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Nonprofiteer
← NATIONAL ASSOCIATION FOR COLLEGE ADMISSION COUNSELING INC

Form 990 for tax year 2024

Filed by NATIONAL ASSOCIATION FOR COLLEGE ADMISSION COUNSELING INC.

Totals

Total revenue
$18,079,817
Total expenses
$19,399,676
Contributions and grants received
$2,098,511
Grants paid
$190,000
Program service revenue
$15,254,258
Investment income
$599,074
Other revenue
$127,974
Total assets, end of year
$18,659,552
Total liabilities, end of year
$6,034,182
Net assets or fund balances, end of year
$12,625,370
Program services expenses (Part IX)
$12,400,574
Management and general expenses
$5,156,620
Fundraising expenses
$1,842,482
Program service expenses (Part III)
$12,400,574

Program services were 63.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,098,511

  • 2a · Program service revenue: NATIONAL COLLEGE FAIRS

    total $7,438,125 · related or exempt $7,438,125

  • 2b · Program service revenue: NATIONAL CONFERENCE

    total $4,618,323 · related or exempt $4,618,323

  • 2c · Program service revenue: MEMBERSHIP REVENUE

    total $2,325,477 · related or exempt $2,325,477

  • 2d · Program service revenue: EDUCATION AND TRAINING

    total $821,645 · related or exempt $821,645

  • 2e · Program service revenue: PUBLICATIONS AND SUBS

    total $50,688 · related or exempt $14,718 · unrelated business $35,970

  • 3 · Investment income

    total $299,395 · excluded $299,395

  • 7a · Gross sales of assets other than inventory

    securities $3,205,972

  • 7b · Less cost or other basis and sales expenses

    securities $2,906,293

  • 7c · Gain or loss

    securities $299,679

  • 7d · Net gain or loss

    total $299,679 · excluded $299,679

  • 11a · Other revenue: EMPLOYMENT ADS

    total $130,918 · unrelated business $130,918

  • 11b · Other revenue: MISCELLANEOUS

    total -$2,944 · excluded -$2,944

  • 11e · Other revenue, total

    $127,974

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $190,000 · program services $190,000

  • 5 · Compensation of officers, directors and key employees

    total $1,631,234 · program services $1,057,358 · management and general $415,533 · fundraising $158,343

  • 7 · Other salaries and wages

    total $3,816,515 · program services $2,190,697 · management and general $1,183,218 · fundraising $442,600

  • 8 · Pension plan contributions

    total $307,686 · program services $180,183 · management and general $91,955 · fundraising $35,548

  • 9 · Other employee benefits

    total $572,157 · program services $349,308 · management and general $156,147 · fundraising $66,702

  • 10 · Payroll taxes

    total $393,239 · program services $234,762 · management and general $114,776 · fundraising $43,701

  • 11b · Fees: legal

    total $15,843 · management and general $15,843

  • 11c · Fees: accounting

    total $82,240 · management and general $82,240

  • 11f · Fees: investment management

    total $47,707 · management and general $47,707

  • 11g · Fees: other

    total $1,870,042 · program services $681,704 · management and general $825,974 · fundraising $362,364

  • 12 · Advertising and promotion

    total $260,178 · program services $105,090 · management and general $111,402 · fundraising $43,686

  • 13 · Office expenses

    total $1,475,944 · program services $308,466 · management and general $860,218 · fundraising $307,260

  • 14 · Information technology

    total $523,499 · program services $126,060 · management and general $393,605 · fundraising $3,834

  • 16 · Occupancy

    total $347,641 · program services $5,212 · management and general $342,429

  • 17 · Travel

    total $556,941 · program services $381,591 · management and general $105,061 · fundraising $70,289

  • 19 · Conferences, conventions and meetings

    total $6,862,098 · program services $6,520,355 · management and general $72,460 · fundraising $269,283

  • 20 · Interest

    total $1,991 · management and general $1,991

  • 22 · Depreciation, depletion and amortization

    total $186,402 · program services $2,794 · management and general $183,608

  • 24a · Other expenses: PROFESSIONAL DEV'L

    total $80,015 · program services $32,319 · management and general $34,261 · fundraising $13,435

