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SERVE INCORPORATED

EIN 20-0059596 BAYSIDE, WI

Browse the largest nonprofits in Wisconsin

Revenue 2024
$141,526
Expenses 2024
$207,602

Program services were 83.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
S50
Classification
1200
Street
8909 N PORT WASHINGTON RD UNIT 200

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

SERVE IS A NONPROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED CHARITABLE CAUSES A STRONGER VOICE IN THE COMMUNITY.

  • SERVE MARKETING IS THE NATION'S ONLY ALL-VOLUNTEER, NON-PROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED ISSUES AND CHARITIES A STRONG VOICE IN THE COMMUNITY. SERVE IS SPONSORING THE MIGHTY SMALL MOMENTS PROGRAM, A MOVEMENT TO PROVIDE EDUCATION TO MILWAUKEE FAMILIES ABOUT BRAIN DEVELOPMENT. SERVE IS WORKING ON A YOUTH COALITION CAMPAIGN FOR MENTAL HEALTH CALLED THE 1MORE CAMPAIGN. THE COALITION GROUP IS VOICES OF HOPE.

    Expenses $172,432 · Grants $80,310 · Revenue $45,265

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Tamalyn Powell

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Gary Mueller

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Susen Rasmussen

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Deb Mueller

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Darnell Hamilton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Nick Verbeten

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Cynthia Gonzalez

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Lisa Liljegren

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • John Chisholm

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Dawn Barnett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Raquel Filmanowicz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Lauren Sutter

    EXECUTIVE DIR.

    Total calculated
    $10,000
    From this org
    $10,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $141,526
    Expenses
    $207,602
    Contributions
    $96,261
    Grants paid
    $80,310
  • 2023
    Revenue
    $214,391
    Expenses
    $166,935
    Contributions
    $71,232
    Grants paid
    $13,233
  • 2022
    Revenue
    $237,745
    Expenses
    $230,674
    Contributions
    $15,432
    Grants paid
    $6,007

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990-EZ

    Revenue
    $155,813
    Expenses
    $97,974
    Assets (EOY)
    $164,055

  • 2020 · 990-EZ

    Revenue
    $140,067
    Expenses
    $128,225
    Assets (EOY)
    $107,273

  • 2019 · 990-EZ

    Revenue
    $68,478
    Expenses
    $107,628
    Assets (EOY)
    $94,340

  • 2018 · 990-EZ

    Revenue
    $89,263
    Expenses
    $141,454
    Assets (EOY)
    $127,340

  • 2017 · 990-EZ

    Revenue
    $102,870
    Expenses
    $299,723
    Assets (EOY)
    $180,564

  • 2016 · 990

    Revenue
    $463,059
    Expenses
    $288,220
    Assets (EOY)
    $380,328

  • 2015 · 990

    Revenue
    $268,642
    Expenses
    $263,497
    Assets (EOY)
    $210,014

  • 2014 · 990

    Revenue
    $201,264
    Expenses
    $159,855
    Assets (EOY)
    $197,982

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

Where these grants went next →

Grants received

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.