Form 990 for tax year 2022
Filed by THE CONVENTION AND VISITORS BUREAU OF GREATER CLEVELAND INC.
Totals
- Total revenue
- $19,527,413
- Total expenses
- $15,586,168
- Contributions and grants received
- $60,878
- Grants paid
- $350,000
- Program service revenue
- $19,364,265
- Investment income
- $84,812
- Other revenue
- $17,458
- Total assets, end of year
- $30,524,585
- Total liabilities, end of year
- $2,743,674
- Net assets or fund balances, end of year
- $27,780,911
- Program services expenses (Part IX)
- $0
- Management and general expenses
- $0
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $11,410,334
Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1a · Federated campaigns
$0
-
1b · Membership dues
$0
-
1c · Fundraising events
$0
-
1d · Related organizations
$0
-
1e · Government grants (contributions)
$0
-
1f · All other contributions, gifts and grants
$60,878
-
1g · Noncash contributions included above
$6,372
-
2a · Program service revenue: Transient Occupancy Tax
total $18,615,526 · related or exempt $18,615,526 · unrelated business $0 · excluded $0
-
2b · Program service revenue: Partnership Dues
total $398,959 · related or exempt $398,959 · unrelated business $0 · excluded $0
-
2c · Program service revenue: Advertising
total $269,679 · related or exempt $269,679 · unrelated business $0 · excluded $0
-
2d · Program service revenue: Sponsorship
total $80,101 · related or exempt $80,101 · unrelated business $0 · excluded $0
-
2f · All other program service revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
3 · Investment income
total $79,379 · related or exempt $0 · unrelated business $0 · excluded $79,379
-
4 · Income from investment of tax-exempt bond proceeds
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
5 · Royalties
total $1,937 · related or exempt $0 · unrelated business $0 · excluded $1,937
-
6c · Rental income or loss
real property $0 · personal property $0
-
7a · Gross sales of assets other than inventory
securities $755,433 · other assets $0
-
7b · Less cost or other basis and sales expenses
securities $750,000 · other assets $0
-
7c · Gain or loss
securities $5,433 · other assets $0
-
7d · Net gain or loss
total $5,433 · related or exempt $0 · unrelated business $0 · excluded $5,433
-
8a · Fundraising events: contributions included on line 1c
$0
-
11a · Other revenue: Miscellaneous
total $15,521 · related or exempt $15,521 · unrelated business $0 · excluded $0
-
11d · All other revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
11e · Other revenue, total
$15,521
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $350,000
-
5 · Compensation of officers, directors and key employees
total $901,133
-
7 · Other salaries and wages
total $4,197,186
-
8 · Pension plan contributions
total $108,242
-
9 · Other employee benefits
total $380,318
-
10 · Payroll taxes
total $407,328
-
11b · Fees: legal
total $29,711
-
11c · Fees: accounting
total $28,474
-
11d · Fees: lobbying
total $45,000
-
11g · Fees: other
total $1,982,212
-
12 · Advertising and promotion
total $2,750,353
-
13 · Office expenses
total $126,392
-
14 · Information technology
total $643,801
-
16 · Occupancy
total $510,918
-
17 · Travel
total $518,022
-
19 · Conferences, conventions and meetings
total $539,714
-
22 · Depreciation, depletion and amortization
total $629,106
-
23 · Insurance
total $37,358
-
24a · Other expenses: Employee Leasing Agreement
total $499,058
-
24b · Other expenses: Research
total $194,029
-
24c · Other expenses: Destination Development
total $191,291
-
24d · Other expenses: Convention Subsidies
total $214,070
-
24e · All other expenses
total $302,452
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $14,485,253 · end of year $19,523,355
-
3 · Pledges and grants receivable
beginning of year $2,629,519 · end of year $3,047,396
-
4 · Accounts receivable
beginning of year $81,350 · end of year $3,317
-
9 · Prepaid expenses and deferred charges
beginning of year $704,722 · end of year $355,228
-
10a · Land, buildings and equipment: cost or other basis
$8,702,500
-
10b · Land, buildings and equipment: accumulated depreciation
$7,161,116
-
10c · Land, buildings and equipment, net
beginning of year $1,615,209 · end of year $1,541,384
-
11 · Investments: publicly traded securities
beginning of year $4,753,457 · end of year $4,282,080
-
13 · Investments: program-related
beginning of year $101,004 · end of year $32,680
-
15 · Other assets
beginning of year $926,404 · end of year $1,739,145
-
17 · Accounts payable and accrued expenses
beginning of year $736,558 · end of year $1,262,977
-
19 · Deferred revenue
beginning of year $173,826 · end of year $145,028
-
25 · Other liabilities
beginning of year $352,140 · end of year $1,335,669
-
27 · Net assets without donor restrictions
beginning of year $13,887,335 · end of year $18,959,583
-
28 · Net assets with donor restrictions
beginning of year $10,147,059 · end of year $8,821,328
Mission and programs · 2022
Mission
We are unapologetic promoters of Cleveland. By attracting people and connecting them to experiences that illustrate Cleveland's diversity, creativity, and contagious passion, we stimulate economic growth. Destination Cleveland exists to drive economic impact and stimulate community vitality for Greater Cleveland through memorable leisure, convention and business travel experiences. The organization markets the destination to individuals, meeting planners and tour operators to change perceptions and improve the narrative of Cleveland; pursues, books and services meetings, conventions and events; and manages the destination experience by connecting visitors to Cleveland, the industry that serves them and the environment they experience during their visit.
