Skip to content
Nonprofiteer
← GREATSCHOOLS INC

Form 990 for tax year 2024

Filed by GREATSCHOOLS INC.

Totals

Total revenue
$5,495,210
Total expenses
$7,937,024
Contributions and grants received
$2,229,099
Grants paid
$0
Program service revenue
$1,916,278
Investment income
$82,039
Other revenue
$1,267,794
Total assets, end of year
$5,593,234
Total liabilities, end of year
$1,163,419
Net assets or fund balances, end of year
$4,429,815
Program services expenses (Part IX)
$5,849,566
Management and general expenses
$1,589,702
Fundraising expenses
$497,756
Program service expenses (Part III)
$5,849,566

Program services were 73.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,229,099

  • 2a · Program service revenue: LICENSING

    total $1,692,352 · related or exempt $1,692,352

  • 2b · Program service revenue: API REVENUE

    total $136,313 · related or exempt $136,313

  • 2c · Program service revenue: GRADE BY GRADE NEWSLET

    total $87,613 · related or exempt $87,613

  • 3 · Investment income

    total $82,039 · excluded $82,039

  • 11a · Other revenue: WEBSITE ACTIVITY

    total $1,265,898 · unrelated business $1,265,898

  • 11b · Other revenue: OTHER REVENUES

    total $1,896 · related or exempt $1,896

  • 11e · Other revenue, total

    $1,267,794

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $430,351 · program services $124,802 · management and general $90,374 · fundraising $215,175

  • 7 · Other salaries and wages

    total $4,892,795 · program services $3,860,966 · management and general $882,354 · fundraising $149,475

  • 8 · Pension plan contributions

    total $64,943 · program services $50,087 · management and general $11,781 · fundraising $3,075

  • 9 · Other employee benefits

    total $543,606 · program services $433,134 · management and general $97,784 · fundraising $12,688

  • 10 · Payroll taxes

    total $392,405 · program services $295,641 · management and general $71,598 · fundraising $25,166

  • 11b · Fees: legal

    total $49,833 · program services $37,545 · management and general $9,092 · fundraising $3,196

  • 11c · Fees: accounting

    total $61,278 · program services $46,167 · management and general $11,181 · fundraising $3,930

  • 11g · Fees: other

    total $333,980 · program services $251,623 · management and general $60,938 · fundraising $21,419

  • 12 · Advertising and promotion

    total $182,957 · management and general $182,957

  • 13 · Office expenses

    total $55,928 · program services $42,192 · management and general $10,145 · fundraising $3,591

  • 14 · Information technology

    total $133,190 · program services $104,000 · management and general $20,422 · fundraising $8,768

  • 16 · Occupancy

    total $51,803 · program services $40,450 · management and general $7,943 · fundraising $3,410

  • 17 · Travel

    total $154,012 · program services $116,034 · management and general $28,101 · fundraising $9,877

  • 22 · Depreciation, depletion and amortization

    total $14,231 · program services $11,112 · management and general $2,182 · fundraising $937

  • 23 · Insurance

    total $43,559 · program services $33,837 · management and general $6,865 · fundraising $2,857

  • 24a · Other expenses: RESEARCH & ANALYTICS

    total $294,017 · program services $221,515 · management and general $53,646 · fundraising $18,856

  • 24b · Other expenses: DATA CENTER & WEB HOSTI

    total $160,424 · program services $120,865 · management and general $29,271 · fundraising $10,288

  • 24c · Other expenses: CONTENT

    total $39,548 · program services $29,796 · management and general $7,216 · fundraising $2,536

  • 24d · Other expenses: BAD DEBTS

    total $38,164 · program services $29,800 · management and general $5,852 · fundraising $2,512

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,915,841 · end of year $1,086,515

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $2,519,427

  • 3 · Pledges and grants receivable

    beginning of year $2,934,611 · end of year $1,009,678

  • 4 · Accounts receivable

    beginning of year $687,184 · end of year $778,520

  • 9 · Prepaid expenses and deferred charges

    beginning of year $284,040 · end of year $173,135

  • 10a · Land, buildings and equipment: cost or other basis

    $390,265

  • 10b · Land, buildings and equipment: accumulated depreciation

    $369,327

  • 10c · Land, buildings and equipment, net

    beginning of year $16,828 · end of year $20,938

  • 15 · Other assets

    beginning of year $4,321 · end of year $5,021

  • 17 · Accounts payable and accrued expenses

    beginning of year $378,745 · end of year $290,673

  • 19 · Deferred revenue

    beginning of year $592,451 · end of year $872,746

  • 27 · Net assets without donor restrictions

    beginning of year $3,273,585 · end of year $2,710,803

  • 28 · Net assets with donor restrictions

    beginning of year $3,598,044 · end of year $1,719,012

Mission and programs · 2024

Mission

GREATSCHOOLS IS THE LEADING NONPROFIT PROVIDING HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION.

  • OPEX: WITH AN OBJECTIVE TO PROVIDE HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION, GREATSCHOOLS.ORG IS THE NATION'S LEADING PLATFORM FOR SCHOOL INFORMATION AND EDUCATIONAL RESOURCES. IN 2024, OVER 39 MILLION USERS VISITED GREATSCHOOLS.ORG, EQUATING TO NEARLY HALF OF ALL U.S. PARENTS WITH SCHOOL-AGE CHILDREN. THIS SAME YEAR, WE ALSO DELIVERED WEEKLY EMAILS, CONTAINING PARENTING TIPS AND GUIDANCE, TO OVER 800,000 NEWSLETTER SUBSCRIBERS.

