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Nonprofiteer
← BORN THIS WAY FOUNDATION

Form 990 for tax year 2022

Filed by BORN THIS WAY FOUNDATION.

Totals

Total revenue
$5,342,823
Total expenses
$4,912,613
Contributions and grants received
$5,276,796
Grants paid
$1,793,540
Program service revenue
$0
Investment income
$66,027
Other revenue
$0
Total assets, end of year
$5,801,021
Total liabilities, end of year
$117,533
Net assets or fund balances, end of year
$5,683,488
Program services expenses (Part IX)
$3,794,877
Management and general expenses
$617,983
Fundraising expenses
$499,753
Program service expenses (Part III)
$3,794,877

Program services were 77.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $5,276,796

  • 1g · Noncash contributions included above

    $201,269

  • 3 · Investment income

    total $100,960 · excluded $100,960

  • 7a · Gross sales of assets other than inventory

    securities $1,000,000

  • 7b · Less cost or other basis and sales expenses

    securities $1,034,933

  • 7c · Gain or loss

    securities -$34,933

  • 7d · Net gain or loss

    total -$34,933 · excluded -$34,933

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,791,880 · program services $1,791,880

  • 2 · Grants to domestic individuals

    total $1,660 · program services $1,660

  • 5 · Compensation of officers, directors and key employees

    total $652,234 · program services $408,273 · management and general $82,233 · fundraising $161,728

  • 7 · Other salaries and wages

    total $1,040,849 · program services $670,468 · management and general $102,561 · fundraising $267,820

  • 8 · Pension plan contributions

    total $33,334 · program services $21,472 · management and general $3,285 · fundraising $8,577

  • 9 · Other employee benefits

    total $91,290 · program services $13,086 · management and general $78,204

  • 10 · Payroll taxes

    total $118,177 · program services $76,124 · management and general $11,645 · fundraising $30,408

  • 11b · Fees: legal

    total $12,751 · management and general $12,751

  • 11c · Fees: accounting

    total $49,300 · management and general $49,300

  • 11g · Fees: other

    total $682,182 · program services $629,154 · management and general $44,925 · fundraising $8,103

  • 12 · Advertising and promotion

    total $56,501 · management and general $56,501

  • 13 · Office expenses

    total $67,542 · program services $19,528 · management and general $39,187 · fundraising $8,827

  • 14 · Information technology

    total $99,227 · program services $15,572 · management and general $83,655

  • 16 · Occupancy

    total $8,146 · management and general $7,746 · fundraising $400

  • 17 · Travel

    total $159,191 · program services $130,051 · management and general $15,250 · fundraising $13,890

  • 22 · Depreciation, depletion and amortization

    total $6,201 · management and general $6,201

  • 23 · Insurance

    total $18,386 · program services $455 · management and general $17,931

  • 24a · Other expenses: HONORARIUM EXPENSES

    total $17,154 · program services $17,154

  • 24b · Other expenses: FEES & LICENSES

    total $6,608 · management and general $6,608

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $563,871 · end of year $1,793,724

  • 2 · Savings and temporary cash investments

    beginning of year $1,166,309 · end of year $163,949

  • 3 · Pledges and grants receivable

    beginning of year $1,225,000 · end of year $893,359

  • 9 · Prepaid expenses and deferred charges

    end of year $2,225

  • 10a · Land, buildings and equipment: cost or other basis

    $21,092

  • 10b · Land, buildings and equipment: accumulated depreciation

    $11,493

  • 10c · Land, buildings and equipment, net

    beginning of year $3,179 · end of year $9,599

  • 11 · Investments: publicly traded securities

    beginning of year $3,123,772 · end of year $2,909,647

  • 14 · Intangible assets

    beginning of year $11,379 · end of year $28,518

  • 17 · Accounts payable and accrued expenses

    beginning of year $92,849 · end of year $105,033

  • 18 · Grants payable

    beginning of year $450,000 · end of year $12,500

  • 27 · Net assets without donor restrictions

    beginning of year $4,325,661 · end of year $4,794,661

  • 28 · Net assets with donor restrictions

    beginning of year $1,225,000 · end of year $888,827

Mission and programs · 2022

Mission

BORN THIS WAY FOUNDATION IS COMMITTED TO SUPPORTING THE WELLNESS OF YOUNG PEOPLE GLOBALLY AND WORKING WITH THEM TO BUILD A KINDER AND BRAVER WORLD.

