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Nonprofiteer
← GOODWILL OF THE SAN FRANCISCO BAY

Form 990 for tax year 2025

Filed by GOODWILL OF THE SAN FRANCISCO BAY.

Totals

Total revenue
$57,054,568
Total expenses
$75,699,109
Contributions and grants received
$4,447,295
Grants paid
$0
Program service revenue
$57,400,584
Investment income
-$4,793,311
Other revenue
$0
Total assets, end of year
$45,822,672
Total liabilities, end of year
$46,796,038
Net assets or fund balances, end of year
-$973,366
Program services expenses (Part IX)
$65,645,980
Management and general expenses
$10,053,129
Fundraising expenses
$0
Program service expenses (Part III)
$65,645,980

Program services were 86.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $3,903,494

  • 1f · All other contributions, gifts and grants

    $543,801

  • 1g · Noncash contributions included above

    $230,308

  • 2a · Program service revenue: MERCHANDISE SALES

    total $57,400,584 · related or exempt $57,400,584

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $12,403 · excluded $12,403

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $498,293 · other assets $31,859,250

  • 7b · Less cost or other basis and sales expenses

    securities $494,313 · other assets $36,668,944

  • 7c · Gain or loss

    securities $3,980 · other assets -$4,809,694

  • 7d · Net gain or loss

    total -$4,805,714 · excluded -$4,805,714

  • 8c · Net income from fundraising events

    total $0

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 4 · Benefits paid to or for members

    total $0 · program services $0

  • 7 · Other salaries and wages

    total $35,118,589 · program services $31,482,321 · management and general $3,636,268

  • 8 · Pension plan contributions

    total $1,912 · management and general $1,912

  • 9 · Other employee benefits

    total $7,616,041 · program services $6,873,612 · management and general $742,429

  • 10 · Payroll taxes

    total $3,658,951 · program services $3,265,564 · management and general $393,387

  • 11b · Fees: legal

    total $88,209 · program services $88,209

  • 11c · Fees: accounting

    total $34,020 · management and general $34,020

  • 11g · Fees: other

    total $1,594,245 · program services $1,412,740 · management and general $181,505 · fundraising $0

  • 12 · Advertising and promotion

    total $191,015 · program services $15,916 · management and general $175,099

  • 13 · Office expenses

    total $5,397,322 · program services $4,982,367 · management and general $414,955

  • 14 · Information technology

    total $883,005 · program services $64,853 · management and general $818,152

  • 16 · Occupancy

    total $11,197,874 · program services $11,125,378 · management and general $72,496

  • 17 · Travel

    total $168,220 · program services $122,221 · management and general $45,999

  • 19 · Conferences, conventions and meetings

    total $20,700 · program services $17,521 · management and general $3,179

  • 20 · Interest

    total $2,325,157 · management and general $2,325,157

  • 22 · Depreciation, depletion and amortization

    total $1,755,019 · program services $1,573,967 · management and general $181,052

  • 23 · Insurance

    total $1,971,861 · program services $1,509,648 · management and general $462,213

  • 24a · Other expenses: VEHICLE RELATED EXPENSES

    total $2,413,328 · program services $2,293,811 · management and general $119,517

  • 24b · Other expenses: PURCHASE INVENTORY AND COGS

    total $604,016 · program services $604,016

  • 24c · Other expenses: SUBCONTRACT SERVICES

    total $164,609 · program services $0 · management and general $164,609

  • 24e · All other expenses

    total $495,016 · program services $213,836 · management and general $281,180 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,277,125 · end of year $1,184,334

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $0

  • 3 · Pledges and grants receivable

    beginning of year $250,000 · end of year $0

  • 4 · Accounts receivable

    beginning of year $3,492,615 · end of year $2,930,670

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $3,904,462 · end of year $3,443,553

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,334,902 · end of year $1,672,573

  • 10a · Land, buildings and equipment: cost or other basis

    $22,208,510

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,506,842

  • 10c · Land, buildings and equipment, net

    beginning of year $55,496,648 · end of year $19,701,668

  • 11 · Investments: publicly traded securities

    beginning of year $1,540,309 · end of year $0

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $15,833,703 · end of year $16,889,874

  • 17 · Accounts payable and accrued expenses

    beginning of year $14,879,531 · end of year $22,529,547

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $109,802 · end of year $0

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $35,641,295 · end of year $6,000,000

