Skip to content
Nonprofiteer
← THRIVING WISCONSIN INC

Form 990 for tax year 2024

Filed by THRIVING WISCONSIN INC.

Totals

Total revenue
$7,139,589
Total expenses
$6,340,123
Contributions and grants received
$7,092,568
Grants paid
$4,171,744
Program service revenue
$47,014
Investment income
$7
Other revenue
$0
Total assets, end of year
$1,565,356
Total liabilities, end of year
$538,083
Net assets or fund balances, end of year
$1,027,273
Program services expenses (Part IX)
$5,733,781
Management and general expenses
$606,342
Fundraising expenses
$0
Program service expenses (Part III)
$5,733,781

Program services were 90.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $5,944,516

  • 1f · All other contributions, gifts and grants

    $1,148,052

  • 2a · Program service revenue: SERVICE FEE REVENUE

    total $40,578 · related or exempt $40,578

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $6,436 · related or exempt $6,436

  • 3 · Investment income

    total $7 · excluded $7

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $4,171,744 · program services $4,171,744

  • 5 · Compensation of officers, directors and key employees

    total $127,089 · program services $120,214 · management and general $6,875

  • 7 · Other salaries and wages

    total $515,209 · program services $487,341 · management and general $27,868

  • 8 · Pension plan contributions

    total $12,939 · program services $12,239 · management and general $700

  • 9 · Other employee benefits

    total $88,887 · program services $84,080 · management and general $4,807

  • 10 · Payroll taxes

    total $46,471 · program services $43,957 · management and general $2,514

  • 11b · Fees: legal

    total $8,715 · management and general $8,715

  • 11c · Fees: accounting

    total $13,304 · management and general $13,304

  • 11g · Fees: other

    total $1,050,754 · program services $674,159 · management and general $376,595

  • 12 · Advertising and promotion

    total $3,500 · program services $1,625 · management and general $1,875

  • 13 · Office expenses

    total $22,154 · program services $10,286 · management and general $11,868

  • 14 · Information technology

    total $85,870 · program services $39,869 · management and general $46,001

  • 16 · Occupancy

    total $17,493 · management and general $17,493

  • 17 · Travel

    total $18,166 · program services $17,257 · management and general $909

  • 19 · Conferences, conventions and meetings

    total $18,877 · program services $12,005 · management and general $6,872

  • 20 · Interest

    total $14,377 · management and general $14,377

  • 22 · Depreciation, depletion and amortization

    total $8,121 · management and general $8,121

  • 23 · Insurance

    total $8,168 · program services $2,225 · management and general $5,943

  • 24a · Other expenses: BAD DEBTS

    total $90,571 · program services $42,051 · management and general $48,520

  • 24e · All other expenses

    total $17,714 · program services $14,729 · management and general $2,985

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $621,408 · end of year $162,604

  • 2 · Savings and temporary cash investments

    beginning of year $10,078 · end of year $10,085

  • 3 · Pledges and grants receivable

    beginning of year $934,718 · end of year $569,172

  • 4 · Accounts receivable

    beginning of year $1,452 · end of year $811,886

  • 9 · Prepaid expenses and deferred charges

    beginning of year $22,741

  • 10a · Land, buildings and equipment: cost or other basis

    $81,210

  • 10b · Land, buildings and equipment: accumulated depreciation

    $69,705

  • 10c · Land, buildings and equipment, net

    beginning of year $19,626 · end of year $11,505

  • 15 · Other assets

    beginning of year $2,000 · end of year $104

  • 17 · Accounts payable and accrued expenses

    beginning of year $918,422 · end of year $131,575

  • 18 · Grants payable

    end of year $266,887

  • 19 · Deferred revenue

    beginning of year $38,770 · end of year $139,621

  • 25 · Other liabilities

    beginning of year $350,758 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $304,073 · end of year $256,746

  • 28 · Net assets with donor restrictions

    end of year $770,527

Mission and programs · 2024

Mission

WE CULTIVATE A SYSTEM OF ORGANIZATIONS AND PROFESSIONALS ACROSS WISCONSIN TO PROMOTE QUALITY, STRENGTHS-BASED, EARLY CHILDHOOD SERVICES IN ALL COMMUNITIES.

Activities or mission (Part I)

WE OPTIMIZE THE OPPORTUNITY EARLY CHILDHOOD PRESENTS TO BUILD A STRONG FOUNDATION FOR LIFE.

  • LICENSING PREPARATION -- IN DELIVERING THESE SERVICES, SFTA ALSO PROVIDES CONTRACT MANAGEMENT, QUALITY ASSURANCE, AND PROFESSIONAL DEVELOPMENT TO OUR REGIONAL CCR&R PARTNERS. THE LONG-TERM OBJECTIVE OF THIS PROGRAM IS TO CREATE AND SUSTAIN A FIELD OF PROFESSIONALS THAT ARE QUALIFIED AND PREPARED TO PROVIDE LICENSED CHILDCARE. THE SHORT-TERM OBJECTIVE IS TO SUPPORT QUALIFIED AND COMMITTED POTENTIAL CHILDCARE PROFESSIONALS IN PREPARING FOR THE LICENSING PROCESS BY ENSURING SAFE AND HEALTHY ENVIRONMENTS ARE ARRANGED AND APPROPRIATE POLICIES ARE IN PLACE.