Activities or mission (Part I)
We are unapologetic promoters of Cleveland. By attracting people and connecting them to experiences that illustrate Cleveland's diversity, creativity and contagious passion, we stimulate economic growth.
-
Allocation of funds to change perceptions of Cleveland as a destination city, increase demand for Cleveland as a leisure destination and as the host of meetings, conventions and events, and encourage area residents to recommend Cleveland as a visitor destination to family and friends.
Expenses $6,466,814
-
Expenses related to pursuing and booking meetings, conventions and events to be hosted in Cleveland. Also includes expenses related to servicing secured events to create memorable and personal experiences that are authentic to Cleveland, which contribute to increasing positive perceptions of Cleveland.
Expenses $2,872,089
-
Expenses incurred to update and maintain visitor experience assets, including wayfinding system and brand signage; design and implementation of industry-focused partnership and training programs; and support of community organizations and collaborative initiatives that contribute to Destination Cleveland's work in the areas of attracting people to and changing perceptions of Cleveland.
Expenses $2,071,431
As filed on the 2022 return.
Listed in Part VII
-
Gordon Taylor III
VP Convention Sales and Services
- Total calculated
- $246,702
- From this org
- $222,448
- From related orgs
- $0
- Other
- $24,254
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $198,763
- Bonus
- $23,685
- Other
- $0
- Deferred
- $6,443
- Nontaxable benefits
- $17,811
- Filer's total
- $246,702
-
Hannah Belsito
Chief Experience Officer
- Total calculated
- $244,510
- From this org
- $217,029
- From related orgs
- $0
- Other
- $27,481
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $191,789
- Bonus
- $25,240
- Other
- $0
- Deferred
- $6,589
- Nontaxable benefits
- $20,892
- Filer's total
- $244,510
-
Marie Scalia
Chief Marketing Officer (promoted to July '22)
- Total calculated
- $214,841
- From this org
- $202,562
- From related orgs
- $0
- Other
- $12,279
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $151,412
- Bonus
- $51,150
- Other
- $0
- Deferred
- $6,138
- Nontaxable benefits
- $6,141
- Filer's total
- $214,841
-
Rick Wilson
VP of Human Resources
- Total calculated
- $199,731
- From this org
- $179,235
- From related orgs
- $0
- Other
- $20,496
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $161,010
- Bonus
- $18,225
- Other
- $0
- Deferred
- $5,138
- Nontaxable benefits
- $15,358
- Filer's total
- $199,731
-
Steven Dieringer
Vice President of Finance
- Total calculated
- $195,080
- From this org
- $182,008
- From related orgs
- $0
- Other
- $13,072
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $163,208
- Bonus
- $18,800
- Other
- $0
- Deferred
- $5,508
- Nontaxable benefits
- $7,564
- Filer's total
- $195,080
-
Sharrona Burns
Senior Director of Convention Sales
- Total calculated
- $176,876
- From this org
- $156,679
- From related orgs
- $0
- Other
- $20,197
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $140,209
- Bonus
- $16,470
- Other
- $0
- Deferred
- $16,798
- Nontaxable benefits
- $3,399
- Filer's total
- $176,876
-
Emily Lauer
Vice President of PR & Communications
- Total calculated
- $176,170
- From this org
- $164,107
- From related orgs
- $0
- Other
- $12,063
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $135,607
- Bonus
- $28,500
- Other
- $0
- Deferred
- $4,590
- Nontaxable benefits
- $7,473
- Filer's total
- $176,170
-
Jennifer Valencic
Vice President, Destination Engagement
- Total calculated
- $165,635
- From this org
- $158,406
- From related orgs
- $0
- Other
- $7,229
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $141,541
- Bonus
- $16,865
- Other
- $0
- Deferred
- $4,745
- Nontaxable benefits
- $2,484
- Filer's total
- $165,635
-
Jim Ganotis
Director of Information Technology
- Total calculated
- $144,533
- From this org
- $124,852
- From related orgs
- $0
- Other
- $19,681
- Hours/week
- 40
-
Colette Jones
