Skip to content
Nonprofiteer
← DETROIT 300 CONSERVANCY

Form 990 for tax year 2024

Filed by DETROIT 300 CONSERVANCY.

Totals

Total revenue
$7,093,097
Total expenses
$7,308,412
Contributions and grants received
$4,624,542
Grants paid
$0
Program service revenue
$1,575,734
Investment income
$162,651
Other revenue
$730,170
Total assets, end of year
$5,456,451
Total liabilities, end of year
$4,777,464
Net assets or fund balances, end of year
$678,987
Program services expenses (Part IX)
$6,505,446
Management and general expenses
$713,381
Fundraising expenses
$89,585
Program service expenses (Part III)
$6,505,446

Program services were 89.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1d · Related organizations

    $42,534

  • 1f · All other contributions, gifts and grants

    $4,582,008

  • 2a · Program service revenue: EVENTS AND RENTALS

    total $1,575,734 · related or exempt $1,575,734

  • 3 · Investment income

    total $76,539 · excluded $76,539

  • 7a · Gross sales of assets other than inventory

    other assets $86,112

  • 7b · Less cost or other basis and sales expenses

    other assets $0

  • 7c · Gain or loss

    other assets $86,112

  • 7d · Net gain or loss

    total $86,112 · excluded $86,112

  • 11a · Other revenue: FEE FOR SERVICE INCOME

    total $729,936 · related or exempt $729,936

  • 11b · Other revenue: MISC INCOME

    total $234 · related or exempt $234

  • 11e · Other revenue, total

    $730,170

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $160,427 · program services $117,929 · management and general $28,760 · fundraising $13,738

  • 7 · Other salaries and wages

    total $885,741 · program services $651,104 · management and general $158,790 · fundraising $75,847

  • 11a · Fees: management

    total $212,718 · management and general $212,718

  • 11b · Fees: legal

    total $5,124 · program services $5,124

  • 11g · Fees: other

    total $3,138,059 · program services $3,138,059

  • 12 · Advertising and promotion

    total $222,439 · program services $95,127 · management and general $127,312

  • 13 · Office expenses

    total $35,796 · program services $56 · management and general $35,740

  • 14 · Information technology

    total $26,477 · management and general $26,477

  • 20 · Interest

    total $16,405 · management and general $16,405

  • 22 · Depreciation, depletion and amortization

    total $23,662 · management and general $23,662

  • 23 · Insurance

    total $83,517 · management and general $83,517

  • 24a · Other expenses: RENTAL EQUIPMENT

    total $795,723 · program services $795,723

  • 24b · Other expenses: SITE REPAIRS & MAINTENA

    total $688,509 · program services $688,509

  • 24c · Other expenses: LANDSCAPING & STREET LI

    total $525,284 · program services $525,284

  • 24d · Other expenses: EVENT EXPENSE

    total $297,806 · program services $297,806

  • 24e · All other expenses

    total $190,725 · program services $190,725

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $468,363 · end of year $909,636

  • 4 · Accounts receivable

    beginning of year $874,687 · end of year $1,264,678

  • 9 · Prepaid expenses and deferred charges

    beginning of year $102,002 · end of year $98,898

  • 10a · Land, buildings and equipment: cost or other basis

    $1,138,645

  • 10b · Land, buildings and equipment: accumulated depreciation

    $57,696

  • 10c · Land, buildings and equipment, net

    beginning of year $108,211 · end of year $1,080,949

  • 11 · Investments: publicly traded securities

    beginning of year $2,435,147 · end of year $2,097,798

  • 15 · Other assets

    beginning of year $27,904 · end of year $4,492

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,500,592 · end of year $3,389,337

  • 19 · Deferred revenue

    beginning of year $66,062 · end of year $383,635

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $1,000,000

  • 25 · Other liabilities

    beginning of year $260,701 · end of year $4,492

  • 27 · Net assets without donor restrictions

    beginning of year -$1,392,140 · end of year -$1,607,455

  • 28 · Net assets with donor restrictions

    beginning of year $2,581,099 · end of year $2,286,442

Mission and programs · 2024

Mission

THE ORGANIZATION IS A MICHIGAN NON-PROFIT CORPORATION DESIGNED TO MAINTAIN AND PROGRAM THE DETROIT 300 LEGACY GIFT TO THE CITY OF DETROIT AND CAMPUS MARTIUS PARK, AS WELL AS TO PROVIDE FUNDING FOR THE CONTINUED BEAUTIFICATION OF PUBLIC SPACES IN THE CITY OF DETROIT.

Activities or mission (Part I)

TO PROVIDE FUNDING FOR THE CONTINUED BEAUTIFICATION OF PUBLIC SPACES IN THE CITY OF DETROIT.

