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Nonprofiteer
← KEEP CINCINNATI BEAUTIFUL INC

Form 990 for tax year 2024

Filed by KEEP CINCINNATI BEAUTIFUL INC.

Totals

Total revenue
$2,396,241
Total expenses
$1,913,571
Contributions and grants received
$2,348,453
Grants paid
$448,171
Program service revenue
$0
Investment income
$7,144
Other revenue
$40,644
Total assets, end of year
$3,514,265
Total liabilities, end of year
$2,360,773
Net assets or fund balances, end of year
$1,153,492
Program services expenses (Part IX)
$871,243
Management and general expenses
$955,906
Fundraising expenses
$86,422
Program service expenses (Part III)
$871,243

Program services were 45.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $32,250

  • 1e · Government grants (contributions)

    $1,553,240

  • 1f · All other contributions, gifts and grants

    $762,963

  • 1g · Noncash contributions included above

    $43,644

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $6,464 · excluded $6,464

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $680

  • 7b · Less cost or other basis and sales expenses

    securities $0

  • 7c · Gain or loss

    securities $680 · other assets $0

  • 7d · Net gain or loss

    total $680 · excluded $680

  • 8a · Fundraising events: gross income

    $64,880

  • 8a · Fundraising events: contributions included on line 1c

    $32,250

  • 8b · Fundraising events: direct expenses

    $24,236

  • 8c · Net income from fundraising events

    total $40,644 · excluded $40,644

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $354,371 · program services $354,371

  • 2 · Grants to domestic individuals

    total $93,800 · program services $93,800

  • 5 · Compensation of officers, directors and key employees

    total $117,414 · program services $23,884 · management and general $93,530

  • 7 · Other salaries and wages

    total $650,516 · program services $139,575 · management and general $510,941

  • 9 · Other employee benefits

    total $84,464 · management and general $84,464

  • 10 · Payroll taxes

    total $59,274 · program services $12,808 · management and general $46,466

  • 11a · Fees: management

    total $160 · management and general $160

  • 11c · Fees: accounting

    total $15,700 · management and general $15,700

  • 11e · Fees: professional fundraising services

    total $62,500 · fundraising $62,500

  • 11f · Fees: investment management

    total $0 · program services $0

  • 11g · Fees: other

    total $188,903 · program services $74,028 · management and general $114,875 · fundraising $0

  • 12 · Advertising and promotion

    total $3,916 · program services $620 · fundraising $3,296

  • 13 · Office expenses

    total $32,435 · program services $22,155 · management and general $7,417 · fundraising $2,863

  • 14 · Information technology

    total $30,142 · program services $5,637 · management and general $17,090 · fundraising $7,415

  • 16 · Occupancy

    total $22,051 · program services $13,850 · management and general $8,201

  • 17 · Travel

    total $7,478 · program services $1,585 · management and general $5,803 · fundraising $90

  • 19 · Conferences, conventions and meetings

    total $1,731 · program services $1,313 · management and general $418

  • 20 · Interest

    total $700 · management and general $700

  • 22 · Depreciation, depletion and amortization

    total $13,073 · management and general $13,073

  • 23 · Insurance

    total $20,440 · management and general $16,444 · fundraising $3,996

  • 24a · Other expenses: Supplies Program

    total $127,092 · program services $121,736 · management and general $1,934 · fundraising $3,422

  • 24b · Other expenses: Miscellaneous Expense

    total $10,553 · program services $334 · management and general $10,219

  • 24c · Other expenses: Equipment Expense

    total $6,109 · program services $3,342 · management and general $2,157 · fundraising $610

  • 24d · Other expenses: Membership Dues

    total $5,273 · program services $440 · management and general $4,108 · fundraising $725

  • 24e · All other expenses

    total $5,476 · program services $1,765 · management and general $2,206 · fundraising $1,505

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $48,761 · end of year $88,841

  • 3 · Pledges and grants receivable

    beginning of year $339,528 · end of year $321,417

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $3,720

  • 10a · Land, buildings and equipment: cost or other basis

    $332,687

  • 10b · Land, buildings and equipment: accumulated depreciation

    $150,277

  • 10c · Land, buildings and equipment, net

    beginning of year $1,471,899 · end of year $182,410

  • 11 · Investments: publicly traded securities

    beginning of year $136,396 · end of year $75,706

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $26,979 · end of year $2,845,891

  • 17 · Accounts payable and accrued expenses

    beginning of year $268,401 · end of year $1,157,226

  • 19 · Deferred revenue

    beginning of year $0 · end of year $24,937

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $1,160,050 · end of year $1,160,050

  • 25 · Other liabilities

    beginning of year $40,132 · end of year $18,560

  • 27 · Net assets without donor restrictions

    beginning of year $382,277 · end of year $142,238

  • 28 · Net assets with donor restrictions

    beginning of year $176,423 · end of year $1,011,254

Mission and programs · 2024

Mission

Keep Cincinnati Beautiful is an award-winning not for profit organization educating and encouraging individuals to take greater responsibility for improving their community environments.

Activities or mission (Part I)

To provide promotional and educational services to beautify the city of Cincinnati.

