Form 990 for tax year 2024
Filed by GOODWILL INDUSTRIES OF WEST MICHIGAN INC.
Totals
- Total revenue
- $30,331,883
- Total expenses
- $30,111,685
- Contributions and grants received
- $6,902,236
- Grants paid
- $0
- Program service revenue
- $22,483,712
- Investment income
- $750,630
- Other revenue
- $195,305
- Total assets, end of year
- $44,906,112
- Total liabilities, end of year
- $11,306,082
- Net assets or fund balances, end of year
- $33,600,030
- Program services expenses (Part IX)
- $26,298,431
- Management and general expenses
- $3,786,169
- Fundraising expenses
- $27,085
- Program service expenses (Part III)
- $26,298,431
Program services were 87.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1a · Federated campaigns
$22,944
-
1f · All other contributions, gifts and grants
$6,879,292
-
1g · Noncash contributions included above
$5,154,493
-
2a · Program service revenue: RETAIL & DONATED GOODS PROGRAM
total $20,029,776 · related or exempt $20,029,776
-
2b · Program service revenue: WORKFORCE DEVELOPMENT SERVICES
total $1,839,999 · related or exempt $1,839,999
-
2c · Program service revenue: INDUSTRIAL & COMMERCIAL SERVICES
total $613,937 · related or exempt $368,182 · unrelated business $245,755
-
3 · Investment income
total $308,256 · excluded $308,256
-
6a · Gross rents
real property $195,305
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $195,305
-
6d · Net rental income or loss
total $195,305 · excluded $195,305
-
7a · Gross sales of assets other than inventory
securities $2,865,537 · other assets $506
-
7b · Less cost or other basis and sales expenses
securities $2,423,669 · other assets $0
-
7c · Gain or loss
securities $441,868 · other assets $506
-
7d · Net gain or loss
total $442,374 · excluded $442,374
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $404,132 · management and general $404,132
-
7 · Other salaries and wages
total $11,036,867 · program services $9,899,200 · management and general $1,137,667
-
8 · Pension plan contributions
total $520,299 · program services $423,622 · management and general $96,677
-
9 · Other employee benefits
total $1,654,317 · program services $1,540,515 · management and general $113,802
-
10 · Payroll taxes
total $1,116,529 · program services $997,655 · management and general $118,874
-
11b · Fees: legal
total $30,206 · program services $28,180 · management and general $2,026
-
11c · Fees: accounting
total $26,930 · management and general $26,930
-
11f · Fees: investment management
total $64,412 · management and general $64,412
-
11g · Fees: other
total $1,687,555 · program services $1,637,962 · management and general $44,493 · fundraising $5,100
-
12 · Advertising and promotion
total $39,180 · program services $16,347 · management and general $15,890 · fundraising $6,943
-
16 · Occupancy
total $3,629,241 · program services $3,385,976 · management and general $243,265
-
17 · Travel
total $90,594 · program services $77,151 · management and general $13,443
-
19 · Conferences, conventions and meetings
total $23,048 · management and general $9,089 · fundraising $13,959
-
22 · Depreciation, depletion and amortization
total $896,196 · program services $594,239 · management and general $301,957
-
23 · Insurance
total $242,337 · program services $160,719 · management and general $81,618
-
24a · Other expenses: COST OF GOODS SOLD
total $5,134,617 · program services $5,134,617
-
24b · Other expenses: SUPPLIES