    Expenses $3,166,964 · Revenue $1,064,778

  • RESEARCH & DEVELOPMENT: EACH YEAR, GREATSCHOOLS COLLECTS AND ANALYZES DATA FROM ALL 50 STATE DEPARTMENTS OF EDUCATION, THE DISTRICT OF COLUMBIA, AND THE FEDERAL GOVERNMENT TO DELIVER THE MOST COMPREHENSIVE INFORMATION ON 150,000+ PUBLIC, CHARTER, AND PRIVATE SCHOOLS NATIONWIDE. THROUGH ONGOING USER RESEARCH, WE CONTINUALLY EVOLVE OUR PLATFORM TO: HIGHLIGHT LEARNING OPPORTUNITIES IN AND OUT OF THE CLASSROOM, AMPLIFY PARENT PERSPECTIVES AND EXPERIENCES, AND HELP EDUCATORS BETTER UNDERSTAND AND RESPOND TO THEIR COMMUNITIES.

    Expenses $1,545,284 · Revenue $476,474

  • SALES: GREATSCHOOLS IS THE NATION'S MOST TRUSTED SOURCE OF HIGH-QUALITY K-12 SCHOOL AND DISTRICT DATA. THROUGH LICENSING, OUR DATA POWERS LEADING EDUCATION AND REAL ESTATE SITES ACROSS THE COUNTRY, HELPING PARENTS AND HOMEBUYERS FIND AND EVALUATE SCHOOLS WITH CONFIDENCE, WHILE OUR ADVERTISING OPPORTUNITIES CONNECT SCHOOLS & BUSINESSES WITH MILLIONS OF FAMILIES ACTIVELY SEARCHING FOR SCHOOLS AND EDUCATIONAL RESOURCES.

    Expenses $670,487 · Revenue $220,591

  • MARKETING: ACTIVITIES TO GROW OUR AUDIENCE AND EXPAND OUR REACH THROUGH PUBLIC RELATIONS, BRANDING, AND USER ACQUISITION.

    Expenses $466,831 · Revenue $156,331

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • JONATHAN DEANE

    CEO

    Total calculated
    $414,121
    From this org
    $360,871
    From related orgs
    $0
    Other
    $53,250
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $310,871
    Bonus
    $50,000
    Other
    $0
    Deferred
    $2,500
    Nontaxable benefits
    $50,750
    Filer's total
    $414,121

  • ELLIOT BEAUDOIN

    CHIEF PRODUCT OFFICER

    Total calculated
    $273,136
    From this org
    $244,933
    From related orgs
    $0
    Other
    $28,203
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $244,933
    Bonus
    $0
    Other
    $0
    Deferred
    $2,500
    Nontaxable benefits
    $25,703
    Filer's total
    $273,136

  • ANTHONY ROY

    VP, ENGINEERING

    Total calculated
    $241,333
    From this org
    $188,585
    From related orgs
    $0
    Other
    $52,748
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $188,585
    Bonus
    $0
    Other
    $0
    Deferred
    $2,500
    Nontaxable benefits
    $50,248
    Filer's total
    $241,333

  • CAROL LLOYD

    VP, DEVELOPMENT

    Total calculated
    $230,913
    From this org
    $199,179
    From related orgs
    $0
    Other
    $31,734
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $199,179
    Bonus
    $0
    Other
    $0
    Deferred
    $2,500
    Nontaxable benefits
    $29,234
    Filer's total
    $230,913

  • GREGORY BECKER

    SENIOR SOFTWARE ENGINEER

    Total calculated
    $207,184
    From this org
    $146,683
    From related orgs
    $0
    Other
    $60,501
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,683
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $60,501
    Filer's total
    $207,184

  • SALMA KHAN

    VP & CHIEF OF STAFF

    Total calculated
    $206,305
    From this org
    $203,653
    From related orgs
    $0
    Other
    $2,652
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $203,653
    Bonus
    $0
    Other
    $0
    Deferred
    $2,500
    Nontaxable benefits
    $152
    Filer's total
    $206,305

  • ANTONIO ASSENZA

    SR. DIRECTOR, FINANCE (THRU 12/24)

    Total calculated
    $152,434
    From this org
    $132,560
    From related orgs
    $0
    Other
    $19,874
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $132,560
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $19,874
    Filer's total
    $152,434

  • JOHN PALMER

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • PARISA ROUHANI

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • MELISSA STEEL KING

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • DANA FOSTER CHERY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • PETER CUNNINGHAM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ALMA V MARQUEZ

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MY LE NGUYEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MARK POFF

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CHRIS STEWART

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
THE CEO IS ELIGIBLE TO RECEIVE AN ANNUAL BONUS, AS DETERMINED BY THE BOARD. ON APRIL 19, 2024, THE BOARD CHAIR AUTHORIZED A PAYMENT OF JONTHAN DEANE'S 2023 BONUS. BECAUSE THE BONUS WAS APPROVED AT THE BOARD'S DISCRETION RATHER THAN THROUGH A FIXED CONTRACTUAL FORMULA, IT FALLS UNDER THE IRS DEFINITION OF A NON-FIXED PAYMENT.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
12 November 2025
IRS schema version
2024v5.2
Source object
202533169349307838

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.