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Nonprofiteer
← SAN DIEGO TOURISM MARKETING DISTRICT

Form 990 for tax year 2023

Filed by SAN DIEGO TOURISM MARKETING DISTRICT.

Totals

Total revenue
$53,796,685
Total expenses
$52,810,528
Contributions and grants received
$0
Grants paid
$51,492,095
Program service revenue
$52,751,443
Investment income
$756,983
Other revenue
$288,259
Total assets, end of year
$32,195,113
Total liabilities, end of year
$28,291,379
Net assets or fund balances, end of year
$3,903,734
Program services expenses (Part IX)
$51,492,095
Management and general expenses
$1,318,433
Fundraising expenses
$0
Program service expenses (Part III)
$51,492,095

Program services were 97.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: DISTRICT ASSESSMENTS

    total $52,751,443 · related or exempt $52,751,443

  • 3 · Investment income

    total $756,983 · excluded $756,983

  • 11a · Other revenue: SANCTION/PENALTY INCOME

    total $288,259 · excluded $288,259

  • 11e · Other revenue, total

    $288,259

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $51,492,095 · program services $51,492,095

  • 7 · Other salaries and wages

    total $270,459 · management and general $270,459

  • 9 · Other employee benefits

    total $49,980 · management and general $49,980

  • 10 · Payroll taxes

    total $14,525 · management and general $14,525

  • 11b · Fees: legal

    total $71,010 · management and general $71,010

  • 11c · Fees: accounting

    total $304,331 · management and general $304,331

  • 11g · Fees: other

    total $256,543 · management and general $256,543

  • 13 · Office expenses

    total $1,875 · management and general $1,875

  • 16 · Occupancy

    total $8,027 · management and general $8,027

  • 23 · Insurance

    total $32,116 · management and general $32,116

  • 24a · Other expenses: ADMIN FEE - CITY

    total $295,475 · management and general $295,475

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $10,397 · management and general $10,397

  • 24c · Other expenses: PAYROLL PROCESSING FEES

    total $3,695 · management and general $3,695

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $950,710 · end of year $34,317

  • 2 · Savings and temporary cash investments

    beginning of year $1,062,061 · end of year $5,547,247

  • 4 · Accounts receivable

    beginning of year $31,322,016 · end of year $26,583,626

  • 9 · Prepaid expenses and deferred charges

    beginning of year $106,118 · end of year $29,923

  • 15 · Other assets

    beginning of year $3,129

  • 17 · Accounts payable and accrued expenses

    beginning of year $6,273,165 · end of year $9,755,329

  • 19 · Deferred revenue

    beginning of year $24,253,292 · end of year $18,536,050

  • 27 · Net assets without donor restrictions

    beginning of year $2,917,577 · end of year $3,903,734

Mission and programs · 2023

Mission

SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.

  • SDTMD ALLOCATED AND DISTRIBUTED THE AVAILABLE ASSESSMENT REVENUE BY CONTRACTING WITH QUALIFIED THIRD-PARTY VENDORS TO SUPPLY MARKETING PROGRAMS AND SERVICES AS REQUIRED UNDER THE PROVISIONS OF THE CONTRACT WITH THE CITY OF SAN DIEGO AND APPROVED BY THE BOARD OF DIRECTORS OF SDTMD. RECIPIENTS OF FUNDING WERE REQUIRED TO CLEARLY DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT FOR THE PROGRAMS AND SERVICES FUNDED AS MEASURED BY INCREMENTAL NEW ROOM NIGHTS GENERATED.

    Expenses $51,492,095 · Grants $51,492,095 · Revenue $52,751,443

As filed on the 2023 return.

Listed in Part VII

  • Colleen Anderson

    EXECUTIVE DI

    Total calculated
    $307,670
    From this org
    $262,167
    From related orgs
    $0
    Other
    $45,503
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $262,167
    Bonus
    not reported
    Other
    not reported
    Deferred
    $45,503
    Nontaxable benefits
    not reported
    Filer's total
    $307,670

  • Ilsa Butler

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Richard Bartell

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1

  • Scott Hermes

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Elvin Lai

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Summer Shoemaker

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • April Shute

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Tom Tabler

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Joe Terzi

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

SCHEDULE J, PART III
RETIREMENT: 401K MATCHING AT SAFE HARBOR 3%. NON-TAXABLE BENEFITS IS COMPRISED OF HEALTH INSURANCE COVERAGE FOR KEY EMPLOYEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2023
Filed
27 February 2025
IRS schema version
2023v6.0
Source object
202510589349300636

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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