  • 24b · Other expenses: REPAIRS AND MAINT.

    total $62,640 · program services $15,084 · management and general $47,097 · fundraising $459

  • 24c · Other expenses: DUES AND SUBS.

    total $58,142 · program services $9,848 · management and general $35,738 · fundraising $12,556

  • 24d · Other expenses: TAXES

    total $57,522 · program services $9,743 · management and general $35,357 · fundraising $12,422

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,072,004 · end of year $2,089,370

  • 2 · Savings and temporary cash investments

    beginning of year $795,606 · end of year $889,330

  • 3 · Pledges and grants receivable

    beginning of year $302,500 · end of year $125,000

  • 4 · Accounts receivable

    beginning of year $207,276 · end of year $474,870

  • 9 · Prepaid expenses and deferred charges

    beginning of year $791,504 · end of year $765,232

  • 10a · Land, buildings and equipment: cost or other basis

    $6,984,263

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,491,383

  • 10c · Land, buildings and equipment, net

    beginning of year $4,668,283 · end of year $4,492,880

  • 11 · Investments: publicly traded securities

    beginning of year $9,947,845 · end of year $9,790,615

  • 15 · Other assets

    beginning of year $55,694 · end of year $32,255

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,267,741 · end of year $1,136,928

  • 19 · Deferred revenue

    beginning of year $4,110,918 · end of year $4,867,692

  • 25 · Other liabilities

    beginning of year $51,953 · end of year $29,562

  • 27 · Net assets without donor restrictions

    beginning of year $12,407,196 · end of year $12,071,324

  • 28 · Net assets with donor restrictions

    beginning of year $1,002,904 · end of year $554,046

Mission and programs · 2024

Mission

EMPOWERING COLLEGE ADMISSION COUNSELING PROFESSIONALS THROUGH EDUCATION, ADVOCACY, AND COMMUNITY.

  • NATIONAL COLLEGE FAIRS: SECONDARY INSTITUTIONS. NACAC WORKS WITH LOCAL VOLUNTEERS AT EACH EVENT TO ENSURE ATTENDANCE BY STUDENTS FROM ALL SOCIAL, ECONOMIC, ETHNIC, AND NON-TRADITIONAL BACKGROUNDS, INCLUDING TRANSFER STUDENTS AND VETERANS. IN 2024, FAIRS EXPANDED GLOBALLY INCLUDING PLANNED EVENTS IN THE UNITED KINGDOM AND CHINA.

    Expenses $5,061,016 · Revenue $7,438,125

  • NATIONAL CONFERENCE: THE NATIONAL CONFERENCE PROVIDES A FORUM FOR COUNSELING AND ADMISSION PROFESSIONALS TO NETWORK, RECEIVE CONTINUING EDUCATION, AND EXCHANGE INFORMATION TO ENHANCE AND INSPIRE ONE'S PROFESSIONAL PRACTICE AND ADVANCE THE COUNSELING AND ADMISSION PROFESSIONS.

    Expenses $3,586,851 · Revenue $4,618,323

  • EDUCATION & TRAINING: NACAC OFFERS PROFESSIONAL DEVELOPMENT IN THE FORM OF WEBINARS, CERTIFICATE PROGRAMS, AND ON-DEMAND COURSES TAILORED TO THE NEEDS OF COLLEGE ADMISSION COUNSELING PROFESSIONALS.

    Expenses $1,569,829 · Revenue $821,645

  • MEMBERSHIP, GRANTS AND OTHER: A NACAC MEMBERSHIP PROVIDES COLLEGE ADMISSION COUNSELING PROFESSIONALS WITH OPPORTUNITIES AND RESOURCES THROUGH MEMBER-ONLY SAVINGS ON CONFERENCES, PROFESSIONAL DEVELOPMENT OPPORTUNITIES, PUBLICATIONS, RECRUITMENT EVENTS, AND NETWORKING OPPORTUNITIES.