total $1,486,738 · program services $1,236,228 · management and general $250,453 · fundraising $57
-
24c · Other expenses: MISCELLANEOUS
total $913,663 · program services $314,670 · management and general $598,297 · fundraising $696
-
24d · Other expenses: POSTAGE & SHIPPING
total $369,114 · program services $365,043 · management and general $4,069 · fundraising $2
-
24e · All other expenses
total $745,710 · program services $486,307 · management and general $259,075 · fundraising $328
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $38,327 · end of year $38,715
-
2 · Savings and temporary cash investments
beginning of year $4,962,690 · end of year $4,065,909
-
4 · Accounts receivable
beginning of year $536,675 · end of year $428,329
-
8 · Inventories for sale or use
beginning of year $378,818 · end of year $394,970
-
9 · Prepaid expenses and deferred charges
beginning of year $328,798 · end of year $343,958
-
10a · Land, buildings and equipment: cost or other basis
$26,855,469
-
10b · Land, buildings and equipment: accumulated depreciation
$11,540,835
-
10c · Land, buildings and equipment, net
beginning of year $14,445,588 · end of year $15,314,634
-
11 · Investments: publicly traded securities
beginning of year $10,670,032 · end of year $10,335,534
-
15 · Other assets
beginning of year $14,715,867 · end of year $13,984,063
-
17 · Accounts payable and accrued expenses
beginning of year $1,976,175 · end of year $1,512,914
-
23 · Secured mortgages and notes payable
beginning of year $3,381,198 · end of year $3,002,815
-
25 · Other liabilities
beginning of year $7,747,455 · end of year $6,790,353
-
27 · Net assets without donor restrictions
beginning of year $32,971,967 · end of year $33,600,030
Mission and programs · 2024
Mission
GOODWILL BELIEVES THAT WORK HAS THE POWER TO TRANSFORM LIVES AND PLAYS A CRITICAL ROLE IN ACHIEVING SECURITY, INDEPENDENCE, SELF-WORTH, PRIDE, AND RESPECT. GOODWILL'S VISION IS THAT EVERY PERSON HAS A PATHWAY TO MEANINGFUL AND SUSTAINING WORK. THE AGENCY OFFERS A BROAD RANGE OF JOB TRAINING PROGRAMS AND EMPLOYMENT PLACEMENT SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS, AND ALSO PROVIDES WRAPAROUND SUPPORT SERVICES SUCH AS MONEY MANAGEMENT TRAINING, FREE TAX PREPARATION ASSISTANCE, AND COMMUNITY RESOURCE REFERRALS. FOR A FULL DESCRIPTION OF GOODWILL'S MISSION-BASED PROGRAMS AND SERVICES, PLEASE VISIT GOODWILLWM.ORG.
Activities or mission (Part I)
GOODWILL INDUSTRIES OF WEST MICHIGAN'S MISSION IS CHANGING LIVES THROUGH THE POWER OF WORK.
-
RETAIL AND DONATED GOODS PROGRAM SERVICES. GOODWILL INDUSTRIES OF WEST MICHIGAN ACCEPTS DONATED CLOTHING AND OTHER HOUSEHOLD GOODS FROM THE PUBLIC AND SELLS THESE DONATIONS AT GOODWILL'S 18 COMMUNITY-BASED RETAIL AND OUTLET STORES, AS WELL AS ONLINE. THE REVENUE FROM THE SALE OF THESE GOODS SUPPORTS GOODWILL'S MISSION-BASED EMPLOYMENT AND TRAINING PROGRAMS AND SERVICES. GOODWILL'S RETAIL DIVISION ALSO PROVIDES TIME-LIMITED ON-THE-JOB TRAINING AND WORK EXPERIENCE FOR PEOPLE ENROLLED IN GOODWILL PROGRAMMING. CLOTHING AND OTHER GOODS NOT SUITABLE FOR RESALE IN GOODWILL STORES ARE SORTED AND SOLD TO VARIOUS RECYCLERS OR SALVAGE BROKERS FOR THE GREATEST VALUE, DIVERTING AS MUCH AS POSSIBLE FROM THE WASTE STREAM. GOODWILL IS FOCUSED ON MAXIMIZING DONATION VALUE FOR ITS MISSION-BASED WORKFORCE DEVELOPMENT SERVICES, AS WELL AS REDUCING WASTE. IN 2024, GOODWILL INDUSTRIES OF WEST MICHIGAN DIVERTED 10.8 MILLION POUNDS OF MATERIAL FROM LOCAL LANDFILLS.