  • 24 · Unsecured notes and loans payable

    beginning of year $656,765 · end of year $0

  • 25 · Other liabilities

    beginning of year $17,171,196 · end of year $18,266,491

  • 27 · Net assets without donor restrictions

    beginning of year $16,832,003 · end of year -$1,000,489

  • 28 · Net assets with donor restrictions

    beginning of year $839,172 · end of year $27,123

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $0 · end of year $0

Mission and programs · 2025

Mission

GOODWILL IS A 501(C)3 LOCAL, NONPROFIT EMPLOYMENT SOCIAL ENTERPRISE THAT CREATES LIFE CHANGING OPPORTUNITIES FOR PEOPLE IN THE COMMUNITY THROUGH TRAINING AND THE POWER OF WORK. THE PEOPLE GOODWILL TRAINS AND PLACES IN JOBS INCLUDE PEOPLE WITH HOUSING INSTABILITY, INDIVIDUALS WHO HAVE BEEN INCARCERATED, VETERANS AND PEOPLE IN RECOVERY FROM SUBSTANCE ABUSE - PLEASE WHO NEED A SECOND CHANCE. GOODWILL BREAKS THE CYCLE OF POVERTY THROUGH THE POWER OF WORK. OUR TRAINING AND CAREER PATHWAYS PROVIDE A BRIDGE TO EMPLOYMENT FOR THOUSANDS OF PEOPLE STRUGGLING TO BUILD WORKFORCE SKILLS, CONFIDENCE, AND SELF-SUFFICIENCY.

Activities or mission (Part I)

WE CREATE SOLUTIONS TO POVERTY THROUGH THE BUSINESSES WE OPERATE.

  • DURING THIS PERIOD, GOODWILL DIVERTED OVER 39.5 MILLION POUNDS OF MATERIAL FROM LANDFILLS. THESE MATERIALS COME FROM GARMENTS, METAL, CARDBOARD, BOOKS, PLASTICS AND ELECTRONIC WASTE. GOODWILL'S RE-COMPUTE PROGRAM REFURBISHES COMPUTERS AND ELECTRONICS; ANY ELECTRONICS OR HARDWARE THAT CANNOT BE REUSED, ARE RESPONSIBLY RECYCLED, THROUGH AN E-STEWARD CERTIFIED RECYCLING PARTNER.

    Expenses $60,906,461 · Revenue $53,056,869

  • GOODWILL IS A NONPROFIT SOCIAL ENTERPRISE. OUR MISSION IS CENTERED ON THE IDEA OF EMPOWERING INDIVIDUALS, STRENGTHENING FAMILIES AND BUILDING STRONGER COMMUNITIES. OUR VISION IMAGINES THAT WE CAN END POVERTY THROUGH THE POWER OF WORK. OUR OPERATING MODEL HARNESSES THE POWER OF DONATED GOODS, CREATING JOBS AND KEEPING GOODS OUT OF LANDFILLS BY SELLING THOSE DONATED GOODS FOR PROFIT AND THEN USING THE MONEY TO SUPPORT OUR MISSION. GOODWILL UTILIZED OVER 990,000 DONATION TRANSACTIONS LAST YEAR TO PROVIDE ON-THE-JOB TRAINING OPPORTUNITIES IN OUR WAREHOUSE, TRANSPORTATION, DONATIONS AND RETAIL FUNCTIONS. OUR WORKFORCE DEVELOPMENT SERVICES ADDRESS MANY BARRIERS THROUGH TO EMPLOYMENT THROUGH JOB READINESS, TRAINING, ON-THE-JOB TRAINING AND PLACEMENT AND RETENTION SERVICES. DURING THIS PERIOD, WE SERVED OVER 2000 CLIENTS THROUGH OUR CAREER SERVICES AND PLACED 736 CLIENTS INTO JOBS.

    Expenses $4,739,519 · Revenue $4,343,715

As filed on the 2025 return.

Listed in Part VII

  • Carol Perry

    VICE-CHAIR (THROUGH 3/27/2025)

    Total calculated
    $20,000
    From this org
    $0
    From related orgs
    $20,000
    Other
    $0
    Hours/week
    1 + 1 related

  • Ian Rodgers

    TREASURER (THROUGH 3/27/2025)

    Total calculated
    $35,000
    From this org
    $0
    From related orgs
    $35,000
    Other
    $0
    Hours/week
    1 + 1 related

  • Timothy Lasota

    SECRETARY AND CHAIR (AS OF 1/10/2025)

    Total calculated
    $57,500
    From this org
    $0
    From related orgs
    $57,500
    Other
    $0
    Hours/week
    1 + 1 related

  • Timothy O'Neal

    PRESIDENT AND CHIEF EXECUTIVE OFFICER

    Total calculated
    $814,840
    From this org
    $0
    From related orgs
    $762,002
    Other
    $52,838
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $0 + $755,360 related
    Bonus
    $0
    Other
    $0 + $6,642 related
    Deferred
    $0 + $11,849 related
    Nontaxable benefits
    $0 + $40,989 related
    Filer's total
    $0 + $814,840 related