    Expenses $786,950 · Grants $190,000 · Revenue $2,456,395

  • PUBLICATIONS: THE PUBLICATIONS PROGRAM USES PRINT, DIGITAL, WEB, VIDEO, AND SOCIAL MEDIA TO INFORM MEMBERS ABOUT THE CHANGING LANDSCAPE OF THE COLLEGE ADMISSIONS COUNSELING PROFESSION, SHARE CRITICAL NEWS/UPDATES ABOUT THE HIGHER EDUCATION INDUSTRY, AND PROVIDE MISSION-RELATED INSIGHTS AND OPPORTUNITIES.

    Expenses $784,916 · Revenue $50,688

  • PUBLIC POLICY: AS THE VOICE OF THE COLLEGE ADMISSION COUNSELING PROFESSION, NACAC ADVOCATES FOR THE BEST INTERESTS OF STUDENTS AND MEMBERS. THE MEMBERS OF NACAC SUPPORT STUDENTS IN THE COLLEGE TRANSITION PROCESS FROM SECONDARY SCHOOL TO POSTSECONDARY EDUCATION AND IN THE TRANSFER PROCESS BETWEEN POSTSECONDARY INSTITUTIONS.

    Expenses $611,012

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Angelica Melendez

    CHAIR

    Total calculated
    $0
    Hours/week
    5

  • Phil Moreno

    CHAIR-ELECT

    Total calculated
    $0
    Hours/week
    5

  • Christine Loo

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Joseph Montgomery

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Eddie Pickett

    TREASURER (UNTIL 9/2024)

    Total calculated
    $0
    Hours/week
    2

  • Jeremy Branch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Nolvia Delgado

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Tahirah Jordan Crawford

    DIRECTOR (UNTIL 9/2024)

    Total calculated
    $0
    Hours/week
    2

  • Vern Granger

    DIRECTOR (UNTIL 9/2024)

    Total calculated
    $0
    Hours/week
    2

  • Catie Taylor

    DIRECTOR (UNTIL 9/2024)

    Total calculated
    $0
    Hours/week
    2

  • Kasey Urquidez

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Donnell Wiggins

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Derek Dubose

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Ken Anselment

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Shirley Collado

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Tanya Garcia

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Kristen Harris

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Johnnie Johnson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Zaire Lionel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Sean Ohira

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Myronee Simpson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Angel Perez

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $577,266
    From this org
    $530,878
    From related orgs
    $0
    Other
    $46,388
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $510,878
    Bonus
    $20,000
    Other
    $0
    Deferred
    $27,600
    Nontaxable benefits
    $18,788
    Filer's total
    $577,266

  • Angela Stover

    CONTROLLER (FROM 9/2024)

    Total calculated
    $86,822
    From this org
    $76,441
    From related orgs
    $0
    Other
    $10,381
    Hours/week
    35

  • Shantel Goodman-Luckett

    CHIEF EXPERIENCE OFFICER

    Total calculated
    $259,925
    From this org
    $223,660
    From related orgs
    $0
    Other
    $36,265
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $219,160
    Bonus
    $4,500
    Other
    $0
    Deferred
    $16,789
    Nontaxable benefits
    $19,476
    Filer's total
    $259,925

  • David Hawkins

    CHIEF EDUCATION & POLICY OFFICER

    Total calculated
    $251,542
    From this org
    $224,244
    From related orgs
    $0
    Other
    $27,298
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $220,244
    Bonus
    $4,000
    Other
    $0
    Deferred
    $16,735
    Nontaxable benefits
    $10,563
    Filer's total
    $251,542

  • Ashley Perzyna

    CHIEF OPERATING OFFICER

    Total calculated
    $250,463
    From this org
    $205,691
    From related orgs
    $0
    Other
    $44,772
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $201,191
    Bonus
    $4,500
    Other
    $0
    Deferred
    $15,944
    Nontaxable benefits
    $28,828
    Filer's total
    $250,463

  • Melanie Parra

    CHIEF COMMUNICATIONS OFFICER

    Total calculated
    $205,216
    From this org
    $190,089
    From related orgs
    $0
    Other
    $15,127
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $190,089
    Bonus
    $0
    Other
    $0
    Deferred
    $14,058
    Nontaxable benefits
    $1,069
    Filer's total
    $205,216

  • Michelle Lucas

    DATABASE MGMTT & INTEGRATIONS DIR.