Activities or mission (Part I)

TO SUPPORT THE MENTAL HEALTH OF YOUNG PEOPLE AND WORK WITH THEM TO BUILD A KINDER AND BRAVER WORLD.

  • THE KINDNESS IN COMMUNITY FUND IS A GRANT PROGRAM FROM BORN THIS WAY FOUNDATION TO SUPPORT NONPROFIT, YOUTH MENTAL HEALTH-SERVING ORGANIZATIONS. THE FUND WAS CREATED TO PROVIDE FREE, ACCESSIBLE, COMMUNITY-INFORMED MENTAL HEALTH SUPPORT FOR YOUTH IN COORDINATION WITH LADY GAGA'S THE CHROMATICA BALL SUMMER STADIUM TOUR U.S. DATES. GRANTS ARE USED TO SUPPORT A VARIETY OF MENTAL HEALTH INITIATIVES, SUCH AS PROVIDING THERAPY AND COUNSELING SERVICES, OFFERING PEER SUPPORT GROUPS, CREATING EDUCATIONAL RESOURCES, AND ADVOCATING FOR MENTAL HEALTH POLICIES

    Expenses $1,194,797 · Grants $1,290,760

  • FOUNDED BY JACK.ORG IN PARTNERSHIP WITH BORN THIS WAY FOUNDATION, THE BE THERE CERTIFICATE IS A FREE ONLINE MENTAL HEALTH COURSE, AVAILABLE IN ENGLISH, FRENCH, AND SPANISH, THAT OFFERS A SIMPLE, ACTIONABLE FRAMEWORK TEACHING PEOPLE HOW TO RECOGNIZE WHEN SOMEONE MIGHT BE STRUGGLING, UNDERSTAND THEIR ROLE IN SUPPORTING THAT PERSON, AND LEARN HOW TO CONNECT THEM TO THE HELP THEY NEED AND DESERVE. THE BE THERE CERTIFICATE IS MENTAL HEALTH EDUCATION FOR YOUNG PEOPLE (AND ANYONE!)

    Expenses $882,689

  • Withheld by Nonprofiteer: this text may name a private individual.

