FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC

As filed

Subsection

06

NTEE code

S41

Classification

1000

Street

1 W MARKET ST

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

• IN 2025, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. IN 2025, FINGER LAKES WINE COUNTRY LAUNCHED A NEWLY REDESIGNED WEBSITE, PROVIDING A FRESH, USER-FOCUSED PLATFORM TO INSPIRE TRAVEL ACROSS THE FIVE-COUNTY REGION OF CHEMUNG, SCHUYLER, STEUBEN, TIOGA, AND YATES. THE SITE FEATURES ENHANCED TRIP-PLANNING CONTENT, INCLUDING CURATED ITINERARIES, PARTNER LISTINGS, AND A COMPREHENSIVE, REGION-WIDE EVENTS CALENDAR THAT HIGHLIGHTS EXPERIENCES ACROSS ALL FIVE COUNTIES. WEBSITE ENGAGEMENT REMAINS A KEY PERFORMANCE INDICATOR FOR THE FLWC BRAND, WITH INCREASED PAGES PER VISIT AND STRONG USER INTERACTION SIGNALING HIGH INTENT AMONG POTENTIAL VISITORS AND REINFORCING THE SITE'S ROLE AS A PRIMARY DRIVER OF TRAVEL PLANNING AND REGIONAL AWARENESS.

• THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2025. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE GREW TO OVER 80.8K FOLLOWERS, WITH STRONG INCREASES IN REACH, ENGAGEMENT, AND SHARES YEAR OVER YEAR. INSTAGRAM CONTINUED TO BE A LEADING PLATFORM, GROWING TO APPROXIMATELY 22.2K FOLLOWERS WITH AN INCREASE OF 2,000 NEW FOLLOWERS IN 2025. FINGER LAKES WINE COUNTRY ALSO EXPANDED ITS PRESENCE ON TIKTOK, REACHING APPROXIMATELY 2,900 FOLLOWERS AND GENERATING OVER 300K VIEWS IN 2025, REINFORCING ITS ROLE AS A KEY DISCOVERY PLATFORM FOR NEW AUDIENCES.

• THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2025. THE CAMPAIGN RAN FROM APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED OVER 30.3 MILLION IMPRESSIONS. WEBSITE TRAFFIC IN 2025 TOTALED 277,020 SESSIONS, REFLECTING A STRATEGIC SHIFT TOWARD HIGHER-QUALITY, INTENT-DRIVEN VISITATION DESPITE LOWER OVERALL VOLUME. THE ORGANIZATION'S EMAIL MARKETING PROGRAM CONTINUED TO PERFORM STRONGLY, WITH AN AVERAGE OPEN RATE OF 34.4% AND A 3.0% CLICK-THROUGH RATE, AND TOTAL CLICKS INCREASED BY 31% YEAR OVER YEAR, INDICATING INCREASED ENGAGEMENT AND TRAVEL PLANNING INTEREST AMONG SUBSCRIBERS.

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

• 2025

  Revenue

  $679,788

  Expenses

  $731,377

  Contributions

  $678,500

  Grants paid

  $0

• 2024

  Revenue

  $787,351

  Expenses

  $776,016

  Contributions

  $773,166

  Grants paid

  $0

• 2023

  Revenue

  $824,494

  Expenses

  $826,228

  Contributions

  $789,750

  Grants paid

  $0

• 2022

  Revenue

  $829,607

  Expenses

  $857,540

  Contributions

  $736,011

  Grants paid

  $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $799,021

  Expenses

  $750,387

  Assets (EOY)

  $311,242

• 2020 · 990

  Revenue

  $787,073

  Expenses

  $737,427

  Assets (EOY)

  $319,966

• 2019 · 990

  Revenue

  $1,000,798

  Expenses

  $976,791

  Assets (EOY)

  $253,238

• 2018 · 990

  Revenue

  $1,237,367

  Expenses

  $1,245,869

  Assets (EOY)

  $164,021

• 2017 · 990

  Revenue

  $1,097,667

  Expenses

  $1,012,235

  Assets (EOY)

  $256,960

• 2016 · 990

  Revenue

  $921,788

  Expenses

  $884,374

  Assets (EOY)

  $242,375

• 2015 · 990

  Revenue

  $993,303

  Expenses

  $978,833

  Assets (EOY)

  $154,192

• 2014 · 990

  Revenue

  $961,616

  Expenses

  $960,765

  Assets (EOY)

  $69,083

• 2013 · 990

  Revenue

  $1,143,943

  Expenses

  $1,163,660

  Assets (EOY)

  $77,123

• 2012 · 990

  Revenue

  — not reported

  Expenses

  $1,015,444

  Assets (EOY)

  $68,272

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

• YATES COUNTY CHAMBER OF COMMERCE INC

  $60,511

  2022 · Promote Finger Lakes Toursim

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