- Revenue 2024
- $9,954,585
- Expenses 2024
- $12,554,741
As filed
- Subsection
- 06
- Classification
- 1000
- Street
- PO BOX 5878
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
To market the South Shore of Lake Tahoe as a unique world-class year-round destination resort for the economic benefit and quality of life for the area, while respecting its traditions and environments.
Activities or mission (Part I)
Promotion of travel and tourism in the South Lake Tahoe area.
-
Promotion of travel and tourism of the Lake Tahoe area year round resulting in positive economic impact to the community. Programs include advertising, sales, marketing, public relations, special events and visitor information services.
As filed on the 2024 return.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Jerry Bindel
Chair
- Total calculated
- $0
- Hours/week
- 1
-
Tom Fortune
Treasurer (Until Oct)
- Total calculated
- $0
- Hours/week
- 1
-
Bill Cottrill
Secretary (Until Nov)
- Total calculated
- $0
- Hours/week
- 1
-
Karie Hall-Director Until Oct
Treasurer (Since Nov)
- Total calculated
- $0
- Hours/week
- 1
-
Cody Bass-Director Until Nov
Secretary (Since Dec)
- Total calculated
- $0
- Hours/week
- 1
-
Wesley Rice
Director
- Total calculated
- $0
- Hours/week
- 1
-
Corinna Osbourne
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer Cewinski
Director
- Total calculated
- $0
- Hours/week
- 1
-
Shaydar Edelmann
Director
- Total calculated
- $0
- Hours/week
- 1
-
Carol Chaplin
President/CEO
- Total calculated
- $236,797
- From this org
- $205,415
- From related orgs
- $0
- Other
- $31,382
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $199,601
- Bonus
- $5,814
- Other
- $0
- Deferred
- $8,217
- Nontaxable benefits
- $23,166
- Filer's total
- $236,798
-
Sue Barton
Chief Operating Officer
- Total calculated
- $170,419
- From this org
- $141,590
- From related orgs
- $0
- Other
- $28,829
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $137,605
- Bonus
- $3,985
- Other
- $0
- Deferred
- $5,664
- Nontaxable benefits
- $23,166
- Filer's total
- $170,420
-
Stuart Maas
Dir. of Marketing & Business Dev.
- Total calculated
- $159,728
- From this org
- $144,070
- From related orgs
- $0
- Other
- $15,658
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $118,632
- Bonus
- $25,438
- Other
- $0
- Deferred
- $5,763
- Nontaxable benefits
- $9,895
- Filer's total
- $159,728
-
Juraj Sojak
Director of Tourism
- Total calculated
- $148,667
- From this org
- $132,064
- From related orgs
- $0
- Other
- $16,603
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $9,954,585
- Expenses
- $12,554,741
- Contributions
- $6,748,264
- Grants paid
- $75,000
-
2023
- Revenue
- $9,608,023
- Expenses
- $10,066,288
- Contributions
- $6,963,586
- Grants paid
- $121,250
-
2022
- Revenue
- $9,093,644
- Expenses
- $8,268,792
- Contributions
- $6,736,417
- Grants paid
- $125,000
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $7,709,043
- Expenses
- $6,354,278
- Assets (EOY)
- $11,099,919
-
2020 · 990
- Revenue
- $6,032,328
- Expenses
- $4,821,298
- Assets (EOY)
- $9,257,769
-
2019 · 990
- Revenue
- $5,600,020
- Expenses
- $5,587,333
- Assets (EOY)
- $7,175,648
-
2018 · 990
- Revenue
- $6,742,003
- Expenses
- $5,847,573
- Assets (EOY)
- $7,841,189
-
2017 · 990
- Revenue
- $7,624,146
- Expenses
- $5,842,753
- Assets (EOY)
- $7,047,066
-
2016 · 990
- Revenue
- $6,414,102
- Expenses
- $5,440,223
- Assets (EOY)
- $5,216,195
-
2015 · 990
- Revenue
- $5,498,628
- Expenses
- $4,939,682
- Assets (EOY)
- $4,156,003
-
2014 · 990
- Revenue
- $5,038,635
- Expenses
- $4,912,553
- Assets (EOY)
- $3,585,876
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
-
$15,000
2022 ACC 2023 Community Grant
-
Boys & Girls Club of Lake Tahoe
$15,000
2022 ACC 2023 Community Grant
-
$14,500
2023 ACC 2024 Community Grant
-
$11,000
2022 ACC 2023 Community Grant
-
$10,000
2024 ACC 2025 Community Grant
-
Boys & Girls Club of Lake Tahoe
$10,000
2023 ACC 2024 Community Grant
-
Boys & Girls Club of Lake Tahoe
$10,000
2024 ACC 2025 Community Grant
-
2022 ACC 2023 Community Grant
-
2022 ACC 2023 Community Grant
-
$6,000
2022 ACC 2023 Community Grant
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 23 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.