Skip to content
Nonprofiteer
← GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC

Form 990 for tax year 2024

Filed by GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC.

Totals

Total revenue
$54,648,833
Total expenses
$49,890,754
Contributions and grants received
$50,769,300
Grants paid
$0
Program service revenue
$3,226,931
Investment income
$474,796
Other revenue
$177,806
Total assets, end of year
$70,860,677
Total liabilities, end of year
$38,888,166
Net assets or fund balances, end of year
$31,972,511
Program services expenses (Part IX)
$42,859,792
Management and general expenses
$7,030,962
Fundraising expenses
$0
Program service expenses (Part III)
$42,859,792

Program services were 85.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $137,799

  • 1e · Government grants (contributions)

    $284,259

  • 1f · All other contributions, gifts and grants

    $50,347,242

  • 1g · Noncash contributions included above

    $50,076,786

  • 2a · Program service revenue: CONTRACTS

    total $3,192,300 · unrelated business $0 · excluded $0

  • 2b · Program service revenue: CLASSROOM REVENUES

    total $34,631 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $560,044 · unrelated business $0 · excluded $560,044

  • 6a · Gross rents

    real property $11,340

  • 6c · Rental income or loss

    real property $11,340

  • 6d · Net rental income or loss

    total $11,340 · excluded $11,340

  • 7a · Gross sales of assets other than inventory

    securities $398,215 · other assets $33,585

  • 7b · Less cost or other basis and sales expenses

    securities $500,398 · other assets $16,650

  • 7c · Gain or loss

    securities -$102,183 · other assets $16,935

  • 7d · Net gain or loss

    total -$85,248 · related or exempt $0 · unrelated business $0 · excluded -$85,248

  • 8a · Fundraising events: gross income

    $17,505

  • 8a · Fundraising events: contributions included on line 1c

    $137,799

  • 8b · Fundraising events: direct expenses

    $56,597

  • 8c · Net income from fundraising events

    total -$39,092 · unrelated business $0 · excluded -$39,092

  • 10a · Gross sales of inventory

    $262,287

  • 10b · Cost of goods sold

    $189,433

  • 10c · Net income from sales of inventory

    total $72,854 · related or exempt $72,854

  • 11a · Other revenue: MISCELLANEOUS

    total $132,704 · related or exempt $132,704 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $132,704

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,045,325 · program services $328,389 · management and general $716,936 · fundraising $0

  • 7 · Other salaries and wages

    total $26,409,455 · program services $23,680,761 · management and general $2,728,694 · fundraising $0

  • 8 · Pension plan contributions

    total $266,137 · program services $192,177 · management and general $73,960 · fundraising $0

  • 9 · Other employee benefits

    total $2,550,988 · program services $2,244,905 · management and general $306,083 · fundraising $0

  • 10 · Payroll taxes

    total $2,179,137 · program services $1,914,899 · management and general $264,238 · fundraising $0

  • 11b · Fees: legal

    total $28,263 · program services $1,674 · management and general $26,589 · fundraising $0

  • 11c · Fees: accounting

    total $64,350 · program services $0 · management and general $64,350 · fundraising $0

  • 11f · Fees: investment management

    total $40,734 · program services $0 · management and general $40,734 · fundraising $0

  • 11g · Fees: other

    total $992,594 · program services $256,139 · management and general $736,455 · fundraising $0

  • 12 · Advertising and promotion

    total $243,858 · program services $117,586 · management and general $126,272 · fundraising $0

  • 13 · Office expenses

    total $644,115 · program services $485,353 · management and general $158,762 · fundraising $0

  • 14 · Information technology

    total $554,616 · program services $476,950 · management and general $77,666 · fundraising $0

  • 16 · Occupancy

    total $8,717,415 · program services $8,472,277 · management and general $245,138 · fundraising $0

  • 17 · Travel

    total $838,974 · program services $768,037 · management and general $70,937 · fundraising $0

  • 20 · Interest

    total $55,729 · program services $15,402 · management and general $40,327 · fundraising $0

  • 21 · Payments to affiliates

    total $204,552 · program services $0 · management and general $204,552 · fundraising $0

  • 22 · Depreciation, depletion and amortization

    total $1,687,395 · program services $1,020,232 · management and general $667,163 · fundraising $0

  • 23 · Insurance

    total $643,889 · program services $526,895 · management and general $116,994 · fundraising $0

  • 24a · Other expenses: NON-CAPITALIZED EQUIPMENT

    total $194,438 · program services $155,140 · management and general $39,298 · fundraising $0

  • 24b · Other expenses: JANITORIAL AND RETAIL SUPPLIES

    total $1,013,929 · program services $1,006,893 · management and general $7,036 · fundraising $0

  • 24c · Other expenses: BANK CARD PROCESSING FEES

    total $993,620 · program services $860,345 · management and general $133,275 · fundraising $0