    Expenses $4,733,996 · Grants $4,171,744

  • PARENT EDUCATION INITIATIVE - THROUGH FUNDING FROM THE CHILD ABUSE AND NEGLECT PREVENTION BOARD, SFTA BUILDS AWARENESS AND INNOVATIVELY SUPPORTS COMMUNITIES STATEWIDE THROUGH THE SUCCESSFUL IMPLEMENTATION AND SUSTAINABILITY OF EVIDENCE-BASED PARENT EDUCATION PROGRAMMING. THE LONG-TERM GOAL OF THE PROGRAM IS TO EXPAND THE ACCESSIBILITY OF EVIDENCE-BASED PARENT EDUCATION PROGRAMS IN WISCONSIN, WHILE THE SHORT-TERM OBJECTIVE IS TO PROVIDE TRAINING, TECHNICAL ASSISTANCE AND OTHER SUPPORTS TO ENTITIES CURRENTLY IMPLEMENTING EVIDENCE-BASED PARENT EDUCATION.

    Expenses $878,437

  • TRIBAL TRAINING & TECHNICAL ASSISTANCE -- THIS CONTRACT SUPPORTS THE EFFORTS AND PRIORITIES OF THE WISCONSIN INTER-TRIBAL CHILD CARE ASSOCIATION (WITCCA) IN THE FORM OF HOSTING COLLABORATIVE MEETINGS, RESPONDING TO SALIENT ISSUES VIA CONFERENCE CALLS, BUILDING TRAINER AND CONSULTANT CAPACITY AMONG FIRST NATIONS, DELIVERING PROFESSIONAL DEVELOPMENT, AND CONTINUING PROCESSES TO PLAN, REFINE AND EVALUATE EFFORTS. THE LONG-TERM GOAL OF THIS PROJECT IS TO ENSURE THAT CHILD CARE RELATED NEEDS, IDENTIFIED BY FIRST NATIONS IN WISCONSIN, ARE RESPONDED TO IN CULTURALLY-RELEVANT AND RESPONSIVE WAYS. THE SHORT-TERM GOAL IS TO PROVIDE CULTURALLY RELEVANT RESOURCES, TRAINING AND TECHNICAL ASSISTANCE AND OTHER SUPPORT TO FIRST NATIONS.TRIBAL-RURAL PROJECT -- THE TRIBAL-RURAL PROJECT IS FUNDED BY THE WISCONSIN DEPARTMENT OF CHILDREN AND FAMILIES WITH THE GOALS OF SUPPORTING TRIBAL AND RURAL CHILD CARE PROVIDERS IN THEIR BUSINESS PRACTICES, CREDIT-BASED EDUCATION ATTAINMENT, PURSUIT OF ACCREDITATION, AND ENGAGING IN TRAINING AND TECHNICAL CONSULTATION.

    Expenses $67,073 · Revenue $47,014

  • HEALTHY CHILDRENBEHAVIOR HELP WISCONSIN - WITH FUNDING PROVIDED BY THE UW SCHOOL OF MEDICINE AND PUBLIC HEALTH'S WISCONSIN PARTNERSHIP PROGRAM, PREVENTINGEXPULSION IN EARLY CARE IS A FIVE GRANT WITH A GOAL TO PREVENT EXPULSION AND ELIMINATE THE DISPARITY IN EXPULSION RATES FOR CHILDREN 0 TO 5. THIS WILL OCCUR BECAUSE THE INNOVATIVE MODEL OF TIERED SUPPORT WILL BE ADOPTED STATEWIDE, SUPPORTING BOTH A CHANGE IN HOW THE FIELD OF EARLY EDUCATION APPROACHES CHALLENGING BEHAVIORS AND A NEW STATE-LEVEL POLICY ON EARLY EXPULSION THAT IS WELL-INFORMED, WELL-FUNDED AND DRIVEN BY FAMILIES AND EARLY EDUCATORS IN WISCONSIN.

    Expenses $54,275

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • MARITA HERKERT-OAKLAND

    PRESIDENT (THROUGH JULY)

    Total calculated
    $0
    Hours/week
    1

  • MARY BETH PLANE

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • LANA WOOD

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • KATHY MULLALLY

    FRC REPRESENTATIVE

    Total calculated
    $0
    Hours/week
    1

  • RENEE ERNSTING

    CCR&R REPRESENTATIVE

    Total calculated
    $0
    Hours/week
    1

  • JOANN GRODE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • AGNES RING

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ANDREW TURNER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • DEB SUCHLA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • APRIL HARTJES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • KATE MACCRIMMON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JODI WIDUCH

    INTERIM EXECUTIVE DIRECTOR

    Total calculated
    $16,850
    From this org
    $16,850
    From related orgs
    $0
    Other
    $0
    Hours/week
    20

  • HEIDI LUFT

    EXECUTIVE DIRECTOR

    Total calculated
    $110,240
    From this org
    $86,049
    From related orgs
    $0
    Other
    $24,191
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
11 November 2025
IRS schema version
2024v5.2
Source object
202513169349300241

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.