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← WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC

Form 990 for tax year 2025

Filed by WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC.

Totals

Total revenue
$3,362,304
Total expenses
$2,229,892
Contributions and grants received
$37,340
Grants paid
$100,000
Program service revenue
$940,144
Investment income
$620,562
Other revenue
$1,764,258
Total assets, end of year
$19,745,134
Total liabilities, end of year
$2,074,555
Net assets or fund balances, end of year
$17,670,579
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $37,340

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $788,900 · related or exempt $788,900

  • 2b · Program service revenue: NADA REBATE AND COMMISSIONS

    total $79,079 · related or exempt $79,079

  • 2c · Program service revenue: SEMINARS

    total $72,165 · related or exempt $72,165

  • 3 · Investment income

    total $623,461 · excluded $623,461

  • 5 · Royalties

    total $1,582,247 · excluded $1,582,247

  • 7a · Gross sales of assets other than inventory

    securities $773,000 · other assets $14,500

  • 7b · Less cost or other basis and sales expenses

    securities $776,866 · other assets $13,533

  • 7c · Gain or loss

    securities -$3,866 · other assets $967

  • 7d · Net gain or loss

    total -$2,899 · excluded -$2,899

  • 10a · Gross sales of inventory

    $150,126

  • 10b · Cost of goods sold

    $120,101

  • 10c · Net income from sales of inventory

    total $30,025 · related or exempt $30,025

  • 11a · Other revenue: ADVERTISING

    total $44,440 · unrelated business $44,440

  • 11d · All other revenue

    total $107,546 · excluded $107,546

  • 11e · Other revenue, total

    $151,986

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $100,000

  • 5 · Compensation of officers, directors and key employees

    total $616,255

  • 7 · Other salaries and wages

    total $319,458

  • 8 · Pension plan contributions

    total $20,963

  • 9 · Other employee benefits

    total $36,789

  • 10 · Payroll taxes

    total $51,640

  • 11b · Fees: legal

    total $287,844

  • 11c · Fees: accounting

    total $13,422

  • 11d · Fees: lobbying

    total $150,000

  • 11f · Fees: investment management

    total $50,169

  • 11g · Fees: other

    total $24,403

  • 12 · Advertising and promotion

    total $6,377

  • 13 · Office expenses

    total $53,758

  • 14 · Information technology

    total $81,141

  • 16 · Occupancy

    total $193,381

  • 17 · Travel

    total $64,050

  • 19 · Conferences, conventions and meetings

    total $66,998

  • 20 · Interest

    total $2,340

  • 22 · Depreciation, depletion and amortization

    total $60,560

  • 23 · Insurance

    total $9,975

  • 24a · Other expenses: DUES AND SUBSCRIPTIONS

    total $18,929

  • 24b · Other expenses: INCOME TAX

    total $1,440

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $109,931 · end of year $28,748

  • 2 · Savings and temporary cash investments

    beginning of year $1,497,202 · end of year $1,270,586

  • 4 · Accounts receivable

    beginning of year $290,795 · end of year $363,798

  • 9 · Prepaid expenses and deferred charges

    beginning of year $72,672 · end of year $96,203

  • 10a · Land, buildings and equipment: cost or other basis

    $603,423

  • 10b · Land, buildings and equipment: accumulated depreciation

    $370,024

  • 10c · Land, buildings and equipment, net

    beginning of year $249,511 · end of year $233,399

  • 11 · Investments: publicly traded securities

    beginning of year $13,092,304 · end of year $14,753,817

  • 12 · Investments: other securities

    beginning of year $745,065 · end of year $1,929,880

  • 15 · Other assets

    beginning of year $1,227,111 · end of year $1,068,703

  • 17 · Accounts payable and accrued expenses

    beginning of year $101,912 · end of year $83,586

  • 19 · Deferred revenue

    beginning of year $401,134 · end of year $393,458

  • 25 · Other liabilities

    beginning of year $1,620,430 · end of year $1,597,511

  • 27 · Net assets without donor restrictions

    beginning of year $14,424,992 · end of year $16,897,116

  • 28 · Net assets with donor restrictions

    beginning of year $736,123 · end of year $773,463

Mission and programs · 2025

Mission

THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, AN ORGANIZATION OF LICENSED DEALERS OF NEW AND USED MOTOR VEHICLES, IS DEDICATED TO ADVANCING THE COMMON GOOD OF ITS MEMBERS, CONSUMERS AND THEIR COMMUNITIES BY PROMOTING PROFESSIONALISM AND PROSPERITY THROUGH EDUCATION, ADVOCACY, INFORMATION AND SERVICE.

