Form 990 for tax year 2025
Filed by WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC.
Totals
- Total revenue
- $3,362,304
- Total expenses
- $2,229,892
- Contributions and grants received
- $37,340
- Grants paid
- $100,000
- Program service revenue
- $940,144
- Investment income
- $620,562
- Other revenue
- $1,764,258
- Total assets, end of year
- $19,745,134
- Total liabilities, end of year
- $2,074,555
- Net assets or fund balances, end of year
- $17,670,579
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$37,340
-
2a · Program service revenue: MEMBERSHIP DUES
total $788,900 · related or exempt $788,900
-
2b · Program service revenue: NADA REBATE AND COMMISSIONS
total $79,079 · related or exempt $79,079
-
2c · Program service revenue: SEMINARS
total $72,165 · related or exempt $72,165
-
3 · Investment income
total $623,461 · excluded $623,461
-
5 · Royalties
total $1,582,247 · excluded $1,582,247
-
7a · Gross sales of assets other than inventory
securities $773,000 · other assets $14,500
-
7b · Less cost or other basis and sales expenses
securities $776,866 · other assets $13,533
-
7c · Gain or loss
securities -$3,866 · other assets $967
-
7d · Net gain or loss
total -$2,899 · excluded -$2,899
-
10a · Gross sales of inventory
$150,126
-
10b · Cost of goods sold
$120,101
-
10c · Net income from sales of inventory
total $30,025 · related or exempt $30,025
-
11a · Other revenue: ADVERTISING
total $44,440 · unrelated business $44,440
-
11d · All other revenue
total $107,546 · excluded $107,546
-
11e · Other revenue, total
$151,986
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $100,000
-
5 · Compensation of officers, directors and key employees
total $616,255
-
7 · Other salaries and wages
total $319,458
-
8 · Pension plan contributions
total $20,963
-
9 · Other employee benefits
total $36,789
-
10 · Payroll taxes
total $51,640
-
11b · Fees: legal
total $287,844
-
11c · Fees: accounting
total $13,422
-
11d · Fees: lobbying
total $150,000
-
11f · Fees: investment management
total $50,169
-
11g · Fees: other
total $24,403
-
12 · Advertising and promotion
total $6,377
-
13 · Office expenses
total $53,758
-
14 · Information technology
total $81,141
-
16 · Occupancy
total $193,381
-
17 · Travel
total $64,050
-
19 · Conferences, conventions and meetings
total $66,998
-
20 · Interest
total $2,340
-
22 · Depreciation, depletion and amortization
total $60,560
-
23 · Insurance
total $9,975
-
24a · Other expenses: DUES AND SUBSCRIPTIONS
total $18,929
-
24b · Other expenses: INCOME TAX
total $1,440
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $109,931 · end of year $28,748
-
2 · Savings and temporary cash investments
beginning of year $1,497,202 · end of year $1,270,586
-
4 · Accounts receivable
beginning of year $290,795 · end of year $363,798
-
9 · Prepaid expenses and deferred charges
beginning of year $72,672 · end of year $96,203
-
10a · Land, buildings and equipment: cost or other basis
$603,423
-
10b · Land, buildings and equipment: accumulated depreciation
$370,024
-
10c · Land, buildings and equipment, net
beginning of year $249,511 · end of year $233,399
-
11 · Investments: publicly traded securities
beginning of year $13,092,304 · end of year $14,753,817
-
12 · Investments: other securities
beginning of year $745,065 · end of year $1,929,880
-
15 · Other assets
beginning of year $1,227,111 · end of year $1,068,703
-
17 · Accounts payable and accrued expenses
beginning of year $101,912 · end of year $83,586
-
19 · Deferred revenue
beginning of year $401,134 · end of year $393,458
-
25 · Other liabilities
beginning of year $1,620,430 · end of year $1,597,511
-
27 · Net assets without donor restrictions
beginning of year $14,424,992 · end of year $16,897,116
-
28 · Net assets with donor restrictions
beginning of year $736,123 · end of year $773,463
Mission and programs · 2025
Mission
THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, AN ORGANIZATION OF LICENSED DEALERS OF NEW AND USED MOTOR VEHICLES, IS DEDICATED TO ADVANCING THE COMMON GOOD OF ITS MEMBERS, CONSUMERS AND THEIR COMMUNITIES BY PROMOTING PROFESSIONALISM AND PROSPERITY THROUGH EDUCATION, ADVOCACY, INFORMATION AND SERVICE.
