Form 990 for tax year 2023

Totals

Total revenue

$824,494

Total expenses

$826,228

Contributions and grants received

$789,750

Grants paid

$0

Program service revenue

$32,844

Investment income

$69

Other revenue

$1,831

Total assets, end of year

$257,701

Total liabilities, end of year

$14,667

Net assets or fund balances, end of year

$243,034

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• IN 2023, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED SIX JOURNALISTS AND INFLUENCERS IN 2023 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS.

• THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2023. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED 1% TO 79.4K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2023, WITH A 16% INCREASE TO 19.4K FOLLOWERS. FINGER LAKES WINE COUNTRY LAUNCHED A TIKTOK CHANNEL IN OCTOBER 2022 AND IN THE FIRST FULL CALENDAR YEAR ON THE DIGITAL PLATFORM, THE BRAND HAD OVER 212K VIEWS TO THEIR TIKTOK CONTENT AND GAINED OVER 1.3K FOLLOWERS.

• THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2023. THE CAMPAIGN RAN APRIL THROUGH DECEMBER IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED 18 MILLION IMPRESSIONS AND 120,440 TOTAL ENGAGEMENTS. WEBSITE TRAFFIC IN 2023 WAS 352,655 TOTAL SESSIONS, A SLIGHT DECREASE COMPARED TO 2022. THE ORGANIZATION ADDED 659 DOUBLE OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 37%, WITH A 3% CLICK THROUGH RATE.

As filed on the 2023 return.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

1 July 2024

IRS schema version

2023v5.1

Source object

202401849349300605

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