  • William Fischbach III

    CHAIR (THROUGH 1/10/2025)

    Total calculated
    $20,000
    From this org
    $0
    From related orgs
    $20,000
    Other
    $0
    Hours/week
    1 + 1 related

  • Donald Nunnari

    TRUSTEE AS OF 1/1/2025

    Total calculated
    $48,750
    From this org
    $0
    From related orgs
    $48,750
    Other
    $0
    Hours/week
    1 + 1 related

  • Fabian Zazueta

    TRUSTEE

    Total calculated
    $63,750
    From this org
    $0
    From related orgs
    $63,750
    Other
    $0
    Hours/week
    1 + 1 related

  • Jamie Henriod

    TRUSTEE (AS OF 12/12/2025)

    Total calculated
    $11,250
    From this org
    $0
    From related orgs
    $11,250
    Other
    $0
    Hours/week
    1 + 1 related

  • Nicholas Robbins

    TRUSTEE

    Total calculated
    $63,750
    From this org
    $0
    From related orgs
    $63,750
    Other
    $0
    Hours/week
    1 + 1 related

  • Sentari Minor

    TRUSTEE

    Total calculated
    $63,750
    From this org
    $0
    From related orgs
    $63,750
    Other
    $0
    Hours/week
    1 + 1 related

  • Julia Karl

    CHIEF FINANCIAL OFFICER (AS OF 1/6/2025)

    Total calculated
    $318,929
    From this org
    $0
    From related orgs
    $279,535
    Other
    $39,394
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $279,140 related
    Bonus
    $0
    Other
    $0 + $395 related
    Deferred
    $0 + $7,824 related
    Nontaxable benefits
    $0 + $31,570 related
    Filer's total
    $0 + $318,929 related

  • Mona Stone

    CHIEF LEGAL OFFICER (THROUGH 12/9/2025)

    Total calculated
    $538,793
    From this org
    $0
    From related orgs
    $488,091
    Other
    $50,702
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $486,849 related
    Bonus
    $0
    Other
    $0 + $1,242 related
    Deferred
    $0 + $31,000 related
    Nontaxable benefits
    $0 + $19,702 related
    Filer's total
    $0 + $538,793 related

  • Susan Barnes

    INTERIM CFO (THROUGH 1/6/2025) EVP, STRATEGIC FINANCING

    Total calculated
    $566,135
    From this org
    $0
    From related orgs
    $539,011
    Other
    $27,124
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $534,067 related
    Bonus
    $0
    Other
    $0 + $4,944 related
    Deferred
    $0 + $10,296 related
    Nontaxable benefits
    $0 + $16,828 related
    Filer's total
    $0 + $566,135 related

  • Adam Lewis

    CHIEF RETAIL OFFICER

    Total calculated
    $536,441
    From this org
    $0
    From related orgs
    $495,593
    Other
    $40,848
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $494,783 related
    Bonus
    $0
    Other
    $0 + $810 related
    Deferred
    $0 + $11,501 related
    Nontaxable benefits
    $0 + $29,347 related
    Filer's total
    $0 + $536,441 related

  • Anton Ray

    EXECUTIVE DIRECTOR

    Total calculated
    $313,386
    From this org
    $0
    From related orgs
    $272,737
    Other
    $40,649
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $271,495 related
    Bonus
    $0
    Other
    $0 + $1,242 related
    Deferred
    $0 + $7,110 related
    Nontaxable benefits
    $0 + $33,539 related
    Filer's total
    $0 + $313,386 related

  • Beth Forsberg

    SVP, CHIEF SUSTAINABILITY OFFICER

    Total calculated
    $318,483
    From this org
    $0
    From related orgs
    $266,304
    Other
    $52,179
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $0 + $263,982 related
    Bonus
    $0
    Other
    $0 + $2,322 related
    Deferred
    $0 + $11,202 related
    Nontaxable benefits
    $0 + $40,977 related
    Filer's total
    $0 + $318,483 related

  • Cindy Woodward

    SVP & CHIEF HR OFFICER

    Total calculated
    $309,564
    From this org
    $0
    From related orgs
    $283,774
    Other
    $25,790
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $281,452 related
    Bonus
    $0
    Other
    $0 + $2,322 related
    Deferred
    $0 + $8,255 related
    Nontaxable benefits
    $0 + $17,535 related
    Filer's total
    $0 + $309,564 related

  • Kassie Lilly

    VP, RETAIL OPERATIONS (AS OF 7/10/2025)

    Total calculated
    $204,407
    From this org
    $0
    From related orgs
    $190,955
    Other
    $13,452
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $190,830 related
    Bonus
    $0
    Other
    $0 + $125 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $13,452 related
    Filer's total
    $0 + $204,407 related

