Totals
- Total revenue
- $1,254,139
- Total expenses
- $1,253,459
- Contributions and grants received
- $1,105,843
- Grants paid
- $0
- Program service revenue
- $131,229
- Investment income
- $246
- Other revenue
- $16,821
- Total assets, end of year
- $661,120
- Total liabilities, end of year
- $119,506
- Net assets or fund balances, end of year
- $541,614
- Program services expenses (Part IX)
- $942,395
- Management and general expenses
- $70,988
- Fundraising expenses
- $240,076
- Program service expenses (Part III)
- $942,395
Program services were 75.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$372,760
-
1f · All other contributions, gifts and grants
$733,083
-
2a · Program service revenue: Film Sales
total $131,229 · unrelated business $0 · excluded $131,229
-
3 · Investment income
total $246 · unrelated business $0 · excluded $246
-
8a · Fundraising events: gross income
$153,338
-
8a · Fundraising events: contributions included on line 1c
$372,760
-
8b · Fundraising events: direct expenses
$136,517
-
8c · Net income from fundraising events
total $16,821 · unrelated business $0 · excluded $16,821
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $427,213 · program services $302,037 · management and general $28,576 · fundraising $96,600
-
7 · Other salaries and wages
total $334,041 · program services $236,166 · management and general $22,342 · fundraising $75,533
-
9 · Other employee benefits
total $16,411 · program services $11,602 · management and general $1,098 · fundraising $3,711
-
10 · Payroll taxes
total $61,759 · program services $43,663 · management and general $4,131 · fundraising $13,965
-
11b · Fees: legal
total $2,920 · program services $400 · management and general $2,520 · fundraising $0
-
11c · Fees: accounting
total $5,821 · program services $4,220 · management and general $728 · fundraising $873
-
11g · Fees: other
total $107,215 · program services $81,222 · management and general $7,688 · fundraising $18,305
-
13 · Office expenses
total $9,874 · program services $7,815 · management and general $936 · fundraising $1,123
-
17 · Travel
total $1,329 · program services $1,329 · management and general $0 · fundraising $0
-
23 · Insurance
total $15,614 · program services $11,617 · management and general $1,817 · fundraising $2,180
-
24a · Other expenses: Film Program Expenses
total $173,707 · program services $173,707 · management and general $0 · fundraising $0
-
24b · Other expenses: Campaigns and Communications
total $51,580 · program services $41,103 · management and general $0 · fundraising $10,477
-
24c · Other expenses: Licenses and Fees
total $10,316 · program services $1,116 · management and general $1,152 · fundraising $8,048
-
24d · Other expenses: Distribution
total $26,398 · program services $26,398 · management and general $0 · fundraising $0
-
24e · All other expenses
total $9,261 · program services $0 · management and general $0 · fundraising $9,261
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $270,176 · end of year $324,538
-
2 · Savings and temporary cash investments
beginning of year $313,890 · end of year $228,803
-
4 · Accounts receivable
end of year $84,764
-
9 · Prepaid expenses and deferred charges
end of year $23,015
-
17 · Accounts payable and accrued expenses
end of year $69,506
-
25 · Other liabilities
beginning of year $78,622 · end of year $50,000
-
27 · Net assets without donor restrictions
beginning of year $505,444 · end of year $541,614
Mission and programs · 2022
Mission
The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We're committed to building a thriving and inclusive society through films, education, and social activism.
-
Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our weekly action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Currently, over 100,000 people have signed up to receive a weekly action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Twitter, TikTok and Instagram. The Representation Project's social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.
Expenses $445,785 · Revenue $131,229
-
Youth Programs: The Representation Project runs youth programs to train the next generation of content creators. The youth media lab provides online spaces where 1,000+ young people ages 14-24 learn how to create different types of media (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators. The youth media academy is an intensive program to train high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The youth media summit is an annual gathering for young people to interact with filmmakers and activists who speak about the power of media to shape and shift culture.
Expenses $178,434
-
Withheld by Nonprofiteer: this text may name a private individual.
Expenses $318,176
As filed on the 2022 return. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.
Listed in Part VII
-
Joanna Rees
Co-Chair
- Total calculated
- $0
- Hours/week
- 2
-
Brenda Robinson
Co-Chair
- Total calculated
- $0
- Hours/week
- 2
-
Mollie Ricker
Treasurer
- Total calculated
- $0
- Hours/week
- 2
-
Susan Boster
Board Member
- Total calculated
- $0
- Hours/week
- 1
-
Kat Gordon
Secretary
- Total calculated
- $0
- Hours/week
- 1
-
Brian Brokaw
Board Member
- Total calculated
- $0
- Hours/week
- 1
-
Anna Malaika Tubbs
Board Member
- Total calculated
- $0
- Hours/week
- 1
-
Emily Liu Foy
Board Member
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer Siebel Newsom
Founder & CCO
- Total calculated
- $150,000
- From this org
- $150,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $150,000
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $150,000
-
Caroline Heldman
Executive Director
- Total calculated
- $150,000
- From this org
- $150,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
-
Debra Garber
CFO & COO
- Total calculated
- $127,213
- From this org
- $127,213
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
None.
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- Pt I Line 3
- To establish the compensation of the organization's key executives, the Board of Directors conducts a compensation survey or study. Executive compensation is approved by the Board of Directors.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 31 January 2024
- IRS schema version
- 2022v5.0
- Source object
- 202440449349302354
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