Form 990 for tax year 2024
Filed by SAN DIEGO TOURISM MARKETING DISTRICT.
Totals
- Total revenue
- $52,841,932
- Total expenses
- $51,912,652
- Contributions and grants received
- $0
- Grants paid
- $50,371,932
- Program service revenue
- $51,745,496
- Investment income
- $1,028,501
- Other revenue
- $67,935
- Total assets, end of year
- $22,992,122
- Total liabilities, end of year
- $18,159,108
- Net assets or fund balances, end of year
- $4,833,014
- Program services expenses (Part IX)
- $50,371,932
- Management and general expenses
- $1,540,720
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $50,371,932
Program services were 97.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: DISTRICT ASSESSMENTS
total $51,745,496 · related or exempt $51,745,496
-
3 · Investment income
total $1,028,501 · excluded $1,028,501
-
11a · Other revenue: SANCTION/PENALTY INCOME
total $67,935 · excluded $67,935
-
11e · Other revenue, total
$67,935
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $50,371,932 · program services $50,371,932
-
7 · Other salaries and wages
total $281,278 · management and general $281,278
-
9 · Other employee benefits
total $58,390 · management and general $58,390
-
10 · Payroll taxes
total $15,084 · management and general $15,084
-
11b · Fees: legal
total $164,138 · management and general $164,138
-
11c · Fees: accounting
total $317,674 · management and general $317,674
-
11g · Fees: other
total $265,844 · management and general $265,844
-
13 · Office expenses
total $1,724 · management and general $1,724
-
16 · Occupancy
total $8,478 · management and general $8,478
-
19 · Conferences, conventions and meetings
total $104 · management and general $104
-
23 · Insurance
total $32,548 · management and general $32,548
-
24a · Other expenses: ADMIN FEE - CITY OF SD
total $381,428 · management and general $381,428
-
24b · Other expenses: DUES AND SUBSCRIPTIONS
total $10,083 · management and general $10,083
-
24c · Other expenses: PAYROLL PROCESSING FEES
total $3,793 · management and general $3,793
-
24d · Other expenses: BANK SERVICE FEES
total $90 · management and general $90
-
24e · All other expenses
total $64 · management and general $64
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $34,317 · end of year $4,047,912
-
2 · Savings and temporary cash investments
beginning of year $5,547,247 · end of year $1,832,226
-
4 · Accounts receivable
beginning of year $26,583,626 · end of year $17,069,381
-
9 · Prepaid expenses and deferred charges
beginning of year $29,923 · end of year $42,603
-
17 · Accounts payable and accrued expenses
beginning of year $9,755,329 · end of year $3,828,289
-
19 · Deferred revenue
beginning of year $18,536,050 · end of year $14,330,819
-
27 · Net assets without donor restrictions
beginning of year $3,903,734 · end of year $4,833,014
Mission and programs · 2024
Mission
SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.
-
SDTMD ALLOCATED AND DISTRIBUTED THE AVAILABLE ASSESSMENT REVENUE BY CONTRACTING WITH QUALIFIED GRANT RECIPIENTS TO SUPPLY MARKETING PROGRAMS AND SERVICES AS REQUIRED UNDER THE PROVISIONS OF THE CONTRACT WITH THE CITY OF SAN DIEGO AND APPROVED BY THE BOARD OF DIRECTORS OF SDTMD. RECIPIENTS OF FUNDING WERE REQUIRED TO CLEARLY DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT FOR THE PROGRAMS AND SERVICES FUNDED AS MEASURED BY INCREMENTAL NEW ROOM NIGHTS GENERATED.
Expenses $50,371,932 · Grants $50,371,932 · Revenue $51,745,496
As filed on the 2024 return.
Listed in Part VII
-
Colleen AndersonCOLLEEN ANDERSON
EXECUTIVE DI
- Total calculated
- $338,906
- From this org
- $281,278
- From related orgs
- $0
- Other
- $57,628
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $281,278
- Bonus
- not reported
- Other
- not reported
- Deferred
- $57,628
- Nontaxable benefits
- not reported
- Filer's total
- $338,906
-
Richard BartellRICHARD BARTELL
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Patsy BockPATSY BOCK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Robert GleasonROBERT GLEASON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Scott HermesSCOTT HERMES
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Elvin LaiELVIN LAI
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Summer ShoemakerSUMMER SHOEMAKER
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
April ShuteAPRIL SHUTE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Tom TablerTOM TABLER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Joe TerziJOE TERZI
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Written employment contract
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- SCHEDULE J, PART III
- RETIREMENT: 401K MATCHING AT SAFE HARBOR 3%. NON-TAXABLE BENEFITS IS COMPRISED OF HEALTH INSURANCE COVERAGE FOR KEY EMPLOYEE.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$47,139,653
PSA 1
-
$1,738,994
PSA 1
-
WONDERFRONT HOLDINGS LLC
$249,435
PSA 1
-
THUNDERBOATS UNLIMTED CLUB INC
$200,000
PSA 1
-
$156,500
PSA 1
-
PADRES LP
$150,000
PSA 1
-
SAN DIEGO BAYFEST LLC
$121,530
PSA 1
-
$74,500
PSA 1
-
PSA 1
-
THE BON TEMPS SOCIAL CLUB OF SD
$67,649
PSA 1
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 6 January 2026
- IRS schema version
- 2024v5.0
- Source object
- 202600149349302050
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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