    Total calculated
    $215,601
    From this org
    $159,771
    From related orgs
    $0
    Other
    $55,830
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $157,771
    Bonus
    $2,000
    Other
    $0
    Deferred
    $12,659
    Nontaxable benefits
    $43,171
    Filer's total
    $215,601

  • Pia Brown

    DIRECTOR, EVENTS & MEETINGS

    Total calculated
    $206,079
    From this org
    $178,742
    From related orgs
    $0
    Other
    $27,337
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $177,242
    Bonus
    $1,500
    Other
    $0
    Deferred
    $13,730
    Nontaxable benefits
    $13,607
    Filer's total
    $206,079

  • Khurram Bashir

    DIR. OF INFORMATION & TECH. SVCS

    Total calculated
    $196,112
    From this org
    $174,230
    From related orgs
    $0
    Other
    $21,882
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $173,230
    Bonus
    $1,000
    Other
    $0
    Deferred
    $13,346
    Nontaxable benefits
    $8,536
    Filer's total
    $196,112

  • John Hollermon

    DIR. OF DIV., EQUITY & INCLUSION

    Total calculated
    $179,489
    From this org
    $158,557
    From related orgs
    $0
    Other
    $20,932
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $158,557
    Bonus
    $0
    Other
    $0
    Deferred
    $12,161
    Nontaxable benefits
    $8,771
    Filer's total
    $179,489

  • Tommy Amal

    DIRECTOR OF PHILANTHROPY

    Total calculated
    $174,043
    From this org
    $154,338
    From related orgs
    $0
    Other
    $19,705
    Hours/week
    35

    Schedule J breakdown matched by us

    Base
    $150,338
    Bonus
    $4,000
    Other
    $0
    Deferred
    $11,289
    Nontaxable benefits
    $8,416
    Filer's total
    $174,043

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
THE FOLLOWING EMPLOYEES FROM FORM 990, PART VII RECEIVED MERIT-BASED BONUS COMPENSATION: ANGEL PEREZ $20,000 SHANTEL GOODMAN-LUCKETT $4,500 DAVID HAWKINS $4,000 ASHLEY PERZYNA $4,500 MICHELLE LUCAS $2,000 PIA BROWN $1,500 KHURRAM BASHIR $1,000 TOMMY AMAL $4,000 ANGELA STOVER $2,000

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • DAKOTA ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    TRAVEL EXPENSES FOR NEXT PARTICIPANT, RISING STAR WINNER, DACAC PRESIDENT-ELECT AND 3 OTHER BOARD MEMBERS TO THE NACAC CONFERENCE. SCHOLARSHIPS TO AFFILIATE PROGRAMS.NORTH AND SOUTH DAKOTA DACAC CONFERENCE SEED MONEY. TRAVEL EXPENSE FRO DACAC PRESIDENT AND PRESIDENT-ELECT TO ATTEND LEAD

  • GREAT PLAINS ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    SUPPLIES FOR ENGAGEMENT PROGRAM; BOOK FOR EXECUTIVE BOARD (UNREASONABLE HOSPITALITY); 17 MEMBERSHIP SCHOLARSHIPS (8 INSTITUTIONAL, 9 INDIVIDUAL); TRAVEL EXPENSE FOR NEXT PARTICIPANTS; EM CAUCUS LUNCH FOR 20 ATTENDEES AT GPACAC CONFERENCE; SUPPLEMENTED NACAC CONFERENCE TRAVEL EXPENSES FOR GPACAC EXECUTIVE ASSISTANT AND PRESIDENTIAL TRIO; SUPPLEMENTED COST OF TRAVEL FOR 3 ATTENDESS TO ADVOCACY DAY IN DC