Expenses $21,176,320 · Revenue $20,029,776
-
GOODWILL JANITORIAL SERVICES AND SUSTAINABILITY/RECYCLING DIVISION. GOODWILL INDUSTRIES OF WEST MICHIGAN CREATES EMPLOYMENT AND JOB TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT THROUGH ITS VARIOUS BUSINESS LINES. GOODWILL'S JANITORIAL SERVICES DIVISION PROVIDES COMPREHENSIVE JANITORIAL SERVICES, COMMERCIAL FLOOR CARE, AND CARPET CLEANING THROUGH WORK CONTRACTED WITH AREA BUSINESSES. GOODWILL'S SUSTAINABILITY/RECYCLING DIVISION PARTNERS WITH AREA BUSINESSES TO RECYCLE OR RESELL CORPORATE ASSETS SUCH AS OFFICE FURNITURE AND ELECTRONICS AND COMPUTERS. THROUGH A COMBINATION OF RECYCLING AND REUSE PRACTICES, GOODWILL ENSURES EACH DONATED ASSET REACHES ITS BEST DESTINATION FOR MAXIMUM VALUE AND MINIMAL WASTE. THE DIVISION ALSO PROVIDES FREE COMPUTER AND TV RECYCLING TO THE COMMUNITY. COMPUTERS, TVS, AND OTHER COMPUTER-RELATED ELECTRONICS ARE COLLECTED AT GOODWILL RETAIL AND DONATION LOCATIONS AND REFURBISHED OR RECYCLED. THE PROGRAM DIVERTS MILLIONS OF POUNDS OF WASTE FROM MICHIGAN LANDFILLS AND PROVIDES JOB AND TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER DISADVANTAGES.
Expenses $1,882,896 · Revenue $254,584
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WORKFORCE DEVELOPMENT SERVICES. GOODWILL INDUSTRIES OF WEST MICHIGAN PROVIDES JOB TRAINING AND CAREER SERVICES, AS WELL AS JOB PLACEMENT OPPORTUNITIES AND POST-EMPLOYMENT SUPPORT TO INDIVIDUALS WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT. IN 2024, GOODWILL SERVED 3,327 PEOPLE 413 OF WHOM WERE PLACED INTO COMPETITIVE JOBS IN THE COMMUNITY. GOODWILL OFFERS A BROAD RANGE OF MISSION-BASED TRAINING PROGRAMS AND SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS. SOME PEOPLE FIND THEIR WAY TO GOODWILL BECAUSE OF LIMITED SKILLS OR WORK HISTORY, SOME HAVE PHYSICAL OR DEVELOPMENTAL DISABILITIES, WHILE OTHERS ARE REFERRED BY COLLABORATING PARTNER ORGANIZATIONS. GOODWILL COLLABORATES AND PARTNERS WITH A VARIETY OF OTHER ORGANIZATIONS AND BUSINESSES IN THE COMMUNITY TO ENHANCE AND BROADEN OPPORTUNITIES AND SERVICES FOR ITS PROGRAM PARTICIPANTS. IN 2024, GOODWILL LAUNCHED THREE NEW VOCATIONAL CERTIFICATION PROGRAMS WITH FREE, ON-SITE CHILD CARE FOR ITS PROGRAM PARTICIPANTS. THE NEW CERTIFICATION PROGRAMS ARE: HVAC-R, FORKLIFT OPERATOR, AND CUSTOMER CARE PROFESSIONAL. IN 2024, WE ALSO EXPANDED AND STRENGTHENED OUR COMMUNITY PARTNERSHIPS TO OFFER HOUSING ASSISTANCE, CHILD CARE ASSISTANCE, ENGLISH AS A SECOND LANGUAGE CLASSES, AND GED AND HIGH SCHOOL DIPLOMA INSTRUCTION, ON SITE AT OUR CAREER CENTER.OTHER PROGRAMS AND SERVICES OFFERED IN 2024 INCLUDE: EMPOWERING EX-OFFENDERS IN TRANSITION (EXIT) PROGRAM, OFFENDER SUCCESS (OS), SUPPORTIVE TRANSITIONAL EMPLOYMENT PROGRAMMING (STEP), JANITORIAL OCCUPATIONAL TRAINING (JOT), SUPPORTIVE SERVICES FOR VETERAN FAMILIES (SSVF) PROGRAM, RENTING WITH CONFIDENCE CLASS, AND MORE. THE GOODWILL CAREER CENTER ALSO OFFERS EMPLOYMENT SERVICES AND RELATED SUPPORT TO PEOPLE LOOKING FOR WORK, OR SEEKING HELP IN ADVANCING THEIR CAREERS. FREE SERVICES INCLUDE: JOB SEARCH ASSISTANCE, RESUME DEVELOPMENT, INTERVIEW COACHING, CAREER EXPLORATION, BASIC COMPUTER TRAINING, AND MORE. ADDITIONALLY, WORKFORCE DEVELOPMENT SERVICES PROVIDES A VARIETY OF SUPPORTS SUCH AS FINANCIAL LITERACY COACHING AND FREE TAX PREPARATION SERVICES FOR LOW- TO MODERATE-INCOME INDIVIDUALS AND FAMILIES. IN 2024, GOODWILL'S VOLUNTEER INCOME TAX PROGRAM PROCESSED 2,339 TAX RETURNS RESULTING IN MORE THAN $2.8 MILLION TO THE WEST MICHIGAN COMMUNITY.
