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Nonprofiteer
← PROGRESSIVE INC

Form 990 for tax year 2024

Filed by PROGRESSIVE INC.

Totals

Total revenue
$1,562,833
Total expenses
$1,244,689
Contributions and grants received
$1,244,160
Grants paid
$0
Program service revenue
$266,918
Investment income
$35,002
Other revenue
$16,753
Total assets, end of year
$999,181
Total liabilities, end of year
$204,696
Net assets or fund balances, end of year
$794,485
Program services expenses (Part IX)
$842,492
Management and general expenses
$202,296
Fundraising expenses
$199,901
Program service expenses (Part III)
$842,492

Program services were 67.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $20,091

  • 1f · All other contributions, gifts and grants

    $1,224,069

  • 1g · Noncash contributions included above

    $1,500

  • 2a · Program service revenue: SUBSCRIPTION INCOME

    total $265,543 · related or exempt $265,543

  • 2b · Program service revenue: ADVERTISING REVENUE

    total $1,375 · unrelated business $1,375

  • 3 · Investment income

    total $35,002 · excluded $35,002

  • 11a · Other revenue: MAILING LIST RENTALS

    total $15,265 · excluded $15,265

  • 11d · All other revenue

    total $1,488 · excluded $1,488

  • 11e · Other revenue, total

    $16,753

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $171,576 · program services $105,982 · management and general $33,629 · fundraising $31,965

  • 7 · Other salaries and wages

    total $246,616 · program services $152,335 · management and general $48,338 · fundraising $45,943

  • 8 · Pension plan contributions

    total $11,121 · program services $6,869 · management and general $2,180 · fundraising $2,072

  • 9 · Other employee benefits

    total $26,834 · program services $16,575 · management and general $5,259 · fundraising $5,000

  • 10 · Payroll taxes

    total $28,906 · program services $17,855 · management and general $5,666 · fundraising $5,385

  • 11c · Fees: accounting

    total $18,600 · management and general $18,600

  • 11e · Fees: professional fundraising services

    total $18,145 · fundraising $18,145

  • 11g · Fees: other

    total $425,584 · program services $356,827 · management and general $1,375 · fundraising $67,382

  • 13 · Office expenses

    total $126,667 · program services $71,795 · management and general $41,937 · fundraising $12,935

  • 16 · Occupancy

    total $10,690 · management and general $10,690

  • 17 · Travel

    total $2,515 · management and general $2,515

  • 19 · Conferences, conventions and meetings

    total $8,240 · program services $6,374 · management and general $388 · fundraising $1,478

  • 20 · Interest

    total $170 · fundraising $170

  • 23 · Insurance

    total $26,917 · management and general $26,917

  • 24a · Other expenses: PRINTING AND PUBLICATIO

    total $99,969 · program services $96,525 · fundraising $3,444

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $3,996 · management and general $3,391 · fundraising $605

  • 24e · All other expenses

    total $18,143 · program services $11,355 · management and general $1,411 · fundraising $5,377

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $86,872 · end of year $35,813

  • 2 · Savings and temporary cash investments

    beginning of year $604,537 · end of year $906,430

  • 4 · Accounts receivable

    beginning of year $9,825 · end of year $16,548

  • 9 · Prepaid expenses and deferred charges

    beginning of year $24,855 · end of year $21,772

  • 10a · Land, buildings and equipment: cost or other basis

    $5,218

  • 10b · Land, buildings and equipment: accumulated depreciation

    $5,218

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $17,076 · end of year $18,618

  • 17 · Accounts payable and accrued expenses

    beginning of year $41,423 · end of year $54,968

  • 19 · Deferred revenue

    beginning of year $226,943 · end of year $149,728

  • 27 · Net assets without donor restrictions

    beginning of year $353,927 · end of year $693,561

  • 28 · Net assets with donor restrictions

    beginning of year $120,872 · end of year $100,924

Mission and programs · 2024

Mission

THE PROGRESSIVE, INC. PUBLISHES THE PROGRESSIVE MAGAZINE, DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.

Activities or mission (Part I)

PUBLISH THE PROGRESSIVE MAGAZINE, DISTRIBUTE EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.

  • EDITORIAL COSTS ENCOMPASS THE PERSONNEL EXPENSES OF THOSE WHO SELECT, EDIT, AND WRITE MATERIAL FOR THE MAGAZINE AND THE ASSOCIATED EXPENSES INVOLVED WITH SUPPORTING THOSE ACTIVITIES.

    Expenses $398,636

  • CIRCULATION COSTS INCLUDE ALL RELATED PRINTING, DISTRIBUTING, AND PROMOTING COSTS OF THE PROGRESSIVE'S MONTHLY PUBLICATION, THE PROGRESSIVE, WHICH IS DISTRIBUTED TO APPROXIMATELY 30,000 SUBSCRIBERS AND RETAILERS EACH MONTH.

    Expenses $304,434 · Revenue $265,543

  • PROMOTIONS INCLUDES SELLING ADVERTISING SPACE IN THE MAGAZINE.

    Expenses $61,252

  • Expenses $78,170

As filed on the 2024 return.

Listed in Part VII

  • James Friedman

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • William White

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Norman Stockwell

    PUBLISHER/SECRETARY

    Total calculated
    $89,613
    From this org
    $84,710
    From related orgs
    $0
    Other
    $4,903
    Hours/week
    40

  • Daniel Libby

    DEVELOPMENT DIRECTOR

    Total calculated
    $81,963
    From this org
    $70,999
    From related orgs
    $0
    Other
    $10,964
    Hours/week
    40

  • Michael Apple

    AT-LARGE MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Ed Angelina

    AT-LARGE MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Mimi Goldberg

    AT-LARGE MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Sue Collins

    AT-LARGE MEMBER

    Total calculated
    $0
    Hours/week
    5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.2
Source object
202523179349308602

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