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← FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC

Form 990 for tax year 2024

Filed by FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC.

Totals

Total revenue
$787,351
Total expenses
$776,016
Contributions and grants received
$773,166
Grants paid
$0
Program service revenue
$12,636
Investment income
$71
Other revenue
$1,478
Total assets, end of year
$375,517
Total liabilities, end of year
$121,148
Net assets or fund balances, end of year
$254,369
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $773,166

  • 2a · Program service revenue: SPECIAL PROGRAMS

    total $11,954 · related or exempt $11,954

  • 2b · Program service revenue: REGIONAL MATCHING FUND

    total $682 · related or exempt $682

  • 3 · Investment income

    total $71 · excluded $71

  • 11a · Other revenue: SUNDRY

    total $1,478 · related or exempt $1,478

  • 11e · Other revenue, total

    $1,478

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $131,312

  • 7 · Other salaries and wages

    total $73,815

  • 8 · Pension plan contributions

    total $7,382

  • 9 · Other employee benefits

    total $16,511

  • 10 · Payroll taxes

    total $16,158

  • 11b · Fees: legal

    total $2,495

  • 11c · Fees: accounting

    total $38,155

  • 11g · Fees: other

    total $5,426

  • 13 · Office expenses

    total $20,586

  • 17 · Travel

    total $4,341

  • 22 · Depreciation, depletion and amortization

    total $1,205

  • 24a · Other expenses: PLANNED MEDIA

    total $251,824

  • 24b · Other expenses: MEDIA RELATIONS

    total $110,273

  • 24c · Other expenses: WEBSITE AND EMAIL

    total $60,914

  • 24d · Other expenses: PRODUCTION

    total $34,937

  • 24e · All other expenses

    total $682

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $95,116 · end of year $185,678

  • 2 · Savings and temporary cash investments

    beginning of year $141,108 · end of year $141,044

  • 4 · Accounts receivable

    beginning of year $5,824 · end of year $1,515

  • 9 · Prepaid expenses and deferred charges

    beginning of year $15,653 · end of year $5,110

  • 14 · Intangible assets

    end of year $42,170

  • 17 · Accounts payable and accrued expenses

    beginning of year $12,871 · end of year $21,148

  • 19 · Deferred revenue

    beginning of year $1,796 · end of year $100,000

  • 27 · Net assets without donor restrictions

    beginning of year $243,034 · end of year $254,369

Mission and programs · 2024

Mission

THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.

  • IN 2024, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED THREE JOURNALISTS AND INFLUENCERS IN 2024 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS. THE ORGANIZATION ALSO CONTRACTED WITH A PODCASTER FOR A SERIES OF EPISODES FEATURING FINGER LAKES WINERIES.

  • THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2024. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED .05% TO 79.8K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2024, WITH A 7.7% INCREASE TO 20.9K FOLLOWERS. FINGER LAKES WINE COUNTRY CONTINUED TO BUILD ITS FOLLOWING ON TIKTOK IN 2024 AND IN ITS SECOND FULL CALENDAR YEAR ON THE DIGITAL PLATFORM, THE BRAND HAD OVER 814K VIEWS OF THEIR TIKTOK CONTENT AND GAINED 670 FOLLOWERS IN 2024 ALONE.

  • THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2024. THE CAMPAIGN RAN APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED 22.9 MILLION IMPRESSIONS AND 165,835 TOTAL ENGAGEMENTS. WEBSITE TRAFFIC IN 2024 WAS 353,460 TOTAL SESSIONS, ON PAR WITH 2023. THE ORGANIZATION ADDED 424 OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 30.4%, WITH A 4% CLICK THROUGH RATE.

As filed on the 2024 return.

Listed in Part VII

  • Laury Ellen Ward

    PRESIDENT

    Total calculated
    $128,666
    From this org
    $106,645
    From related orgs
    $0
    Other
    $22,021
    Hours/week
    40

  • Jessica Bacher

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Dawn Burlew

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Elizabeth Duane

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Lisa Gill

    TREASURER

    Total calculated
    $0
    Hours/week
    4

  • Nigar Hale

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Jordan Harris

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Susan Hayes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jennifer Herrick-McGonigal

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • James Johnson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Meghan Nulty

    EX-OFFICIO/NON-VOTING

    Total calculated
    $0
    Hours/week
    1

  • Michael Lipari

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Rebecca Maffei

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kevin Peterson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Rick Pirozzolo

    CHAIR

    Total calculated
    $0
    Hours/week
    5

  • Shawn Rosno

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Millicent Ruffin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Elaine Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tom Tranter

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    3

  • Brittany Woodburn

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Brielle Woods

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
13 May 2025
IRS schema version
2024v5.1
Source object
202521539349300122

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