Chief Marketing Officer (through Feb '22)
- Total calculated
- $30,749
- From this org
- $29,196
- From related orgs
- $0
- Other
- $1,553
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $29,196
- Bonus
- $0
- Other
- $0
- Deferred
- $796
- Nontaxable benefits
- $757
- Filer's total
- $30,749
-
Bruce Akers
Director
- Total calculated
- $0
- Hours/week
- 1
-
Akram Boutros
Director
- Total calculated
- $0
- Hours/week
- 1
-
Brandon Bryant
Director
- Total calculated
- $0
- Hours/week
- 1
-
Micki Byrnes
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bradford Davy
Director
- Total calculated
- $0
- Hours/week
- 1
-
Robert Falls
Director
- Total calculated
- $0
- Hours/week
- 1
-
Adam Fishman
Director
- Total calculated
- $0
- Hours/week
- 1
-
Greg Harris
Director
- Total calculated
- $0
- Hours/week
- 1
-
David Heller
Director
- Total calculated
- $0
- Hours/week
- 1
-
Robert Hill
Director
- Total calculated
- $0
- Hours/week
- 1
-
Michael Jeans
Treasurer
- Total calculated
- $0
- Hours/week
- 1
-
JW Johnson
Director
- Total calculated
- $0
- Hours/week
- 1
-
Nathan Kelly
Director
- Total calculated
- $0
- Hours/week
- 1
-
Ron King
Director
- Total calculated
- $0
- Hours/week
- 1
-
Brenda Kirk
Director
- Total calculated
- $0
- Hours/week
- 1
-
Len Komoroski
Director
- Total calculated
- $0
- Hours/week
- 1
-
Joe Kubic
Director
- Total calculated
- $0
- Hours/week
- 1
-
Tammy LeBlanc
Director
- Total calculated
- $0
- Hours/week
- 1
-
India Pierce Lee
Director
- Total calculated
- $0
- Hours/week
- 1
-
Paul Matsen
Director
- Total calculated
- $0
- Hours/week
- 1
-
Tania Menesse
Director
- Total calculated
- $0
- Hours/week
- 1
-
Randy McShepard
Director
- Total calculated
- $0
- Hours/week
- 1
-
Tim Meyer
Director
- Total calculated
- $0
- Hours/week
- 1
-
Kathy Mulcahy
Director
- Total calculated
- $0
- Hours/week
- 1
-
Pat Pastore
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jon Pinney
Board Chair
- Total calculated
- $0
- Hours/week
- 4 + 1 related
-
Kim Riley
Director
- Total calculated
- $0
- Hours/week
- 1
-
Shawn Riley
Director
- Total calculated
- $0
- Hours/week
- 1
-
Chris Ronayne
Director
- Total calculated
- $0
- Hours/week
- 1
-
Harlan Sands
Director
- Total calculated
- $0
- Hours/week
- 1
-
Baiju Shah
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jason Therrien
Director
- Total calculated
- $0
- Hours/week
- 1
-
Julie Tutkovics
Director
- Total calculated
- $0
- Hours/week
- 1
-
Gina Vernaci
Director
- Total calculated
- $0
- Hours/week
- 1
-
Daniel Walsh
Director
- Total calculated
- $0
- Hours/week
- 1
-
Brian Zimmerman
Director
- Total calculated
- $0
- Hours/week
- 1
-
Ann Zoller
Secretary
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
David Gilbert
President and CEO - Leased Employee
- Total calculated
- $0
- Hours/week
- 40 + 1 related
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Written employment contract
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- Schedule J, Part I, Line 3
- The Alliance Committee is comprised of four Executive Committee members each from the Greater Cleveland Sports Commission and Destination Cleveland. The Committee meets annually to discuss Gilbert's bonus and salary in accordance with his Employment Agreement. After discussing, each Board Chair obtains respective Executive Committee approval. Compensation decisions are provided in writing to CEO.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
Greater Cleveland Sports Commission
$300,000
Operating support to organization with similar mission.
-
Operating support to organization with similar mission.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(c)(3) · Promote Cleveland · OH · controlled entity
Directly controlled by Convention and Visitors Bureau of Greater Cleveland Inc
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
Investment in Cleveland Concert Company · OH · income $0 · assets $0
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 2 November 2023
- IRS schema version
- 2022v5.0
- Source object
- 202333179349306078
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