Activities or mission (Part I)
TO PROMOTE THE AUTOMOTIVE TRADE IN THE STATE OF WISCONSIN; TO PROMOTE A HIGH PLANE OF BUSINESS ETHICS FOR THOSE ENGAGED IN THE RETAIL MOTOR VEHICLE BUSINESS IN THE STATE OF WISCONSIN; TO ENCOURAGE AND PROMOTE A SPIRIT OF COOPERATION AMONG MOTOR VEHICLE DEALERS AND THOSE ENGAGED IN ASSOCIATED AND ALLIED TRADES; TO ENCOURAGE AND ASSIST IN THE FORMATION OF LOCAL ASSOCIATIONS AND SEEK TO MERIT THEIR COOPERATION AND SUPPORT OF THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC.; TO CONDUCT SUCH INVESTIGATIONS, STUDIES AND RESEARCHES AS MAY BE NECESSARY AND ADVISABLE TO COMPILE FACTUAL DATA AND GATHER INFORMATION, THE KNOWLEDGE OF WHICH MAY BE USEFUL AND VALUABLE TO THE AUTOMOTIVE TRADE TOWARD IMPROVING THE EFFICIENCY OF ITS OPERATIONS; TO PROMOTE THE ENACTMENT OF SUCH LEGISLATION AS WILL BENEFIT THE AUTOMOTIVE TRADE AND THE PUBLIC TO OPPOSE DISCRIMINATORY LEGISLATION RELATING TO THE TRADE; TO ISSUE PUBLICATIONS.
-
THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC. (ASSOCIATION) IS A STATEWIDE TRADE ORGANIZATION REPRESENTING WISCONSIN'S FRANCHISED AND INDEPENDENT CAR AND TRUCK DEALERS. BY UNITING THROUGH MEMBERSHIP, DEALERS AMPLIFY THEIR COLLECTIVE VOICE TO ACCOMPLISH GOALS THAT WOULD BE DIFFICULT OR COSTLY TO ACHIEVE INDIVIDUALLY.THE ASSOCIATION PROVIDES A WIDE RANGE OF MEMBER SERVICES, INCLUDING GOVERNMENT AND PUBLIC RELATIONS SUPPORT, INDUSTRY RESEARCH AND ANALYSIS, INDUSTRY EDUCATION AND TRAINING, REGULATORY, LEGAL, TAX AND ACCOUNTING RESOURCES.THE ASSOCIATION PROVIDES MANAGEMENT SERVICES TO ITS AFFILIATED ORGANIZATIONS WATDA SERVICES, INC. AND THE FOUNDATION OF THE WISCONSIN AUTOMOBILE & TRUCK DEALERS ASSOCIATION, INC. AND SHARES EMPLOYEES, FACILITIES, AND OTHER OPERATING EXPENSES WITH THEM.TOGETHER, THESE AFFILIATED ORGANIZATIONS PROVIDE AUTOMOTIVE AND TRUCK FORMS, SUPPLIES, AND PROMOTIONAL PRODUCTS; OFFER DEALER BONDS, ENDORSED PRODUCTS, AND RELATED SERVICES; AND AWARD SCHOLARSHIPS TO STUDENTS PURSUING TECHNICAL CAREERS IN THE RETAIL AUTOMOBILE AND TRUCK INDUSTRY, AND DELIVER EDUCATION, TRAINING AND INDUSTRY EVENTS.
