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Nonprofiteer
← MARKETUMBRELLA ORG

Form 990 for tax year 2024

Filed by MARKETUMBRELLA ORG.

Totals

Total revenue
$4,383,076
Total expenses
$2,216,545
Contributions and grants received
$4,183,686
Grants paid
$469,486
Program service revenue
$177,268
Investment income
$28,216
Other revenue
-$6,094
Total assets, end of year
$4,239,850
Total liabilities, end of year
$308,482
Net assets or fund balances, end of year
$3,931,368
Program services expenses (Part IX)
$1,792,006
Management and general expenses
$415,305
Fundraising expenses
$9,234
Program service expenses (Part III)
$1,792,006

Program services were 80.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $29,599

  • 1e · Government grants (contributions)

    $3,861,506

  • 1f · All other contributions, gifts and grants

    $292,581

  • 2a · Program service revenue: VENDOR MARKET FEES

    total $151,940 · related or exempt $151,940

  • 2b · Program service revenue: MARKET MANAGEMENT FEES

    total $25,328 · related or exempt $25,328

  • 3 · Investment income

    total $28,216 · excluded $28,216

  • 8a · Fundraising events: gross income

    $2,026

  • 8a · Fundraising events: contributions included on line 1c

    $29,599

  • 8b · Fundraising events: direct expenses

    $14,602

  • 8c · Net income from fundraising events

    total -$12,576 · excluded -$12,576

  • 11a · Other revenue: OTHER INCOME

    total $6,482 · related or exempt $6,482

  • 11e · Other revenue, total

    $6,482

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $469,486 · program services $469,486

  • 5 · Compensation of officers, directors and key employees

    total $86,031 · program services $86,031

  • 7 · Other salaries and wages

    total $669,269 · program services $574,610 · management and general $92,596 · fundraising $2,063

  • 8 · Pension plan contributions

    total $4,942 · management and general $4,942

  • 9 · Other employee benefits

    total $71,887 · program services $69,764 · management and general $2,123

  • 10 · Payroll taxes

    total $59,062 · program services $41,652 · management and general $17,280 · fundraising $130

  • 11b · Fees: legal

    total $102 · management and general $102

  • 11c · Fees: accounting

    total $70,731 · program services $12,540 · management and general $58,191

  • 11d · Fees: lobbying

    total $19,998 · program services $3,333 · management and general $16,665

  • 11g · Fees: other

    total $147,503 · program services $58,816 · management and general $84,894 · fundraising $3,793

  • 12 · Advertising and promotion

    total $92,538 · program services $90,992 · management and general $1,062 · fundraising $484

  • 13 · Office expenses

    total $38,425 · program services $11,275 · management and general $27,084 · fundraising $66

  • 14 · Information technology

    total $27,301 · program services $7,466 · management and general $19,835

  • 16 · Occupancy

    total $55,254 · management and general $55,254

  • 17 · Travel

    total $27,507 · program services $22,640 · management and general $4,204 · fundraising $663

  • 19 · Conferences, conventions and meetings

    total $7,889 · program services $3,424 · management and general $4,220 · fundraising $245

  • 22 · Depreciation, depletion and amortization

    total $4,247 · management and general $4,247

  • 23 · Insurance

    total $19,221 · program services $7,183 · management and general $12,038

  • 24a · Other expenses: PROGRAM COSTS

    total $345,152 · program services $332,794 · management and general $10,568 · fundraising $1,790

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $284,751 · end of year $1,440,610

