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GOODWILL INDUSTRIES OF WEST MICHIGAN INC

EIN 38-1357148 MUSKEGON, MI

Revenue 2024
$30,331,883
Expenses 2024
$30,111,685

Program services were 87.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
Classification
1000
Street
271 E APPLE AVE

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

GOODWILL BELIEVES THAT WORK HAS THE POWER TO TRANSFORM LIVES AND PLAYS A CRITICAL ROLE IN ACHIEVING SECURITY, INDEPENDENCE, SELF-WORTH, PRIDE, AND RESPECT. GOODWILL'S VISION IS THAT EVERY PERSON HAS A PATHWAY TO MEANINGFUL AND SUSTAINING WORK. THE AGENCY OFFERS A BROAD RANGE OF JOB TRAINING PROGRAMS AND EMPLOYMENT PLACEMENT SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS, AND ALSO PROVIDES WRAPAROUND SUPPORT SERVICES SUCH AS MONEY MANAGEMENT TRAINING, FREE TAX PREPARATION ASSISTANCE, AND COMMUNITY RESOURCE REFERRALS. FOR A FULL DESCRIPTION OF GOODWILL'S MISSION-BASED PROGRAMS AND SERVICES, PLEASE VISIT GOODWILLWM.ORG.

Activities or mission (Part I)

GOODWILL INDUSTRIES OF WEST MICHIGAN'S MISSION IS CHANGING LIVES THROUGH THE POWER OF WORK.

  • RETAIL AND DONATED GOODS PROGRAM SERVICES. GOODWILL INDUSTRIES OF WEST MICHIGAN ACCEPTS DONATED CLOTHING AND OTHER HOUSEHOLD GOODS FROM THE PUBLIC AND SELLS THESE DONATIONS AT GOODWILL'S 18 COMMUNITY-BASED RETAIL AND OUTLET STORES, AS WELL AS ONLINE. THE REVENUE FROM THE SALE OF THESE GOODS SUPPORTS GOODWILL'S MISSION-BASED EMPLOYMENT AND TRAINING PROGRAMS AND SERVICES. GOODWILL'S RETAIL DIVISION ALSO PROVIDES TIME-LIMITED ON-THE-JOB TRAINING AND WORK EXPERIENCE FOR PEOPLE ENROLLED IN GOODWILL PROGRAMMING. CLOTHING AND OTHER GOODS NOT SUITABLE FOR RESALE IN GOODWILL STORES ARE SORTED AND SOLD TO VARIOUS RECYCLERS OR SALVAGE BROKERS FOR THE GREATEST VALUE, DIVERTING AS MUCH AS POSSIBLE FROM THE WASTE STREAM. GOODWILL IS FOCUSED ON MAXIMIZING DONATION VALUE FOR ITS MISSION-BASED WORKFORCE DEVELOPMENT SERVICES, AS WELL AS REDUCING WASTE. IN 2024, GOODWILL INDUSTRIES OF WEST MICHIGAN DIVERTED 10.8 MILLION POUNDS OF MATERIAL FROM LOCAL LANDFILLS.

    Expenses $21,176,320 · Revenue $20,029,776

  • GOODWILL JANITORIAL SERVICES AND SUSTAINABILITY/RECYCLING DIVISION. GOODWILL INDUSTRIES OF WEST MICHIGAN CREATES EMPLOYMENT AND JOB TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT THROUGH ITS VARIOUS BUSINESS LINES. GOODWILL'S JANITORIAL SERVICES DIVISION PROVIDES COMPREHENSIVE JANITORIAL SERVICES, COMMERCIAL FLOOR CARE, AND CARPET CLEANING THROUGH WORK CONTRACTED WITH AREA BUSINESSES. GOODWILL'S SUSTAINABILITY/RECYCLING DIVISION PARTNERS WITH AREA BUSINESSES TO RECYCLE OR RESELL CORPORATE ASSETS SUCH AS OFFICE FURNITURE AND ELECTRONICS AND COMPUTERS. THROUGH A COMBINATION OF RECYCLING AND REUSE PRACTICES, GOODWILL ENSURES EACH DONATED ASSET REACHES ITS BEST DESTINATION FOR MAXIMUM VALUE AND MINIMAL WASTE. THE DIVISION ALSO PROVIDES FREE COMPUTER AND TV RECYCLING TO THE COMMUNITY. COMPUTERS, TVS, AND OTHER COMPUTER-RELATED ELECTRONICS ARE COLLECTED AT GOODWILL RETAIL AND DONATION LOCATIONS AND REFURBISHED OR RECYCLED. THE PROGRAM DIVERTS MILLIONS OF POUNDS OF WASTE FROM MICHIGAN LANDFILLS AND PROVIDES JOB AND TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER DISADVANTAGES.

