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REPRESENTATION PROJECT

EIN 45-1611066 SACRAMENTO, CA

Browse the largest nonprofits in California

Revenue 2024
$1,239,980
Expenses 2024
$1,748,208

Program services were 87.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
R24
Classification
1000
Street
5716 FOLSOM BLVD 155

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

  • Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our regular action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Over 100,000 people have signed up to receive a recurring action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Instagram, LinkedIn and Threads. The Representation Projects social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.

    Expenses $402,978 · Revenue $78,939

  • Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes. Our Youth Advisory Council is comprised of gender justice advocates ages 14-22 to support our work and mission, and amplify youth vouces in the fight for equity.

    Expenses $234,792

  • Withheld by Nonprofiteer: this text may name a private individual.

    Expenses $896,917

As filed on the 2024 return. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Joanna Rees

    Co-Chair

    Total calculated
    $0
    Hours/week
    2

  • Brenda Robinson

    Co-Chair

    Total calculated
    $0
    Hours/week
    2

  • Mollie Ricker

    Treasurer

    Total calculated
    $0
    Hours/week
    1

  • Kat Gordon

    Secretary

    Total calculated
    $0
    Hours/week
    1

  • Susan Boster

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Brian Brokaw

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Anna Malaika Tubbs

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Emily Liu Foy

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Jennifer Siebel Newsom

    Founder & CCO

    Total calculated
    $161,250
    From this org
    $161,250
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $161,250
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $161,250

  • Debra Garber

    CFO & COO

    Total calculated
    $136,665
    From this org
    $136,665
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Camille Servan-Schreiber

    Producer

    Total calculated
    $146,293
    From this org
    $146,293
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Caroline Heldman

    Executive Director

    Total calculated
    $116,754
    From this org
    $116,754
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $1,239,980
    Expenses
    $1,748,208
    Contributions
    $1,264,488
    Grants paid
    $0
  • 2024
    Revenue
    $1,239,980
    Expenses
    $1,748,208
    Contributions
    $1,256,086
    Grants paid
    $0
  • 2023
    Revenue
    $1,488,707
    Expenses
    $1,477,240
    Contributions
    $1,491,325
    Grants paid
    $0
  • 2022
    Revenue
    $1,254,139
    Expenses
    $1,253,459
    Contributions
    $1,105,843
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $1,041,406
    Expenses
    $1,486,630
    Assets (EOY)
    $584,066

  • 2020 · 990

    Revenue
    $1,082,077
    Expenses
    $1,303,040
    Assets (EOY)
    $1,025,386

  • 2019 · 990

    Revenue
    $1,581,264
    Expenses
    $1,384,518
    Assets (EOY)
    $1,244,691

  • 2019 · 990

    Revenue
    $1,581,264
    Expenses
    $1,384,518
    Assets (EOY)
    $1,244,691

  • 2018 · 990

    Revenue
    $2,128,913
    Expenses
    $2,041,079
    Assets (EOY)
    $1,053,335

  • 2016 · 990

    Revenue
    $2,110,779
    Expenses
    $2,062,867
    Assets (EOY)
    $1,418,314

  • 2015 · 990

    Revenue
    $2,380,001
    Expenses
    $2,027,191
    Assets (EOY)
    $1,353,452

  • 2014 · 990

    Revenue
    $1,329,532
    Expenses
    $1,623,168
    Assets (EOY)
    $996,260

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $1,069,939
    Assets (EOY)
    $923,923

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.