Form 990 for tax year 2022

Totals

Total revenue

$829,607

Total expenses

$857,540

Contributions and grants received

$736,011

Grants paid

$0

Program service revenue

$91,916

Investment income

$70

Other revenue

$1,610

Total assets, end of year

$397,354

Total liabilities, end of year

$152,586

Net assets or fund balances, end of year

$244,768

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• IN 2022, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED FIVE JOURNALISTS AND INFLUENCERS IN 2022 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS.

• THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2022. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED 2.5% TO 78.8K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2022, WITH A 7.8% INCREASE TO 16.7K FOLLOWERS. FINGER LAKES WINE COUNTRY LAUNCHED A TIKTOK CHANNEL IN OCTOBER 2022 AND IN THE LAST THREE MONTHS OF THE YEAR, THE BRAND HAD OVER 5,000 VIEWS TO THEIR TIKTOK CONTENT.

• THE ORGANIZATION ADMINISTERED TWO TARGETED MEDIA BUYS TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2022. THE FIRST WAS IN THE SPRING AND SUMMER, RUNNING APRIL THROUGH AUGUST; THE SECOND WAS IN THE FALL AND WINTER, RUNNING OCTOBER AND NOVEMBER. THE SPRING/SUMMER CAMPAIGN TARGETED PHILADELPHIA, HARRISBURG, AND BUFFALO. THE FALL/WINTER CAMPAIGN TARGETED JUST PHILADELPHIA AND BUFFALO. THE GOAL OF BOTH CAMPAIGNS WAS DRIVING TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THESE TWO CAMPAIGNS GENERATED 31 MILLION IMPRESSIONS AND 888,757 TOTAL ENGAGEMENTS. DURING THE SUMMER CAMPAIGN OVERALL WEBSITE TRAFFIC INCREASED 82.3% OVER 2021. DURING THE WINTER CAMPAIGN OVERALL WEBSITE TRAFFIC INCREASED 22% OVER 2021. TOTAL WEBSITE TRAFFIC IN 2021 WAS 384,242 SESSIONS, UP 2% OVER 2020. THE ORGANIZATION ADDED 4,726 OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 33%, WITH A 12% CLICK THROUGH RATE.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2022

Filed

12 May 2023

IRS schema version

2022v5.0

Source object

202341879349300634

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