    Expenses $1,882,896 · Revenue $254,584

  • WORKFORCE DEVELOPMENT SERVICES. GOODWILL INDUSTRIES OF WEST MICHIGAN PROVIDES JOB TRAINING AND CAREER SERVICES, AS WELL AS JOB PLACEMENT OPPORTUNITIES AND POST-EMPLOYMENT SUPPORT TO INDIVIDUALS WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT. IN 2024, GOODWILL SERVED 3,327 PEOPLE 413 OF WHOM WERE PLACED INTO COMPETITIVE JOBS IN THE COMMUNITY. GOODWILL OFFERS A BROAD RANGE OF MISSION-BASED TRAINING PROGRAMS AND SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS. SOME PEOPLE FIND THEIR WAY TO GOODWILL BECAUSE OF LIMITED SKILLS OR WORK HISTORY, SOME HAVE PHYSICAL OR DEVELOPMENTAL DISABILITIES, WHILE OTHERS ARE REFERRED BY COLLABORATING PARTNER ORGANIZATIONS. GOODWILL COLLABORATES AND PARTNERS WITH A VARIETY OF OTHER ORGANIZATIONS AND BUSINESSES IN THE COMMUNITY TO ENHANCE AND BROADEN OPPORTUNITIES AND SERVICES FOR ITS PROGRAM PARTICIPANTS. IN 2024, GOODWILL LAUNCHED THREE NEW VOCATIONAL CERTIFICATION PROGRAMS WITH FREE, ON-SITE CHILD CARE FOR ITS PROGRAM PARTICIPANTS. THE NEW CERTIFICATION PROGRAMS ARE: HVAC-R, FORKLIFT OPERATOR, AND CUSTOMER CARE PROFESSIONAL. IN 2024, WE ALSO EXPANDED AND STRENGTHENED OUR COMMUNITY PARTNERSHIPS TO OFFER HOUSING ASSISTANCE, CHILD CARE ASSISTANCE, ENGLISH AS A SECOND LANGUAGE CLASSES, AND GED AND HIGH SCHOOL DIPLOMA INSTRUCTION, ON SITE AT OUR CAREER CENTER.OTHER PROGRAMS AND SERVICES OFFERED IN 2024 INCLUDE: EMPOWERING EX-OFFENDERS IN TRANSITION (EXIT) PROGRAM, OFFENDER SUCCESS (OS), SUPPORTIVE TRANSITIONAL EMPLOYMENT PROGRAMMING (STEP), JANITORIAL OCCUPATIONAL TRAINING (JOT), SUPPORTIVE SERVICES FOR VETERAN FAMILIES (SSVF) PROGRAM, RENTING WITH CONFIDENCE CLASS, AND MORE. THE GOODWILL CAREER CENTER ALSO OFFERS EMPLOYMENT SERVICES AND RELATED SUPPORT TO PEOPLE LOOKING FOR WORK, OR SEEKING HELP IN ADVANCING THEIR CAREERS. FREE SERVICES INCLUDE: JOB SEARCH ASSISTANCE, RESUME DEVELOPMENT, INTERVIEW COACHING, CAREER EXPLORATION, BASIC COMPUTER TRAINING, AND MORE. ADDITIONALLY, WORKFORCE DEVELOPMENT SERVICES PROVIDES A VARIETY OF SUPPORTS SUCH AS FINANCIAL LITERACY COACHING AND FREE TAX PREPARATION SERVICES FOR LOW- TO MODERATE-INCOME INDIVIDUALS AND FAMILIES. IN 2024, GOODWILL'S VOLUNTEER INCOME TAX PROGRAM PROCESSED 2,339 TAX RETURNS RESULTING IN MORE THAN $2.8 MILLION TO THE WEST MICHIGAN COMMUNITY.

