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Nonprofiteer
← LAKE TAHOE VISITORS AUTHORITY INC

Form 990 for tax year 2023

Filed by LAKE TAHOE VISITORS AUTHORITY INC.

Totals

Total revenue
$9,608,023
Total expenses
$10,066,288
Contributions and grants received
$6,963,586
Grants paid
$121,250
Program service revenue
$2,208,939
Investment income
$435,498
Other revenue
$0
Total assets, end of year
$11,487,686
Total liabilities, end of year
$1,786,009
Net assets or fund balances, end of year
$9,701,677
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $6,842,336

  • 1f · All other contributions, gifts and grants

    $121,250

  • 2a · Program service revenue: Celebrity Golf

    total $2,111,961 · related or exempt $2,111,961

  • 2f · All other program service revenue

    total $96,978 · related or exempt $96,978

  • 3 · Investment income

    total $450,846 · excluded $450,846

  • 7b · Less cost or other basis and sales expenses

    other assets $15,348

  • 7c · Gain or loss

    other assets -$15,348

  • 7d · Net gain or loss

    total -$15,348 · excluded -$15,348

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $121,250

  • 5 · Compensation of officers, directors and key employees

    total $321,519

  • 7 · Other salaries and wages

    total $643,721

  • 8 · Pension plan contributions

    total $26,337

  • 9 · Other employee benefits

    total $90,057

  • 10 · Payroll taxes

    total $169,213

  • 11b · Fees: legal

    total $131

  • 11c · Fees: accounting

    total $32,700

  • 11g · Fees: other

    total $2,677,105

  • 12 · Advertising and promotion

    total $1,954,340

  • 13 · Office expenses

    total $354,416

  • 16 · Occupancy

    total $28,794

  • 17 · Travel

    total $5,970

  • 19 · Conferences, conventions and meetings

    total $186,609

  • 22 · Depreciation, depletion and amortization

    total $17,130

  • 23 · Insurance

    total $17,707

  • 24a · Other expenses: Celebrity Golf

    total $2,174,280

  • 24b · Other expenses: Special Events

    total $560,612

  • 24c · Other expenses: Business Development

    total $213,019

  • 24e · All other expenses

    total $471,378

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $9,799,890 · end of year $8,542,647

  • 4 · Accounts receivable

    beginning of year $545,335 · end of year $898,767

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,791,683 · end of year $2,043,777

  • 10a · Land, buildings and equipment: cost or other basis

    $102,495

  • 10b · Land, buildings and equipment: accumulated depreciation

    $100,000

  • 10c · Land, buildings and equipment, net

    beginning of year $34,973 · end of year $2,495

  • 17 · Accounts payable and accrued expenses

    beginning of year $751,281 · end of year $500,414

  • 19 · Deferred revenue

    beginning of year $1,293,934 · end of year $1,285,595

  • 27 · Net assets without donor restrictions

    beginning of year $10,018,004 · end of year $9,519,614

  • 28 · Net assets with donor restrictions

    beginning of year $108,662 · end of year $182,063

Mission and programs · 2023

Mission

To market the South Shore of Lake Tahoe as a unique world-class year-round destination resort for the economic benefit and quality of life for the area, while respecting its traditions and environments.

Activities or mission (Part I)

Promotion of travel and tourism in the South Lake Tahoe area.

  • Promotion of travel and tourism of the Lake Tahoe area year round resulting in positive economic impact to the community. Programs include advertising, sales, marketing, public relations, special events and visitor information services.

As filed on the 2023 return.

Listed in Part VII

  • Jerry Bindel

    Chair

    Total calculated
    $0
    Hours/week
    1

  • Tom Fortune

    Treasurer

    Total calculated
    $0
    Hours/week
    1

  • Bill Cottrill

    Secretary

    Total calculated
    $0
    Hours/week
    1

  • Wesley Rice

    Director

    Total calculated
    $0
    Hours/week
    1

  • Cody Bass

    Director

    Total calculated
    $0
    Hours/week
    1

  • Corinna Osbourne

    Director

    Total calculated
    $0
    Hours/week
    1

  • Yale Rowe Until Nov 2023

    Director

    Total calculated
    $0
    Hours/week
    1

  • Karie Hall

    Director

    Total calculated
    $0
    Hours/week
    1

  • Carol Chaplin

    President/CEO

    Total calculated
    $225,899
    From this org
    $197,143
    From related orgs
    $0
    Other
    $28,756
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $190,061
    Bonus
    $7,082
    Other
    $0
    Deferred
    $7,886
    Nontaxable benefits
    $20,870
    Filer's total
    $225,899

  • Sue Barton

    Chief Operating Officer

    Total calculated
    $159,254
    From this org
    $135,792
    From related orgs
    $0
    Other
    $23,462
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,466
    Bonus
    $5,326
    Other
    $0
    Deferred
    $5,432
    Nontaxable benefits
    $18,030
    Filer's total
    $159,254

  • Stuart Maas

    Dir. of Marketing & Conference Sales

    Total calculated
    $152,719
    From this org
    $137,471
    From related orgs
    $0
    Other
    $15,248
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $107,862
    Bonus
    $29,609
    Other
    $0
    Deferred
    $5,499
    Nontaxable benefits
    $9,749
    Filer's total
    $152,719

  • Juraj Sojak

    Director of Tourism

    Total calculated
    $125,802
    From this org
    $112,400
    From related orgs
    $0
    Other
    $13,402
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2023
Filed
12 February 2025
IRS schema version
2023v6.0
Source object
202510449349301966

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