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Nonprofiteer
← PHILADELPHIA VISITOR CENTER CORPORATION

Form 990 for tax year 2024

Filed by PHILADELPHIA VISITOR CENTER CORPORATION.

Totals

Total revenue
$14,796,096
Total expenses
$13,076,885
Contributions and grants received
$11,130,181
Grants paid
$1,075,000
Program service revenue
$3,128,442
Investment income
$171,153
Other revenue
$366,320
Total assets, end of year
$15,707,541
Total liabilities, end of year
$8,782,799
Net assets or fund balances, end of year
$6,924,742
Program services expenses (Part IX)
$11,401,376
Management and general expenses
$1,675,509
Fundraising expenses
$0
Program service expenses (Part III)
$11,401,376

Program services were 87.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $6,636,735

  • 1f · All other contributions, gifts and grants

    $4,493,446

  • 2a · Program service revenue: FACILITY RENTALS

    total $358,470 · related or exempt $358,470

  • 2b · Program service revenue: RETAIL STORE SALES

    total $2,056,894 · related or exempt $2,056,894

  • 2c · Program service revenue: CONCESSION SALES

    total $98,324 · related or exempt $98,324

  • 2d · Program service revenue: TRANSIT SERVICES

    total $400,925 · excluded $400,925

  • 2e · Program service revenue: OTHER PROGRAM INCOME

    total $213,829 · related or exempt $213,829

  • 3 · Investment income

    total $171,153 · excluded $171,153

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7a · Gross sales of assets other than inventory

    securities $2,243,583

  • 7b · Less cost or other basis and sales expenses

    securities $2,243,583

  • 7d · Net gain or loss

    total $0

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $964,247

  • 10b · Cost of goods sold

    $597,927

  • 10c · Net income from sales of inventory

    total $366,320

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,075,000 · program services $1,075,000

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $620,620 · program services $459,259 · management and general $161,361

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $3,289,029 · program services $2,433,882 · management and general $855,147

  • 8 · Pension plan contributions

    total $61,265 · program services $45,336 · management and general $15,929

  • 9 · Other employee benefits

    total $132,254 · program services $97,868 · management and general $34,386

  • 10 · Payroll taxes

    total $298,530 · program services $220,912 · management and general $77,618

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $35,308 · program services $18,462 · management and general $16,846

  • 11c · Fees: accounting

    total $32,600 · management and general $32,600

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $19,478 · management and general $19,478

  • 11g · Fees: other

    total $0

  • 12 · Advertising and promotion

    total $0

  • 13 · Office expenses

    total $783,899 · program services $708,136 · management and general $75,763

  • 14 · Information technology

    total $106,191 · program services $79,414 · management and general $26,777

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $568,958 · program services $486,803 · management and general $82,155

  • 17 · Travel

    total $47,923 · program services $46,149 · management and general $1,774

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $53,063 · program services $45,688 · management and general $7,375

  • 20 · Interest

    total $119,560 · program services $88,474 · management and general $31,086

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $0

  • 23 · Insurance

    total $119,657 · program services $88,546 · management and general $31,111

  • 24a · Other expenses: CONTRACTED SERVICES

    total $2,419,189 · program services $2,265,663 · management and general $153,526

  • 24b · Other expenses: PODCAST AND OTHER EVENTS

    total $2,991,048 · program services $2,991,048

  • 24c · Other expenses: TALENT/COSTUMED CHRCTRS

    total $30,520 · program services $26,278 · management and general $4,242

  • 24d · Other expenses: TAXES

    total $95,535 · program services $82,257 · management and general $13,278

  • 24e · All other expenses

    total $177,258 · program services $142,201 · management and general $35,057

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,058,182 · end of year $1,006,435

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $1,248,654

  • 3 · Pledges and grants receivable

    beginning of year $462,885 · end of year $429,838

  • 4 · Accounts receivable

    beginning of year $374,479 · end of year $459,152

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $29,033 · end of year $74,681

  • 10a · Land, buildings and equipment: cost or other basis

    $101,728

  • 10b · Land, buildings and equipment: accumulated depreciation

    $101,728

  • 11 · Investments: publicly traded securities

    beginning of year $9,247,484 · end of year $12,488,781

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $994,120 · end of year $2,720,185

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $5,000 · end of year $5,000

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $2,147,494 · end of year $1,847,494

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $2,608,318 · end of year $4,210,120

  • 27 · Net assets without donor restrictions

    beginning of year $1,827,857 · end of year $2,510,512

  • 28 · Net assets with donor restrictions

    beginning of year $3,589,274 · end of year $4,414,230

Mission and programs · 2024

Mission

THE MISSION OF THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) IS TO ENHANCE THE EXPERIENCE OF VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER. PVCC WILL INSPIRE VISITORS TO CREATE LASTING MEMORIES THROUGH EXPLORING THE CITY AND REGION, AND TO SHARE THEIR EXPERIENCES WITH OTHERS. WE ENVISION PVCC AS A NATIONALLY RECOGNIZED LEADER IN VISITOR SERVICE EXCELLENCE AND INNOVATION.