    Expenses $470,075 · Grants $470,075

  • #BEKIND21BORN THIS WAY FOUNDATION HOSTS #BEKIND21 ANNUALLY, WHICH CALLS ON PARTICIPANTS TO PRACTICE AN ACT OF KINDNESS EACH DAY FROM SEPTEMBER 1ST TO SEPTEMBER 21ST WITH THE MISSION OF BUILDING KINDER, MORE CONNECTED COMMUNITIES THAT FOSTER MENTAL WELLNESS. INDIVIDUALS ARE INVITED TO TAKE THE PLEDGE AND SHARE THEIR EXPERIENCE ON SOCIAL MEDIA USING THE HASHTAG #BEKIND21. WE MAKE SURE TO MEET OUR PARTICIPANTS WHERE THEY ARE, SHARING GRAPHICS REMINDING THEM THAT KINDNESS IS PRIORITIZING TIME TO CARE FOR YOUR OWN MENTAL HEALTH, KINDNESS IS CARING FOR THE ENVIRONMENT, KINDNESS IS ADVOCATING FOR AN INCLUSIVE WORLD THAT CELEBRATES EVERYONE FOR WHO THEY ARE, AND MORE.#BEKIND365BUILDING OFF THE SUCCESS OF #BEKIND21, #BEKIND365 IS A DIGITAL PLATFORM CREATED BY BORN THIS WAY FOUNDATION TO INSPIRE PEOPLE TO PRACTICE ACTS OF KINDNESS 365 DAYS A YEAR. THE PLATFORM OFFERS A VARIETY OF RESOURCES TO HELP PEOPLE GET STARTED, INCLUDING A CURATED KINDNESS GENERATOR, A GRATITUDE POSTAL SERVICE, AND AN INVITATION TO CHANNEL KINDNESS, OUR GLOBAL YOUTH STORYTELLING PLATFORM. #BEKIND365 IS BASED ON THE BELIEF THAT KINDNESS IS ESSENTIAL FOR MENTAL HEALTH AND WELL-BEING. STUDIES HAVE SHOWN THAT ACTS OF KINDNESS CAN IMPROVE OUR MOOD, REDUCE STRESS, AND BOOST OUR IMMUNE SYSTEM. THEY CAN ALSO HELP US CONNECT WITH OTHERS AND BUILD STRONGER RELATIONSHIPS. THE #BEKIND365 PLATFORM IS A WAY TO MAKE KINDNESS MORE ACCESSIBLE AND TO ENCOURAGE PEOPLE TO MAKE IT A PART OF THEIR EVERYDAY LIVES. BY PRACTICING KINDNESS, WE CAN HELP CREATE A KINDER, BRAVER WORLD FOR OURSELVES AND FOR OTHERS. JOIN THE MOVEMENT AT BEKIND365.WORLDCHANNEL KINDNESSCHANNEL KINDNESS IS BORN THIS WAY FOUNDATION'S DIGITAL PLATFORM THAT ENCOURAGES YOUNG PEOPLE TO ENGAGE WITH THEIR COMMUNITIES AND SHARE STORIES OF KINDNESS, RESILIENCE, AND COMMUNITY. VISITORS CAN FIND AND SHARE STORIES, TAKE ACTION, AND BRING KINDNESS INTO THEIR CLASSROOMS. AT LEAST 1-IN-10 SITE VISITORS TAKE ACTION, AND THE PLATFORM IS OFTEN REFERRED TO AS "THE KINDEST CORNER ON THE INTERNET." THE PLATFORM ALSO OFFERS RESOURCES AND PARTNERSHIPS WITH YOUTH-FIRST ORGANIZATIONS. OUR CHANNEL KINDNESS STORYTELLERS CLUB, AN INNOVATIVE VIRTUAL AND IN-PERSON SPACE FOR YOUNG PEOPLE TO: ENGAGE IN CREATIVITY, KINDNESS, AND BRAVERY WITH THEIR PEERS WRITE FREELY AND CREATIVELY ABOUT THEIR FEELINGS AND EXPERIENCES FEEL CONFIDENT IN SHARING THEIR STORIES IN A SAFE, ACCEPTING, AND NURTURING ENVIRONMENT. OUR KIND COMMUNITIES RESEARCH SHOWS OVER 70% OF YOUNG PEOPLE USE CREATIVE ACTIVITIES TO HELP IMPROVE THEIR MENTAL HEALTH. VISIT HTTPS://WWW.CHANNELKINDNESS.ORG/ TO LEARN MORE AND SHARE YOUR OWN STORY.RESEARCHWE BELIEVE RESEARCH IS A POWERFUL TOOL TO HELP SOLVE THE PROBLEMS FACING OUR COMMUNITIES AND BUILD A KINDER, BRAVER WORLD. THAT'S WHY WE WORK WITH LEADING EXPERTS AND YOUTH THEMSELVES TO CONDUCT AND AMPLIFY QUALITY RESEARCH. IT IS IN COLLECTING AND DOCUMENTING YOUTH EXPERIENCES OF MENTAL HEALTH AND THE FACTORS THAT IMPACT THEIR WELLBEING THAT WE CAN MOST EFFECTIVELY LEVERAGE OUR RESOURCES AND ENSURE ALL OF OUR PROGRAMMING IS GROUNDED IN THE LATEST SCIENTIFIC EVIDENCE. FIND MORE HERE: HTTPS://BORNTHISWAY.FOUNDATION/RESEARCH-SURVEY/ TEEN MENTAL HEALTH FIRST AID THE TEEN MENTAL HEALTH FIRST AID (TMHFA) PROGRAM, LAUNCHED BY BORN THIS WAY FOUNDATION AND THE NATIONAL COUNCIL FOR MENTAL WELLBEING, TEACHES HIGH SCHOOL STUDENTS HOW TO RECOGNIZE AND SUPPORT PEERS WITH MENTAL HEALTH OR SUBSTANCE USE CHALLENGES. THE FIVE-STEP TMHFA ACTION PLAN INCLUDES LOOKING FOR WARNING SIGNS, ASKING HOW THEY ARE, LISTENING UP, HELPING THEM CONNECT WITH AN ADULT, AND EMPHASIZING THE IMPORTANCE OF FRIENDSHIP. THE PROGRAM COVERS HOW TO START A CONVERSATION, COMMON SIGNS AND SYMPTOMS, THE IMPACT OF BULLYING ON MENTAL WELLBEING, AND HOW TO SEEK HELP FROM TRUSTED ADULTS. THE TMHFA TRAINING HAS BEEN SHOWN TO INCREASE MENTAL HEALTH LITERACY, REDUCE STIGMA, AND IMPROVE REPORTED PSYCHOLOGICAL DISTRESS. THE PROGRAM HAS REACHED NEARLY 6,000 STUDENTS AND TRAINED OVER 82,000 HIGH SCHOOL STUDENTS. IT CAN BE TAUGHT IN-PERSON OR BLENDED, AND CERTIFICATION AS A TMHFA INSTRUCTOR IS AVAILABLE. TO LEARN MORE, VISIT HTTPS://WWW.MENTALHEALTHFIRSTAID.ORG/TEENS/.#PLEASESTAYPLEDGEWE PARTNERED WITH OUR FRIENDS AT FIND YOUR ANCHOR TO CREATE THE #PLEASESTAYPLEDGE, A RESOURCE AND PLEDGE ENCOURAGING ANYONE WHO VISITS THE SITE TO FIND RESOURCES FOR SUPPORT, EVIDENCE-BASED SELF-CARE TIPS, SOULFILLING ACTS, AND SUGGESTIONS FOR ANCHORS TO KEEP YOU HERE. LEARN MORE AT PLEASESTAY.US

