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PHILADELPHIA VISITOR CENTER CORPORATION

EIN 23-2952488 PHILADELPHIA, PA

Revenue 2024
$14,796,096
Expenses 2024
$13,076,885

Program services were 87.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
S300
Classification
2000
Street
1 N INDPDNC MALL

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

THE MISSION OF THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) IS TO ENHANCE THE EXPERIENCE OF VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER. PVCC WILL INSPIRE VISITORS TO CREATE LASTING MEMORIES THROUGH EXPLORING THE CITY AND REGION, AND TO SHARE THEIR EXPERIENCES WITH OTHERS. WE ENVISION PVCC AS A NATIONALLY RECOGNIZED LEADER IN VISITOR SERVICE EXCELLENCE AND INNOVATION.

Activities or mission (Part I)

PVCC'S MISSION IS TO ENHANCE THE EXPERIENCE TO VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER.

  • IN FISCAL YEAR 2025, THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) LAUNCHED THE PHAMBASSADOR PROGRAM, WITH AN AMBITIOUS GOAL OF RECRUITING 10,000 PHAMBASSADORS BY THE END OF 2026 - TO DATE OVER 6,000 PASSIONATE PHAMBASSADORS HAVE JOINED THE MOVEMENT. PVCC HAS ALSO TAKEN ON LEADERSHIP OF PHL250 WHICH IS NOW A PROGRAM WITHIN OUR ORGANIZATION. THE PROGRAM IS TASKED WITH UPLIFTING AND CELEBRATING PHILADELPHIA NEIGHBORHOODS, CULTURES, AND SMALL BUSINESSES THROUGH A COORDINATED SERIES OF ECONOMIC AND CULTURAL INVESTMENTS. PARTNERING WITH VISIT PHILLY AND MORE THAN 32 PHILADELPHIA ARTS ORGANIZATIONS, PVCC OPENED A TKTS COUNTER IN THE PHILADELPHIA VISITOR CENTER OFFERING DISCOUNTED, SAME-DAY/NEXT-DAY TICKETS FOR LIVE PERFORMANCES. PVCC CONTINUES TO STEWARD AND LEAD THE HISTORIC DISTRICT PARTNERS, COLLABORATING ON MAJOR DISTRICT WIDE EVENTS SUCH AS "UNITED FOR INDEPENDENCE"HALLOWEEN IN THE HISTORIC DISTRICT". THIS YEAR, PVCC ALSO HOSTED THE ORGANIZATION'S SECOND ANNUAL PHILLY OPENER EVENT, THE EVENT SURPASSED OUR FUNDRAISING GOALS. LASTLY, PVCC IS PROUD TO BE LEADING THE EFFORT TO PRESERVE AND RELAUNCH TWO OF PHILADELPHIA'S MOST CHERISHED HOLIDAY TRADITIONS - THE WANAMAKER LIGHT SHOW AND DICKENS CHRISTMAS VILLAGE - FOR THE 2025 HOLIDAY SEASON

    Expenses $11,401,376 · Revenue $2,727,517

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Kathryn Ott Lovell

    PRESIDENT & CEO

    Total calculated
    $385,681
    From this org
    $357,100
    From related orgs
    $0
    Other
    $28,581
    Hours/week
    60

    Schedule J breakdown matched by us

    Base
    $357,100
    Bonus
    $0
    Other
    $0
    Deferred
    $4,740
    Nontaxable benefits
    $23,841
    Filer's total
    $385,681

  • Christine Keates

    VP & GM

    Total calculated
    $188,756
    From this org
    $166,906
    From related orgs
    $0
    Other
    $21,850
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $166,906
    Bonus
    $0
    Other
    $0
    Deferred
    $6,122
    Nontaxable benefits
    $15,728
    Filer's total
    $188,756

  • Beth Coimbra

    CHIEF FINANCIAL OFFICER

    Total calculated
    $183,292
    From this org
    $152,916
    From related orgs
    $0
    Other
    $30,376
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $152,916
    Bonus
    $0
    Other
    $0
    Deferred
    $6,535
    Nontaxable benefits
    $23,841
    Filer's total
    $183,292

  • Deborah O'Brien

    CHAIR

    Total calculated
    $0
    Hours/week
    5

  • Tiffany Newmuis

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • Shawn Andre Murray

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • W Bradley Baturka

    TREASURER (TERM. 6/2025)

    Total calculated
    $0
    Hours/week
    2

  • Thomas A Caramonico

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Jonathan J Cutler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Paul Decker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • John H Estey

    DIRECTOR (TERM. 03/2025)

    Total calculated
    $0
    Hours/week
    2

  • John Fricke

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Lauri Kavulich Esquire

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Amy Shearer

    DIRECTOR (TERM. 03/2025)

    Total calculated
    $0
    Hours/week
    2

  • Angela Val

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Rob Ghormoz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • James B Broms

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Gregg Caren

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Kortney Cruz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Aileen Dagrosa

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • David Gould

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Todd Glickman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Jazelle Jones

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Michael Harris

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Rachel Most

    TREASURER (EFF. 6/2025)

    Total calculated
    $0
    Hours/week
    2

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $14,796,096
    Expenses
    $13,076,885
    Contributions
    $11,130,181
    Grants paid
    $1,075,000
  • 2023
    Revenue
    $7,728,339
    Expenses
    $7,522,281
    Contributions
    $4,473,968
    Grants paid
    $0
  • 2022
    Revenue
    $7,331,890
    Expenses
    $7,336,597
    Contributions
    $4,486,334
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $7,568,170
    Expenses
    $5,618,625
    Assets (EOY)
    $7,660,897

  • 2020 · 990

    Revenue
    $3,512,191
    Expenses
    $3,927,501
    Assets (EOY)
    $7,605,524

  • 2019 · 990

    Revenue
    $4,565,273
    Expenses
    $5,158,918
    Assets (EOY)
    $7,116,859

  • 2018 · 990

    Revenue
    $8,101,776
    Expenses
    $8,999,946
    Assets (EOY)
    $8,797,641

  • 2017 · 990

    Revenue
    $8,552,672
    Expenses
    $13,738,219
    Assets (EOY)
    $9,920,189

  • 2016 · 990

    Revenue
    $6,646,018
    Expenses
    $7,578,952
    Assets (EOY)
    $12,039,739

  • 2015 · 990

    Revenue
    $5,935,380
    Expenses
    $6,905,624
    Assets (EOY)
    $11,834,599

  • 2014 · 990

    Revenue
    $5,116,979
    Expenses
    $5,233,074
    Assets (EOY)
    $12,732,187

  • 2013 · 990

    Revenue
    $6,831,758
    Expenses
    $5,381,643
    Assets (EOY)
    $13,121,765

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $8,712,917
    Assets (EOY)
    $11,105,319

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.