  • Our Arts Program brings color and vibrancy to Cincinnati neighborhoods, demonstrating commitment to and care for overlooked spaces. We saw a decrease of 26% blight and 18% crime in the areas we served in 2024. We believe that through collaboration art is a catalyst for community transformation. Working in partnership with neighborhoods, non-profits, local companies, and other artists, our team alongside volunteers artistically improve and reimagine neglected spaces. Eyesores in a community like vacant buildings, crumbling retaining walls, abandoned alleys, and vandalized traffic boxes are transformed into community assets through site specific, dynamic works of art. Collectively our work aims to reduce blight, crime, and litter, while increasing economic development and access to public art. Our multifaceted artistic approach to neighborhood improvement and engagement serve as positive interventions to promote equity and improve the quality of life for all residents of Cincinnati.

    Expenses $115,892 · Grants $17,153

  • Over the past 20 years, KCB has provided free educational opportunities to a variety of groups with the goal of cultivating community stewardship and the connection between people, passion, and place. In 2024 we reached 1083 students through 36 departmental events. Our current education initiatives feature a hands-on approach to learning, allowing students to get out of the classroom and learn new skills. We hope these good stewards become future leaders in their communities who work alongside the city and community partners like KCB to envision and actualize a greener Cincinnati. Our Tree the CRC initiative supports the 2023 Green Cincinnati Plan to increase equity of the urban tree canopy focusing on Cincinnati Recreation Centers and playgrounds in areas of the city that are currently under the 40% the Green Cincinnati Plan seeks to maintain. This year nearly 200 students earned community service hours toward their graduation seals participating in the program. In the pilot year of our new Roots to Boots initiative, a paid workforce development program that prepares young adults for careers in horticulture, landscaping, and greenspace management we saw the completion of over 1200 hours of in-field experience actualized. The goal of the program is that by offering hands-on, in-field experience, paired with skill-building and exposure this will lead to real career pathways and employers in the green economy for participants.

    Expenses $111,621 · Grants $33,833

  • Our Greenspace and Environmental Services programs are aimed at helping improve neighborhoods across Cincinnati where ecological issues occur, equitable life is not flourishing, and consequential community infrastructures are in need of support. Through our Spaces to Places projects we aim to provide assistance for Cincinnatians by turning overgrown, vacant spaces into clean, green, healthy, and beautiful places filled with life in the neighborhoods of our wonderful Queen City. The goal of the program is to be able to build equitable and healthy communities by encouraging people to restore underutilized public spaces into socially, culturally, and environmentally responsible spaces that reflect the social character of the neighborhood. Through strategic community partnerships and a strong working relationship with the Cincinnati Police Department, Department of Public Services, and the Hamilton County Sheriff's Office, we also are working to eradicate illegal dumping through dumpsite monitoring and volunteer cleanup days. Together we cleaned up 247,483 pounds of debris (roughly the size of one blue whale) this past fiscal year. We had 1350+ vehicles participate in our Don't Dump the 'Nati events throughout our 9 event season.

    Expenses $110,058 · Grants $47,044

  • Part of the core mission of our organization is to uplift community-driven beautification efforts. We utilize community engagement in all of our program areas to ensure the goals that we work towards are in line with the wants and needs of the neighborhoods we work in. Working alongside stakeholders, partners, and residents allows us to be intentional in our efforts to equitably improve our city's public spaces. This collaboration allows us to understand the unique challenges and opportunities within each neighborhood, fostering a sense of ownership and pride among residents. The Safe and Clean initiative is intended for projects based on crime prevention through environmental design where improved beautification enhances community ownership and reduces violence. This funding is open for organizations prioritizing youth-led initiatives to promote positive physical changes in neighborhoods. Specific focus points are established for each grant cycle and include priorities like engaging youth leaders, promoting physical changes in environment and shared spaces, implementing crime prevention principles through environmental design, enhancing community ownership, and focusing on high-crime neighborhoods. The program was able to fund 24 projects in the last fiscal year contributing to an 18% decrease in crime for areas served. In addition our community engagement initiatives like Adopt-a-Spot saw to 138 community-led cleanups with 250 Adopt-a-Spot champions covering over 1,000 acres of public land.

    Expenses $533,672 · Grants $350,141

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Courtney Reitman-Deinlein

    Board Chair

    Total calculated
    $0
    Hours/week
    2
  • Geoffrey Leder

    Board Secretary

    Total calculated
    $0
    Hours/week
    2
  • Jamie Turner

    Board Treasurer

    Total calculated
    $0
    Hours/week
    2
  • Kari Armbruster

    Board Vice Chair

    Total calculated
    $0
    Hours/week
    2
  • Kate Reed

    Board Governance Chair

    Total calculated
    $0
    Hours/week
    2
  • Alen Amini

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Barb Wriston-Ruddy

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Benjamin Bowles

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Bri Kramer

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Brooke Rapp

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Damany Abernathy

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Dan Schimberg

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • David Castillo Gocher

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Dean Ferrier

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Erin O'Grady

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Kate Fortlage

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Kathleen Crawford

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Katie Cannon-Sprague

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Kyle Ludlow

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Lesley Schaefer Koth

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Megan Okun

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Michael Golden

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Rosalyn Whickum

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Roseann Hassey

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Tim O'Connell

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Veta Uddin

    Board Member

    Total calculated
    $0
    Hours/week
    2
  • Jonathan Adee

    Executive Director

    Total calculated
    $117,414
    From this org
    $111,313
    From related orgs
    $0
    Other
    $6,101
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • KCB Gilbert Holdings LLC

    Holding · OH · income $0 · assets $0

    Directly controlled by Keep Cincinnati Beautiful Inc

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2026
IRS schema version
2024v5.1
Source object
202611359349301226

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