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MARKETUMBRELLA ORG

EIN 26-2477706 NEW ORLEANS, LA

Revenue 2024
$4,383,076
Expenses 2024
$2,216,545

Program services were 80.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
S30
Classification
2000
Street
200 BROADWAY ST STE 107

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

BY LEARNING, SHARING AND GROWING, MARKETUMBRELLA.ORG (MUO) CULTIVATES COMMUNITY MARKETS THAT UTILIZE LOCAL RESOURCES TO BOLSTER AUTHENTIC LOCAL TRADITIONS. MUO BELIEVES THAT AMBITIOUS SOCIAL, HEALTH, ENVIRONMENTAL AND FINANCIAL GOALS ARE ACHIEVED IF TRUST AND RESPECT ARE PRESENT. MUO'S PROGRAMS INVOLVE ASSISTING OTHER MARKETS TO MEASURE THEIR OWN ECONOMIC IMPACT USING THEIR OWN DEVELOPED TOOLS, HOSTING WORKSHOPS IN DEVELOPING FUNDING STRATEGIES AND BEST PRACTICES, AND LAUNCHING AND CONDUCTING A NUMBER OF PROGRAMS THAT TARGET SPECIFIC AGRICULTURALLY BASED ENTERPRISES. MUO SERVES BOTH RESEARCH AND PRACTITIONER BY TESTING THEORIES ABOUT PUBLIC MARKETS VIA THE OPERATION OF ITS LONGEST RUNNING PROGRAM, THE CRESCENT CITY FARMERS MARKET.

  • CRESCENT CITY FARMERS MARKET (CCFM) IS THE HALLMARK PROJECT FOR MUO, WHERE STAFF AND LOCAL VENDORS PROVIDE A PROFESSIONALLY RUN FARMERS MARKET WITH THREE WEEKLY MARKETS IN ORLEANS PARISH. THROUGH NUTRITION INCENTIVE AND EDUCATION PROGRAMS, CCFM ENSURES THAT EVERYONE FROM KIDS TO SENIORS HAS ACCESS TO HEALTHY LOCAL FOODS. THE CCFM IS INSTRUMENTAL IN BRINGING THE COMMUNITY TOGETHER WITH LOCAL FOOD PRODUCERS AS THEY SHARE INFORMATION AND TRANSACT BUSINESS.

    Expenses $86,427

  • MARKET MATCH - MUO BELIEVES FARMERS MARKETS SHOULD BENEFIT FARMERS, SHOPPERS, AND THE WIDER COMMUNITY. THROUGH MARKET MATCH, MUO OFFERS INCENTIVES TO CONSUMERS WITH HIGH NEED TO PURCHASE THE BEST LOCAL PRODUCE AVAILABLE AT MUO MARKETS AND AT PARTNER RETAILERS ACROSS NEW ORLEANS. MUO'S PROGRAM GREAUX THE GOOD FURTHER EXPANDS THE REACH OF NUTRITION INCENTIVES TO DIRECT-TO-CONSUMER OUTLETS ACROSS LOUISIANA.

    Expenses $984,240 · Grants $265,163

  • GREAUX THE GOOD LOUISIANA GIVES DIRECT-TO-CONSUMER FOOD PURVEYORS (SUCH AS FARMERS MARKETS, FARM STANDS, AND PRODUCE STANDS) THE OPPORTUNITY TO CREATE OR EXPAND NUTRITION INCENTIVE PROGRAMS SUCH AS A SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) OR FARMERS MARKET NUTRITION PROGRAM (FMNP).

    Expenses $285,939

  • LOCAL AGRICULTURE MARKET PROGRAM ARE USDA FUNDED GRANTS UTILIZED TO AID IN THE SUPPORT AND PROMOTION OF DIRECT PRODUCER-TO-CONSUMER MARKETING PROJECTS SUCH AS FARMERS MARKETS, COMMUNITY-SUPPORTED AGRICULTURE PROGRAMS, ROADSIDE STANDS, AND AGRITOURISM.EDUCATION AND ADVOCACY MUO CONDUCTS GRASSROOTS EDUCATION AND ADVOCACY TO IMPROVE OPPORTUNITIES FOR PEOPLE TO ACCESS HEALTHY FOOD IN THEIR COMMUNITIES.

    Expenses $435,400 · Grants $204,323

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • ELISA MUNOZ-MILLER

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2

  • AVERY CORENSWET

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    2

  • AMY CORCORAN

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • ELENI SALLINGER

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • CAROLINE GRAY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • SARA LEWIS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • SHARON COURTNEY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • EDWARD JURGIELEWICZ III

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ESTEBAN GERHSANIK

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • JACOB YOUNG

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • LINDSEY NAVARRO

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • KHAI NGUYEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ASHLEY WEBER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • DAVID BAKER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • RUSTY GAUDE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ANGELINA HARRISON

    EXECUTIVE DIRECTOR

    Total calculated
    $110,171
    From this org
    $86,031
    From related orgs
    $0
    Other
    $24,140
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $4,383,076
    Expenses
    $2,216,545
    Contributions
    $4,183,686
    Grants paid
    $469,486
  • 2023
    Revenue
    $1,519,219
    Expenses
    $2,079,658
    Contributions
    $1,294,434
    Grants paid
    $500,241
  • 2022
    Revenue
    $2,586,061
    Expenses
    $1,620,841
    Contributions
    $2,404,737
    Grants paid
    $159,772

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $1,214,239
    Expenses
    $1,251,832
    Assets (EOY)
    $1,295,577

  • 2020 · 990

    Revenue
    $1,447,142
    Expenses
    $954,708
    Assets (EOY)
    $1,263,436

  • 2019 · 990

    Revenue
    $763,452
    Expenses
    $713,249
    Assets (EOY)
    $964,829

  • 2018 · 990

    Revenue
    $779,424
    Expenses
    $728,676
    Assets (EOY)
    $898,511

  • 2017 · 990

    Revenue
    $450,392
    Expenses
    $983,996
    Assets (EOY)
    $840,654

  • 2016 · 990

    Revenue
    $1,830,574
    Expenses
    $912,510
    Assets (EOY)
    $1,384,234

  • 2015 · 990

    Revenue
    $782,486
    Expenses
    $781,590
    Assets (EOY)
    $498,181

  • 2014 · 990

    Revenue
    $545,156
    Expenses
    $732,639
    Assets (EOY)
    $579,092

  • 2013 · 990

    Revenue
    $237,459
    Expenses
    $560,177
    Assets (EOY)
    $642,781

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.