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Frank HalladaFRANK HALLADA
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Chad KoehneCHAD KOEHNE
CHAIR-ELECT
- Total calculated
- $0
- Hours/week
- 1
-
Gregg KunesGREGG KUNES
SECRETARY/TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
John KleinJOHN KLEIN
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Sean BaxterSEAN BAXTER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Joshua JohnsonJOSHUA JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mark AdamsMARK ADAMS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andrew DahlANDREW DAHL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Eric EwaldERIC EWALD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nolan CampbellNOLAN CAMPBELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Mike BergMIKE BERG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David KrieteDAVID KRIETE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David CueneDAVID CUENE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dan MattoonDAN MATTOON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris KariCHRIS KARI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lawrence MeadeLAWRENCE MEADE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tom ZimbrickTOM ZIMBRICK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jim GriffinJIM GRIFFIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jerry Brickner IIIJERRY BRICKNER III
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Grant SommerGRANT SOMMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ron SymdonRON SYMDON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
William SepicWILLIAM SEPIC
PRESIDENT
- Total calculated
- $424,402
- From this org
- $335,824
- From related orgs
- $0
- Other
- $88,578
- Hours/week
- 40 + 5 related
Schedule J breakdown matched by us
- Base
- $308,059
- Bonus
- $0
- Other
- $27,765
- Deferred
- $30,571
- Nontaxable benefits
- $58,007
- Filer's total
- $424,402
-
Matthew LavoldMATTHEW LAVOLD
VICE PRESIDENT - CONTROLLE
- Total calculated
- $191,853
- From this org
- $175,607
- From related orgs
- $0
- Other
- $16,246
- Hours/week
- 40 + 6 related
Schedule J breakdown matched by us
- Base
- $165,964
- Bonus
- $8,298
- Other
- $1,345
- Deferred
- $14,049
- Nontaxable benefits
- $2,197
- Filer's total
- $191,853
-
Christopher SnyderCHRISTOPHER SNYDER
EXECUTIVE VP & GENERAL COU
- Total calculated
- $251,974
- From this org
- $220,234
- From related orgs
- $0
- Other
- $31,740
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $197,305
- Bonus
- $10,122
- Other
- $12,807
- Deferred
- $17,598
- Nontaxable benefits
- $14,142
- Filer's total
- $251,974
-
John StrangeJOHN STRANGE
ACCOUNT MANAGER
- Total calculated
- $127,793
- From this org
- $116,267
- From related orgs
- $0
- Other
- $11,526
- Hours/week
- 40
-
Brent KindredBRENT KINDRED
VICE PRESIDENT WATDA FOUND
- Total calculated
- $158,963
- From this org
- $133,555
- From related orgs
- $0
- Other
- $25,408
- Hours/week
- 0 + 40 related
Schedule J breakdown matched by us
- Base
- $116,821
- Bonus
- $4,272
- Other
- $12,462
- Deferred
- $10,303
- Nontaxable benefits
- $15,105
- Filer's total
- $158,963
-
Sue Goodspeed MillerSUE GOODSPEED MILLER
VICE PRESIDENT MEMBER SERVICES
- Total calculated
- $145,833
- From this org
- $104,583
- From related orgs
- $0
- Other
- $41,250
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · First-class or charter travel
- 1a · Travel for companions
- 1a · Health or social club dues or initiation fees
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 1b · Written policy on the line-1a expenses
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 1A
- THE ASSOCIATION PROVIDES ITS PRESIDENT, WILLIAM SEPIC, A MEMBERSHIP TO THE MADISON CLUB. THE MEMBERSHIP IS USED SOLELY FOR BUSINESS PURPOSES. THE ASSOCIATION RECEIVED APPROVAL FROM THE EXECUTIVE COMMITTEE AND PAID FOR FIRST-CLASS TRAVEL ON LONG FLIGHTS FOR WILLIAM SEPIC. THE ASSOCIATION PAID FOR TRAVEL FOR WILLIAM SEPIC'S SPOUSE AND THE VALUE PAID FOR THE TICKET IS INCLUDED ON WILLIAM SEPIC'S W-2 AS A TAXABLE BENEFIT.
- PART I, LINE 1B
- THE ASSOCIATION DOES NOT HAVE A SPECIFIC WRITTEN POLICY FOR THE MADISON CLUB MEMBERSHIP DUES. HOWEVER, IN PRACTICE THE PRESIDENT PROVIDES AN INVOICE FOR THE DUES TO THE ASSOCIATION AND THE ASSOCIATION PAYS THE MADISON CLUB DIRECTLY.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
GENERAL SUPPORT
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
THE FOUNDATION OF THE WISCONSIN AUTOMOBILE & TRUCK DEALERS ASSOCIATION INC
501(C)(3) · SUPPORT EDUCATIONAL INITIATIVES FOR A HIGH SKILLED TRANSPORTATION WORKFORCE · WI · controlled entity
Directly controlled by WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Related corporations and trusts
Part IV: related organizations taxable as a corporation or trust.
-
WATDA SERVICES INC
C · BUSINESS SERVICES · WI · 100% owned · share of income $1,545,655 · share of assets $805,331 · controlled entity
Directly controlled by WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 12 June 2026
- IRS schema version
- 2025v4.1
- Source object
- 202641689349301709
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.