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SAN DIEGO TOURISM MARKETING DISTRICT

EIN 26-2646009 SAN DIEGO, CA

Browse the largest nonprofits in California

Revenue 2024
$52,841,932
Expenses 2024
$51,912,652

Program services were 97.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
06
NTEE code
S40
Classification
3000
Street
401 B ST STE 1700

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

1 other organization in the IRS Business Master File lists the same street address. matched by us

This address is a suite or unit (STE 1700). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.

  • SDTMD ALLOCATED AND DISTRIBUTED THE AVAILABLE ASSESSMENT REVENUE BY CONTRACTING WITH QUALIFIED GRANT RECIPIENTS TO SUPPLY MARKETING PROGRAMS AND SERVICES AS REQUIRED UNDER THE PROVISIONS OF THE CONTRACT WITH THE CITY OF SAN DIEGO AND APPROVED BY THE BOARD OF DIRECTORS OF SDTMD. RECIPIENTS OF FUNDING WERE REQUIRED TO CLEARLY DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT FOR THE PROGRAMS AND SERVICES FUNDED AS MEASURED BY INCREMENTAL NEW ROOM NIGHTS GENERATED.

    Expenses $50,371,932 · Grants $50,371,932 · Revenue $51,745,496

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Colleen Anderson

    EXECUTIVE DI

    Total calculated
    $338,906
    From this org
    $281,278
    From related orgs
    $0
    Other
    $57,628
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $281,278
    Bonus
    not reported
    Other
    not reported
    Deferred
    $57,628
    Nontaxable benefits
    not reported
    Filer's total
    $338,906
  • Richard Bartell

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Patsy Bock

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Robert Gleason

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Scott Hermes

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Elvin Lai

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Summer Shoemaker

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • April Shute

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Tom Tabler

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Joe Terzi

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $52,841,932
    Expenses
    $51,912,652
    Contributions
    $0
    Grants paid
    $50,371,932
  • 2023
    Revenue
    $53,796,685
    Expenses
    $52,810,528
    Contributions
    $0
    Grants paid
    $51,492,095
  • 2022
    Revenue
    $41,786,236
    Expenses
    $41,140,630
    Contributions
    $0
    Grants paid
    $40,006,999

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $27,784,986
    Expenses
    $27,629,835
    Assets (EOY)
    $25,387,973
  • 2020 · 990

    Revenue
    $22,278,392
    Expenses
    $21,976,642
    Assets (EOY)
    $15,230,708
  • 2019 · 990

    Revenue
    $39,210,244
    Expenses
    $38,612,377
    Assets (EOY)
    $21,579,574
  • 2018 · 990

    Revenue
    $45,650,397
    Expenses
    $45,105,780
    Assets (EOY)
    $37,801,938
  • 2017 · 990

    Revenue
    $38,738,024
    Expenses
    $39,007,266
    Assets (EOY)
    $37,864,956
  • 2016 · 990

    Revenue
    $33,524,037
    Expenses
    $33,794,941
    Assets (EOY)
    $39,767,652
  • 2015 · 990

    Revenue
    $33,292,979
    Expenses
    $33,005,359
    Assets (EOY)
    $37,351,007
  • 2014 · 990

    Revenue
    $27,072,161
    Expenses
    $27,171,841
    Assets (EOY)
    $33,805,911
  • 2013 · 990

    Revenue
    $18,273,583
    Expenses
    $19,198,358
    Assets (EOY)
    $25,047,238
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $21,564,159
    Assets (EOY)
    $17,369,083

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.