Activities or mission (Part I)

TO PROMOTE THE AUTOMOTIVE TRADE IN THE STATE OF WISCONSIN; TO PROMOTE A HIGH PLANE OF BUSINESS ETHICS FOR THOSE ENGAGED IN THE RETAIL MOTOR VEHICLE BUSINESS IN THE STATE OF WISCONSIN; TO ENCOURAGE AND PROMOTE A SPIRIT OF COOPERATION AMONG MOTOR VEHICLE DEALERS AND THOSE ENGAGED IN ASSOCIATED AND ALLIED TRADES; TO ENCOURAGE AND ASSIST IN THE FORMATION OF LOCAL ASSOCIATIONS AND SEEK TO MERIT THEIR COOPERATION AND SUPPORT OF THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC.; TO CONDUCT SUCH INVESTIGATIONS, STUDIES AND RESEARCHES AS MAY BE NECESSARY AND ADVISABLE TO COMPILE FACTUAL DATA AND GATHER INFORMATION, THE KNOWLEDGE OF WHICH MAY BE USEFUL AND VALUABLE TO THE AUTOMOTIVE TRADE TOWARD IMPROVING THE EFFICIENCY OF ITS OPERATIONS; TO PROMOTE THE ENACTMENT OF SUCH LEGISLATION AS WILL BENEFIT THE AUTOMOTIVE TRADE AND THE PUBLIC TO OPPOSE DISCRIMINATORY LEGISLATION RELATING TO THE TRADE; TO ISSUE PUBLICATIONS.

  • THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC. (ASSOCIATION) IS A STATEWIDE TRADE ORGANIZATION REPRESENTING WISCONSIN'S FRANCHISED AND INDEPENDENT CAR AND TRUCK DEALERS. BY UNITING THROUGH MEMBERSHIP, DEALERS AMPLIFY THEIR COLLECTIVE VOICE TO ACCOMPLISH GOALS THAT WOULD BE DIFFICULT OR COSTLY TO ACHIEVE INDIVIDUALLY.THE ASSOCIATION PROVIDES A WIDE RANGE OF MEMBER SERVICES, INCLUDING GOVERNMENT AND PUBLIC RELATIONS SUPPORT, INDUSTRY RESEARCH AND ANALYSIS, INDUSTRY EDUCATION AND TRAINING, REGULATORY, LEGAL, TAX AND ACCOUNTING RESOURCES.THE ASSOCIATION PROVIDES MANAGEMENT SERVICES TO ITS AFFILIATED ORGANIZATIONS WATDA SERVICES, INC. AND THE FOUNDATION OF THE WISCONSIN AUTOMOBILE & TRUCK DEALERS ASSOCIATION, INC. AND SHARES EMPLOYEES, FACILITIES, AND OTHER OPERATING EXPENSES WITH THEM.TOGETHER, THESE AFFILIATED ORGANIZATIONS PROVIDE AUTOMOTIVE AND TRUCK FORMS, SUPPLIES, AND PROMOTIONAL PRODUCTS; OFFER DEALER BONDS, ENDORSED PRODUCTS, AND RELATED SERVICES; AND AWARD SCHOLARSHIPS TO STUDENTS PURSUING TECHNICAL CAREERS IN THE RETAIL AUTOMOBILE AND TRUCK INDUSTRY, AND DELIVER EDUCATION, TRAINING AND INDUSTRY EVENTS.

