Totals
- Total revenue
- $141,526
- Total expenses
- $207,602
- Contributions and grants received
- $96,261
- Grants paid
- $80,310
- Program service revenue
- $45,265
- Investment income
- $0
- Other revenue
- $0
- Total assets, end of year
- $208,063
- Total liabilities, end of year
- $55,944
- Net assets or fund balances, end of year
- $152,119
- Program services expenses (Part IX)
- $172,432
- Management and general expenses
- $35,170
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $172,432
Program services were 83.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$96,261
-
2a · Program service revenue: PRODUCTION FEES
total $45,265 · related or exempt $45,265
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $74,310 · program services $74,310
-
2 · Grants to domestic individuals
total $6,000 · program services $6,000
-
7 · Other salaries and wages
total $10,000 · program services $5,000 · management and general $5,000
-
11c · Fees: accounting
total $1,675 · management and general $1,675
-
11g · Fees: other
total $4,618 · program services $4,200 · management and general $418
-
13 · Office expenses
total $19,404 · management and general $19,404
-
14 · Information technology
total $5,443 · program services $5,443
-
17 · Travel
total $129 · management and general $129
-
19 · Conferences, conventions and meetings
total $889 · management and general $889
-
23 · Insurance
total $1,035 · management and general $1,035
-
24a · Other expenses: MEDIA BUYS
total $46,457 · program services $46,457
-
24b · Other expenses: EVENTS (WITH SUPPLIES)
total $12,255 · program services $12,255
-
24c · Other expenses: PRODUCTION EXPENSES
total $11,796 · program services $11,796
-
24d · Other expenses: EDUCATION
total $4,500 · program services $4,500
-
24e · All other expenses
total $9,091 · program services $2,471 · management and general $6,620
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $148,707 · end of year $158,857
-
2 · Savings and temporary cash investments
beginning of year $37,206 · end of year $37,206
-
4 · Accounts receivable
beginning of year $38,850 · end of year $12,000
-
17 · Accounts payable and accrued expenses
beginning of year $6,568 · end of year $55,944
-
27 · Net assets without donor restrictions
beginning of year $147,268 · end of year $67,119
-
28 · Net assets with donor restrictions
beginning of year $70,927 · end of year $85,000
Mission and programs · 2024
Mission
SERVE IS A NONPROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED CHARITABLE CAUSES A STRONGER VOICE IN THE COMMUNITY.
-
SERVE MARKETING IS THE NATION'S ONLY ALL-VOLUNTEER, NON-PROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED ISSUES AND CHARITIES A STRONG VOICE IN THE COMMUNITY. SERVE IS SPONSORING THE MIGHTY SMALL MOMENTS PROGRAM, A MOVEMENT TO PROVIDE EDUCATION TO MILWAUKEE FAMILIES ABOUT BRAIN DEVELOPMENT. SERVE IS WORKING ON A YOUTH COALITION CAMPAIGN FOR MENTAL HEALTH CALLED THE 1MORE CAMPAIGN. THE COALITION GROUP IS VOICES OF HOPE.
Expenses $172,432 · Grants $80,310 · Revenue $45,265
As filed on the 2024 return.
Listed in Part VII
-
Tamalyn PowellTAMALYN POWELL
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Gary MuellerGARY MUELLER
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Susen RasmussenSUSEN RASMUSSEN
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Deb MuellerDEB MUELLER
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Darnell HamiltonDARNELL HAMILTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nick VerbetenNICK VERBETEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Cynthia GonzalezCYNTHIA GONZALEZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lisa LiljegrenLISA LILJEGREN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
John ChisholmJOHN CHISHOLM
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dawn BarnettDAWN BARNETT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Raquel FilmanowiczRAQUEL FILMANOWICZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lauren SutterLAUREN SUTTER
EXECUTIVE DIR.
- Total calculated
- $10,000
- From this org
- $10,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
$70,927
GENERAL SUPPORT
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 31 October 2025
- IRS schema version
- 2024v5.2
- Source object
- 202513049349300221
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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