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GOODWILL OF THE SAN FRANCISCO BAY

EIN 94-1156540 PHOENIX, AZ

Revenue 2025
$57,054,568
Expenses 2025
$75,699,109

Program services were 86.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
J32Z
Classification
1000
Street
2626 W BERYL AVE

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • CAROL PERRY

    VICE-CHAIR (THROUGH 3/27/2025)

    Total calculated
    $20,000
    From this org
    $0
    From related orgs
    $20,000
    Other
    $0
    Hours/week
    1 + 1 related
  • IAN RODGERS

    TREASURER (THROUGH 3/27/2025)

    Total calculated
    $35,000
    From this org
    $0
    From related orgs
    $35,000
    Other
    $0
    Hours/week
    1 + 1 related
  • TIMOTHY LASOTA

    SECRETARY AND CHAIR (AS OF 1/10/2025)

    Total calculated
    $57,500
    From this org
    $0
    From related orgs
    $57,500
    Other
    $0
    Hours/week
    1 + 1 related
  • TIMOTHY O'NEAL

    PRESIDENT AND CHIEF EXECUTIVE OFFICER

    Total calculated
    $814,840
    From this org
    $0
    From related orgs
    $762,002
    Other
    $52,838
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $0 + $755,360 related
    Bonus
    $0
    Other
    $0 + $6,642 related
    Deferred
    $0 + $11,849 related
    Nontaxable benefits
    $0 + $40,989 related
    Filer's total
    $0 + $814,840 related
  • WILLIAM FISCHBACH III

    CHAIR (THROUGH 1/10/2025)

    Total calculated
    $20,000
    From this org
    $0
    From related orgs
    $20,000
    Other
    $0
    Hours/week
    1 + 1 related
  • DONALD NUNNARI

    TRUSTEE AS OF 1/1/2025

    Total calculated
    $48,750
    From this org
    $0
    From related orgs
    $48,750
    Other
    $0
    Hours/week
    1 + 1 related
  • FABIAN ZAZUETA

    TRUSTEE

    Total calculated
    $63,750
    From this org
    $0
    From related orgs
    $63,750
    Other
    $0
    Hours/week
    1 + 1 related
  • JAMIE HENRIOD

    TRUSTEE (AS OF 12/12/2025)

    Total calculated
    $11,250
    From this org
    $0
    From related orgs
    $11,250
    Other
    $0
    Hours/week
    1 + 1 related
  • NICHOLAS ROBBINS

    TRUSTEE

    Total calculated
    $63,750
    From this org
    $0
    From related orgs
    $63,750
    Other
    $0
    Hours/week
    1 + 1 related
  • SENTARI MINOR

    TRUSTEE

    Total calculated
    $63,750
    From this org
    $0
    From related orgs
    $63,750
    Other
    $0
    Hours/week
    1 + 1 related
  • JULIA KARL

    CHIEF FINANCIAL OFFICER (AS OF 1/6/2025)

    Total calculated
    $318,929
    From this org
    $0
    From related orgs
    $279,535
    Other
    $39,394
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $279,140 related
    Bonus
    $0
    Other
    $0 + $395 related
    Deferred
    $0 + $7,824 related
    Nontaxable benefits
    $0 + $31,570 related
    Filer's total
    $0 + $318,929 related
  • MONA STONE

    CHIEF LEGAL OFFICER (THROUGH 12/9/2025)

    Total calculated
    $538,793
    From this org
    $0
    From related orgs
    $488,091
    Other
    $50,702
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $486,849 related
    Bonus
    $0
    Other
    $0 + $1,242 related
    Deferred
    $0 + $31,000 related
    Nontaxable benefits
    $0 + $19,702 related
    Filer's total
    $0 + $538,793 related
  • SUSAN BARNES

    INTERIM CFO (THROUGH 1/6/2025) EVP, STRATEGIC FINANCING

    Total calculated
    $566,135
    From this org
    $0
    From related orgs
    $539,011
    Other
    $27,124
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $534,067 related
    Bonus
    $0
    Other
    $0 + $4,944 related
    Deferred
    $0 + $10,296 related
    Nontaxable benefits
    $0 + $16,828 related
    Filer's total
    $0 + $566,135 related
  • ADAM LEWIS

    CHIEF RETAIL OFFICER

    Total calculated
    $536,441
    From this org
    $0
    From related orgs
    $495,593
    Other
    $40,848
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $494,783 related
    Bonus
    $0
    Other
    $0 + $810 related
    Deferred
    $0 + $11,501 related
    Nontaxable benefits
    $0 + $29,347 related
    Filer's total
    $0 + $536,441 related
  • ANTON RAY