Activities or mission (Part I)

PVCC'S MISSION IS TO ENHANCE THE EXPERIENCE TO VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER.

  • IN FISCAL YEAR 2025, THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) LAUNCHED THE PHAMBASSADOR PROGRAM, WITH AN AMBITIOUS GOAL OF RECRUITING 10,000 PHAMBASSADORS BY THE END OF 2026 - TO DATE OVER 6,000 PASSIONATE PHAMBASSADORS HAVE JOINED THE MOVEMENT. PVCC HAS ALSO TAKEN ON LEADERSHIP OF PHL250 WHICH IS NOW A PROGRAM WITHIN OUR ORGANIZATION. THE PROGRAM IS TASKED WITH UPLIFTING AND CELEBRATING PHILADELPHIA NEIGHBORHOODS, CULTURES, AND SMALL BUSINESSES THROUGH A COORDINATED SERIES OF ECONOMIC AND CULTURAL INVESTMENTS. PARTNERING WITH VISIT PHILLY AND MORE THAN 32 PHILADELPHIA ARTS ORGANIZATIONS, PVCC OPENED A TKTS COUNTER IN THE PHILADELPHIA VISITOR CENTER OFFERING DISCOUNTED, SAME-DAY/NEXT-DAY TICKETS FOR LIVE PERFORMANCES. PVCC CONTINUES TO STEWARD AND LEAD THE HISTORIC DISTRICT PARTNERS, COLLABORATING ON MAJOR DISTRICT WIDE EVENTS SUCH AS "UNITED FOR INDEPENDENCE"HALLOWEEN IN THE HISTORIC DISTRICT". THIS YEAR, PVCC ALSO HOSTED THE ORGANIZATION'S SECOND ANNUAL PHILLY OPENER EVENT, THE EVENT SURPASSED OUR FUNDRAISING GOALS. LASTLY, PVCC IS PROUD TO BE LEADING THE EFFORT TO PRESERVE AND RELAUNCH TWO OF PHILADELPHIA'S MOST CHERISHED HOLIDAY TRADITIONS - THE WANAMAKER LIGHT SHOW AND DICKENS CHRISTMAS VILLAGE - FOR THE 2025 HOLIDAY SEASON

    Expenses $11,401,376 · Revenue $2,727,517

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Kathryn Ott Lovell

    PRESIDENT & CEO

    Total calculated
    $385,681
    From this org
    $357,100
    From related orgs
    $0
    Other
    $28,581
    Hours/week
    60

    Schedule J breakdown matched by us

    Base
    $357,100
    Bonus
    $0
    Other
    $0
    Deferred
    $4,740
    Nontaxable benefits
    $23,841
    Filer's total
    $385,681

  • Christine Keates

    VP & GM

    Total calculated
    $188,756
    From this org
    $166,906
    From related orgs
    $0
    Other
    $21,850
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $166,906
    Bonus
    $0
    Other
    $0
    Deferred
    $6,122
    Nontaxable benefits
    $15,728
    Filer's total
    $188,756

  • Beth Coimbra

    CHIEF FINANCIAL OFFICER

    Total calculated
    $183,292
    From this org
    $152,916
    From related orgs
    $0
    Other
    $30,376
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $152,916
    Bonus
    $0
    Other
    $0
    Deferred
    $6,535
    Nontaxable benefits
    $23,841
    Filer's total
    $183,292

  • Deborah O'Brien

    CHAIR

    Total calculated
    $0
    Hours/week
    5

  • Tiffany Newmuis

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • Shawn Andre Murray

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • W Bradley Baturka

    TREASURER (TERM. 6/2025)

    Total calculated
    $0
    Hours/week
    2

  • Thomas A Caramonico

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Jonathan J Cutler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Paul Decker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • John H Estey

    DIRECTOR (TERM. 03/2025)

    Total calculated
    $0
    Hours/week
    2

  • John Fricke

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Lauri Kavulich Esquire

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Amy Shearer

    DIRECTOR (TERM. 03/2025)

    Total calculated
    $0
    Hours/week
    2

  • Angela Val

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Rob Ghormoz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • James B Broms

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Gregg Caren

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Kortney Cruz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Aileen Dagrosa

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • David Gould

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Todd Glickman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Jazelle Jones

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Michael Harris

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Rachel Most

    TREASURER (EFF. 6/2025)

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
7 April 2026
IRS schema version
2024v5.2
Source object
202621019349300727

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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