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Nonprofiteer
← MARKETUMBRELLA ORG

Form 990 for tax year 2022

Filed by MARKETUMBRELLA ORG.

Totals

Total revenue
$2,586,061
Total expenses
$1,620,841
Contributions and grants received
$2,404,737
Grants paid
$159,772
Program service revenue
$180,026
Investment income
$0
Other revenue
$1,298
Total assets, end of year
$2,280,545
Total liabilities, end of year
$149,478
Net assets or fund balances, end of year
$2,131,067
Program services expenses (Part IX)
$1,218,147
Management and general expenses
$362,012
Fundraising expenses
$40,682
Program service expenses (Part III)
$1,218,147

Program services were 75.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,404,737

  • 1g · Noncash contributions included above

    $243,271

  • 2a · Program service revenue: VENDOR BOOTH RENTAL

    total $135,580 · related or exempt $135,580

  • 2b · Program service revenue: MARKET MANAGEMENT FEES

    total $31,492 · related or exempt $31,492

  • 2c · Program service revenue: CREDIT CARD ADMIN CHAR

    total $12,954 · related or exempt $12,954

  • 10a · Gross sales of inventory

    $2,581

  • 10b · Cost of goods sold

    $1,283

  • 10c · Net income from sales of inventory

    total $1,298 · related or exempt $1,298

Functional expenses

Part IX, the statement of functional expenses.

  • 2 · Grants to domestic individuals

    total $159,772 · program services $159,772

  • 5 · Compensation of officers, directors and key employees

    total $152,874 · program services $106,446 · management and general $40,349 · fundraising $6,079

  • 7 · Other salaries and wages

    total $380,560 · program services $264,982 · management and general $100,444 · fundraising $15,134

  • 8 · Pension plan contributions

    total $5,361 · program services $4,334 · management and general $857 · fundraising $170

  • 9 · Other employee benefits

    total $45,004 · program services $36,386 · management and general $7,193 · fundraising $1,425

  • 10 · Payroll taxes

    total $44,037 · program services $35,604 · management and general $7,038 · fundraising $1,395

  • 11b · Fees: legal

    total $5,546 · management and general $5,546

  • 11c · Fees: accounting

    total $63,139 · management and general $63,139

  • 11d · Fees: lobbying

    total $39,998 · program services $39,998

  • 11g · Fees: other

    total $160,679 · program services $129,640 · management and general $29,851 · fundraising $1,188

  • 12 · Advertising and promotion

    total $62,045 · program services $60,559 · management and general $1,486

  • 13 · Office expenses

    total $7,808 · program services $5,635 · management and general $2,127 · fundraising $46

  • 16 · Occupancy

    total $193,782 · program services $136,228 · management and general $57,554

  • 17 · Travel

    total $15,039 · program services $12,854 · management and general $2,185

  • 19 · Conferences, conventions and meetings

    total $2,521 · program services $2,441 · management and general $80

  • 22 · Depreciation, depletion and amortization

    total $6,015 · management and general $6,015

  • 23 · Insurance

    total $25,115 · program services $6,556 · management and general $18,559

  • 24a · Other expenses: DIRECT GRANT COSTS

    total $194,385 · program services $173,974 · management and general $7,294 · fundraising $13,117

  • 24b · Other expenses: MARKET SUPPLIES AND MER

    total $28,857 · program services $21,830 · management and general $7,027

  • 24c · Other expenses: TELECOMMUNICATION

    total $13,663 · program services $12,379 · management and general $1,284

  • 24d · Other expenses: FACILITIES AND EQUIPMEN

    total $8,267 · program services $5,045 · management and general $3,222

  • 24e · All other expenses

    total $6,374 · program services $3,484 · management and general $762 · fundraising $2,128

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $905,007 · end of year $1,660,275