    EXECUTIVE DIRECTOR

    Total calculated
    $313,386
    From this org
    $0
    From related orgs
    $272,737
    Other
    $40,649
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $271,495 related
    Bonus
    $0
    Other
    $0 + $1,242 related
    Deferred
    $0 + $7,110 related
    Nontaxable benefits
    $0 + $33,539 related
    Filer's total
    $0 + $313,386 related
  • BETH FORSBERG

    SVP, CHIEF SUSTAINABILITY OFFICER

    Total calculated
    $318,483
    From this org
    $0
    From related orgs
    $266,304
    Other
    $52,179
    Hours/week
    20 + 20 related

    Schedule J breakdown matched by us

    Base
    $0 + $263,982 related
    Bonus
    $0
    Other
    $0 + $2,322 related
    Deferred
    $0 + $11,202 related
    Nontaxable benefits
    $0 + $40,977 related
    Filer's total
    $0 + $318,483 related
  • CINDY WOODWARD

    SVP & CHIEF HR OFFICER

    Total calculated
    $309,564
    From this org
    $0
    From related orgs
    $283,774
    Other
    $25,790
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $281,452 related
    Bonus
    $0
    Other
    $0 + $2,322 related
    Deferred
    $0 + $8,255 related
    Nontaxable benefits
    $0 + $17,535 related
    Filer's total
    $0 + $309,564 related
  • KASSIE LILLY

    VP, RETAIL OPERATIONS (AS OF 7/10/2025)

    Total calculated
    $204,407
    From this org
    $0
    From related orgs
    $190,955
    Other
    $13,452
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $190,830 related
    Bonus
    $0
    Other
    $0 + $125 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $13,452 related
    Filer's total
    $0 + $204,407 related
  • ANGELA PALOMAREZ

    VP, FINANCE

    Total calculated
    $271,660
    From this org
    $0
    From related orgs
    $237,438
    Other
    $34,222
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $220,116 related
    Bonus
    $0 + $15,000 related
    Other
    $0 + $2,322 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $34,222 related
    Filer's total
    $0 + $271,660 related
  • KATRINA THURMAN

    SVP & CHIEF MISSION AND EDUCATION OFFICER

    Total calculated
    $274,642
    From this org
    $0
    From related orgs
    $230,640
    Other
    $44,002
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $229,398 related
    Bonus
    $0
    Other
    $0 + $1,242 related
    Deferred
    $0 + $3,068 related
    Nontaxable benefits
    $0 + $40,934 related
    Filer's total
    $0 + $274,642 related
  • PHILLIP SCHONOUR

    SVP, EXECUTIVE DEVELOPMENT

    Total calculated
    $323,334
    From this org
    $0
    From related orgs
    $271,012
    Other
    $52,322
    Hours/week
    0 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $268,690 related
    Bonus
    $0
    Other
    $0 + $2,322 related
    Deferred
    $0 + $11,334 related
    Nontaxable benefits
    $0 + $40,988 related
    Filer's total
    $0 + $323,334 related
  • SHARA HIGHT

    VP, RETAIL OPERATIONS

    Total calculated
    $330,134
    From this org
    $0
    From related orgs
    $289,414
    Other
    $40,720
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $288,982 related
    Bonus
    $0
    Other
    $0 + $432 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $40,720 related
    Filer's total
    $0 + $330,134 related
  • WILLIAM ROGERS

    STRATEGIC BUSINESS CONSULTANT

    Total calculated
    $561,873
    From this org
    $0
    From related orgs
    $502,751
    Other
    $59,122
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $0 + $496,387 related
    Bonus
    $0
    Other
    $0 + $6,364 related
    Deferred
    $0 + $13,209 related
    Nontaxable benefits
    $0 + $45,913 related
    Filer's total
    $0 + $561,873 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $57,054,568
    Expenses
    $75,699,109
    Contributions
    $4,447,295
    Grants paid
    $0
  • 2024
    Revenue
    $33,285,231
    Expenses
    $45,749,734
    Contributions
    $2,207,886
    Grants paid
    $0
  • 2023
    Revenue
    $75,257,648
    Expenses
    $81,688,738
    Contributions
    $5,069,493
    Grants paid
    $0
  • 2022
    Revenue
    $75,586,330
    Expenses
    $78,136,326
    Contributions
    $5,287,391
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2025 return

Declared as related by

California fundraising campaigns

Campaigns run by paid fundraisers, commercial coventurers and thrift stores naming this organization, as California published them. Both figures are as filed, and what the first one counts depends on the campaign type — a coventurer or a thrift store files its own sales rather than money collected for the charity. The 990 reports this only as a yearly total, never per campaign.

  • RITEWAY CHARITY SERVICES INC.

    $6,400 raised

    2021 CF Vehicle Donation Program

    $4,305 to charity

Amounts are as filed and do not add up: a commercial coventurer reports one promotion's whole gross once for each charity that shared in it. A campaign may also name more than one registered charity, in which case it appears on each.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.