Skip to content
Nonprofiteer
← LAKE TAHOE VISITORS AUTHORITY INC

Form 990 for tax year 2024

Filed by LAKE TAHOE VISITORS AUTHORITY INC.

Totals

Total revenue
$9,954,585
Total expenses
$12,554,741
Contributions and grants received
$6,748,264
Grants paid
$75,000
Program service revenue
$2,906,942
Investment income
$299,379
Other revenue
$0
Total assets, end of year
$9,010,163
Total liabilities, end of year
$1,836,204
Net assets or fund balances, end of year
$7,173,959
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $6,673,264

  • 1f · All other contributions, gifts and grants

    $75,000

  • 2a · Program service revenue: Celebrity Golf

    total $2,811,130 · related or exempt $2,811,130

  • 2f · All other program service revenue

    total $95,812 · related or exempt $95,812

  • 3 · Investment income

    total $299,379 · excluded $299,379

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $75,000

  • 5 · Compensation of officers, directors and key employees

    total $394,313

  • 7 · Other salaries and wages

    total $714,477

  • 8 · Pension plan contributions

    total $29,727

  • 9 · Other employee benefits

    total $119,061

  • 10 · Payroll taxes

    total $164,422

  • 11b · Fees: legal

    total $1,575

  • 11c · Fees: accounting

    total $39,900

  • 11g · Fees: other

    total $3,943,474

  • 12 · Advertising and promotion

    total $2,213,698

  • 13 · Office expenses

    total $112,358

  • 14 · Information technology

    total $167,290

  • 16 · Occupancy

    total $23,200

  • 17 · Travel

    total $14,029

  • 19 · Conferences, conventions and meetings

    total $102,761

  • 22 · Depreciation, depletion and amortization

    total $40,000

  • 23 · Insurance

    total $22,198

  • 24a · Other expenses: Celebrity Golf

    total $2,615,222

  • 24b · Other expenses: Special Events

    total $640,715

  • 24c · Other expenses: Business Development

    total $158,391

  • 24e · All other expenses

    total $962,930

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $8,542,647 · end of year $6,415,294

  • 4 · Accounts receivable

    beginning of year $898,767 · end of year $859,978

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,043,777 · end of year $1,612,396

  • 10a · Land, buildings and equipment: cost or other basis

    $262,495

  • 10b · Land, buildings and equipment: accumulated depreciation

    $140,000

  • 10c · Land, buildings and equipment, net

    beginning of year $2,495 · end of year $122,495

  • 17 · Accounts payable and accrued expenses

    beginning of year $500,414 · end of year $549,884

  • 19 · Deferred revenue

    beginning of year $1,285,595 · end of year $1,286,320

  • 27 · Net assets without donor restrictions

    beginning of year $9,519,614 · end of year $6,944,338

  • 28 · Net assets with donor restrictions

    beginning of year $182,063 · end of year $229,621

Mission and programs · 2024

Mission

To market the South Shore of Lake Tahoe as a unique world-class year-round destination resort for the economic benefit and quality of life for the area, while respecting its traditions and environments.

Activities or mission (Part I)

Promotion of travel and tourism in the South Lake Tahoe area.

  • Promotion of travel and tourism of the Lake Tahoe area year round resulting in positive economic impact to the community. Programs include advertising, sales, marketing, public relations, special events and visitor information services.

As filed on the 2024 return.

Listed in Part VII

  • Jerry Bindel

    Chair

    Total calculated
    $0
    Hours/week
    1

  • Tom Fortune

    Treasurer (Until Oct)

    Total calculated
    $0
    Hours/week
    1

  • Bill Cottrill

    Secretary (Until Nov)

    Total calculated
    $0
    Hours/week
    1

  • Karie Hall-Director Until Oct

    Treasurer (Since Nov)

    Total calculated
    $0
    Hours/week
    1

  • Cody Bass-Director Until Nov

    Secretary (Since Dec)

    Total calculated
    $0
    Hours/week
    1

  • Wesley Rice

    Director

    Total calculated
    $0
    Hours/week
    1

  • Corinna Osbourne

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jennifer Cewinski

    Director

    Total calculated
    $0
    Hours/week
    1

  • Shaydar Edelmann

    Director

    Total calculated
    $0
    Hours/week
    1

  • Carol Chaplin

    President/CEO

    Total calculated
    $236,797
    From this org
    $205,415
    From related orgs
    $0
    Other
    $31,382
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $199,601
    Bonus
    $5,814
    Other
    $0
    Deferred
    $8,217
    Nontaxable benefits
    $23,166
    Filer's total
    $236,798

  • Sue Barton

    Chief Operating Officer

    Total calculated
    $170,419
    From this org
    $141,590
    From related orgs
    $0
    Other
    $28,829
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $137,605
    Bonus
    $3,985
    Other
    $0
    Deferred
    $5,664
    Nontaxable benefits
    $23,166
    Filer's total
    $170,420

  • Stuart Maas

    Dir. of Marketing & Business Dev.

    Total calculated
    $159,728
    From this org
    $144,070
    From related orgs
    $0
    Other
    $15,658
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $118,632
    Bonus
    $25,438
    Other
    $0
    Deferred
    $5,763
    Nontaxable benefits
    $9,895
    Filer's total
    $159,728

  • Juraj Sojak

    Director of Tourism

    Total calculated
    $148,667
    From this org
    $132,064
    From related orgs
    $0
    Other
    $16,603
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
17 March 2026
IRS schema version
2024v5.5
Source object
202620779349300032

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.