  • 24d · Other expenses: EQUIPMENT REPAIRS

    total $100,596 · program services $99,365 · management and general $1,231 · fundraising $0

  • 24e · All other expenses

    total $420,645 · program services $236,373 · management and general $184,272 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,318,277 · end of year $1,186,317

  • 2 · Savings and temporary cash investments

    beginning of year $3,624,001 · end of year $8,086,632

  • 4 · Accounts receivable

    beginning of year $1,153,722 · end of year $713,265

  • 8 · Inventories for sale or use

    beginning of year $3,706,873 · end of year $4,061,745

  • 9 · Prepaid expenses and deferred charges

    beginning of year $489,092 · end of year $564,078

  • 10a · Land, buildings and equipment: cost or other basis

    $22,834,270

  • 10b · Land, buildings and equipment: accumulated depreciation

    $8,389,767

  • 10c · Land, buildings and equipment, net

    beginning of year $12,909,671 · end of year $14,444,503

  • 11 · Investments: publicly traded securities

    beginning of year $6,788,881 · end of year $7,907,813

  • 15 · Other assets

    beginning of year $32,124,288 · end of year $33,896,324

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,250,345 · end of year $2,523,014

  • 23 · Secured mortgages and notes payable

    beginning of year $1,612,087 · end of year $1,043,958

  • 25 · Other liabilities

    beginning of year $33,528,733 · end of year $35,321,194

  • 27 · Net assets without donor restrictions

    beginning of year $26,178,407 · end of year $31,638,715

  • 28 · Net assets with donor restrictions

    beginning of year $545,233 · end of year $333,796

Mission and programs · 2024

Mission

WE HELP PEOPLE OVERCOME CHALLENGES TO EMPLOYMENT.

Activities or mission (Part I)

OUR MISSION IS TO HELP PEOPLE OVERCOME CHALLENGES TO EMPLOYMENT. THIS IS ACCOMPLISHED THROUGH THE OPERATION OF RETAIL STORES AND OFFERING A VARIETY OF PROGRAMS DESIGNED TO MAKE INDIVIDUALS MORE CAREER READY. WE ALSO OVERSEE PROGRAMS THAT WORK WITH LOCAL AREA BUSINESSES, PROVIDING VALUABLE SERVICES AND COMMUNITY IMPROVEMENTS.

  • GOODWILL OPERATES RETAIL STORES, ATTENDED DONATION CENTERS, EMPLOYMENT SERVICE CENTERS, AND OTHER FACILITIES ACROSS CENTRAL OKLAHOMA. WE EMPLOYED OVER 1,500 EMPLOYEES DURING 2024 IN OUR DONATED GOODS RETAIL OPERATIONS. IN ADDITION TO TRADITIONAL RETAIL EMPLOYMENT OPPORTUNITIES, GOODWILL OPERATES VARIOUS TRAINING AND ON-THE-JOB PROGRAMS, INCLUDING RISE (RESOURCES FOR INDIVIDUAL SUCCESS AND EMPOWERMENT). THESE TRAININGS AND PROGRAMS ARE DESIGNED TO ASSIST INDIVIDUALS IN ACQUIRING JOB READINESS SKILLS AND CAREER ADVANCEMENT OPPORTUNITIES GEARED TOWARDS DEFINING AN EMPLOYEES CAREER GOALS. THESE PROGRAMS ALSO PROVIDE FOR EMPLOYEES FACING BARRIERS SUCH AS FOOD INSECURITY, CHILDCARE, TRANSPORTATION AND HOUSING, AMONG OTHER ITEMS. _

    Expenses $37,700,695

  • AS A FULL-SERVICE CONTRACTOR, GOODWILL HAS PROVIDED PROFESSIONAL JANITORIAL AND UNARMED SECURITY SERVICES FOR MORE THAN 20 YEARS TO LOCAL AGENCIES AND COMMERCIAL BUSINESSES IN CENTRAL OKLAHOMA. THROUGH THIS INITIATIVE, GOODWILL HAS EMPLOYED HUNDREDS OF EMPLOYEES OVER TWO DECADES, ADVANCING OUR MISSION THROUGH THE POWER OF WORK.

    Expenses $3,042,214 · Revenue $3,192,300

  • OTHER PROGRAM SERVICE ACTIVITIES INCLUDE THE FOLLOWING: EMPLOYMENT SERVICE CENTERS: OUR EMPLOYMENT SERVICE CENTERS PROVIDE AN ARRAY OF EMPLOYMENT SERVICES DESIGNED TO HELP INDIVIDUALS OBTAIN WORK. SERVICES INCLUDE CAREER ASSESSMENTS, RESUME BUILDING, JOB FAIRS, INTERNET JOB SEARCHES AND PROFESSIONAL ETIQUETTE WORKSHOPS. IN ADDITION, EMPLOYMENT SPECIALISTS HELP INDIVIDUALS SECURE AND RETAIN EMPLOYMENT. CAREER PATHWAYS INSTITUTE: OUR GOODWILL CAREER PATHWAYS INSTITUTE IS THE TRAINING HUB FOR THE ORGANIZATION THAT OFFERS SKILLS-BASED TRAINING AND CERTIFICATE PROGRAMS TO ASSIST EMPLOYEES AND COMMUNITY CLIENTS WHO FACE A HIGH BARRIER TO EMPLOYMENT.

