Skip to content
Nonprofiteer
← All organizations

THE PARENTING PLACE INC

EIN 39-1676842 LA CROSSE, WI

Revenue 2024
$3,121,062
Expenses 2024
$3,143,702

Program services were 79.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
I72Z
Classification
1000
Street
1500 GREEN BAY ST

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • TRACY CRAKER

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1.25

  • MIKE DESMOND

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0.75

  • JASON GOLDSTEIN

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.75

  • JENNIFER MAKI

    TREASURER

    Total calculated
    $0
    Hours/week
    1.25

  • AMY SCHANOFER

    PAST PRESIDENT

    Total calculated
    $0
    Hours/week
    0.5

  • ALLISON BENZING

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.25

  • BLAINE MARKUSSEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • KRISTINE BIRKHOLZ

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.75

  • CORY GYLOCK

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • CURT TEFF

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • NATHAN FRANKLIN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • SHERRI ROUKIS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.75

  • ROCHELLE NICKS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • BETH BINSFELD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • JODI WIDUCH

    EXECUTIVE DIRECTOR

    Total calculated
    $104,915
    From this org
    $104,915
    From related orgs
    $0
    Other
    $0
    Hours/week
    45

  • AUDRA WIESER

    OPERATIONS DIRECTOR

    Total calculated
    $79,505
    From this org
    $79,505
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $3,121,062
    Expenses
    $3,143,702
    Contributions
    $251,564
    Grants paid
    $47,378
  • 2023
    Revenue
    $2,917,108
    Expenses
    $2,828,958
    Contributions
    $172,111
    Grants paid
    $0
  • 2022
    Revenue
    $2,620,361
    Expenses
    $2,346,736
    Contributions
    $196,636
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.