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Frank Hallada

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Chad Koehne

    CHAIR-ELECT

    Total calculated
    $0
    Hours/week
    1
  • Gregg Kunes

    SECRETARY/TREASURER

    Total calculated
    $0
    Hours/week
    1
  • John Klein

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Sean Baxter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joshua Johnson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mark Adams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Andrew Dahl

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eric Ewald

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nolan Campbell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Mike Berg

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Kriete

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Cuene

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dan Mattoon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chris Kari

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lawrence Meade

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tom Zimbrick

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jim Griffin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jerry Brickner III

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Grant Sommer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ron Symdon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • William Sepic

    PRESIDENT

    Total calculated
    $424,402
    From this org
    $335,824
    From related orgs
    $0
    Other
    $88,578
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $308,059
    Bonus
    $0
    Other
    $27,765
    Deferred
    $30,571
    Nontaxable benefits
    $58,007
    Filer's total
    $424,402
  • Matthew Lavold

    VICE PRESIDENT - CONTROLLE

    Total calculated
    $191,853
    From this org
    $175,607
    From related orgs
    $0
    Other
    $16,246
    Hours/week
    40 + 6 related

    Schedule J breakdown matched by us

    Base
    $165,964
    Bonus
    $8,298
    Other
    $1,345
    Deferred
    $14,049
    Nontaxable benefits
    $2,197
    Filer's total
    $191,853
  • Christopher Snyder

    EXECUTIVE VP & GENERAL COU

    Total calculated
    $251,974
    From this org
    $220,234
    From related orgs
    $0
    Other
    $31,740
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $197,305
    Bonus
    $10,122
    Other
    $12,807
    Deferred
    $17,598
    Nontaxable benefits
    $14,142
    Filer's total
    $251,974
  • John Strange

    ACCOUNT MANAGER

    Total calculated
    $127,793
    From this org
    $116,267
    From related orgs
    $0
    Other
    $11,526
    Hours/week
    40
  • Brent Kindred

    VICE PRESIDENT WATDA FOUND

    Total calculated
    $158,963
    From this org
    $133,555
    From related orgs
    $0
    Other
    $25,408
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $116,821
    Bonus
    $4,272
    Other
    $12,462
    Deferred
    $10,303
    Nontaxable benefits
    $15,105
    Filer's total
    $158,963
  • Sue Goodspeed Miller

    VICE PRESIDENT MEMBER SERVICES

    Total calculated
    $145,833
    From this org
    $104,583
    From related orgs
    $0
    Other
    $41,250
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1a · Travel for companions
  • 1a · Health or social club dues or initiation fees
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 1b · Written policy on the line-1a expenses
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A
THE ASSOCIATION PROVIDES ITS PRESIDENT, WILLIAM SEPIC, A MEMBERSHIP TO THE MADISON CLUB. THE MEMBERSHIP IS USED SOLELY FOR BUSINESS PURPOSES. THE ASSOCIATION RECEIVED APPROVAL FROM THE EXECUTIVE COMMITTEE AND PAID FOR FIRST-CLASS TRAVEL ON LONG FLIGHTS FOR WILLIAM SEPIC. THE ASSOCIATION PAID FOR TRAVEL FOR WILLIAM SEPIC'S SPOUSE AND THE VALUE PAID FOR THE TICKET IS INCLUDED ON WILLIAM SEPIC'S W-2 AS A TAXABLE BENEFIT.
PART I, LINE 1B
THE ASSOCIATION DOES NOT HAVE A SPECIFIC WRITTEN POLICY FOR THE MADISON CLUB MEMBERSHIP DUES. HOWEVER, IN PRACTICE THE PRESIDENT PROVIDES AN INVOICE FOR THE DUES TO THE ASSOCIATION AND THE ASSOCIATION PAYS THE MADISON CLUB DIRECTLY.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • WATDA SERVICES INC

    C · BUSINESS SERVICES · WI · 100% owned · share of income $1,545,655 · share of assets $805,331 · controlled entity

    Directly controlled by WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC

Provenance

Return type
form_990
Tax year
2025
Filed
12 June 2026
IRS schema version
2025v4.1
Source object
202641689349301709

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