    Expenses $1,247,316 · Grants $32,705

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

  • Cynthia Germanotta

    PRESIDENT/DIRECTOR

    Total calculated
    $303,610
    From this org
    $285,716
    From related orgs
    $0
    Other
    $17,894
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $285,716
    Bonus
    $0
    Other
    $0
    Deferred
    $10,347
    Nontaxable benefits
    $7,547
    Filer's total
    $303,610

  • Sean F Cassidy

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Stefani Germanotta

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Charles B Ortner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Alexander Roque

    SECRETARY/DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tamika L Tremaglio

    BOARD TREASURER/DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Maya Enista Smith

    EXECUTIVE DIRECTOR

    Total calculated
    $348,623
    From this org
    $321,801
    From related orgs
    $0
    Other
    $26,822
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $291,121
    Bonus
    $30,680
    Other
    $0
    Deferred
    $10,675
    Nontaxable benefits
    $16,147
    Filer's total
    $348,623

  • Susan Horrell

    DIRECTOR OF PARTNERSHIPS

    Total calculated
    $160,843
    From this org
    $139,423
    From related orgs
    $0
    Other
    $21,420
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,895
    Bonus
    $8,528
    Other
    $0
    Deferred
    $5,273
    Nontaxable benefits
    $16,147
    Filer's total
    $160,843

  • Gary A Aide

    DIRECTOR OF PROGRAMS & IMPACT

    Total calculated
    $140,287
    From this org
    $128,167
    From related orgs
    $0
    Other
    $12,120
    Hours/week
    40

  • Getenesh M Yilma

    DIGITAL DIRECTOR

    Total calculated
    $142,386
    From this org
    $130,266
    From related orgs
    $0
    Other
    $12,120
    Hours/week
    40

  • Shanice S Peterson

    DIRECTOR OF ADMIN AND FINANCE

    Total calculated
    $123,379
    From this org
    $123,379
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
FOLLOWING A THOROUGH ASSESSMENT OF THE FOUNDATION'S WORK, STAFFING STRUCTURE, AND A SALARY REPORT COMPARING SIMILAR ORGANIZATIONS, THE BOARD OF DIRECTORS OF THE FOUNDATION WERE PROVIDED WITH TOTAL COMPENSATION INCREASES TO APPROVE FOR ALL OF THE FOUNDATION'S STAFF WITH THE EXCEPTION OF THE EXECUTIVE DIRECTOR ("ED") AND THE PRESIDENT. THE ED'S SALARY REVIEW AND PERFORMANCE EVALUATION WAS CONDUCTED BY THE BOARD OF DIRECTORS AND BOARD PRESIDENT WHO RECOMMENDED A BONUS AND SALARY INCREASE. THIS SALARY INCREASE WAS PRESENTED IN LIGHT OF THE FOUNDATION'S WORK AND STAFFING STRUCTURE. THE BOARD OF DIRECTORS CONDUCTED A SALARY REVIEW AND PERFORMANCE EVALUATION OF THE PRESIDENT OF THE BOARD AND RECOMMENDED A BONUS AND SALARY INCREASE COMMENSURATE WITH THE GROWTH OF THE FOUNDATION, THE INCREASED WORK AND EXPECTATIONS, AND THE GROWING FUNCTION OF THE PRESIDENT'S ROLE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2022
Filed
20 October 2023
IRS schema version
2022v5.0
Source object
202312999349301326

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.