    Expenses $3,239,215 · Revenue $1,839,999

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • DIANA OSBORN

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1

  • ALAN STEINMAN

    FIRST VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • NANCY MILLER

    SECOND VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • BRUCE SPOELMAN

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • JANELLE MAIR

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • HAROLD BURRELL

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • CLINTON TODD

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • KASLENA HUSSEY

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • JOHN JOHNSTON

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • PAUL GILBERT

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • TODD BRAMER

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • DAVID TIMMER

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • CYNDI LANGLOIS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • GEORGE JOHNSON

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • JEANETTE HOYER

    PRESIDENT & CEO

    Total calculated
    $234,463
    From this org
    $195,448
    From related orgs
    $0
    Other
    $39,015
    Hours/week
    35 + 15 related

    Schedule J breakdown matched by us

    Base
    $190,907
    Bonus
    $4,541
    Other
    $0
    Deferred
    $17,812
    Nontaxable benefits
    $21,203
    Filer's total
    $234,463

  • RICK SNELLENBERGER

    CHIEF FINANCIAL OFFICER

    Total calculated
    $169,669
    From this org
    $128,134
    From related orgs
    $0
    Other
    $41,535
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $127,876
    Bonus
    $258
    Other
    $0
    Deferred
    $12,756
    Nontaxable benefits
    $28,779
    Filer's total
    $169,669

  • KRISTIN GARRIS

    CWO

    Total calculated
    $148,912
    From this org
    $135,662
    From related orgs
    $0
    Other
    $13,250
    Hours/week
    40

  • NICHOLAS CARLSON

    SUSTAINABILITY DIRECTOR

    Total calculated
    $152,689
    From this org
    $113,143
    From related orgs
    $0
    Other
    $39,546
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $113,083
    Bonus
    $60
    Other
    $0
    Deferred
    $10,767
    Nontaxable benefits
    $28,779
    Filer's total
    $152,689

  • STEVE JACKSON

    RETAIL OPERATION DIRECTOR

    Total calculated
    $140,765
    From this org
    $108,014
    From related orgs
    $0
    Other
    $32,751
    Hours/week
    40

  • RYAN RISLEY

    OPERATIONS DIRECTOR

    Total calculated
    $120,195
    From this org
    $109,519
    From related orgs
    $0
    Other
    $10,676
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $30,331,883
    Expenses
    $30,111,685
    Contributions
    $6,902,236
    Grants paid
    $0
  • 2023
    Revenue
    $32,990,341
    Expenses
    $28,044,955
    Contributions
    $9,524,995
    Grants paid
    $0
  • 2022
    Revenue
    $25,744,875
    Expenses
    $24,771,146
    Contributions
    $4,289,134
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2021 · 990

    Revenue
    $24,966,806
    Expenses
    $23,150,135
    Assets (EOY)
    $34,346,585

  • 2020 · 990

    Revenue
    $20,135,082
    Expenses
    $22,318,280
    Assets (EOY)
    $32,014,054

  • 2019 · 990

    Revenue
    $23,157,009
    Expenses
    $22,491,447
    Assets (EOY)
    $33,534,219

  • 2018 · 990

    Revenue
    $22,428,554
    Expenses
    $21,229,641
    Assets (EOY)
    $31,128,976

  • 2017 · 990

    Revenue
    $20,781,469
    Expenses
    $19,945,257
    Assets (EOY)
    $31,158,203

  • 2016 · 990

    Revenue
    $21,599,645
    Expenses
    $20,273,259
    Assets (EOY)
    $29,790,492

  • 2015 · 990

    Revenue
    $20,696,309
    Expenses
    $19,684,961
    Assets (EOY)
    $28,749,698

  • 2014 · 990

    Revenue
    $21,477,548
    Expenses
    $19,783,842
    Assets (EOY)
    $24,960,693

  • 2013 · 990

    Revenue
    $20,784,393
    Expenses
    $19,229,865
    Assets (EOY)
    $23,566,147

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

  • GOODTEMPS INC

    501(C)(3) · TEMPORARY STAFFING SERVICES · MI · controlled entity

Declared as related by

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Disregarded entities on its 2024 return

Related partnerships on its 2024 return

  • BLUE OX LLC

    MANUFACTURING · MI · 40% owned · share of income -$298,414 · share of assets $3,503,630

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 23 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.