412
    Bonus
    $51,150
    Other
    $0
    Deferred
    $6,138
    Nontaxable benefits
    $6,141
    Filer's total
    $214,841
  • Rick Wilson

    VP of Human Resources

    Total calculated
    $199,731
    From this org
    $179,235
    From related orgs
    $0
    Other
    $20,496
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $161,010
    Bonus
    $18,225
    Other
    $0
    Deferred
    $5,138
    Nontaxable benefits
    $15,358
    Filer's total
    $199,731
  • Steven Dieringer

    Vice President of Finance

    Total calculated
    $195,080
    From this org
    $182,008
    From related orgs
    $0
    Other
    $13,072
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $163,208
    Bonus
    $18,800
    Other
    $0
    Deferred
    $5,508
    Nontaxable benefits
    $7,564
    Filer's total
    $195,080
  • Sharrona Burns

    Senior Director of Convention Sales

    Total calculated
    $176,876
    From this org
    $156,679
    From related orgs
    $0
    Other
    $20,197
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $140,209
    Bonus
    $16,470
    Other
    $0
    Deferred
    $16,798
    Nontaxable benefits
    $3,399
    Filer's total
    $176,876
  • Emily Lauer

    Vice President of PR & Communications

    Total calculated
    $176,170
    From this org
    $164,107
    From related orgs
    $0
    Other
    $12,063
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $135,607
    Bonus
    $28,500
    Other
    $0
    Deferred
    $4,590
    Nontaxable benefits
    $7,473
    Filer's total
    $176,170
  • Jennifer Valencic

    Vice President, Destination Engagement

    Total calculated
    $165,635
    From this org
    $158,406
    From related orgs
    $0
    Other
    $7,229
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $141,541
    Bonus
    $16,865
    Other
    $0
    Deferred
    $4,745
    Nontaxable benefits
    $2,484
    Filer's total
    $165,635
  • Jim Ganotis

    Director of Information Technology

    Total calculated
    $144,533
    From this org
    $124,852
    From related orgs
    $0
    Other
    $19,681
    Hours/week
    40
  • Colette Jones

    Chief Marketing Officer (through Feb '22)

    Total calculated
    $30,749
    From this org
    $29,196
    From related orgs
    $0
    Other
    $1,553
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $29,196
    Bonus
    $0
    Other
    $0
    Deferred
    $796
    Nontaxable benefits
    $757
    Filer's total
    $30,749
  • Bruce Akers

    Director

    Total calculated
    $0
    Hours/week
    1
  • Akram Boutros

    Director

    Total calculated
    $0
    Hours/week
    1
  • Brandon Bryant

    Director

    Total calculated
    $0
    Hours/week
    1
  • Micki Byrnes

    Director

    Total calculated
    $0
    Hours/week
    1
  • Bradford Davy

    Director

    Total calculated
    $0
    Hours/week
    1
  • Robert Falls

    Director

    Total calculated
    $0
    Hours/week
    1
  • Adam Fishman

    Director

    Total calculated
    $0
    Hours/week
    1
  • Greg Harris

    Director

    Total calculated
    $0
    Hours/week
    1
  • David Heller

    Director

    Total calculated
    $0
    Hours/week
    1
  • Robert Hill

    Director

    Total calculated
    $0
    Hours/week
    1
  • Michael Jeans

    Treasurer

    Total calculated
    $0
    Hours/week
    1
  • JW Johnson

    Director

    Total calculated
    $0
    Hours/week
    1
  • Nathan Kelly

    Director

    Total calculated
    $0
    Hours/week
    1
  • Ron King

    Director

    Total calculated
    $0
    Hours/week
    1
  • Brenda Kirk

    Director

    Total calculated
    $0
    Hours/week
    1
  • Len Komoroski

    Director

    Total calculated
    $0
    Hours/week
    1
  • Joe Kubic

    Director

    Total calculated
    $0
    Hours/week
    1
  • Tammy LeBlanc

    Director

    Total calculated
    $0
    Hours/week
    1
  • India Pierce Lee

    Director

    Total calculated
    $0
    Hours/week
    1
  • Paul Matsen

    Director

    Total calculated
    $0
    Hours/week
    1
  • Tania Menesse

    Director

    Total calculated
    $0
    Hours/week
    1
  • Randy McShepard

    Director

    Total calculated
    $0
    Hours/week
    1
  • Tim Meyer

    Director

    Total calculated
    $0
    Hours/week
    1
  • Kathy Mulcahy

    Director

    Total calculated
    $0
    Hours/week
    1
  • Pat Pastore

    Director

    Total calculated
    $0
    Hours/week
    1
  • Jon Pinney

    Board Chair

    Total calculated
    $0
    Hours/week
    4 + 1 related
  • Kim Riley

    Director

    Total calculated
    $0
    Hours/week
    1
  • Shawn Riley

    Director

    Total calculated
    $0
    Hours/week
    1
  • Chris Ronayne

    Director

    Total calculated
    $0
    Hours/week
    1
  • Harlan Sands

    Director

    Total calculated
    $0
    Hours/week
    1
  • Baiju Shah

    Director

    Total calculated
    $0
    Hours/week
    1
  • Jason Therrien

    Director

    Total calculated
    $0
    Hours/week
    1
  • Julie Tutkovics

    Director

    Total calculated
    $0
    Hours/week
    1
  • Gina Vernaci

    Director

    Total calculated
    $0
    Hours/week
    1
  • Daniel Walsh

    Director

    Total calculated
    $0
    Hours/week
    1
  • Brian Zimmerman

    Director

    Total calculated
    $0
    Hours/week
    1
  • Ann Zoller

    Secretary

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • David Gilbert

    President and CEO - Leased Employee

    Total calculated
    $0
    Hours/week
    40 + 1 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

Schedule J, Part I, Line 3
The Alliance Committee is comprised of four Executive Committee members each from the Greater Cleveland Sports Commission and Destination Cleveland. The Committee meets annually to discuss Gilbert's bonus and salary in accordance with his Employment Agreement. After discussing, each Board Chair obtains respective Executive Committee approval. Compensation decisions are provided in writing to CEO.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • Spirit of Cleveland Inc

    501(c)(3) · Promote Cleveland · OH · controlled entity

    Directly controlled by Convention and Visitors Bureau of Greater Cleveland Inc

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

Provenance

Return type
form_990
Tax year
2022
Filed
2 November 2023
IRS schema version
2022v5.0
Source object
202333179349306078

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