  • Angela Palomarez

    VP, FINANCE

    Total calculated
    $271,660
    From this org
    $0
    From related orgs
    $237,438
    Other
    $34,222
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $220,116 related
    Bonus
    $0 + $15,000 related
    Other
    $0 + $2,322 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $34,222 related
    Filer's total
    $0 + $271,660 related

  • Katrina Thurman

    SVP & CHIEF MISSION AND EDUCATION OFFICER

    Total calculated
    $274,642
    From this org
    $0
    From related orgs
    $230,640
    Other
    $44,002
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $229,398 related
    Bonus
    $0
    Other
    $0 + $1,242 related
    Deferred
    $0 + $3,068 related
    Nontaxable benefits
    $0 + $40,934 related
    Filer's total
    $0 + $274,642 related

  • Phillip Schonour

    SVP, EXECUTIVE DEVELOPMENT

    Total calculated
    $323,334
    From this org
    $0
    From related orgs
    $271,012
    Other
    $52,322
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $268,690 related
    Bonus
    $0
    Other
    $0 + $2,322 related
    Deferred
    $0 + $11,334 related
    Nontaxable benefits
    $0 + $40,988 related
    Filer's total
    $0 + $323,334 related

  • Shara Hight

    VP, RETAIL OPERATIONS

    Total calculated
    $330,134
    From this org
    $0
    From related orgs
    $289,414
    Other
    $40,720
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $288,982 related
    Bonus
    $0
    Other
    $0 + $432 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $40,720 related
    Filer's total
    $0 + $330,134 related

  • William Rogers

    STRATEGIC BUSINESS CONSULTANT

    Total calculated
    $561,873
    From this org
    $0
    From related orgs
    $502,751
    Other
    $59,122
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $496,387 related
    Bonus
    $0
    Other
    $0 + $6,364 related
    Deferred
    $0 + $13,209 related
    Nontaxable benefits
    $0 + $45,913 related
    Filer's total
    $0 + $561,873 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

SCHEDULE J, PART I, LINE 3 ARRANGEMENT USED TO ESTABLISH THE TOP MANAGEMENT OFFICIAL'S COMPENSATION
THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS IS RESPONSIBLE FOR ANALYZING, REVIEWING AND SETTING THE COMPENSATION FOR THE CEO AND OTHER OFFICERS. THE COMPENSATION COMMITTEE UTILIZES A SEPARATE, INDEPENDENT AND OUTSIDE COMPENSATION CONSULTANT WHO COMPARES INTERNAL EXECUTIVE COMPENSATION (BOTH DIRECT AND INDIRECT) WITH DATA FROM VARIOUS LOCAL AND NATIONAL SOURCES FOR SIMILAR POSITIONS AND LEVELS OF RESPONSIBILITY. THE INDEPENDENT CONSULTANT THEN MAKES RECOMMENDATIONS TO THE COMMITTEE WHICH IS FREE TO USE OR AMEND IN ACCORDANCE WITH ITS OWN JUDGEMENT OF LOCAL AND OTHER MARKET-BASED FACTORS. ALL SUCH DECISIONS ARE DOCUMENTED IN THE MINUTES OF THE COMPENSATION COMMITTEE. NO MEMBER OF THE BOARD OF DIRECTORS WHO HAS A CONFLICT OF INTEREST PARTICIPATES IN THE COMPENSATION DELIBERATIONS. THIS PROCESS WAS LAST DONE DURING THE FALL OF 2024.
SCHEDULE J, PART I, LINE 4A SEVERANCE OR CHANGE-OF-CONTROL PAYMENT
THE FOLLOWING INDIVIDUAL RECEIVED SEVERANCE PAYMENTS DURING THE YEAR: VALERIA CULLIVER $183,077
SCHEDULE J, PART I, LINE 4B SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN
TIMOTHY O'NEAL, PRESIDENT & CEO, PARTICIPATED IN A 457(F) PLAN. FOR 2025, CONTRIBUTIONS OF $60,727 WERE MADE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • GCNA 40L LLC

    C CORPORATION · HOLDING COMPANY · AZ · controlled entity

    Directly controlled by NA

Assets distributed on this return

Schedule N, as filed: what the organization did with its assets when it liquidated or dissolved, or disposed of more than a quarter of them, and who received them. A recipient with an EIN is usually a successor organization; filers also list expenses such as legal fees here.

1 distribution to a recipient named as a person, $31,800,000. Counted where the filer named the recipient as a person, as filed. Who received them, and what, are not published.

Provenance

Return type
form_990
Tax year
2025
Filed
24 August 2026
IRS schema version
2025v4.2
Source object
202632369349301188

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