    Expenses $2,116,883 · Revenue $34,631

As filed on the 2024 return.

Listed in Part VII

  • WILL LUFBURROW

    PRESIDENT & CEO (EFF 6/24)

    Total calculated
    $142,196
    From this org
    $136,576
    From related orgs
    $0
    Other
    $5,620
    Hours/week
    40

  • JIM PRIEST

    PRESIDENT & CEO (thru 6/24)

    Total calculated
    $188,585
    From this org
    $175,567
    From related orgs
    $0
    Other
    $13,018
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $109,567
    Bonus
    $66,000
    Other
    $0
    Deferred
    $7,209
    Nontaxable benefits
    $5,809
    Filer's total
    $188,585

  • TRACI MOSES

    EVP - CHIEF PEOPLE OFFICER

    Total calculated
    $227,240
    From this org
    $209,089
    From related orgs
    $0
    Other
    $18,151
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $164,989
    Bonus
    $44,100
    Other
    $0
    Deferred
    $8,168
    Nontaxable benefits
    $9,983
    Filer's total
    $227,240

  • RICK STASYSZEN

    VP - FINANCE

    Total calculated
    $186,946
    From this org
    $163,572
    From related orgs
    $0
    Other
    $23,374
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $131,631
    Bonus
    $31,941
    Other
    $0
    Deferred
    $7,139
    Nontaxable benefits
    $16,235
    Filer's total
    $186,946

  • LISA DILLON

    VP - WORKFORCE DEVELOPMENT

    Total calculated
    $182,135
    From this org
    $166,862
    From related orgs
    $0
    Other
    $15,273
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $137,661
    Bonus
    $29,201
    Other
    $0
    Deferred
    $6,851
    Nontaxable benefits
    $8,422
    Filer's total
    $182,135

  • JOSEPH TRANCE II

    VP - DONATED GOODS / RETAIL

    Total calculated
    $161,635
    From this org
    $145,400
    From related orgs
    $0
    Other
    $16,235
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,400
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $16,235
    Filer's total
    $161,635

  • MELISSA RICHEY

    VP - COMMUNITY ENGAGEMENT

    Total calculated
    $161,683
    From this org
    $145,448
    From related orgs
    $0
    Other
    $16,235
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $117,323
    Bonus
    $28,125
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $16,235
    Filer's total
    $161,683

  • OJ SANDERS IV

    CONTROLLER

    Total calculated
    $149,160
    From this org
    $137,482
    From related orgs
    $0
    Other
    $11,678
    Hours/week
    40

  • DIANNE BELTZ

    DIRECTOR - RETAIL & E-COMMERCE

    Total calculated
    $131,935
    From this org
    $128,086
    From related orgs
    $0
    Other
    $3,849
    Hours/week
    40

  • KRISHELLA DAY

    SENIOR HR DIRECTOR

    Total calculated
    $137,420
    From this org
    $128,149
    From related orgs
    $0
    Other
    $9,271
    Hours/week
    40

  • EMILY SHUART

    CHAIR

    Total calculated
    $0
    Hours/week
    1

  • STEVE SHEPELWICH

    PAST-CHAIR

    Total calculated
    $0
    Hours/week
    1

  • DAVID BURRAGE

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • DAVID MILLER

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • JESSICA MARTINEZ BROOKS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • NATALIE COOPER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MICK CORNETT

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • LORIANNE DENSLOW

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JASON GREEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • GEORGE JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • AMY LOFTIS-WALTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CONNIE MCGOODWIN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CHRIS OBERST

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ASHLEIGH ROBINSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • HEATH SATTERRFIELD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • STEFFI SILVERA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JAKE TAYLOR

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Pt I Line 6a
EXECUTIVE BONUSES ARE BASED ON NET EARNINGS IN ADDITION TO OTHER PREDETERMINED KPIS. THE BONUS FORMULA APPROVED BY THE COMPENSATION COMMITTEE IS GENERALLY FIXED ALTHOUGH THEY DO RETAIN DISCRETION TO ADJUST THE FORMULATED BONUSES GIVEN UNIQUE CIRCUMSTANCES.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

Provenance

Return type
form_990
Tax year
2024
Filed
11 June 2025
IRS schema version
2024v5.1
Source object
202511629349300041

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.