Skip to content
Nonprofiteer
← GREATER MYRTLE BEACH COLLABORATIVE

Form 990 for tax year 2022

Filed by GREATER MYRTLE BEACH COLLABORATIVE.

Totals

Total revenue
$68,536,647
Total expenses
$66,307,487
Contributions and grants received
$64,268,085
Grants paid
$14,999
Program service revenue
$3,955,800
Investment income
$312,762
Other revenue
$0
Total assets, end of year
$48,590,709
Total liabilities, end of year
$37,794,643
Net assets or fund balances, end of year
$10,796,066
Program services expenses (Part IX)
$65,103,921
Management and general expenses
$1,203,566
Fundraising expenses
$0
Program service expenses (Part III)
$65,103,921

Program services were 98.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $2,793,424

  • 1e · Government grants (contributions)

    $61,474,661

  • 2a · Program service revenue: COOPERATIVE ADVERTISING

    total $2,299,146 · related or exempt $2,299,146

  • 2b · Program service revenue: SPONSORSHIPS

    total $1,022,138 · related or exempt $1,022,138

  • 2c · Program service revenue: PROGRAMS AND EVENTS

    total $332,374 · related or exempt $332,374

  • 2d · Program service revenue: OTHER

    total $302,142 · related or exempt $302,142

  • 3 · Investment income

    total $281,871 · excluded $281,871

  • 4 · Income from investment of tax-exempt bond proceeds

    total $30,891 · excluded $30,891

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $14,999 · program services $14,999

  • 7 · Other salaries and wages

    total $3,533,989 · program services $2,963,740 · management and general $570,249

  • 8 · Pension plan contributions

    total $125,946 · program services $105,623 · management and general $20,323

  • 9 · Other employee benefits

    total $612,268 · program services $513,472 · management and general $98,796

  • 10 · Payroll taxes

    total $219,034 · program services $183,690 · management and general $35,344

  • 12 · Advertising and promotion

    total $57,416,737 · program services $57,416,737

  • 17 · Travel

    total $139,951 · program services $68,655 · management and general $71,296

  • 23 · Insurance

    total $75,639 · program services $55,217 · management and general $20,422

  • 24a · Other expenses: CONVENTION AND GROUP SA

    total $1,753,078 · program services $1,753,078

  • 24b · Other expenses: PRINTING AND PUBLICAITO

    total $759,098 · program services $759,098

  • 24c · Other expenses: PROGRAMS AND EVENTS

    total $659,951 · program services $637,775 · management and general $22,176

  • 24d · Other expenses: OTHER

    total $521,205 · program services $255,687 · management and general $265,518

  • 24e · All other expenses

    total $475,592 · program services $376,150 · management and general $99,442

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $275 · end of year $275

  • 2 · Savings and temporary cash investments

    beginning of year $36,226,331 · end of year $37,385,485

  • 4 · Accounts receivable

    beginning of year $2,396,825 · end of year $448,620

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,402,797 · end of year $1,023,925

  • 10a · Land, buildings and equipment: cost or other basis

    $2,949,077

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,117,817

  • 10c · Land, buildings and equipment, net

    beginning of year $804,759 · end of year $831,260

  • 12 · Investments: other securities

    end of year $8,028,644

  • 14 · Intangible assets

    end of year $872,500

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,927,727 · end of year $2,084,844

  • 19 · Deferred revenue

    beginning of year $29,336,354 · end of year $35,709,799

  • 27 · Net assets without donor restrictions

    beginning of year $8,566,906 · end of year $10,796,066

Mission and programs · 2022

Mission

PROMOTE, PROTECT AND POSITIVELY IMPACT GRAND STRAND BUSINESSES AND ECONOMY.

Activities or mission (Part I)

THE ORGANIZATION PROMOTES, PROTECTS AND POSITIVELY IMPACTS ITS MEMBER BUSINESSES AND THE GRAND STRAND ECONOMY THROUGH A VARIETY OF ACTIVITIES AND PROGRAMS, INCLUDING ADVOCACY OF PUBLIC POLICY, TOURISM PROMOTION, DESTINATION ADVERTISING, DESTINATION BRANDING, BUSINESS PROMOTION, NETWORKING, LEADERSHIP DEVELOPMENT, BUSINESS TRAINING, CONVENTION/MEETING SALES, RESEARCH, BUSINESS SERVICES, JOB CREATION AND OTHER ACTIVITIES RELATED TO BUSINESS AND ECONOMIC DEVELOPMENT, AS IDENTIFIED IN ITS ORGANIZATIONAL MISSION STATEMENT.