  • HAWAII ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    FUNDS WERE USED TO COVER TRAVEL EXPENSES FOR STUDENTS FROM OTHER ISLANDS TO VISIT THE NACAC NATIONAL COLLEGE FAIRS IN HONOLULU AND ON MAUI ISLAND; SUPPLEMENTED TRAVEL COSTS FOR 2 RISING STAR RECIPIENTS TO ATTEND THE NACAC CONFERENCE

  • ILLINOIS ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    FUNDING USED FOR BUS GRANTS FOR STUDENTS TO ATTEND COLLEGE FAIRS; SUPPLEMENTED THE COST OF KEYNOTE SPEAKERS AT ILLINOIS ACAC CONFERENCE, SUPPLEMENTED COST OF BOARD MEMBER TRAVEL TO NACAC CONFERENCE

  • INDIANA ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    FUNDING FOR INDIANAPOLIS METRO FAIR (TRANSPORTATION OF STUDENTS AND SIGNAGE, MAPS AND SPACE USAGE); ICON DRIVE IN CONFERENCE; 6 REGISTRATIONS TO THE INACAC COUNSELOR UPDATE; SUPPLEMENTED TRAVEL AND LODGING EXPENSES FOR PRESIDENTIAL TRIO TO ATTEND NACAC CONFERENCE

  • INTERNATIONAL ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    FUNDS USED TO COVER TRAVEL AND LODGING OF RISING STAR RECIPIENT AND BOARD MEMBERS (12 ATTENDEES) TO ATTEND NACAC CONFERECE; SUPPLEMENTED FEES OF KEYNOTE SPEAKERS AT INTERNATIONAL ACAC CONFERENCE

  • IOWA ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    FUNDS CONTRIBUTED TO FOUR $1K SCHOLARSHIPS FOR HIGH SCHOOL AND COLLEGE STUDENTS; COVERED REGISTRATION FOR 9 COLLEGE ADMISSION COUNSELORS AND 11 SCHOOL COUNSELORS TO ATTEND THE MIDWEST CONFERENCE; BUSING OF STUDENTS TO/FROM IOWA ACAC COLLEGE FAIRS (20 $250 BUS STIPENDS); SUPPLEMENTED COST OF TRAVEL AND HOTEL AT NACAC CONFERENCE FOR 2 IOWA ACAC LEADERS

  • KENTUCKY ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    FUNDS USED TO COVER FOOD, STAFF HOUSING AND MATERIALS FOR THE NEW ADMISSIONS AND HIGH SCHOOL COUNSELOR RETREAT; TRAVEL AND MEALS FOR PRESIDENTIAL TRIO TO ATTEND LEAD; SPACE RENTAL FOR KYACAC CONFERENECE AND GWI; SUPPLEMENTED COST OF PRESIDENTIAL TRIO, NEXT PARTICIPANTS AND RISING STAR RECIPIENT TO ATTEND NACAC CONFERENCE

  • MICHIGAN ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    TRANSPORTATION FEES FOR STUDENTS TO CAMP COLLEGE; FOOD FOR URBAN COUNSELOR WORKSHOP; SUPPLEMENTED THE COST OF FREE MEMBERSHIP TO 177 PUBLIC SCHOOL COUNSELORS; SUPPLEMENTED THE COST OF MICHIGAN ACAC CONFERENCE SPEAKERS FEES; SUPPLEMENTED TRAVEL COST FOR NEXT PARTICIPANT AND RS RECIPIENT TO ATTEND NACAC CONFERENCE

  • MINNESOTA ASSOCIATION FOR COLLEGE ADMISSION COUNSELING

    $10,000

    TRANSPORTATION GRANTS TO 23 HIGH SCHOOLS SO THEY COULD ATTEND THE MINNESOTA NATIONAL COLLLEGE FAIR.

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
31 October 2025
IRS schema version
2024v5.2
Source object
202503049349300135

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.