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← REPRESENTATION PROJECT

Form 990 for tax year 2023

Filed by REPRESENTATION PROJECT.

Totals

Total revenue
$1,488,707
Total expenses
$1,477,240
Contributions and grants received
$1,491,325
Grants paid
$0
Program service revenue
$103,191
Investment income
$215
Other revenue
-$106,024
Total assets, end of year
$713,173
Total liabilities, end of year
$160,092
Net assets or fund balances, end of year
$553,081
Program services expenses (Part IX)
$1,259,069
Management and general expenses
$64,480
Fundraising expenses
$153,691
Program service expenses (Part III)
$1,259,069

Program services were 85.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $488,698

  • 1f · All other contributions, gifts and grants

    $1,002,627

  • 2a · Program service revenue: Film Sales

    total $103,191 · unrelated business $0 · excluded $103,191

  • 3 · Investment income

    total $215 · unrelated business $0 · excluded $215

  • 8a · Fundraising events: gross income

    $110,250

  • 8a · Fundraising events: contributions included on line 1c

    $488,698

  • 8b · Fundraising events: direct expenses

    $216,274

  • 8c · Net income from fundraising events

    total -$106,024 · unrelated business $0 · excluded -$106,024

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $431,942 · program services $365,722 · management and general $27,366 · fundraising $38,854

  • 7 · Other salaries and wages

    total $422,275 · program services $357,538 · management and general $26,753 · fundraising $37,984

  • 9 · Other employee benefits

    total $46,607 · program services $39,462 · management and general $2,953 · fundraising $4,192

  • 10 · Payroll taxes

    total $68,582 · program services $58,068 · management and general $4,345 · fundraising $6,169

  • 11c · Fees: accounting

    total $1,474 · program services $1,069 · management and general $184 · fundraising $221

  • 11g · Fees: other

    total $92,413 · program services $57,413 · management and general $0 · fundraising $35,000

  • 13 · Office expenses

    total $7,805 · program services $5,706 · management and general $954 · fundraising $1,145

  • 17 · Travel

    total $10,564 · program services $1,702 · management and general $0 · fundraising $8,862

  • 23 · Insurance

    total $21,959 · program services $17,733 · management and general $1,921 · fundraising $2,305

  • 24a · Other expenses: Film Program Expenses

    total $329,781 · program services $329,781 · management and general $0 · fundraising $0

  • 24b · Other expenses: Campaigns and Communications

    total $14,845 · program services $14,845 · management and general $0 · fundraising $0

  • 24c · Other expenses: Licenses and Fees

    total $1,312 · program services $808 · management and general $4 · fundraising $500

  • 24d · Other expenses: Distribution

    total $9,222 · program services $9,222 · management and general $0 · fundraising $0

  • 24e · All other expenses

    total $18,459 · program services $0 · management and general $0 · fundraising $18,459

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $324,538 · end of year $349,267

  • 2 · Savings and temporary cash investments

    beginning of year $228,803 · end of year $229,018

  • 4 · Accounts receivable

    beginning of year $84,764 · end of year $113,502

  • 9 · Prepaid expenses and deferred charges

    beginning of year $23,015 · end of year $21,386

  • 17 · Accounts payable and accrued expenses

    beginning of year $69,506 · end of year $110,092

  • 25 · Other liabilities

    beginning of year $50,000 · end of year $50,000

  • 27 · Net assets without donor restrictions

    beginning of year $541,614 · end of year $553,081

Mission and programs · 2023

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

  • Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our weekly action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Currently, over 100,000 people have signed up to receive a weekly action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Instagram, LinkedIn and Threads. The Representation Projects social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.

    Expenses $604,814 · Revenue $103,191

  • Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The Youth Media Academy is an intensive program that trains high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes.

    Expenses $424,497

  • Withheld by Nonprofiteer: this text may name a private individual.

    Expenses $229,758

As filed on the 2023 return. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

  • Joanna Rees

    Co-Chair

    Total calculated
    $0
    Hours/week
    2
  • Brenda Robinson

    Co-Chair

    Total calculated
    $0
    Hours/week
    2
  • Mollie Ricker

    Treasurer

    Total calculated
    $0
    Hours/week
    1
  • Kat Gordon

    Secretary

    Total calculated
    $0
    Hours/week
    1
  • Susan Boster

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Brian Brokaw

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Anna Malaika Tubbs

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Emily Liu Foy

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Siebel Newsom

    Founder & CCO

    Total calculated
    $150,000
    From this org
    $150,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $150,000
  • Caroline Heldman

    Executive Director

    Total calculated
    $150,000
    From this org
    $150,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Debra Garber

    CFO & COO

    Total calculated
    $131,942
    From this org
    $131,942
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Pt I Line 3
To establish the compensation of the organizations key executives, the Board of Directors conducts a compensation survey or study. Executive compensation is approved by the Board of Directors.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
14 May 2024
IRS schema version
2023v6.0
Source object
202540439349301814

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