Expenses $3,239,215 · Revenue $1,839,999
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Diana OsbornDIANA OSBORN
BOARD CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Alan SteinmanALAN STEINMAN
FIRST VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Nancy MillerNANCY MILLER
SECOND VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Bruce SpoelmanBRUCE SPOELMAN
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Janelle MairJANELLE MAIR
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Harold BurrellHAROLD BURRELL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Clinton ToddCLINTON TODD
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kaslena HusseyKASLENA HUSSEY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
John JohnstonJOHN JOHNSTON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Paul GilbertPAUL GILBERT
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Todd BramerTODD BRAMER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
David TimmerDAVID TIMMER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Cyndi LangloisCYNDI LANGLOIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
George JohnsonGEORGE JOHNSON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jeanette HoyerJEANETTE HOYER
PRESIDENT & CEO
- Total calculated
- $234,463
- From this org
- $195,448
- From related orgs
- $0
- Other
- $39,015
- Hours/week
- 35 + 15 related
Schedule J breakdown matched by us
- Base
- $190,907
- Bonus
- $4,541
- Other
- $0
- Deferred
- $17,812
- Nontaxable benefits
- $21,203
- Filer's total
- $234,463
-
Rick SnellenbergerRICK SNELLENBERGER
CHIEF FINANCIAL OFFICER
- Total calculated
- $169,669
- From this org
- $128,134
- From related orgs
- $0
- Other
- $41,535
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $127,876
- Bonus
- $258
- Other
- $0
- Deferred
- $12,756
- Nontaxable benefits
- $28,779
- Filer's total
- $169,669
-
Kristin GarrisKRISTIN GARRIS
CWO
- Total calculated
- $148,912
- From this org
- $135,662
- From related orgs
- $0
- Other
- $13,250
- Hours/week
- 40
-
Nicholas CarlsonNICHOLAS CARLSON
SUSTAINABILITY DIRECTOR
- Total calculated
- $152,689
- From this org
- $113,143
- From related orgs
- $0
- Other
- $39,546
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $113,083
- Bonus
- $60
- Other
- $0
- Deferred
- $10,767
- Nontaxable benefits
- $28,779
- Filer's total
- $152,689
-
Steve JacksonSTEVE JACKSON
RETAIL OPERATION DIRECTOR
- Total calculated
- $140,765
- From this org
- $108,014
- From related orgs
- $0
- Other
- $32,751
- Hours/week
- 40
-
Ryan RisleyRYAN RISLEY
OPERATIONS DIRECTOR
- Total calculated
- $120,195
- From this org
- $109,519
- From related orgs
- $0
- Other
- $10,676
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · TEMPORARY STAFFING SERVICES · MI · controlled entity
Directly controlled by GOODWILL INDUSTRIES OF WEST MICHIGAN INC
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
WEST MICHIGAN SUSTAINABLE SOLUTIONS LLC
ADMINISTRATION · MI · income -$360,918 · assets $3,441,376
Related partnerships
Part III: related organizations taxable as a partnership, with the filer's share.
-
BLUE OX LLC
MANUFACTURING · MI · 40% owned · share of income -$298,414 · share of assets $3,503,630
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 17 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202503219349300445
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