  • 3 · Pledges and grants receivable

    beginning of year $200,000 · end of year $449,489

  • 4 · Accounts receivable

    beginning of year $152,192 · end of year $141,553

  • 8 · Inventories for sale or use

    beginning of year $1,581 · end of year $1,116

  • 9 · Prepaid expenses and deferred charges

    beginning of year $9,101 · end of year $5,549

  • 10a · Land, buildings and equipment: cost or other basis

    $78,851

  • 10b · Land, buildings and equipment: accumulated depreciation

    $58,763

  • 10c · Land, buildings and equipment, net

    beginning of year $18,992 · end of year $20,088

  • 11 · Investments: publicly traded securities

    beginning of year $6,229

  • 14 · Intangible assets

    beginning of year $2,475 · end of year $2,475

  • 17 · Accounts payable and accrued expenses

    beginning of year $83,470 · end of year $81,072

  • 25 · Other liabilities

    beginning of year $46,260 · end of year $68,406

  • 27 · Net assets without donor restrictions

    beginning of year $1,012,977 · end of year $1,192,143

  • 28 · Net assets with donor restrictions

    beginning of year $152,870 · end of year $938,924

Mission and programs · 2022

Mission

BY LEARNING, SHARING AND GROWING, MARKETUMBRELLA.ORG (MUO) CULTIVATES COMMUNITY MARKETS THAT UTILIZE LOCAL RESOURCES TO BOLSTER AUTHENTIC LOCAL TRADITIONS. MUO BELIEVES THAT AMBITIOUS SOCIAL, HEALTH, ENVIRONMENTAL AND FINANCIAL GOALS ARE ACHIEVED IF TRUST AND RESPECT ARE PRESENT. MUO'S PROGRAMS INVOLVE ASSISTING OTHER MARKETS TO MEASURE THEIR OWN ECONOMIC IMPACT USING THEIR OWN DEVELOPED TOOLS, HOSTING WORKSHOPS IN DEVELOPING FUNDING STRATEGIES AND BEST PRACTICES, AND LAUNCHING AND CONDUCTING A NUMBER OF PROGRAMS THAT TARGET SPECIFIC AGRICULTURALLY BASED ENTERPRISES. MUO SERVES BOTH RESEARCH AND PRACTITIONER BY TESTING THEORIES ABOUT PUBLIC MARKETS VIA THE OPERATION OF ITS LONGEST RUNNING PROGRAM, THE CRESCENT CITY FARMERS MARKET.

  • CRESCENT CITY FARMERS MARKET (CCFM) IS THE HALLMARK PROJECT FOR MUO, WHERE STAFF AND LOCAL VENDORS PROVIDE A PROFESSIONALLY RUN FARMERS MARKET SIX DAYS PER WEEK IN ORLEANS AND JEFFERSON PARISHES. CCFM ENSURES THAT EVERYONE FROM KIDS TO SENIORS HAS ACCESS TO HEALTHY LOCAL FOODS. THE CCFM IS INSTRUMENTAL IN BRINGING THE COMMUNITY TOGETHER WITH LOCAL FOOD PRODUCERS AS THEY SHARE INFORMATION AND TRANSACT BUSINESS.

    Expenses $337,998 · Revenue $181,324

  • MARKET MATCH - MUO BELIEVES FARMERS MARKETS SHOULD BENEFIT FARMERS, SHOPPERS, AND THE WIDE COMMUNITY. THROUGH MARKET MATCH, MUO OFFERS INCENTIVES TO VULNERABLE CONSUMERS TO PURCHASE THE BEST LOCAL PRODUCE AVAILABLE AT OUR MARKETS AND REFRESH FARMERS MARKET. PARTICIPANTS ENJOY THE MAGIC OF FARMERS MARKETS BY ACTIVELY PURCHASING LOCAL FOODS DIRECTLY FROM FARMERS AND FISHERS.

    Expenses $224,423

  • MARKET MOMMAS CLUB IS A BREASTFEEDING INCENTIVE PROGRAM OPEN TO MOTHERS AND MOTHERS-TO-BE WHO ARE BREASTFEEDING OR PLANNING TO BREASTFEED AND CURRENTLY ELIGIBLE FOR LOUISIANA MEDICAID. MOMS ARE PARTNERED WITH A BREASTFEEDING PEER GROUP FOR SUPPORT AND THE OPPORTUNITY TO BECOME A MARKET MOMMAS CLUB MEMBER. MEMBERS RECEIVE $80 PER MONTH FOR UP TO SIX MONTHS OR UNTIL THE PROGRAM'S END.

    Expenses $38,265

  • MUO IS THE CORE PARTNER FOR LOUISIANA IN THE NATIONAL FARM TO SCHOOL NETWORK AND WORKS TO BRING TOGETHER A COMMUNITY OF PRACTICE BY CONNECTING FARM TO SCHOOL PRACTITIONERS. MARKET+ AIMS AT INCREASING HEALTHY FOOD ACCESS AND NUTRITION FOR FAMILIES USING WOMEN, INFANT, AND CHILDREN (WIC) AT THE FARMERS MARKET. BEGINNING FARMERS AND RANCHERS PROVIDES EXTENSIVE EDUCATION AND TRAINING TARGETING BEGINNING FARMERS OR THOSE THAT HAVE TEN YEARS OR LESS OF FARMING EXPERIENCE.

    Expenses $481,134

  • Expenses $136,327 · Grants $159,772

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Caroline Gray

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Sara Lewis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Sharon Courtney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Edward Jurgielewicz III

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Esteban Gershanik

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Jacob Young

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Lindsey Navarro

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Khai Nguyen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Eleni Sallinger

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Ashley Weber

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • David Baker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Caroline Gray

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • David Waller

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Avery Corenswet

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2
  • Amy Corcoran

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Elisa Munoz-Miller

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2
  • Cordelia Heaney

    PAST EXECUTIVE DIRECTOR

    Total calculated
    $90,484
    From this org
    $90,484
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Angelina Harrison

    INTERIM EXECUTIVE DIRECTOR

    Total calculated
    $62,391
    From this org
    $62,391
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Ann Cox

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2022
Filed
6 November 2023
IRS schema version
2022v5.0
Source object
202323229349300307

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