  • 2 · Savings and temporary cash investments

    beginning of year $307,366 · end of year $1,200,138

  • 3 · Pledges and grants receivable

    beginning of year $1,065,110 · end of year $319,533

  • 4 · Accounts receivable

    beginning of year $11,342 · end of year $14,065

  • 8 · Inventories for sale or use

    beginning of year $5,939 · end of year $6,700

  • 9 · Prepaid expenses and deferred charges

    beginning of year $13,054 · end of year $11,829

  • 10a · Land, buildings and equipment: cost or other basis

    $83,528

  • 10b · Land, buildings and equipment: accumulated depreciation

    $73,222

  • 10c · Land, buildings and equipment, net

    beginning of year $9,877 · end of year $10,306

  • 12 · Investments: other securities

    beginning of year $423,473 · end of year $1,234,194

  • 14 · Intangible assets

    beginning of year $2,475 · end of year $2,475

  • 17 · Accounts payable and accrued expenses

    beginning of year $250,644 · end of year $165,221

  • 25 · Other liabilities

    beginning of year $107,906 · end of year $143,261

  • 27 · Net assets without donor restrictions

    beginning of year $1,060,372 · end of year $680,749

  • 28 · Net assets with donor restrictions

    beginning of year $704,465 · end of year $3,250,619

Mission and programs · 2024

Mission

BY LEARNING, SHARING AND GROWING, MARKETUMBRELLA.ORG (MUO) CULTIVATES COMMUNITY MARKETS THAT UTILIZE LOCAL RESOURCES TO BOLSTER AUTHENTIC LOCAL TRADITIONS. MUO BELIEVES THAT AMBITIOUS SOCIAL, HEALTH, ENVIRONMENTAL AND FINANCIAL GOALS ARE ACHIEVED IF TRUST AND RESPECT ARE PRESENT. MUO'S PROGRAMS INVOLVE ASSISTING OTHER MARKETS TO MEASURE THEIR OWN ECONOMIC IMPACT USING THEIR OWN DEVELOPED TOOLS, HOSTING WORKSHOPS IN DEVELOPING FUNDING STRATEGIES AND BEST PRACTICES, AND LAUNCHING AND CONDUCTING A NUMBER OF PROGRAMS THAT TARGET SPECIFIC AGRICULTURALLY BASED ENTERPRISES. MUO SERVES BOTH RESEARCH AND PRACTITIONER BY TESTING THEORIES ABOUT PUBLIC MARKETS VIA THE OPERATION OF ITS LONGEST RUNNING PROGRAM, THE CRESCENT CITY FARMERS MARKET.

  • CRESCENT CITY FARMERS MARKET (CCFM) IS THE HALLMARK PROJECT FOR MUO, WHERE STAFF AND LOCAL VENDORS PROVIDE A PROFESSIONALLY RUN FARMERS MARKET WITH THREE WEEKLY MARKETS IN ORLEANS PARISH. THROUGH NUTRITION INCENTIVE AND EDUCATION PROGRAMS, CCFM ENSURES THAT EVERYONE FROM KIDS TO SENIORS HAS ACCESS TO HEALTHY LOCAL FOODS. THE CCFM IS INSTRUMENTAL IN BRINGING THE COMMUNITY TOGETHER WITH LOCAL FOOD PRODUCERS AS THEY SHARE INFORMATION AND TRANSACT BUSINESS.

    Expenses $86,427

  • MARKET MATCH - MUO BELIEVES FARMERS MARKETS SHOULD BENEFIT FARMERS, SHOPPERS, AND THE WIDER COMMUNITY. THROUGH MARKET MATCH, MUO OFFERS INCENTIVES TO CONSUMERS WITH HIGH NEED TO PURCHASE THE BEST LOCAL PRODUCE AVAILABLE AT MUO MARKETS AND AT PARTNER RETAILERS ACROSS NEW ORLEANS. MUO'S PROGRAM GREAUX THE GOOD FURTHER EXPANDS THE REACH OF NUTRITION INCENTIVES TO DIRECT-TO-CONSUMER OUTLETS ACROSS LOUISIANA.

    Expenses $984,240 · Grants $265,163

  • GREAUX THE GOOD LOUISIANA GIVES DIRECT-TO-CONSUMER FOOD PURVEYORS (SUCH AS FARMERS MARKETS, FARM STANDS, AND PRODUCE STANDS) THE OPPORTUNITY TO CREATE OR EXPAND NUTRITION INCENTIVE PROGRAMS SUCH AS A SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) OR FARMERS MARKET NUTRITION PROGRAM (FMNP).

    Expenses $285,939

  • LOCAL AGRICULTURE MARKET PROGRAM ARE USDA FUNDED GRANTS UTILIZED TO AID IN THE SUPPORT AND PROMOTION OF DIRECT PRODUCER-TO-CONSUMER MARKETING PROJECTS SUCH AS FARMERS MARKETS, COMMUNITY-SUPPORTED AGRICULTURE PROGRAMS, ROADSIDE STANDS, AND AGRITOURISM.EDUCATION AND ADVOCACY MUO CONDUCTS GRASSROOTS EDUCATION AND ADVOCACY TO IMPROVE OPPORTUNITIES FOR PEOPLE TO ACCESS HEALTHY FOOD IN THEIR COMMUNITIES.

    Expenses $435,400 · Grants $204,323

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Elisa Munoz-Miller

    PRESIDENT

    Total calculated
    $0
    Hours/week
    2

  • Avery Corenswet

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    2

  • Amy Corcoran

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Eleni Sallinger

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Caroline Gray

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Sara Lewis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Sharon Courtney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Edward Jurgielewicz III

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Esteban Gerhsanik

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Jacob Young

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Lindsey Navarro

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Khai Nguyen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Ashley Weber

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • David Baker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Rusty Gaude

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Angelina Harrison

    EXECUTIVE DIRECTOR

    Total calculated
    $110,171
    From this org
    $86,031
    From related orgs
    $0
    Other
    $24,140
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202543219349320479

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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