  • PROMOTED THE GRAND STRAND AREA FOR THE BENEFIT OF ALL AREA BUSINESSES.

    Expenses $65,103,921

As filed on the 2022 return.

Listed in Part VII

  • Karen Riordan

    PRESIDENT & CEO

    Total calculated
    $446,360
    From this org
    $414,188
    From related orgs
    $0
    Other
    $32,172
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $319,493
    Bonus
    $84,195
    Other
    $10,500
    Deferred
    $0
    Nontaxable benefits
    $32,172
    Filer's total
    $446,360
  • Alex Husner

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Billy McGonigal

    IMMEDIATE PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • John Rutenberg

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Rachel Beckerman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Woody Brownson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kristen Call

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Pablo Chavez

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tracy Conner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kenny Generette

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jessica Greene

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Theresa Koren

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ross Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Seth McCoy

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Patrick Norton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chris Shroff

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Carla Schuessler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Alberto Semidei

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Todd Setzer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Samantha Slapnik

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eileen Soisson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Amy Stevens

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ryan Swaim

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Alicia Thompson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Heidi Vukov

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Benson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sean Bailey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Susan Cohen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jabob Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Diana Greene

    CHIEF OF ADMINISTRATION

    Total calculated
    $205,183
    From this org
    $176,987
    From related orgs
    $0
    Other
    $28,196
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $151,387
    Bonus
    $24,100
    Other
    $1,500
    Deferred
    $0
    Nontaxable benefits
    $28,196
    Filer's total
    $205,183
  • Randall McKeel

    EVP OF FINANCE

    Total calculated
    $204,172
    From this org
    $181,311
    From related orgs
    $0
    Other
    $22,861
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $152,811
    Bonus
    $27,000
    Other
    $1,500
    Deferred
    $0
    Nontaxable benefits
    $22,861
    Filer's total
    $204,172
  • Stuart Butler

    CHIEF MARKETING OFFICER

    Total calculated
    $283,552
    From this org
    $230,666
    From related orgs
    $0
    Other
    $52,886
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $204,166
    Bonus
    $25,000
    Other
    $1,500
    Deferred
    $0
    Nontaxable benefits
    $52,886
    Filer's total
    $283,552
  • Robert Harris

    EVP OF SALES

    Total calculated
    $206,956
    From this org
    $188,004
    From related orgs
    $0
    Other
    $18,952
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $160,004
    Bonus
    $27,000
    Other
    $1,000
    Deferred
    $0
    Nontaxable benefits
    $18,952
    Filer's total
    $206,956
  • Diane Charno

    VP OF BRAND & COMMUNICATIONS

    Total calculated
    $184,058
    From this org
    $154,096
    From related orgs
    $0
    Other
    $29,962
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $126,596
    Bonus
    $26,000
    Other
    $1,500
    Deferred
    $0
    Nontaxable benefits
    $29,962
    Filer's total
    $184,058
  • James Gray

    VP OF PUBLIC POLICY

    Total calculated
    $178,148
    From this org
    $130,345
    From related orgs
    $0
    Other
    $47,803
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $103,845
    Bonus
    $25,000
    Other
    $1,500
    Deferred
    $0
    Nontaxable benefits
    $47,803
    Filer's total
    $178,148
  • Cynthia Gettig

    EVP OF BUSINESS DEVELOPMENT

    Total calculated
    $152,515
    From this org
    $124,077
    From related orgs
    $0
    Other
    $28,438
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $97,577
    Bonus
    $25,000
    Other
    $1,500
    Deferred
    $0
    Nontaxable benefits
    $28,438
    Filer's total
    $152,515

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2022
Filed
15 November 2023
IRS schema version
2022v5.0
Source object
202343199349308059

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.