  • PARK OPERATIONS INCLUDING MOST SIGNIFICANTLY CAMPUS MARTIUS PARK, A 2.4 ACRE PUBLIC SQUARE AND YEAR-ROUND ENTERTAINMENT VENUE, ANCHORS A TWO-SQUARE-BLOCK DISTRICT THAT IS THE COMMERCIAL CENTER AND HEART OF DOWNTOWN DETROIT. SURROUNDED BY OVER 6.5 = MILLION SQUARE FEET OF MIXED USE SPACE, THE CAMPUS MARTIUS DISTRICT IS A 24-HOUR NEIGHBORHOOD COMPRISED OF OFFICE EMPLOYEES, RESIDENTS, DINING OPTIONS, RETAIL OUTLETS, AND OVER TWO MILLION ANNUAL VISITORS.

    Expenses $1,470,246

  • BEACON PARK - BEACON PARK OPENED JULY 20, 2017. THE PARK INFUSES LIGHT, ENERGY, AND MOTION TO CREATE A DISTINCTIVE GATHERING PLACE, AND AN UNFORGETTABLE EXPERIENCE FOR VISITORS OF ALL AGES. THE CIRCULAR, OPEN LAWN IS THE LARGEST OF ANY DOWNTOWN DETROIT PARK AND GIVES VISITORS ROOM TO RUN, PLAY, RELAX AND RECHARGE. THE PARK PROVIDES YEAR-ROUND PROGRAMMING, INTERACTIVE LIGHT INSTALLATIONS AND A CONTEMPORARY RESTAURANT WITH A ROOFTOP GARDEN AND DINING SPACE FOR PANORAMIC VIEWS OF THE PARK AND CITY SKYLINE. THE PARK HAS ACTIVATED 1.2 ACRES, IMPROVED WALKABILITY, AND CREATED A CATALYST FOR CULTURAL VIBRANCY AND ECONOMIC DEVELOPMENT.

    Expenses $564,821

  • PLACEMAKING/PARK EVENTS - BEGINNING IN 2013 AND WORKING WITH THE CITY OF DETROIT AND KEY DOWNTOWN STAKEHOLDERS, THE CONSERVANCY PROVIDES ACTIVATION, IMPROVEMENTS AND PROGRAMMING FOR THREE ADDITIONAL DOWNTOWN HISTORIC PARKS AND PUBLIC SPACES INCLUDING GRAND CIRCUS PARK, AND CAPITOL PARK. THE CONSERVANCY PRODUCED OVER 2,000 FREE EVENTS IN DOWNTOWN PARKS AND PUBLIC SPACES

    Expenses $4,470,379 · Revenue $2,305,904

As filed on the 2024 return.

Listed in Part VII

  • Eric B Larson

    CEO

    Total calculated
    $518,863
    From this org
    $0
    From related orgs
    $497,620
    Other
    $21,243
    Hours/week
    1 + 38 related

    Schedule J breakdown matched by us

    Base
    $0 + $389,635 related
    Bonus
    $0 + $100,000 related
    Other
    $0 + $7,985 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $21,243 related
    Filer's total
    $0 + $518,863 related
  • Cari Easterday-Kar

    VICE PRESIDENT/CFO/ASST TREASURER

    Total calculated
    $169,603
    From this org
    $0
    From related orgs
    $163,203
    Other
    $6,400
    Hours/week
    10 + 30 related

    Schedule J breakdown matched by us

    Base
    $0 + $153,337 related
    Bonus
    $0 + $9,609 related
    Other
    $0 + $257 related
    Deferred
    $0
    Nontaxable benefits
    $0 + $6,400 related
    Filer's total
    $0 + $169,603 related
  • Cynthia Pasky

    CHAIR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Daniel Loepp

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Matthew Cullen

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Timothy Nicholson

    TREASURER

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Bishop Edgar Van II

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 3 related
  • Cameron Piggott

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 3 related
  • Christopher Ilitch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Claude Bud Denker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 3 related
  • Dan Gilbert

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • David Egner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Laura Grannemann

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Mary Culler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Michael McLauchlan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Sandy Pierce

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Gina Cavilere

    CHIEF COMMUNITY IMPACT OFFICER

    Total calculated
    $241,626
    From this org
    $0
    From related orgs
    $201,284
    Other
    $40,342
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $195,701 related
    Bonus
    $0 + $4,892 related
    Other
    $0 + $691 related
    Deferred
    $0 + $10,064 related
    Nontaxable benefits
    $0 + $30,278 related
    Filer's total
    $0 + $241,626 related
  • David Cowan

    CHIEF PUBLIC SPACES OFFICER

    Total calculated
    $160,427
    From this org
    $139,050
    From related orgs
    $0
    Other
    $21,377
    Hours/week
    39 + 2 related

    Schedule J breakdown matched by us

    Base
    $128,525
    Bonus
    $10,300
    Other
    $225
    Deferred
    $8,248
    Nontaxable benefits
    $13,129
    Filer's total
    $160,427
  • Soula Burns

    VP OF FUND DEVELOPMENT

    Total calculated
    $142,622
    From this org
    $142,622
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Laura Dean

    DIRECTOR, PARKS AND PUBLIC SPACES

    Total calculated
    $100,078
    From this org
    $100,078
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202513219349328606

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.