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GREATER MYRTLE BEACH COLLABORATIVE

EIN 57-0214572 MYRTLE BEACH, SC

Largest nonprofits in South Carolina

Revenue 2024
$83,629,578
Expenses 2024
$82,447,130

Program services were 98.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
06
Classification
3000
Street
1200 N OAK ST

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

5 other organizations in the IRS Business Master File list the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

PROMOTE, PROTECT AND POSITIVELY IMPACT GRAND STRAND BUSINESSES AND ECONOMY.

Activities or mission (Part I)

THE ORGANIZATION PROMOTES, PROTECTS AND POSITIVELY IMPACTS ITS MEMBER BUSINESSES AND THE GRAND STRAND ECONOMY THROUGH A VARIETY OF ACTIVITIES AND PROGRAMS, INCLUDING ADVOCACY OF PUBLIC POLICY, TOURISM PROMOTION, DESTINATION ADVERTISING, DESTINATION BRANDING, BUSINESS PROMOTION, NETWORKING, LEADERSHIP DEVELOPMENT, BUSINESS TRAINING, CONVENTION/MEETING SALES, RESEARCH, BUSINESS SERVICES, JOB CREATION AND OTHER ACTIVITIES RELATED TO BUSINESS AND ECONOMIC DEVELOPMENT, AS IDENTIFIED IN ITS ORGANIZATIONAL MISSION STATEMENT.

  • PROMOTED THE GRAND STRAND AREA FOR THE BENEFIT OF ALL AREA BUSINESSES.

    Expenses $81,007,127

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Tracy Conner

    INTERIM PRESIDENT & CEO

    Total calculated
    $227,019
    From this org
    $227,019
    From related orgs
    $0
    Other
    $0
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $173,077
    Bonus
    $49,442
    Other
    $4,500
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $227,019
  • John Rutenberg

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Ryan Swaim

    IMMEDIATE PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Scott Dietrich

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Chad Carlson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • John Anderson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kristen Call

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Hatton Gravely

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lori Heafner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jessica Greene

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mayur Jeram

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ross Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mark Loos

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Patrick Norton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chris Shroff

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bhumi Patel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tony Cox

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Todd Setzer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jay Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Radha Herring

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Victoria Tobin

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Matt Klugman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Benson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sean Bailey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Susan Cohen

    EX OFFICIO

    Total calculated
    $0
    Hours/week
    1

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $83,629,578
    Expenses
    $82,447,130
    Contributions
    $74,364,870
    Grants paid
    $176,261
  • 2023
    Revenue
    $80,047,104
    Expenses
    $78,206,781
    Contributions
    $73,062,553
    Grants paid
    $29,823
  • 2022
    Revenue
    $68,536,647
    Expenses
    $66,307,487
    Contributions
    $64,268,085
    Grants paid
    $14,999

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $59,150,520
    Expenses
    $59,036,586
    Assets (EOY)
    $40,830,987
  • 2020 · 990

    Revenue
    $51,670,686
    Expenses
    $51,296,802
    Assets (EOY)
    $27,147,456
  • 2019 · 990

    Revenue
    $51,732,358
    Expenses
    $51,341,540
    Assets (EOY)
    $24,010,148
  • 2018 · 990

    Revenue
    $53,855,176
    Expenses
    $53,261,487
    Assets (EOY)
    $18,996,359
  • 2018 · 990

    Revenue
    $53,855,176
    Expenses
    $53,261,487
    Assets (EOY)
    $18,996,359
  • 2017 · 990

    Revenue
    $39,664,358
    Expenses
    $38,067,421
    Assets (EOY)
    $19,779,718
  • 2016 · 990

    Revenue
    $38,901,597
    Expenses
    $35,246,631
    Assets (EOY)
    $17,680,861
  • 2015 · 990

    Revenue
    $36,571,284
    Expenses
    $32,938,997
    Assets (EOY)
    $14,464,966
  • 2014 · 990

    Revenue
    $35,479,826
    Expenses
    $35,094,767
    Assets (EOY)
    $10,885,010
  • 2013 · 990

    Revenue
    $36,001,510
    Expenses
    $37,115,962
    Assets (EOY)
    $9,582,545

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

Where these grants went next →

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.