- Revenue 2024
- $52,841,932
- Expenses 2024
- $51,912,652
Program services were 97.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 06
- NTEE code
- S40
- Classification
- 3000
- Street
- 401 B ST STE 1700
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Other organizations at this address
1 other organization in the IRS Business Master File lists the same street address. matched by us
This address is a suite or unit (STE 1700). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.
We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.
-
SAN DIEGO TOURISM FOUNDATION
EIN 93-4236317
Mission and programs · 2024
Mission
SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.
-
SDTMD ALLOCATED AND DISTRIBUTED THE AVAILABLE ASSESSMENT REVENUE BY CONTRACTING WITH QUALIFIED GRANT RECIPIENTS TO SUPPLY MARKETING PROGRAMS AND SERVICES AS REQUIRED UNDER THE PROVISIONS OF THE CONTRACT WITH THE CITY OF SAN DIEGO AND APPROVED BY THE BOARD OF DIRECTORS OF SDTMD. RECIPIENTS OF FUNDING WERE REQUIRED TO CLEARLY DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT FOR THE PROGRAMS AND SERVICES FUNDED AS MEASURED BY INCREMENTAL NEW ROOM NIGHTS GENERATED.
Expenses $50,371,932 · Grants $50,371,932 · Revenue $51,745,496
As filed on the 2024 return.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Colleen AndersonCOLLEEN ANDERSON
EXECUTIVE DI
- Total calculated
- $338,906
- From this org
- $281,278
- From related orgs
- $0
- Other
- $57,628
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $281,278
- Bonus
- not reported
- Other
- not reported
- Deferred
- $57,628
- Nontaxable benefits
- not reported
- Filer's total
- $338,906
-
Richard BartellRICHARD BARTELL
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Patsy BockPATSY BOCK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Robert GleasonROBERT GLEASON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Scott HermesSCOTT HERMES
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Elvin LaiELVIN LAI
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Summer ShoemakerSUMMER SHOEMAKER
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
April ShuteAPRIL SHUTE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Tom TablerTOM TABLER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Joe TerziJOE TERZI
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $52,841,932
- Expenses
- $51,912,652
- Contributions
- $0
- Grants paid
- $50,371,932
-
2023
- Revenue
- $53,796,685
- Expenses
- $52,810,528
- Contributions
- $0
- Grants paid
- $51,492,095
-
2022
- Revenue
- $41,786,236
- Expenses
- $41,140,630
- Contributions
- $0
- Grants paid
- $40,006,999
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $27,784,986
- Expenses
- $27,629,835
- Assets (EOY)
- $25,387,973
-
2020 · 990
- Revenue
- $22,278,392
- Expenses
- $21,976,642
- Assets (EOY)
- $15,230,708
-
2019 · 990
- Revenue
- $39,210,244
- Expenses
- $38,612,377
- Assets (EOY)
- $21,579,574
-
2018 · 990
- Revenue
- $45,650,397
- Expenses
- $45,105,780
- Assets (EOY)
- $37,801,938
-
2017 · 990
- Revenue
- $38,738,024
- Expenses
- $39,007,266
- Assets (EOY)
- $37,864,956
-
2016 · 990
- Revenue
- $33,524,037
- Expenses
- $33,794,941
- Assets (EOY)
- $39,767,652
-
2015 · 990
- Revenue
- $33,292,979
- Expenses
- $33,005,359
- Assets (EOY)
- $37,351,007
-
2014 · 990
- Revenue
- $27,072,161
- Expenses
- $27,171,841
- Assets (EOY)
- $33,805,911
-
2013 · 990
- Revenue
- $18,273,583
- Expenses
- $19,198,358
- Assets (EOY)
- $25,047,238
-
2012 · 990
- Revenue
- not reported
- Expenses
- $21,564,159
- Assets (EOY)
- $17,369,083
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
$48,765,309
2023 PSA 1
-
$47,139,653
2024 PSA 1
-
$37,418,777
2022 PSA 1
-
$1,738,994
2024 PSA 1
-
$1,617,035
2023 PSA 1
-
SAN DIEGO BOWL GAME ASSOCIATION
$1,336,550
2022 PSA 1
-
WONDERLUST EVENTS LLC
$250,000
2022 PSA 1
-
WONDERLUST EVENTS LLC
$250,000
2023 PSA 1
-
WONDERFRONT HOLDINGS LLC
$249,435
2024 PSA 1
-
$228,000
2023 PSA 1
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.